{"id":51901,"date":"2023-12-20T01:45:03","date_gmt":"2023-12-19T18:45:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/insight-khach-hang-4-loai-dien-hinh-va-vi-du-noi-bat.html"},"modified":"2023-12-20T01:45:03","modified_gmt":"2023-12-19T18:45:03","slug":"insight-khach-hang-4-loai-dien-hinh-va-vi-du-noi-bat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/insight-khach-hang-4-loai-dien-hinh-va-vi-du-noi-bat.html","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng: 4 lo\u1ea1i \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 n\u1ed5i b\u1eadt"},"content":{"rendered":"
\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng (h\u1ecd mong mu\u1ed1n hay b\u1ecb th\u1ea5t v\u1ecdng b\u1edfi \u0111i\u1ec1u g\u00ec, h\u1ecd th\u01b0\u1eddng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o, \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd quy\u1ebft \u0111\u1ecbnh\u2026). B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c lo\u1ea1i insight kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c \u0111\u1ed9ng th\u00e1i ti\u1ebfp theo c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn, h\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

Insight kh\u00e1ch h\u00e0ng (Customer insight) l\u00e0 g\u00ec?<\/b><\/h2>\n

Insight kh\u00e1ch h\u00e0ng (Customer insight) l\u00e0 nh\u1eefng s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng.\u00a0Insight kh\u00e1ch h\u00e0ng b\u1eaft ngu\u1ed3n t\u1eeb ni\u1ec1m tin v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh suy ngh\u0129, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.\u00a0N\u00f3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p hi\u1ec3u s\u00e2u s\u1eafc kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 t\u00ecm ra s\u1edf th\u00edch, nhu c\u1ea7u, mong mu\u1ed1n, \u2026 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Insight<\/p>\n

Insight kh\u00e1ch h\u00e0ng (Customer insight) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 insight kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n

Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u n\u0103m 2015 c\u1ee7a Forbes, 64% trong t\u1ed5ng s\u1ed1 162 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u201cho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd \u201d r\u1eb1ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 insight kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh si\u00eau c\u1ea1nh tranh ng\u00e0y nay. B\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nhi\u1ec1u th\u00e1ch th\u1ee9c, gi\u00fap h\u1ecd \u0111\u01b0a ra \u0111\u00fang th\u00f4ng \u0111i\u1ec7p cho \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Insight kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang gi\u00fap c\u00e1c doanh nghi\u1ec7p:<\/span><\/p>\n

    \n
  • Duy tr\u00ec c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n li\u00ean t\u1ee5c \u0111\u1ec3 bi\u1ebft nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o, cung c\u1ea5p m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (38% kh\u00e1ch h\u00e0ng cho bi\u1ebft d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u00e0i l\u00f2ng)<\/span><\/li>\n
  • T\u1ea1o m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng, m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u201cngu\u1ed3n l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng duy nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p\u201d<\/span><\/li>\n
  • Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n. Tr\u00ean th\u1ef1c t\u1ebf, kho\u1ea3ng 20% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin c\u00e1 nh\u00e2n h\u01a1n v\u00e0 th\u1eadm ch\u00ed \u0111\u1ed3ng \u00fd tr\u1ea3 th\u00eam 20% \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n<\/span><\/li>\n
  • Khi kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd mua th\u01b0\u1eddng xuy\u00ean h\u01a1n 90%, c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng l\u1eb7p l\u1ea1i cao g\u1ea5p 5 l\u1ea7n v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n 60% cho m\u1ed7i giao d\u1ecbch. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

    Ch\u00ednh v\u00ec v\u1eady, khi c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng insight hi\u1ec7u qu\u1ea3 s\u1ebd ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i: kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn, l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

    C\u00e1c lo\u1ea1i insight kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

    C\u00f3 b\u1ed1n lo\u1ea1i insight kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ho\u1eb7c \u00e1p d\u1ee5ng trong c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh, marketing g\u1ed3m: insight nh\u00e2n kh\u1ea9u h\u1ecdc, insight ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng v\u00e0 insight nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

    Insight nh\u00e2n kh\u1ea9u h\u1ecdc<\/b><\/h3>\n

    C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin insight nh\u00e2n kh\u1ea9u h\u1ecdc (qu\u1ed1c t\u1ecbch, t\u00f4n gi\u00e1o, gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, \u2026) th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0C\u00e1c th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh ph\u00f9 h\u1ee3p h\u01a1n cho doanh nghi\u1ec7p<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 insight nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng<\/b><\/p>\n

    M\u1ed7i m\u1ed9t qu\u1ed1c gia \u0111\u1ec1u c\u00f3 s\u1eafc t\u1ed9c, ch\u1ee7ng t\u1ed9c, qu\u1ed1c t\u1ecbch, t\u00f4n gi\u00e1o, n\u1ec1n v\u0103n h\u00f3a ri\u00eang, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng kh\u00f4ng nh\u1ecf \u0111\u1ebfn s\u1edf th\u00edch, th\u00e1i \u0111\u1ed9, ni\u1ec1m tin, ph\u1ea3n \u1ee9ng v\u00e0 th\u00f3i quen mua h\u00e0ng \u2026. c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0V\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p \u0111a qu\u1ed1c gia \u0111\u00e3 v\u00e0 \u0111ang s\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng h\u01a1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia.<\/span><\/p>\n

    \"McDonald's<\/p>\n

    McDonald\u2019s s\u1eed d\u1ee5ng insight nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 thay \u0111\u1ed5i menu ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9<\/p>\n<\/div>\n

    M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng insight nh\u00e2n kh\u1ea9u h\u1ecdc tuy\u1ec7t v\u1eddi l\u00e0 McDonald\u2019s.\u00a0C\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i th\u1ef1c \u0111\u01a1n \u0111\u1ec3 h\u00f2a h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb kh\u00e1ch h\u00e0ng b\u1ea3n \u0111\u1ecba v\u00e0 thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00f4n gi\u00e1o, t\u00edn ng\u01b0\u1ee1ng c\u1ee7a t\u1eebng v\u00f9ng, qu\u1ed1c gia. V\u00ed d\u1ee5 nh\u01b0 khi McDonald\u2019s x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9 \u2013 th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo \u0111\u1ea1o Hindu (t\u00f4n gi\u00e1o chi\u1ebfm \u01b0u th\u1ebf \u1edf \u1ea4n \u0110\u1ed9). Ng\u01b0\u1eddi theo \u0111\u1ea1o Hindu kh\u00f4ng \u0103n th\u1ecbt b\u00f2 \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n k\u00ednh t\u00f4n gi\u00e1o c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi b\u00f2.\u00a0V\u00ec v\u1eady, McDonald\u2019s \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c th\u1ef1c \u0111\u01a1n \u0103n chay v\u00e0 kh\u00f4ng \u0103n th\u1ecbt \u0111\u1ecf \u1edf ri\u00eang th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9.<\/span><\/p>\n

    Insight ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n

    M\u1ed9t trong nh\u1eefng insight ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ho\u1eb7c duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0\u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e1c c\u00f4ng ty \u0111\u00e1nh gi\u00e1 xem kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0i l\u00f2ng hay kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 insight ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n

    Apple \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 t\u1eadp trung kh\u00f4ng ng\u1eebng v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng.\u00a0V\u00ec v\u1eady, \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng mua l\u1ebb, Apple \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t NPS v\u00e0o n\u0103m 2007.\u00a0Sau t\u1ea5t c\u1ea3 c\u00e1c l\u1ea7n gh\u00e9 th\u0103m ho\u1eb7c mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, Apple s\u1ebd g\u1eedi email cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.\u00a0T\u1ea5t c\u1ea3 ph\u1ea3n h\u1ed3i v\u00e0 nh\u1eadn x\u00e9t s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ea9n th\u1eadn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd theo d\u00f5i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd t\u1eeb 6 \u0111i\u1ec3m tr\u1edf xu\u1ed1ng.\u00a0<\/span><\/p>\n

    \"Insight<\/p>\n

    Insight ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap Apple t\u0103ng doanh thu th\u00eam 25 tri\u1ec7u USD m\u1ed7i n\u0103m<\/p>\n<\/div>\n

    Nh\u00e2n vi\u00ean t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a Apple c\u0169ng \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eb1m v\u01b0\u1ee3t qua mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Sau khi Apple s\u1eed d\u1ee5ng c\u00e1c kh\u1ea3o s\u00e1t NPS: kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean trung th\u00e0nh h\u01a1n v\u00e0 doanh thu c\u0169ng t\u0103ng th\u00eam h\u01a1n 25 tri\u1ec7u USD m\u1ed7i n\u0103m.<\/span><\/p>\n

    Insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng\u00a0<\/b><\/h3>\n

    Insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng gi\u1ea3i th\u00edch vi\u1ec7c mua h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o cho kh\u00e1ch h\u00e0ng.\u00a0Insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c ch\u00ednh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed9ng c\u01a1 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng c\u1ee5 th\u1ec3, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u2026.<\/span><\/p>\n

    \"Insight<\/p>\n

    Insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng di\u1ec5n ra nhanh h\u01a1n<\/p>\n<\/div>\n

    V\u00ed d\u1ee5 v\u1ec1 insight \u0111\u1ed9ng c\u01a1 mua h\u00e0ng<\/b><\/p>\n

    Volkswagen \u0111\u00e3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m 2006 v\u1edbi m\u00f4 t\u1ea3 ch\u00e2n th\u1ef1c v\u1ec1 m\u1ed9t v\u1ee5 tai n\u1ea1n \u00f4 t\u00f4, v\u1edbi kh\u1ea9u hi\u1ec7u \u201cSafe happens\u201d. Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd lo l\u1eafng t\u1ef1 nhi\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a h\u1ec7 th\u1ed1ng an to\u00e0n tr\u00ean \u00f4 t\u00f4. Nh\u1edd \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd lo ng\u1ea1i, Volkswagen \u0111\u00e3 h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c mua h\u00e0ng b\u1eb1ng nh\u1eefng l\u00fd do th\u00edch h\u1ee3p, th\u00fac \u0111\u1ea9y \u0111\u1ed9ng c\u01a1 mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ef1 c\u1ea5p b\u00e1ch \u0111\u1ec3 h\u1ecd nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\n

    Insight nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/h3>\n

    Insight nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.\u00a0N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 nhi\u1ec1u h\u01a1n.\u00a0V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng insight nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 insight nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

    Chi\u1ebfn d\u1ecbch \u201cFor Real Beauty\u201d\u00a0c\u1ee7a Dove th\u00e0nh c\u00f4ng lan t\u1ecfa, ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o n\u00ean insight nh\u1eadn th\u1ee9c t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Dove trong n\u0103m 2004.\u00a0<\/span><\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn d\u1ecbch \u201cFor Real Beauty\u201d\u00a0c\u1ee7a Dove t\u1ea1o n\u00ean insight nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u1eb9p<\/p>\n<\/div>\n

    Dove \u0111\u00e3 nh\u1eadn ra r\u1eb1ng ch\u1ec9 kho\u1ea3ng 2% ph\u1ee5 n\u1eef t\u1ef1 cho m\u00ecnh l\u00e0 xinh \u0111\u1eb9p. V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 t\u1ea1o ra chi\u1ebfn d\u1ecbch chi\u1ebfn d\u1ecbch \u201cFor Real Beauty\u201d\u00a0\u0111\u1ec3 gi\u00fap ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y t\u1ef1 tin, tho\u1ea3i m\u00e1i v\u1edbi l\u00e0n da c\u1ee7a h\u1ecd, \u0111\u1ec3 t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1edbi v\u1ec1 v\u1ebb \u0111\u1eb9p: v\u1ebb \u0111\u1eb9p l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ef1 t\u1ef1 tin ch\u1ee9 kh\u00f4ng ph\u1ea3i lo l\u1eafng.<\/span><\/p>\n

    Chi\u1ebfn d\u1ecbch \u0111\u00e3 nhanh ch\u00f3ng th\u00e0nh c\u00f4ng v\u00e0 m\u1edf r\u1ed9ng th\u00e0nh m\u1ed9t lo\u1ea1t c\u00e1c video, phim ng\u1eafn truy\u1ec1n h\u00ecnh.\u00a0M\u1ed9t trong nh\u1eefng video \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0\u00a0Real Beauty Sketches, n\u00f3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng v\u00f4 c\u00f9ng t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ch\u00fang (\u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ee5 n\u1eef) v\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng.\u00a0Th\u00f4ng qua chi\u1ebfn d\u1ecbch, Dove \u0111\u00e3 th\u00e0nh c\u00f4ng x\u00e2y d\u1ef1ng brand love v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7t bi\u1ec7t l\u00e0 ph\u1ee5 n\u1eef v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

    Vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f3 kh\u0103n. Nh\u01b0ng n\u1ebfu c\u00e1c doanh nghi\u1ec7p nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u00fang c\u00e1ch, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1ch h\u1ecd mua s\u1eafm, s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0\u1ee8ng d\u1ee5ng insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

    Xem th\u00eam:\u00a0<\/strong><\/em><\/p>\n

    Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ecdc v\u1ecb insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n

    5 C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n

    5 Chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng nh\u1edd n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Insight kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng (h\u1ecd mong mu\u1ed1n hay b\u1ecb th\u1ea5t v\u1ecdng b\u1edfi \u0111i\u1ec1u g\u00ec, h\u1ecd th\u01b0\u1eddng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o, \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd quy\u1ebft \u0111\u1ecbnh\u2026). B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c lo\u1ea1i insight kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c \u0111\u1ed9ng th\u00e1i ti\u1ebfp theo c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn, h\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51901"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51901"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51901\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}