{"id":51912,"date":"2023-12-20T01:46:59","date_gmt":"2023-12-19T18:46:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/insight-khach-hang-dinh-nghia-loi-ich-va-cach-xac-dinh-insight-khach-hang.html"},"modified":"2023-12-20T01:46:59","modified_gmt":"2023-12-19T18:46:59","slug":"insight-khach-hang-dinh-nghia-loi-ich-va-cach-xac-dinh-insight-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/insight-khach-hang-dinh-nghia-loi-ich-va-cach-xac-dinh-insight-khach-hang.html","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng: \u0110\u1ecbnh ngh\u0129a, l\u1ee3i \u00edch v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

M\u1ed9t trong nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e0 insight kh\u00e1ch h\u00e0ng. Insight kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u201cc\u00e1i nh\u00ecn s\u00e2u s\u1eafc\u201d c\u1ee7a m\u1ed7i doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Insight kh\u00e1ch h\u00e0ng gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n, th\u00e1i \u0111\u1ed9, quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (nhu c\u1ea7u, s\u1edf th\u00edch), \u2026. c\u1ee7a kh\u00e1ch h\u00e0ng. Insight kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1eadn ra v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn, ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng \u0111ang c\u00f3.\u00a0<\/span><\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng (nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, m\u1ed1i quan t\u00e2m, h\u00e0nh vi mua s\u1eafm, \u2026) \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, th\u1ed1ng k\u00ea, \u2026 th\u00f4ng qua quan s\u00e1t, ph\u1ea3n h\u1ed3i, kh\u1ea3o s\u00e1t, c\u00f4ng c\u1ee5, \u2026 Nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 insight kh\u00e1ch h\u00e0ng cung c\u1ea5p quan \u0111i\u1ec3m v\u00e0 th\u00f4ng tin s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u00ecn ra \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u, mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/p>\n

\"Insight<\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng insight kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Insight kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch, c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng, \u2026 v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Ph\u00e2n t\u00edch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1<\/span> insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/span> nh\u01b0:<\/span><\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf: Nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, kh\u00e1ch quan h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c nguy\u00ean nh\u00e2n khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf v\u00e0 kh\u1eafc ph\u1ee5c n\u00f3.<\/span><\/li>\n
  • C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0\u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng: Th\u00f4ng qua insight kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 r\u00fat ra c\u00e1c kinh nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh mua h\u00e0ng (CJM), t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1\u00a0<\/span><\/li>\n
  • T\u1ea1o ph\u00e2n kh\u00fac, nh\u00f3m kh\u00e1ch h\u00e0ng: C\u00e1c d\u1eef li\u1ec7u v\u1ec1 insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, chia nh\u00f3m, t\u1ea1o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c \u0111\u1ec3 doanh nghi\u1ec7p d\u1ec5 d\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 v\u1ec1 insight kh\u00e1ch h\u00e0ng: Theo d\u00f5i c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i, thu nh\u1eadp, gi\u1edbi t\u00ednh v\u00e0 v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, \u2026 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/li>\n<\/ul>\n
    \"Insight<\/p>\n

    Insight kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch to l\u1edbn cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

      \n
    • Gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, kinh doanh hi\u1ec7u qu\u1ea3: Hi\u1ec3u r\u00f5 insight kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn m\u1edbi c\u1ee7a doanh nghi\u1ec7p. Insight kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, kinh doanh m\u00e0 c\u00f2n nh\u1eafm \u0111\u01b0\u1ee3c \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p<\/span><\/li>\n
    • C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p\u00a0d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a khi \u0111\u00e3 c\u00f3 s\u1eb5n c\u00e1c d\u1eef li\u1ec7u insight kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb. C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 gi\u00fap c\u00e1c nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 nhu c\u1ea7u, m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, \u2026 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u01b0 v\u1ea5n, thuy\u1ebft ph\u1ee5c, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u0111\u00fang s\u1ea3n ph\u1ea9m, \u0111\u00fang nhu c\u1ea7u v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/span><\/li>\n
    • D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u mua h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i v\u00e0 l\u1ee3i th\u1ebf ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n
    • C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m: Ti\u1ebfn h\u00e0nh \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p cho vi\u1ec7c c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. C\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng nh\u1eadn x\u00e9t ch\u00e2n th\u1eadt v\u1ec1 ho\u1ea1t \u0111\u1ed9ng, l\u1ed7i, \u2026 v\u00e0 \u01b0u \u0111i\u1ec3m ti\u1ec1m n\u0103ng \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c l\u1ed7i \u0111ang t\u1ed3n t\u1ea1i.<\/span><\/li>\n<\/ul>\n

      5 c\u00e1ch x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng<\/b><\/h2>\n

      Insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau nh\u01b0: d\u1eef li\u1ec7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u giao d\u1ecbch\/thanh to\u00e1n, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1ecbch s\u1eed mua h\u00e0ng, \u2026 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      D\u1ef1a v\u00e0o \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      \u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n x\u00e1c th\u1ef1c nh\u1ea5t \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 t\u00ecm hi\u1ec3u tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, suy ngh\u0129, c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng khi mua h\u00e0ng, \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u01b0a h\u00e0i l\u00f2ng v\u00e0 c\u1ea7n c\u1ea3i thi\u1ec7n, \u2026<\/span><\/p>\n

      \"X\u00e1c<\/p>\n

      X\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

      C\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn bao g\u1ed3m c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean Google, Facebook, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Lazada, Tiki, \u2026) v\u00e0 tr\u00ean ch\u00ednh website c\u1ee7a doanh nghi\u1ec7p. C\u00e1ch \u0111\u1ec3 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn:<\/span><\/p>\n

        \n
      • T\u1ed5ng h\u1ee3p v\u00e0 s\u1eafp x\u1ebfp c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 theo thang \u0111i\u1ec3m t\u1eeb cao xu\u1ed1ng th\u1ea5p (V\u00ed d\u1ee5: c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u1edf tr\u00ean Google, Shopee c\u00f3 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t l\u00e0 5 sao)<\/span><\/li>\n
      • T\u00ecm hi\u1ec3u nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, t\u1eadn d\u1ee5ng khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng \u01b0u \u0111i\u1ec3m \u0111\u00f3 trong t\u01b0\u01a1ng lai<\/span><\/li>\n
      • Xem x\u00e9t v\u00e0 x\u1eed l\u00fd c\u00e1c khi\u1ebfu n\u1ea1i k\u1ecbp th\u1eddi, l\u1eafng nghe kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eadn ra s\u1ef1 thi\u1ebfu s\u00f3t c\u1ee7a s\u1ea3n ph\u1ea9m<\/span><\/li>\n
      • Th\u00f4ng qua c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef, t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng hay s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u c\u1ee7a h\u1ecd. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o \u00e1p d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a n\u00e0y v\u00e0o c\u00e1c b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o, b\u00e0i vi\u1ebft m\u00f4 t\u1ea3, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n

        Theo th\u1ed1ng k\u00ea c\u1ee7a Review Trackers, 73% t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u1edf Google. V\u00e0 theo s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o v\u1ec1 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (<\/span>UGC) <\/span>c\u1ee7a TintUp, 72% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c (review) h\u01a1n b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c. V\u00ec v\u1eady, h\u00e3y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, \u0111\u1eebng ng\u1ea1i h\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 \u0111\u00e1nh gi\u00e1, c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd khi d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

        S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

        M\u1ed9t s\u1ed1 <\/span>c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng<\/span> nh\u01b0 Google Analytics, <\/span>Insights (Audience Insights) c\u1ee7a Facebook\/Meta Business Suite<\/span>\u2026 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp:<\/span><\/p>\n

          \n
        • D\u1eef li\u1ec7u h\u00e0nh vi: kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o khi h\u1ecd t\u00ecm ki\u1ebfm trang web c\u1ee7a doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang web th\u00f4ng qua \u0111\u01b0\u1eddng d\u1eabn link n\u00e0o, n\u1ed9i dung kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t, n\u1ed9i dung th\u1ecbnh h\u00e0nh, \u2026<\/span><\/li>\n
        • D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, v\u1ecb tr\u00ed (th\u00e0nh ph\u1ed1, qu\u1ed1c gia, \u2026), gi\u1edbi t\u00ednh, s\u1edf th\u00edch, thi\u1ebft b\u1ecb, \u2026<\/span><\/li>\n
        • D\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch: chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u00e1n h\u00e0ng, c\u00e1c \u0111\u01b0\u1eddng d\u1eabn link kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang \u0111\u00edch mua h\u00e0ng hi\u1ec7u qu\u1ea3, l\u01b0\u1ee3t ng\u01b0\u1eddi th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng \u0111\u00e3 thanh to\u00e1n, \u2026<\/span><\/li>\n<\/ul>\n
          \"D\u1ec5<\/p>\n

          D\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0: Audience Insights<\/p>\n<\/div>\n

          \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t trang web. C\u00e1c d\u1eef li\u1ec7u tr\u00ean trang web gi\u00fap doanh nghi\u1ec7p t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng, theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, marketing, \u2026 C\u00e1ch nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u trang web:<\/span><\/p>\n

            \n
          • X\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 li\u00ean quan khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm trang web c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n
          • T\u00ecm hi\u1ec3u l\u00ed do kh\u00e1ch h\u00e0ng tho\u00e1t trang \u0111\u1ec3 t\u1ed1i \u01b0u trang web, th\u00eam l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u1edf v\u1ecb tr\u00ed th\u00edch h\u1ee3p, h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi, \u0111\u00fang l\u00fac \u0111\u1ec3 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n
          • X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1eddng d\u1eabn link ho\u1eb7c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y t\u1ea1o ra nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.\u00a0<\/span><\/li>\n<\/ul>\n

            T\u1eeb \u0111\u00f3 \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p nh\u1eb1m t\u00ecm hi\u1ec3u c\u00e1c h\u00e0nh vi, xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

            Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

            M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00e1ch nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u1ea3o s\u00e1t th\u01b0\u1eddng l\u00e0 c\u00e1ch linh ho\u1ea1t nh\u1ea5t, \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u.\u00a0V\u1edbi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh g\u1ecdn v\u00e0 th\u01b0\u1eddng xuy\u00ean. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng chia s\u1ebb kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn th\u00f4ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng, tin nh\u1eafn, \u2026 Kh\u1ea3o s\u00e1t cho ph\u00e9p doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin xung quanh khi kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 khi\u1ebfn h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t sau \u0111\u00e2y:<\/span><\/p>\n

              \n
            • Kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p qua \u0111\u00e2u? (k\u00eanh truy\u1ec1n th\u00f4ng, b\u00e1o ch\u00ed, trang web, \u2026)<\/span><\/li>\n
            • Kh\u00e1ch h\u00e0ng th\u00edch s\u1ea3n ph\u1ea9m n\u00e0o c\u1ee7a doanh nghi\u1ec7p nh\u1ea5t? (s\u1edf th\u00edch, v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m)<\/span><\/li>\n
            • C\u00e1c y\u1ebfu t\u1ed1 (d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, giao h\u00e0ng, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3, bao b\u00ec s\u1ea3n ph\u1ea9m, \u2026) m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n<\/span><\/li>\n
            • \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua h\u00e0ng \u1edf doanh nghi\u1ec7p thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li>\n
            • \u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p?<\/span><\/li>\n<\/ul>\n
              \"X\u00e1c<\/p>\n

              X\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn, hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

              L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t:<\/span><\/p>\n

                \n
              • Hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ec3 khai th\u00e1c, ph\u00e1t tri\u1ec3n c\u00e1c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m y\u1ebfu.<\/span><\/li>\n
              • X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n<\/span><\/li>\n
              • X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, branding t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n<\/span><\/li>\n
              • Th\u00f4ng qua s\u1edf th\u00edch, v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 l\u1ea5y \u00fd t\u01b0\u1edfng cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n<\/ul>\n

                D\u1ef1a v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

                M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ng\u1ea7n ng\u1ea1i khen ng\u1ee3i ho\u1eb7c ph\u00e0n n\u00e0n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp, t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c b\u00ecnh lu\u1eadn v\u00e0 b\u00e0i \u0111\u0103ng \u0111\u1ec3 theo d\u00f5i, thu th\u1eadp th\u00f4ng tin.\u00a0<\/span><\/p>\n

                \"Hi\u1ec3u<\/p>\n

                Hi\u1ec3u insight kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

                C\u00e1ch t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/span><\/p>\n

                  \n
                • C\u1ea3m nh\u1eadn v\u1ec1 ng\u00f4n ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00f3i chung m\u1ed9t ng\u00f4n ng\u1eef v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
                • Hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng \u0111ang h\u01b0\u1edbng t\u1edbi<\/span><\/li>\n
                • T\u00ecm hi\u1ec3u s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n, b\u00e1o c\u00e1o th\u1ed1ng k\u00ea v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n
                • T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m<\/span><\/li>\n
                • Th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft khen ng\u1ee3i ho\u1eb7c ph\u00e0n n\u00e0n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u0169ng t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m thi\u1ebfu s\u00f3t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n\u00a0<\/span><\/li>\n<\/ul>\n

                  S\u1eed d\u1ee5ng chatbot\u00a0<\/b><\/h3>\n

                  Ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chatbot nh\u01b0 m\u1ed9t ngu\u1ed3n cung c\u1ea5p d\u1eef li\u1ec7u insight kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. C\u00e1ch x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng t\u1eeb chatbot nh\u01b0 sau:\u00a0<\/span><\/p>\n

                    \n
                  • D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, v\u1ecb tr\u00ed (th\u00e0nh ph\u1ed1, qu\u1ed1c gia, \u2026), gi\u1edbi t\u00ednh, s\u1edf th\u00edch, thi\u1ebft b\u1ecb, \u2026<\/span><\/li>\n
                  • D\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi: kh\u00e1ch h\u00e0ng mua h\u00e0ng l\u1ea7n \u0111\u1ea7u, \u0111\u00e3 t\u1eebng mua h\u00e0ng, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, \u2026<\/span><\/li>\n
                  • C\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i, c\u1ea7n gi\u1ea3i quy\u1ebft\u00a0<\/span><\/li>\n
                  • C\u00e1c trang s\u1ea3n ph\u1ea9m thu h\u00fat kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1c trang k\u00e9m hi\u1ec7u qu\u1ea3 nh\u1ea5t\u00a0<\/span><\/li>\n<\/ul>\n
                    \"S\u1eed<\/p>\n

                    S\u1eed d\u1ee5ng chatbot \u0111\u1ec3 thu th\u1eadp v\u00e0 th\u1ed1ng k\u00ea d\u1eef li\u1ec7u insight kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

                    \u0110\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadn d\u1ee5ng v\u00e0 th\u1ed1ng k\u00ea h\u1ebft c\u00e1c insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t.\u00a0<\/span><\/p>\n

                    Kh\u1ea3 n\u0103ng quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb, marketing, c\u00e1ch ra s\u1ea3n ph\u1ea9m m\u1edbi, \u2026 hi\u1ec7u qu\u1ea3. C\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u1eb1m n\u00e2ng cao doanh s\u1ed1, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

                    \u0110\u1eebng b\u1ecf l\u1ee1: <\/i><\/b>C\u00e1ch \u0111\u1ecdc v\u1ecb insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/i><\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    M\u1ed9t trong nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e0 insight kh\u00e1ch h\u00e0ng. Insight kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u201cc\u00e1i nh\u00ecn s\u00e2u s\u1eafc\u201d c\u1ee7a m\u1ed7i doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Insight kh\u00e1ch h\u00e0ng gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n, th\u00e1i \u0111\u1ed9, quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (nhu c\u1ea7u, s\u1edf th\u00edch), \u2026. c\u1ee7a kh\u00e1ch h\u00e0ng. Insight kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1eadn ra v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn, ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng \u0111ang c\u00f3.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51912"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51912"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51912\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}