{"id":5192,"date":"2023-11-29T19:41:20","date_gmt":"2023-11-29T19:41:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5192"},"modified":"2023-11-29T20:33:30","modified_gmt":"2023-11-29T20:33:30","slug":"bi-quyet-xay-dung-chien-luoc-gia-hieu-qua-ceo-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-xay-dung-chien-luoc-gia-hieu-qua-ceo-can-biet.html","title":{"rendered":"B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 CEO c\u1ea7n bi\u1ebft"},"content":{"rendered":"

B\u00e0i chia s\u1ebb cung c\u1ea5p ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/em><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 t\u1eadp h\u1ee3p quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1edf r\u1ed9ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ednh to\u00e1n, suy ngh\u0129, b\u1ecf qua ho\u1eb7c kh\u00f4ng \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, d\u1eabn \u0111\u1ebfn m\u1ea5t doanh s\u1ed1 ngay sau khi c\u00f4ng b\u1ed1 m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m.<\/p>\n

N\u1ebfu g\u1eb7p may, doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 d\u1ef1a theo c\u1ea3m t\u00ednh, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch nh\u1ecf so v\u1edbi m\u1ee9c \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t h\u00e0m lu\u1ef9 k\u1ebf. T\u1ed5ng s\u1ed1 ti\u1ec1n th\u00e2m h\u1ee5t n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 t\u1ed3n vong v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n

R\u1ee7i ro n\u00e0y c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, gi\u00fap \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p c\u00f9ng kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y ch\u01b0a \u0111\u01b0\u1ee3c l\u01b0u \u00fd<\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c mua l\u1ea1i nh\u1eefng doanh nghi\u1ec7p ti\u1ec1m n\u0103ng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ty, nh\u01b0ng nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, ch\u00fa tr\u1ecdng \u0111\u1ebfn gi\u00e1 b\u00e1n v\u00e0 thay \u0111\u1ed5i \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu t\u1eeb 20-50%.<\/p>\n

Kh\u00f4ng ch\u1ec9 ri\u00eang nh\u1eefng doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, m\u00e0 nh\u1eefng doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, c\u1ee5 th\u1ec3 ch\u1ec9 c\u00f3 \u00edt h\u01a1n 5% trong 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch c\u1ee7a t\u1ea1p ch\u00ed Fortuner t\u1ea1i M\u1ef9 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u00f5 r\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t \u201ckho b\u00e1u\u201d b\u1ecb l\u00e3ng qu\u00ean ngay d\u01b0\u1edbi ch\u00e2n c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.<\/p>\n

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H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u1ec9 d\u00e0nh \u00edt h\u01a1n 10 gi\u1edd m\u1ed7i n\u0103m (ho\u1eb7c \u00edt h\u01a1n) \u0111\u1ec3 suy ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, n\u00ean v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng t\u1ea1i \u0111\u00e2y.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng m\u1ea1nh h\u01a1n vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n 7,5 l\u1ea7n so v\u1edbi vi\u1ec7c s\u00e1p nh\u1eadp ho\u1eb7c mua l\u1ea1i doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/h2>\n

\"x\u00e2y<\/p>\n

B\u1ed1n \u0111i\u1ec1u m\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u00e1p \u1ee9ng.<\/em><\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/h3>\n
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  • T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n
  • L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong ng\u00e0nh v\u00e0 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 khi mu\u1ed1n tham gia gi\u00e0nh th\u1ecb ph\u1ea7n.<\/li>\n
  • Ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ed9t m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p s\u1ebd ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t t\u1ed1t nh\u01b0ng \u0111\u1ecbnh gi\u00e1 r\u1ebb, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o \u201cs\u1ef1 nghi ng\u1edd\u201d v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, do gi\u00e1 r\u1ebb c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. N\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ed1t, nh\u01b0ng \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/li>\n
  • X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t v\u1ecb tr\u00ed r\u00f5 r\u00e0ng trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n

    07 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3<\/h2>\n

    \"x\u00e2y<\/p>\n

    1. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u00e2m l\u00fd<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean t\u00e2m l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e1 ho\u1eb7c \u0111\u1ed9c quy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean t\u00e2m l\u00fd ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n s\u1ef1 am hi\u1ec3u v\u00e0 nh\u1ea1y b\u00e9n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ph\u1ea7n tr\u0103m gi\u00e1 c\u1ed9ng th\u00eam v\u00e0o gi\u00e1 g\u1ed1c ph\u1ee5 thu\u1ed9c v\u00e0o ba y\u1ebfu t\u1ed1 bao g\u1ed3m: c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n th\u00f4ng. Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t ho\u1eb7c th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

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    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    \"x\u00e2y<\/p>\n

    M\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang n\u1eef t\u1ea1i Tp. H\u1ed3 Ch\u00ed Minh<\/em><\/p>\n

    V\u00ed d\u1ee5: s\u1ea3n ph\u1ea9m th\u1eddi trang, s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m\u2026<\/p>\n

    2. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean m\u1ee9c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ed5 qu\u00e1t, \u00edt c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e1, s\u1ea3n ph\u1ea9m b\u00e3o ho\u00e0 v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 nhi\u1ec1u khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n

    \"x\u00e2y<\/p>\n

    M\u1ed9t khu v\u1ef1c tr\u01b0ng b\u00e0y ng\u00e0nh h\u00e0ng gi\u1ea5y trong si\u00eau th\u1ecb Vi\u1ec7t Nam<\/em><\/p>\n

    V\u00ed d\u1ee5: kh\u0103n gi\u1ea5y, c\u00e0 ph\u00ea\u2026<\/p>\n

    3. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 gi\u1ea3m d\u1ea7n<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 gi\u1ea3m d\u1ea7n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 thay \u0111\u1ed5i theo chi\u1ec1u h\u01b0\u1edbng gi\u1ea3m d\u1ea7n theo th\u1eddi gian. Doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1ee9c cao nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi tr\u1ea3 trong kho\u1ea3ng th\u1eddi gian \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 gi\u1ea3m d\u1ea7n t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/p>\n

    \"x\u00e2y<\/p>\n

    Showroom tr\u01b0ng b\u00e0y xe \u00f4 t\u00f4 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Mazda t\u1ea1i Ph\u00fa M\u1ef9 H\u01b0ng Qu\u1eadn 7, Tp. HCM<\/em><\/p>\n

    V\u00ed d\u1ee5: Xe \u00f4 t\u00f4, \u0110i\u1ec7n tho\u1ea1i\u2026<\/p>\n

    4. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ed9ng v\u00e0o chi ph\u00ed<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ed9ng v\u00e0o chi ph\u00ed l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch c\u1ed9ng th\u00eam ph\u1ea7n tr\u0103m (%) v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 thay th\u1ebf b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u00e2m l\u00fd. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng h\u1ee3p \u0111\u1ed3ng ch\u00ednh ph\u1ee7, nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c ch\u1ebf t\u00e1c c\u00e1 nh\u00e2n ho\u00e1 ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ebfm, r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n

    \"x\u00e2y<\/p>\n

    M\u1ed9t m\u1eabu xe Rolls Royce<\/em><\/p>\n

    V\u00ed d\u1ee5: thi\u1ebft b\u1ecb qu\u00e2n s\u1ef1, xe Rolls Royce\u2026<\/p>\n

    5. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ban \u0111\u1ea7u th\u1ea5p h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh (c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn kh\u00f4ng l\u1eddi ho\u1eb7c l\u1ed7). Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi m\u1ee5c ti\u00eau ng\u0103n c\u1ea3n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n nhanh ch\u00f3ng m\u1edf r\u1ed9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c y\u00eau c\u1ea7u v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u00f3 tu\u1ed5i \u0111\u1eddi d\u00e0i v\u00e0 th\u01b0\u1eddng ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t ngu\u1ed3n v\u1ed1n d\u1ef1 t\u00ednh tr\u01b0\u1edbc r\u1ea5t l\u1edbn v\u00e0 nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n

    \"x\u00e2y<\/p>\n

    H\u00ecnh \u1ea3nh t\u00e0i x\u1ebf c\u00f4ng ngh\u1ec7 Grab trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/p>\n

    V\u00ed d\u1ee5: Xe \u00f4m c\u00f4ng ngh\u1ec7, n\u01b0\u1edbc su\u1ed1i\u2026<\/p>\n

    6. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u1ed1i \u01b0u d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh h\u1ec7 th\u1ed1ng, nh\u1eb1m t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a kh\u00e2u trung gian, v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o n\u00ean gi\u00e1 b\u00e1n t\u1ed1i \u01b0u nh\u1ea5t. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean \u201cgi\u00e1 r\u1ebb\u201d v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea7n qu\u00e1 kh\u00e1c bi\u1ec7t, ph\u1ed5 qu\u00e1t.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp, doanh nghi\u1ec7p v\u1eabn c\u00f3 l\u1ee3i nhu\u1eadn m\u1eb7c d\u00f9 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 th\u1ea5p nh\u1ea5t trong ph\u00e2n kh\u00fac ng\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u00f3 nh\u00e2n s\u1ef1, h\u1ec7 th\u1ed1ng, quy tr\u00ecnh v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

    \"x\u00e2y<\/p>\n

    H\u00ecnh \u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ea1i si\u00eau th\u1ecb. Select l\u00e0 th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a Co.opmart \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u.<\/em><\/p>\n

    V\u00ed d\u1ee5: H\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb\u2026<\/p>\n

    7. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh \u0111\u1ed9ng<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh \u0111\u1ed9ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u00f3 s\u1ef1 thay \u0111\u1ed5i theo chu k\u1ef3 th\u1eddi gian ho\u1eb7c th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c thu\u1eadt to\u00e1n, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 marketing, c\u00f4ng ngh\u1ec7, l\u1eadp tr\u00ecnh chuy\u00ean nghi\u1ec7p.<\/p>\n

    \"x\u00e2y<\/p>\n

    H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o gi\u1edd v\u00e0ng gi\u1ea3m gi\u00e1 c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Lazada<\/em><\/p>\n

    V\u00ed d\u1ee5: S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, V\u00e9 m\u00e1y bay\u2026<\/p>\n

    Quy tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 5 giai \u0111o\u1ea1n<\/h2>\n

    X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng bao g\u1ed3m:<\/p>\n

    1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<\/h3>\n

    Nh\u1eefng m\u1ee5c ti\u00eau d\u01b0\u1edbi \u0111\u00e2y s\u1ebd quy\u1ebft \u0111\u1ecbnh t\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

      \n
    • T\u0103ng l\u1ee3i nhu\u1eadn<\/li>\n
    • C\u1ea3i thi\u1ec7n d\u00f2ng ti\u1ec1n<\/li>\n
    • Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n
    • Gia t\u0103ng th\u1ecb ph\u1ea7n<\/li>\n
    • T\u0103ng doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/li>\n
    • \u0110\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
    • Gia t\u0103ng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t<\/li>\n
    • Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n
    • T\u0103ng ch\u1ec9 s\u1ed1 quay l\u1ea1i mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
    • T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n

      L\u01b0u \u00fd: m\u1ee5c ti\u00eau kinh doanh r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 m\u00e0 t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u ph\u00eda tr\u00ean.<\/p>\n

      2. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac ng\u00e0nh<\/h3>\n

      Giai \u0111o\u1ea1n n\u00e0y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng, \u0111\u00fang ng\u00e0nh v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. N\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi l\u00e0 ph\u1ed5 qu\u00e1t, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t, n\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ed9ng v\u00e0o chi ph\u00ed c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3\u2026<\/p>\n

      3. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h3>\n

      Giai \u0111o\u1ea1n n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, t\u1ea1i sao, \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? x\u00e2y d\u1ef1ng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu doanh nghi\u1ec7p c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ea5p thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      4. X\u00e2y d\u1ef1ng b\u1ed1i c\u1ea3nh c\u1ea1nh tranh<\/h3>\n

      Cho d\u00f9 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t, doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n x\u00e2y d\u1ef1ng khung b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, b\u1ed1i c\u1ea3nh n\u00e0y \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng khung b\u1ed1i c\u1ea3nh c\u1ea1nh tranh nh\u01b0 sau:<\/p>\n

      X\u00e1c \u0111\u1ecbnh \u00edt nh\u1ea5t ba \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, nghi\u00ean c\u1ee9u c\u1ea5u tr\u00fac gi\u00e1 b\u00e1n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u1ea3nh h\u01b0\u1edfng t\u1edbi gi\u00e1 b\u00e1n v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

      Xem x\u00e9t nh\u1eefng d\u1ecbch v\u1ee5 c\u1ed9ng th\u00eam m\u00e0 \u0111\u1ed1i th\u1ee7 cung c\u1ea5p, t\u00ecm hi\u1ec3u nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c c\u1ed9ng th\u00eam v\u00e0o gi\u00e1 b\u00e1n c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 bao nhi\u00eau? b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u ho\u1eb7c lo\u1ea1i b\u1ecf nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y v\u1edbi m\u1ee5c ti\u00eau l\u00e0m gi\u1ea3m gi\u00e1 b\u00e1n nh\u01b0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng<\/p>\n

      5. X\u00e2y d\u1ef1ng khung chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/h3>\n

      Gi\u00e1 g\u1ed1c = gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m [nguy\u00ean v\u1eadt li\u1ec7u, chi ph\u00ed s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh] + Chi ph\u00ed ph\u00e1t sinh kh\u00e1c (nh\u00e2n s\u1ef1, marketing, ph\u00e2n ph\u1ed1i\u2026)<\/p>\n

      X\u00e1c \u0111\u1ecbnh l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n mong mu\u1ed1n, l\u1ee3i nhu\u1eadn n\u00e0y \u0111\u00e3 tr\u1eeb \u0111i c\u00e1c kho\u1ea3n chi ph\u00ed ph\u00e1t sinh v\u00e0 thu\u1ebf\u2026, m\u1ee9c l\u1ee3i nhu\u1eadn t\u1ed1i thi\u1ec3u ph\u1ea3i l\u1edbn h\u01a1n l\u00e3i su\u1ea5t ng\u00e2n h\u00e0ng.<\/p>\n

      Gi\u00e1 b\u00e1n = Gi\u00e1 g\u1ed1c + % l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/p>\n

      Gi\u00e1 b\u00e1n s\u1ec9 = Gi\u00e1 b\u00e1n * (gi\u00e1 b\u00e1n * % m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 [t\u1ec9 l\u1ec7 ngh\u1ecbch v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra])<\/p>\n

      L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"

      B\u00e0i chia s\u1ebb cung c\u1ea5p ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 t\u1eadp h\u1ee3p quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5192"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5192"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5192\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}