{"id":51943,"date":"2023-12-20T01:51:54","date_gmt":"2023-12-19T18:51:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-chien-dich-marketing-thanh-cong-nho-nam-bat-insight-khach-hang.html"},"modified":"2023-12-20T01:51:54","modified_gmt":"2023-12-19T18:51:54","slug":"5-chien-dich-marketing-thanh-cong-nho-nam-bat-insight-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-chien-dich-marketing-thanh-cong-nho-nam-bat-insight-khach-hang.html","title":{"rendered":"5 Chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng nh\u1edd n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
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M\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng, hay n\u00f3i c\u00e1ch kh\u00e1c ch\u00ednh l\u00e0 ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c tr\u00e1i tim, insight kh\u00e1ch h\u00e0ng. V\u1eady ch\u00ednh x\u00e1c th\u00ec insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00f9ng t\u00ecm hi\u1ec3u xem c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng insight kh\u00e1ch h\u00e0ng trong vi\u1ec7c ph\u00e2n t\u00edch, t\u1ea1o n\u00ean s\u1ef1 viral, th\u00e0nh c\u00f4ng cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing nh\u00e9.<\/strong><\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u, ti\u1ec1m \u1ea9n b\u00ean trong kh\u00e1ch h\u00e0ng. Insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c. Do \u0111\u00f3, b\u1ea1n c\u1ea7n quan s\u00e1t th\u1eadt chi ti\u1ebft nh\u1eefng h\u00e0nh vi, c\u1eed ch\u1ec9 mua h\u00e0ng c\u1ee7a h\u1ecd b\u1edfi \u0111i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n s\u1edf th\u00edch v\u00e0 suy ngh\u0129 ti\u1ec1m \u1ea9n b\u00ean trong h\u1ecd.\u00a0<\/span><\/p>\n

\"Insight<\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng b\u00ean c\u1ea1nh vi\u1ec7c duy tr\u00ec, g\u1eafn k\u1ebft m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng cho m\u00ecnh c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed, vai tr\u00f2 c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.\u00a0<\/span><\/p>\n

5 chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd khai th\u00e1c t\u1ed1t insight kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

C\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap cho c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean th\u00e0nh c\u00f4ng v\u00e0 viral theo m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t. Do \u0111\u00f3, 5 chi\u1ebfn d\u1ecbch marketing sau \u0111\u00e2y gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 insight kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Nike<\/b><\/h3>\n
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  • Chi\u1ebfn d\u1ecbch \u201cNike \u2013 Write the Future\u201d<\/b><\/li>\n<\/ul>\n

    L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 g\u1eafn li\u1ec1n m\u1eadt thi\u1ebft v\u1edbi m\u00f4n th\u1ec3 thao vua (b\u00f3ng \u0111\u00e1). Nike \u0111\u00e3 tung ra chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u00f4ng nh\u1eb1m thu h\u00fat, l\u00f4i k\u00e9o nh\u1eefng fan b\u00f3ng \u0111\u00e1 cu\u1ed3ng nhi\u1ec7t tham gia n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi th\u00f4ng \u0111i\u1ec7p chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n, b\u00e0i h\u1ecdc nh\u1eb1m lan t\u1ecfa s\u1ee9c m\u1ea1nh tinh th\u1ea7n b\u00f3ng \u0111\u00e1.\u00a0<\/span><\/p>\n

    Ch\u00ednh vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 t\u00ecnh y\u00eau b\u00f3ng \u0111\u00e1, Nike \u0111\u00e3 b\u1eaft tay ngay v\u00e0o th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch n\u00e0y v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng \u0111\u00f4ng \u0111\u1ea3o t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ecdi n\u01a1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn d\u1ecbch c\u1ee7a Nike th\u00e0nh c\u00f4ng nh\u1edd n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng l\u00e0 t\u00ecnh y\u00eau b\u00f3ng \u0111\u00e1<\/p>\n<\/div>\n

      \n
    • Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u201cFind Your Greatness\u201d<\/b><\/li>\n<\/ul>\n

      Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0y, Nike \u0111\u00e3 ph\u00e1t hi\u1ec7n ra kh\u00e1t v\u1ecdng ti\u1ec1m \u1ea9n b\u00ean trong kh\u00e1ch h\u00e0ng v\u1edbi mong mu\u1ed1n tr\u1edf th\u00e0nh v\u1eadn \u0111\u1ed9ng vi\u00ean th\u1ec3 thao theo m\u1ed9t c\u00e1ch ri\u00eang v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 insight kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, Nike \u0111\u00e3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y nh\u01b0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 v\u0129 \u0111\u1ea1i c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y kh\u00e1t v\u1ecdng tr\u1edf th\u00e0nh v\u1eadn \u0111\u1ed9ng vi\u00ean cho d\u00f9 kh\u1ea3 n\u0103ng th\u1ec3 ch\u1ea5t c\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa.<\/span><\/p>\n

      Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Coca cola<\/b><\/h3>\n

      C\u0169ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1ec1 gi\u1ea3i kh\u00e1t (n\u01b0\u1edbc u\u1ed1ng c\u00f3 ga). H\u01a1n n\u1eefa, t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Coca cola l\u1ea1i l\u00e0 gi\u1edbi tr\u1ebb, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u1ed1i s\u1ed1ng ph\u00f3ng kho\u00e1ng, tho\u1ea3i m\u00e1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 r\u1ea5t th\u00edch th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y, Coca cola \u0111\u00e3 tung ra <\/span>chi\u1ebfn d\u1ecbch \u201cShare a coke\u201d<\/b> v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c in t\u00ean ri\u00eang nh\u1eb1m lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p: N\u1ebfu b\u1ea1n y\u00eau\/ nh\u1edb\/ th\u00edch\u2026 ng\u01b0\u1eddi n\u00e0o \u0111\u00f3, h\u00e3y chia s\u1ebb 1 chai Coke v\u1edbi t\u00ean c\u1ee7a h\u1ecd. Ngay l\u1eadp t\u1ee9c, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng m\u1ea1nh m\u1ebd v\u00e0 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1, \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 insight kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \"Coca<\/p>\n

      Coca cola s\u1eed d\u1ee5ng insight kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Netflix<\/b><\/h3>\n

      L\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t video tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c th\u1ec3 lo\u1ea1i phim \u0111a d\u1ea1ng, Netflix \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1c \u0111\u1ec1 xu\u1ea5t phim \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. Ch\u1eb3ng h\u1ea1n, n\u1ebfu kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean xem m\u1ed9t th\u1ec3 lo\u1ea1i phim c\u1ee5 th\u1ec3, Netflix s\u1ebd \u0111\u1ec1 xu\u1ea5t th\u00eam nhi\u1ec1u c\u00e1c b\u1ed9 phim thu\u1ed9c c\u00f9ng m\u1ed9t th\u1ec3 lo\u1ea1i theo s\u1edf th\u00edch c\u1ee7a h\u1ecd. Ch\u00ednh nh\u1edd vi\u1ec7c t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u00fap cho Netflix tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n

      \"Netflix<\/p>\n

      Netflix s\u1eed d\u1ee5ng insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

      Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Milo<\/b><\/h3>\n

      Nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u1ee9c u\u1ed1ng d\u00e0nh cho tr\u1ebb em kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Milo v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh m\u00e0 Milo h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eefng b\u1eadc ph\u1ee5 huynh lu\u00f4n quan t\u00e2m \u0111\u1ebfn gi\u00e1o d\u1ee5c, s\u1ee9c kh\u1ecfe c\u1ee7a con tr\u1ebb t\u1ea1i Vi\u1ec7t Nam. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn 2 chi\u1ebfn d\u1ecbch marketing r\u1ea5t th\u00e0nh c\u00f4ng m\u00e0 Milo \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1edd t\u00ecm insight kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        \n
      • Chi\u1ebfn d\u1ecbch \u201cTh\u1ec3 thao lu\u00f4n t\u00ecm th\u1ea5y nh\u00e0 v\u00f4 \u0111\u1ecbch trong con\u201d<\/b><\/li>\n<\/ul>\n

        \u0110\u1ed1i v\u1edbi tr\u1ebb em \u2013 \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u1edbi nhu c\u1ea7u v\u1eadn \u0111\u1ed9ng cao c\u1ea7n nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng, th\u00edch \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1, t\u00ecm t\u00f2i v\u00e0 chinh ph\u1ee5c m\u1ecdi th\u1ee9 m\u00e0 v\u00ec th\u1ebf, c\u00e1c b\u1ed1 m\u1eb9 lu\u00f4n mong mu\u1ed1n \u0111\u1ee9a con c\u1ee7a m\u00ecnh kh\u1ecfe m\u1ea1nh, n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o trong th\u1ec3 thao v\u00e0 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 insight kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Ch\u00ednh v\u00ec t\u00ecm \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng m\u00e0 Milo \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p: x\u00f3a b\u1ecf r\u00e0o c\u1ea3n gi\u1eefa b\u00e9 v\u00e0 th\u1ec3 thao. Theo \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u Milo \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi v\u1ec1 th\u1ec3 thao \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c b\u00e9 tham gia nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe, \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p gi\u00e1o d\u1ee5c c\u00e1c b\u00e9 n\u00ean quan t\u00e2m, ch\u00fa \u00fd \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh. T\u1eeb \u0111\u00f3, g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi c\u00e1c b\u1eadc ph\u1ee5 huynh (\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp mua s\u1ea3n ph\u1ea9m) v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ec3 thao \u0111\u1ed1i v\u1edbi tr\u1ebb nh\u1ecf.<\/span><\/p>\n

        \"Milo<\/p>\n

        Milo khai th\u00e1c insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng<\/p>\n<\/div>\n

          \n
        • Chi\u1ebfn d\u1ecbch \u201cN\u00f3i kh\u00f4ng v\u1edbi \u1ed1ng h\u00fat nh\u1ef1a\u201d\u00a0<\/b><\/li>\n<\/ul>\n

          Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1ec1u s\u1eed d\u1ee5ng \u1ed1ng h\u00fat c\u00f3 ch\u1ea5t li\u1ec7u l\u00e0m t\u1eeb nh\u1ef1a nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m \u201cxanh\u201d, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng \u0111\u1ed3 nh\u1ef1a kh\u00f3 t\u00e1i ch\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 nh\u1ef1a s\u1eed d\u1ee5ng 1 l\u1ea7n nh\u01b0 \u1ed1ng h\u00fat. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n insight kh\u00e1ch h\u00e0ng c\u1ee7a Milo.\u00a0<\/span><\/p>\n

          Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, Milo \u0111\u00e3 lo\u1ea1i b\u1ecf h\u1eb3n \u1ed1ng h\u00fat nh\u1ef1a v\u00e0 chuy\u1ec3n sang s\u1ea3n xu\u1ea5t, s\u1eed d\u1ee5ng \u1ed1ng h\u00fat gi\u1ea5y. T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed9t ph\u1ea7n th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y ngo\u00e0i mang l\u1ea1i l\u1ee3i \u00edch cho s\u1ee9c kh\u1ecfe m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, h\u1ec7 sinh th\u00e1i c\u1ee7a ch\u00fang ta.<\/span><\/p>\n

          Chi\u1ebfn d\u1ecbch marketing c\u1ee7a Vinamilk<\/b><\/h3>\n

          \u0110\u1ed1i v\u1edbi c\u00e1c b\u1eadc ph\u1ee5 huynh khi con tr\u1ebb \u0111ang tu\u1ed5i \u0103n tu\u1ed5i l\u1edbn, lu\u00f4n lo l\u1eafng s\u1ee3 con m\u00ecnh qu\u00e1 g\u1ea7y, qu\u00e1 th\u1ea5p hay qu\u00e1 b\u00e9o ho\u1eb7c suy dinh d\u01b0\u1ee1ng, kh\u00f4ng \u0111\u1ee7 d\u01b0\u1ee1ng ch\u1ea5t,\u2026 Ch\u00ednh nh\u1edd vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u v\u00e0 to\u00e0n di\u1ec7n cho tr\u1ebb nh\u1ecf. V\u00ec th\u1ebf m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n nay c\u1ee7a Vinamilk lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh t\u1ea1i th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam.<\/span><\/p>\n

          Nh\u01b0 v\u1eady, m\u1ed7i chi\u1ebfn d\u1ecbch marketing \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m hay kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ec1u c\u1ea7n nghi\u00ean c\u1ee9u <\/span>insight kh\u00e1ch h\u00e0ng<\/b>. D\u1ef1a v\u00e0o insight kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d \u0111\u00f3. Nh\u1edd \u0111\u00f3, c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3n nh\u1eadn v\u00e0 h\u01b0\u1edfng \u1ee9ng t\u1eeb kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n

          Kh\u00f4ng n\u00ean b\u1ecf qua:\u00a0T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng. 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          M\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng, hay n\u00f3i c\u00e1ch kh\u00e1c ch\u00ednh l\u00e0 ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c tr\u00e1i tim, insight kh\u00e1ch h\u00e0ng. V\u1eady ch\u00ednh x\u00e1c th\u00ec insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00f9ng t\u00ecm hi\u1ec3u xem c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng insight kh\u00e1ch h\u00e0ng trong vi\u1ec7c ph\u00e2n t\u00edch, t\u1ea1o n\u00ean s\u1ef1 viral, th\u00e0nh c\u00f4ng cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing nh\u00e9.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51943"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51943"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51943\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}