{"id":5195,"date":"2023-11-30T04:53:10","date_gmt":"2023-11-30T04:53:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5195"},"modified":"2023-11-29T17:59:22","modified_gmt":"2023-11-29T17:59:22","slug":"9-goc-nhin-phan-tich-khach-hang-quan-trong-de-thau-hieu-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/9-goc-nhin-phan-tich-khach-hang-quan-trong-de-thau-hieu-khach-hang.html","title":{"rendered":"9 G\u00f3c nh\u00ecn ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

B\u00e0i vi\u1ebft sau \u0111\u00e2y chia s\u1ebb v\u1ec1 9 g\u00f3c nh\u00ecn\u00a0ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/strong>\u00a0quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 ai l\u00e0m kinh doanh c\u0169ng n\u00ean bi\u1ebft \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh marketing hi\u1ec7u qu\u1ea3.<\/em><\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n, m\u1ed9t doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp thu, gi\u1eef ch\u00e2n, th\u1ecfa m\u00e3n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c n\u00e0y t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y c\u00f9ng xem x\u00e9t m\u1ed9t s\u1ed1 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (Customer Analytics) quan tr\u1ecdng \u0111ang s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/p>\n

9 g\u00f3c nh\u00ecn ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n

\"ph\u00e2n<\/p>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh trong \u0111\u00f3 d\u1eef li\u1ec7u t\u1eeb h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng th\u00f4ng qua ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n. Th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, l\u1ef1a ch\u1ecdn trang web v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

1. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua l\u1ea1i t\u1eeb b\u1ea1n. Ph\u00e2n t\u00edch s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 xem kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 mong \u0111\u1ee3i t\u1eeb doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n hay kh\u00f4ng \u2013 n\u00f3i t\u00f3m l\u1ea1i l\u00e0 h\u1ecd h\u00e0i l\u00f2ng hay kh\u00f4ng h\u00e0i l\u00f2ng. C\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 k\u1ebft h\u1ee3p c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh.<\/p>\n

M\u1eb9o: Thay v\u00ec chi nhi\u1ec1u ti\u1ec1n cho c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, t\u1ea1i sao kh\u00f4ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n th\u00f4ng qua trang Facebook FB + 0% ho\u1eb7c Twitter TWTR + 0%.<\/p>\n

2. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 quy m\u1ed9t gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi cho m\u1ed7i kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ngay nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t v\u00e0 do \u0111\u00f3 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n. Ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong to\u00e0n b\u1ed9 th\u1eddi gian c\u1ee7a m\u1ed1i quan h\u1ec7.<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Thay v\u00ec nh\u00ecn v\u00e0o l\u1ee3i nhu\u1eadn giao d\u1ecbch, b\u1ea1n nh\u00ecn v\u00e0o th\u1eddi gian kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u1edf l\u1ea1i kh\u00e1ch h\u00e0ng, t\u1ea7n su\u1ea5t h\u1ecd c\u00f3 th\u1ec3 mua trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3 v\u00e0 do \u0111\u00f3 h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o trong khung th\u1eddi gian \u0111\u00f3. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n t\u1eadp trung ch\u00fa \u00fd ti\u1ebfp th\u1ecb v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. Ho\u00e0n th\u00e0nh t\u1ed1t, ph\u00e2n t\u00edch n\u00e0y c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch \u0111\u1ec3 t\u0103ng th\u1eddi gian c\u1ee7a m\u1ed1i quan h\u1ec7 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb9o: Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t v\u1edbi gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi l\u00e0 t\u00ecm ra c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t chuy\u00ean gia KPI c\u00f3 th\u1ec3 gi\u00fap v\u1edbi \u0111i\u1ec1u n\u00e0y.<\/p>\n

3. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n

\"ph\u00e2n<\/p>\n

Ph\u00e2n t\u00edch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm c\u00e1c nh\u00f3m ho\u1eb7c ph\u00e2n kh\u00fac trong th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3. C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 chia h\u1ecd th\u00e0nh nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau c\u00f3 th\u1ec3 mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c ho\u1eb7c mua th\u01b0\u1eddng xuy\u00ean h\u01a1n cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n

Internet l\u00e0 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng h\u1eefu \u00edch, gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac r\u00f5 r\u00e0ng \u2013 khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch v\u0103n b\u1ea3n l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho vi\u1ec7c n\u00e0y.<\/p>\n

M\u1eb9o: C\u00f3 th\u1ec3 chia c\u00e1c segment kh\u00e1ch h\u00e0ng g\u1ea7n v\u1edbi m\u00f4 h\u00ecnh kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi, sau \u0111\u00f3 A\/B Testing \u0111\u1ec3 t\u00ednh ROI v\u00e0 CLV<\/p>\n

4. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean k\u00eanh b\u00e1n h\u00e0ng<\/h3>\n

Tr\u1eeb khi b\u1ea1n bi\u1ebft c\u00e1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 k\u00eanh n\u00e0o c\u00f3 l\u1ee3i nh\u1ea5t th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho c\u00e1c k\u00eanh b\u00e1n h\u00e0ng m\u00e0 don l\u1ed3ng l\u00e0m vi\u1ec7c.<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch k\u00eanh b\u00e1n h\u00e0ng xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cho th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh \u0111\u1ec3 xem k\u00eanh n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t, cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t c\u00e1c t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ec3 ph\u00e2n t\u00edch n\u00e0y, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng m\u00e0 b\u1ea1n hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng ho\u1eb7c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, sau \u0111\u00f3 quy t\u1eebng doanh s\u1ed1 cho m\u1ed9t k\u00eanh v\u00e0 tr\u1eeb chi ph\u00ed b\u00e1n h\u00e0ng c\u00f3 li\u00ean quan cho m\u1ed7i k\u00eanh.<\/p>\n

M\u1eb9o: H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c tr\u01b0\u1edbc khi mua hay kh\u00f4ng. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e3 nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong m\u1ed9t c\u1eeda h\u00e0ng nh\u01b0ng th\u00edch mua tr\u1ef1c tuy\u1ebfn h\u01a1n.<\/p>\n

5. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean Web Analytics<\/h3>\n

B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ch\u1ec9 trong m\u1ed7i ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang t\u0103ng l\u00ean. Ph\u00e2n t\u00edch trang web l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng trang web v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00e1n h\u00e0ng. C\u00f3 hai lo\u1ea1i ph\u00e2n t\u00edch trang web: ngo\u00e0i trang web v\u00e0 t\u1ea1i ch\u1ed7.<\/p>\n

Ph\u00e2n t\u00edch trang web ngo\u00e0i trang web r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i trong khi t\u1ea1i ch\u1ed7 r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 th\u01b0\u01a1ng m\u1ea1i. C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n, ch\u1eb3ng h\u1ea1n nh\u01b0 Google GOOGL + 0% Analytics.<\/p>\n

M\u1eb9o: Gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a ph\u00e2n t\u00edch trang web xu\u1ea5t hi\u1ec7n n\u1ebfu b\u1ea1n ti\u1ebfp t\u1ee5c l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 th\u1ea5y hi\u1ec7u su\u1ea5t tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n thay \u0111\u1ed5i theo th\u1eddi gian (s\u1ed1 l\u01b0\u1ee3ng session, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c, t\u1ec9 l\u1ec7 bounce rate)<\/p>\n

6. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h3>\n

N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. Ph\u00e2n t\u00edch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

Trong ph\u00e2n t\u00edch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, d\u1eef li\u1ec7u v\u0103n b\u1ea3n t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 blog tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 khai th\u00e1c cho nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 li\u00ean quan v\u1ec1 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch v\u0103n b\u1ea3n v\u00e0 ph\u00e2n t\u00edch t\u00ecnh c\u1ea3m.<\/p>\n

M\u1eb9o: S\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 b\u1ea3n ch\u1ea5t t\u1ee9c th\u1eddi, t\u1ee9c th\u1eddi c\u1ee7a n\u00f3. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng th\u00ec b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 xoay chuy\u1ec3n t\u00ecnh hu\u1ed1ng \u0111\u00f3 v\u00e0 t\u1ea1o ra m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

7. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

C\u00e1c doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng l\u00e0 k\u00e9m trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. Ph\u00e2n t\u00edch s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, n\u01a1i c\u00e1c doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng l\u1eadp b\u1ea3n \u0111\u1ed3 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 (ho\u1eb7c n\u00f3i c\u00e1ch kh\u00e1c) b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau n\u00e0y. C\u00e1c c\u00e1ch \u0111o l\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1eb9o: B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u1ecdi l\u00fac nh\u01b0ng ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00eda c\u1ea1nh n\u00e0o c\u1ee7a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

8. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1ec9 l\u1ec7 kh\u00e1ch r\u1eddi b\u1ecf s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/h3>\n

Gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n lu\u00f4n d\u1ec5 d\u00e0ng v\u00e0 r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n m\u1ea5t trong su\u1ed1t m\u1ed9t n\u0103m.<\/p>\n

N\u00f3 c\u0169ng cho ph\u00e9p b\u1ea1n d\u1ef1 \u0111o\u00e1n kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc khi b\u1ea1n m\u1ea5t nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng KPI nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 doanh thu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb9o: Lu\u00f4n quan t\u00e2m d\u1eef li\u1ec7u sau h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng (Post-purchased Data Points), s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1ea3m kh\u00e1ch r\u1eddi b\u1ecf (Customer Churn)<\/p>\n

9. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n

N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i v\u00e0 \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra n\u1ebfu b\u1ea1n chi qu\u00e1 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3. Ph\u00e2n t\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng t\u00ecm c\u00e1ch thi\u1ebft l\u1eadp m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea1n trong vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, bao g\u1ed3m c\u1ea3 hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea1n trong vi\u1ec7c ch\u00e8n \u00e9p kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap thi\u1ebft l\u1eadp vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb9o: Khi t\u00ednh chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, h\u00e3y t\u00ednh ri\u00eang ch\u00fang cho t\u1eebng s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb (marketing plan) ho\u1eb7c chi\u1ebfn d\u1ecbch b\u1ea1n th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng h\u01a1n nhi\u1ec1u v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft sau \u0111\u00e2y chia s\u1ebb v\u1ec1 9 g\u00f3c nh\u00ecn\u00a0ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng\u00a0quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 ai l\u00e0m kinh doanh c\u0169ng n\u00ean bi\u1ebft \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh marketing hi\u1ec7u qu\u1ea3. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n, m\u1ed9t doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp thu, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5195"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}