{"id":51961,"date":"2023-12-20T01:56:27","date_gmt":"2023-12-19T18:56:27","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tam-quan-trong-cua-xay-dung-co-so-du-lieu-khach-hang-doi-voi-doanh-nghiep.html"},"modified":"2023-12-20T01:56:27","modified_gmt":"2023-12-19T18:56:27","slug":"tam-quan-trong-cua-xay-dung-co-so-du-lieu-khach-hang-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tam-quan-trong-cua-xay-dung-co-so-du-lieu-khach-hang-doi-voi-doanh-nghiep.html","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n \u201cv\u00f4 gi\u00e1\u201d \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00f4ng ty.\u00a0N\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng quy m\u00f4 ti\u1ebfp th\u1ecb, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 t\u0103ng doanh thu.\u00a0<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 c\u1eadp nh\u1eadt, l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o qu\u1ea3n l\u00fd d\u1eef li\u1ec7u an to\u00e0n, b\u1ea3o m\u1eadt.\u00a0C\u00f3 th\u1ec3 th\u1ea5y, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 t\u1ea7m quan tr\u1ecdng \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u01a1\u00a0s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng\u00a0l\u00e0 t\u1eadp h\u1ee3p c\u00e1c th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc (h\u1ecd v\u00e0 t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean l\u1ea1c, \u0111\u1ecba ch\u1ec9 email, tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh\u2026) v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd (n\u00f4ng th\u00f4n hay th\u00e0nh th\u1ecb, n\u01a1i sinh s\u1ed1ng); h\u00e0nh vi mua s\u1eafm (s\u1ed1 l\u1ea7n mua h\u00e0ng, l\u00fd do mua h\u00e0ng, th\u00f3i quen mua h\u00e0ng)\u2026 C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u00e0n ch\u1ec9nh \u0111\u1ebfn m\u1ee9c n\u00e0o t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n thu th\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n c\u00f3 v\u00e0 c\u00e1ch c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y.\u00a0Khi c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.\u00a0<\/span><\/p>\n

\"C\u01a1<\/p>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng khi x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

X\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng. D\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.\u00a0<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u00fd do h\u00e0ng \u0111\u1ea7u t\u1ea1i sao m\u1ed9t doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3<\/b><\/h3>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1edbi hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. C\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 th\u01b0\u1eddng xuy\u00ean d\u1ecdn d\u1eb9p d\u1eef li\u1ec7u, ph\u00e2n lo\u1ea1i v\u00e0 tr\u00e1nh tr\u00f9ng l\u1eb7p d\u1eef li\u1ec7u, \u2026 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m<\/span><\/p>\n

Gi\u1ea3m chi ph\u00ed qu\u1ea3n tr\u1ecb<\/b><\/h4>\n

Cu\u1ed1i c\u00f9ng, ch\u00fang ta kh\u00f4ng n\u00ean qu\u00ean \u0111\u1ec1 c\u1eadp r\u1eb1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian t\u1ed5ng h\u1ee3p, th\u1ed1ng k\u00ea v\u00e0 t\u00ecm ki\u1ebfm.\u00a0Sau khi x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ea3i l\u00ean m\u00e0 kh\u00f4ng s\u1ee3 b\u1ecb ch\u1eadm tr\u1ec5 hay b\u1ecb th\u1ea5t l\u1ea1c. B\u1eb1ng c\u00e1ch tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 thi\u1ebft l\u1eadp c\u01a1 s\u1edf m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a c\u1ee7a l\u1ee3i \u00edch \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a c\u00f4ng ty m\u00ecnh.<\/span><\/p>\n

\"C\u1eaft<\/p>\n

C\u1eaft gi\u1ea3m c\u00e1c chi ph\u00ed qu\u1ea3n tr\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn<\/p>\n<\/div>\n

Gi\u1ea3m s\u1ef1 tr\u00f9ng l\u1eb7p d\u1eef li\u1ec7u<\/b><\/h4>\n

M\u1ed9t h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1ed1t s\u1ebd kh\u1eafc ph\u1ee5c s\u1ef1 d\u01b0 th\u1eeba v\u00e0 kh\u00f4ng nh\u1ea5t qu\u00e1n c\u1ee7a d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch gi\u1ea3m c\u00e1c t\u1ec7p c\u00f3 d\u1eef li\u1ec7u tr\u00f9ng l\u1eb7p n\u1eb1m trong h\u1ec7 th\u1ed1ng. C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00f4ng th\u1ec3 gi\u1ea3m thi\u1ec3u to\u00e0n b\u1ed9 s\u1ef1 d\u01b0 th\u1eeba d\u1eef li\u1ec7u, nh\u01b0ng n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 h\u1ea1n ch\u1ebf s\u1ef1 d\u01b0 th\u1eeba d\u1eef li\u1ec7u.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m th\u1eddi gian, \u0111\u1ea3m b\u1ea3o d\u1ec5 d\u00e0ng khi truy c\u1eadp d\u1eef li\u1ec7u<\/b><\/h4>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian khi qu\u1ea3n l\u00fd quy tr\u00ecnh kinh doanh. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh th\u00fac \u0111\u1ea9y b\u1ea1n t\u1ea1o c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kinh doanh. N\u1ebfu b\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin \u01b0u ti\u00ean v\u00e0 b\u00e1o c\u00e1o khi c\u1ea7n thi\u1ebft.<\/span><\/p>\n

T\u1ed1i \u01b0u c\u00e1c k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/b><\/h3>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1eb5n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, s\u1eed d\u1ee5ng n\u00f3 t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. N\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh nhanh ch\u00f3ng<\/b><\/h4>\n

V\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n, vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u. Doanh nghi\u1ec7p c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o \u0111\u00fang d\u1eef li\u1ec7u khi c\u1ea7n thi\u1ebft. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng h\u01a1n v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c ngay l\u1eadp t\u1ee9c. C\u01a1 s\u1edf d\u1eef li\u1ec7u c\u0169ng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 s\u1eb5n s\u00e0ng x\u1eed l\u00fd n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 sai s\u00f3t n\u00e0o x\u1ea3y ra<\/span><\/p>\n

T\u1ea1o c\u00e1c b\u00e1o c\u00e1o ch\u00ednh x\u00e1c, t\u1ef1 \u0111\u1ed9ng<\/b><\/h4>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng, v\u00ec v\u1eady n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o v\u1ec1 kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c, \u00edt m\u1eafc l\u1ed7i h\u01a1n tr\u00ean quy m\u00f4 l\u1edbn<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng theo th\u1eddi gian th\u1ef1c, n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/p>\n<\/div>\n

C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o b\u00e1o c\u00e1o th\u00f4ng tin theo th\u1eddi gian th\u1ef1c. K\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c.<\/span><\/p>\n

T\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u1ea1i hi\u1ec7u qu\u1ea3<\/b><\/h4>\n

N\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o (ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn d\u1ecbch email v\u00e0 khuy\u1ebfn m\u00e3i) s\u1ebd t\u1ed1n th\u1eddi gian, kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n.\u00a0\u0110\u1ec3 t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u1ea1i hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

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  • Ph\u00e2n lo\u1ea1i c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n nh\u1ea5t, \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p.<\/span><\/li>\n
  • S\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u01a1 s\u1edf t\u1ea1o email t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m tin nh\u1eafn\/email \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo t\u00ean, tu\u1ed5i, \u2026 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1eddi gian ng\u1eafn.<\/span><\/li>\n<\/ul>\n

    V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n qu\u1ea7n \u00e1o, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi email ho\u1eb7c tin nh\u1eafn ti\u1ebfp th\u1ecb, khuy\u1ebfn m\u00e3i ch\u00fac m\u1eebng sinh nh\u1eadt ho\u1eb7c ng\u00e0y k\u1ef7 ni\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Theo McKinsey & Company vi\u1ec7c g\u1eedi nh\u1eafn tin nh\u01b0 th\u1ebf gi\u00fap c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 h\u01a1n, c\u1ea3i thi\u1ec7n doanh thu t\u1eeb 10% \u0111\u1ebfn 30%<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    V\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u00e0 ph\u00e2n kh\u00fac c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1ee5c ti\u00eau.<\/span><\/p>\n

    Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng\u00a0<\/b><\/h4>\n

    H\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 t\u1ef1 h\u1ecfi: \u201cKh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00e0 ai?\u201d. C\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3 v\u00e0 cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch, kh\u00e1m ph\u00e1 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang cung c\u1ea5p.\u00a0<\/span><\/p>\n

    \"C\u01a1<\/p>\n

    C\u01a1 s\u1edf d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch, t\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng d\u1ec5 d\u00e0ng h\u01a1n<\/p>\n<\/div>\n

    D\u1ef1a v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u d\u1ef1a theo nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0 sau:<\/span><\/p>\n

      \n
    • \u0110\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, gi\u1edbi t\u00ednh, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, thu nh\u1eadp gia \u0111\u00ecnh, ..<\/span><\/li>\n
    • \u0110\u1eb7c \u0111i\u1ec3m li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p: v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, ng\u00e0nh ngh\u1ec1, \u2026<\/span><\/li>\n
    • H\u00e0nh vi mua h\u00e0ng: s\u1edf th\u00edch mua s\u1eafm, s\u1ea3n ph\u1ea9m \u0111\u00e3 mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y, t\u1ed5ng h\u00f3a \u0111\u01a1n ho\u1eb7c h\u00f3a \u0111\u01a1n trung b\u00ecnh, \u0111\u01a1n h\u00e0ng \u0111\u00e3 h\u1ee7y b\u1ecf, \u2026<\/span><\/li>\n<\/ul>\n

      Sau khi ph\u00e2n t\u00edch c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p h\u01a1n.\u00a0<\/span><\/p>\n

      T\u1ea1o s\u1eb5n c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/b><\/h4>\n

      T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi cho m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf (kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m, kh\u00e1ch \u0111\u00e3 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, \u2026) l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi tung n\u00f3 ra v\u1edbi quy m\u00f4 l\u1edbn h\u01a1n.\u00a0<\/span><\/p>\n

      Vi\u1ec7c ch\u1ecdn m\u1ed9t ph\u00e2n kh\u00fac g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thu th\u1eadp ph\u1ea3n h\u1ed3i mang t\u00ednh x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n, ph\u00e1t tri\u1ec3n c\u00e1c phi\u00ean b\u1ea3n sau n\u00e0y c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0Ngo\u00e0i ra, vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n s\u1ebd t\u1ed1n \u00edt chi ph\u00ed v\u00e0 n\u1ed7 l\u1ef1c h\u01a1n so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. Theo d\u00f5i nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 v\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/p>\n

      Qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/b><\/h3>\n

      M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o ra l\u00f2ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. C\u00e1c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c t\u1ed1t kh\u00f4ng ch\u1ec9 quay l\u1ea1i mua h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u1ecd, \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi<\/span><\/p>\n

      X\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/h4>\n

      Kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi qu\u00e1 tr\u00ecnh kinh doanh.\u00a0T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 m\u1ed9t doanh nghi\u1ec7p l\u00e0m \u0111\u1ec1u d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0V\u1edbi\u00a0qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh (t\u1eeb th\u00f4ng tin kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn s\u1edf th\u00edch, y\u00eau c\u1ea7u, mong mu\u1ed1n, \u2026)<\/span><\/p>\n

      \"Quan<\/p>\n

      Quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec t\u1ed1t h\u01a1n nh\u1edd c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      Vi\u1ec7c c\u00f3 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c duy tr\u00ec cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n kh\u00fac nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00f3 l\u1ee3i nh\u1ea5t.\u00a0V\u1edbi t\u1ec7p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn SMS, email, \u2026 g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, l\u00f2ng trung th\u00e0nh b\u1ec1n v\u1eefng v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

      Khi b\u1ea1n li\u00ean t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u0103ng t\u1ec9 l\u1ec7 quay l\u1ea1i<\/b><\/h4>\n

      Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t cho kinh doanh.\u00a0Ti\u1ebfp th\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 mua h\u00e0ng c\u1ee7a b\u1ea1n l\u1ea7n n\u1eefa.\u00a0C\u00f3 th\u00f4ng tin nh\u01b0 h\u00e0nh vi mua h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i mua h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.\u00a0Theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u2026 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp gi\u00fap b\u1ea1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, k\u1ecbp th\u1eddi v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n\u00a0<\/span><\/p>\n

      B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi\u00a0<\/b><\/h4>\n

      Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n mua h\u00e0ng t\u1eeb c\u00e1c doanh nghi\u1ec7p m\u00e0 h\u1ecd bi\u1ebft v\u00e0 y\u00eau th\u00edch.\u00a0C\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o th\u01b0\u1eddng xuy\u00ean, chi ti\u1ebft l\u1ecbch s\u1eed, \u0111\u1ecba ch\u1ec9 email v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u duy\u1ec7t web, \u2026 C\u00e1c chi ti\u1ebft n\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp c\u00f3 l\u1ee3i cho vi\u1ec7c \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      \"D\u1ec5<\/p>\n

      D\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua ph\u00e2n t\u00edch c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/p>\n<\/div>\n

      V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean c\u00e1c trang c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c g\u1eedi email ti\u1ebfp th\u1ecb, \u2026\u00a0Ti\u1ebfp c\u1eadn kh\u00e1ch m\u1edbi b\u1eb1ng c\u00e1ch chia s\u1ebb n\u1ed9i dung th\u00fa v\u1ecb, s\u1ea3n ph\u1ea9m m\u1edbi, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c tin t\u1ee9c, \u2026 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p, nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

      N\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h4>\n

      M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u mu\u1ed1n kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.\u00a0V\u1eady t\u1ea1i sao v\u1eabn c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng? S\u1ef1 th\u1eadt l\u00e0, \u0111\u00f4i khi c\u00e1c doanh nghi\u1ec7p m\u1ea5t li\u00ean l\u1ea1c ho\u1eb7c b\u1ecf qu\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      V\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea7y \u0111\u1ee7, n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 gi\u00fap b\u1ea1n l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng<\/span><\/p>\n

      Vi\u1ec7c c\u00f3 th\u1ec3 xem l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean tr\u00ecnh duy\u1ec7t m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng cho ph\u00e9p b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng nhanh v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.\u00a0\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n, tr\u00e1nh c\u00e1c cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i k\u00e9o d\u00e0i kh\u00f4ng \u0111\u00fang tr\u1ecdng t\u00e2m m\u00e0 c\u00f2n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/p>\n

      Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 4.0, th\u1eddi \u0111i\u1ec3m th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng.\u00a0Ngay c\u1ea3 d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t c\u0169ng ch\u1ec9 ph\u00e1t huy t\u00e1c d\u1ee5ng khi doanh nghi\u1ec7p nh\u1eadn ra t\u1ea7m quan tr\u1ecdng v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u00fang c\u00e1ch, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\u00a0V\u00ec v\u00e2y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n s\u1edbm n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, n\u00e2ng cao doanh thu<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n \u201cv\u00f4 gi\u00e1\u201d \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00f4ng ty.\u00a0N\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng quy m\u00f4 ti\u1ebfp th\u1ecb, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 t\u0103ng doanh thu.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51961"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51961"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51961\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}