{"id":52006,"date":"2023-12-20T02:03:44","date_gmt":"2023-12-19T19:03:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-10-phan-mem-crm-tot-nhat-hien-nay-tren-the-gioi.html"},"modified":"2023-12-20T02:03:44","modified_gmt":"2023-12-19T19:03:44","slug":"top-10-phan-mem-crm-tot-nhat-hien-nay-tren-the-gioi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-10-phan-mem-crm-tot-nhat-hien-nay-tren-the-gioi.html","title":{"rendered":"Top 10 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t hi\u1ec7n nay tr\u00ean th\u1ebf gi\u1edbi"},"content":{"rendered":"
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S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 kinh doanh kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Ngo\u00e0i t\u00ednh n\u0103ng gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, CRM c\u00f2n cung c\u1ea5p c\u01a1 s\u1edf gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng CRM hi\u1ec7n t\u1ea1i v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng v\u00e0 nhi\u1ec1u ph\u1ea7n m\u1ec1m \u0111ang ra \u0111\u1eddi. V\u00ec v\u1eady, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng kh\u1ecfi b\u0103n kho\u0103n r\u1eb1ng ph\u1ea7n m\u1ec1m n\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Sau \u0111\u00e2y l\u00e0 Top 10 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"Top<\/p>\n

Top 10 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t hi\u1ec7n nay tr\u00ean th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec ?<\/b><\/h2>\n

Ph\u1ea7n m\u1ec1m CRM (Customer Relationship Management) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n

\"Ph\u1ea7n<\/p>\n

Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec ?<\/p>\n<\/div>\n

Th\u00f4ng qua ph\u1ea7n m\u1ec1m CRM, c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch, h\u00ecnh th\u00e0nh danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ec1 ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1ee3p l\u00fd. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/span><\/p>\n

T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m CRM ph\u00f9 h\u1ee3p<\/b><\/h2>\n

Ph\u1ea7n m\u1ec1m CRM l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, b\u1edfi ph\u1ea7n m\u1ec1m n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u nh\u1ea5t.\u00a0<\/span><\/p>\n

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  • D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c<\/i><\/b><\/i><\/b><\/li>\n<\/ul>\n

    H\u1ec7 th\u1ed1ng CRM gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u00e2n vi\u00ean. Kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ed1ng k\u00ea, b\u00e1o c\u00e1o v\u00e0 gi\u1ea3i tr\u00ecnh nh\u00e0 qu\u1ea3n l\u00fd v\u1eabn d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

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    • C\u00e1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/i><\/b><\/i><\/b><\/li>\n<\/ul>\n

      V\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a k\u1ef9 l\u01b0\u1ee1ng, CRM gi\u00fap doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 nh\u01b0 chi\u1ebfn d\u1ecbch email marketing, sms marketing, telesales\u2026\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, tri \u00e2n kh\u00e1ch h\u00e0ng hay c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,\u2026 CRM gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng g\u00f3p ph\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      \"CRM<\/p>\n

      CRM gi\u00fap doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

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      • N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/i><\/b><\/i><\/b><\/li>\n<\/ul>\n

        CRM c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, CRM c\u00f2n gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng n\u00e0o \u0111ang quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c \u0111ang g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/span><\/p>\n

          \n
        • D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i<\/i><\/b><\/li>\n<\/ul>\n

          Th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef m\u1ed9t c\u00e1ch th\u00f4ng minh theo t\u1eebng t\u1ec7p s\u1eafp x\u1ebfp kh\u00e1c nhau. Ngo\u00e0i ra, CRM c\u00f2n c\u00f3 \u0111\u1eb7c th\u00f9 l\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, s\u1ea3n ph\u1ea9m, nh\u00e0 cung c\u1ea5p v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 m\u1ed9t ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n nh\u1ecf.<\/span><\/p>\n

          Top 10 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t hi\u1ec7n nay tr\u00ean th\u1ebf gi\u1edbi<\/b><\/h2>\n

          CRM hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, tr\u00ean th\u1ebf gi\u1edbi c\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p CRM kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

          Ph\u1ea7n m\u1ec1m Salesforce<\/b><\/h3>\n

          Salesforce \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u1ea7n m\u1ec1m CRM h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u1edbi 14% s\u1ed1 th\u1ecb ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng CRM k\u1ebft h\u1ee3p c\u00f9ng s\u1ed1 doanh thu kh\u1ee7ng t\u0103ng \u0111\u1ec1u h\u1eb1ng n\u0103m.\u00a0<\/span><\/p>\n

          \"Salesforce<\/p>\n

          Salesforce \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u1ea7n m\u1ec1m CRM h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n<\/div>\n

          Ph\u1ea7n m\u1ec1m Salesforce ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh kinh doanh c\u0169ng nh\u01b0 c\u00f3 \u0111\u00e1p \u1ee9ng t\u1ed1t cho c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf kh\u00e1c nhau. M\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng n\u1ed5i b\u1eadt m\u00e0 Salesforce cung c\u1ea5p bao g\u1ed3m:<\/span><\/p>\n

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          • T\u00edch h\u1ee3p nhi\u1ec1u ch\u1ee9c n\u0103ng qu\u1ea3n l\u00fd \u0111a d\u1ea1ng: qu\u1ea3n l\u00fd marketing, qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5.\u00a0<\/span><\/li>\n
          • Cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p l\u01b0u tr\u1eef c\u01a1 s\u1edf d\u1eef li\u1ec7u tr\u00ean h\u1ec7 th\u1ed1ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.\u00a0<\/span><\/li>\n
          • Ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u1ea3 h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS c\u0169ng nh\u01b0 Android.<\/span><\/li>\n<\/ul>\n

            V\u1ec1 ph\u1ea7n giao di\u1ec7n, Salesforce c\u00f3 thi\u1ebft k\u1ebf kh\u00e1 chuy\u00ean nghi\u1ec7p,v\u1edbi kho l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng theo h\u1ec7 th\u1ed1ng d\u1ec5 n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Zoho CRM<\/b><\/h3>\n

            Zoho CRM \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Zoho Corp v\u00e0 ph\u00e1t h\u00e0nh phi\u00ean b\u1ea3n web tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2006. \u0110\u1ebfn nay, Zoho CRM \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng iOS, Android v\u00e0 Blackberry. Zoho cung c\u1ea5p phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed d\u00e0nh cho 3 ng\u01b0\u1eddi d\u00f9ng tr\u1edf xu\u1ed1ng v\u1edbi 3 g\u00f3i ph\u1ea7n m\u1ec1m \u0111\u1eb7c tr\u01b0ng: Ti\u00eau chu\u1ea9n, Chuy\u00ean nghi\u1ec7p v\u00e0 Cao c\u1ea5p.\u00a0<\/span><\/p>\n

            \"Zoho<\/p>\n

            Zoho CRM \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Zoho Corp<\/p>\n<\/div>\n

            Zoho CRM gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u00f3 v\u1eabn \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n v\u00e0 v\u1eabn t\u00edch h\u1ee3p c\u00e1c \u1ee9ng d\u1ee5ng quen thu\u1ed9c nh\u01b0: m\u1ea1ng x\u00e3 h\u1ed9i, Google Apps, Outlook, v.v.\u00a0<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Sugar CRM<\/b><\/h3>\n

            V\u1edbi n\u1ec1n t\u1ea3ng CRM c\u00f3 m\u00e3 ngu\u1ed3n m\u1edf, Sugar CRM l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p. SugarCRM c\u00f3 c\u00e1c phi\u00ean b\u1ea3n nh\u01b0 b\u1ea3n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng v\u00e0 b\u1ea3n l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y v\u1edbi gi\u00e1 dao \u0111\u1ed9ng t\u1eeb $35 \u0111\u1ebfn $150 cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng\/m\u1ed7i th\u00e1ng.\u00a0<\/span><\/p>\n

            \"Sugar<\/p>\n

            Sugar CRM l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p<\/p>\n<\/div>\n

            \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n t\u1eeb n\u0103m 2004, Sugar CRM \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng ph\u1ea7n m\u1ec1m CRM m\u1edbi nh\u1ea5t nh\u01b0 : Ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, t\u00edch h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 nh\u01b0 : Email, Outlook, Gmail, Lotus Notes, Google Apps.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Microsoft Dynamics CRM<\/b><\/h3>\n

            Microsoft Dynamics 365 l\u00e0 th\u1ebf h\u1ec7 \u1ee9ng d\u1ee5ng kinh doanh th\u00f4ng minh d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y m\u1edbi nh\u1ea5t. C\u00f3 ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 c\u00e1c \u1ee9ng d\u1ee5ng n\u0103ng su\u1ea5t theo ti\u00eau chu\u1ea9n ng\u00e0nh (Office 365), qu\u1ea3n tr\u1ecb th\u00f4ng minh (Power BI) v\u00e0 d\u1eef li\u1ec7u IoT (Azure).\u00a0<\/span><\/p>\n

            Microsoft Dynamics 365 c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd doanh nghi\u1ec7p, trao quy\u1ec1n cho nh\u00e2n vi\u00ean v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a t\u1ed5 ch\u1ee9c, n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i k\u1ecbp th\u1eddi th\u00f4ng qua vi\u1ec7c nh\u1ea5t qu\u00e1n gi\u1eefa ch\u1ee9c n\u0103ng CRM v\u00e0 ERP, c\u0169ng nh\u01b0 cung c\u1ea5p c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c th\u00f9 theo m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m HubSpot CRM<\/b><\/h3>\n

            \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, HubSpot c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t c\u00e1i t\u00ean kh\u00e1 quen thu\u1ed9c. HubSpot chuy\u00ean ph\u00e1t tri\u1ec3n, cung c\u1ea5p c\u00e1c ph\u1ea7n m\u1ec1m Marketing v\u00e0 b\u00e1n h\u00e0ng. HubSpot CRM c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.\u00a0<\/span><\/p>\n

            \"Ph\u1ea7n<\/p>\n

            Ph\u1ea7n m\u1ec1m HubSpot CRM<\/p>\n<\/div>\n

            L\u1ee3i \u00edch l\u1edbn nh\u1ea5t gi\u00fap HubSpot t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 n\u00f3 cho ph\u00e9p h\u1ecd d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed trong th\u1eddi gian gi\u1edbi h\u1ea1n, gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u1ea7n m\u1ec1m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng d\u00e0i h\u1ea1n.\u00a0<\/span><\/p>\n

            HubSpot CRM t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi h\u1ea7u h\u1ebft c\u00e1c d\u1ea1ng quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb trang web, g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn email v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Insightly<\/b><\/h3>\n

            \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2009, Insightly cung c\u1ea5p gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m CRM d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y freemium cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Insightly \u0111\u00e3 tuy\u00ean b\u1ed1 c\u00f3 h\u01a1n 350.000 ng\u01b0\u1eddi d\u00f9ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n

            Insightly c\u00f3 l\u1ebd l\u00e0 d\u1ecbch v\u1ee5 CRM r\u1ebb nh\u1ea5t trong danh s\u00e1ch n\u00e0y: phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a \u0111\u1ebfn ba ng\u01b0\u1eddi d\u00f9ng, trong khi c\u00e1c phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n ch\u1ec9 t\u1ed1n v\u00e0i ch\u1ee5c \u0111\u00f4 la cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng: Phi\u00ean b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u ($29\/th\u00e1ng), phi\u00ean b\u1ea3n cao c\u1ea5p ($49\/th\u00e1ng) v\u00e0 phi\u00ean b\u1ea3n chuy\u00ean nghi\u1ec7p ($99\/th\u00e1ng).\u00a0<\/span><\/p>\n

            Vi\u1ec7c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng Google, Gmail v\u00e0 Google Drive \u0111\u00e3 gi\u00fap Insightly c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1 nhanh. Hi\u1ec7n Insightly c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi Evernote, Office 365, Outlook v\u00e0 MailChimp. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Insightly ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u1ea3 thi\u1ebft b\u1ecb iOS v\u00e0 Android.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Freshsales CRM<\/b><\/h3>\n

            Freshsales CRM l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng CRM \u0111\u01a1n gi\u1ea3n nh\u01b0ng m\u1ea1nh m\u1ebd, l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c doanh nghi\u1ec7p nh\u1ecf.\u00a0<\/span><\/p>\n

            \"Freshsales<\/p>\n

            Freshsales CRM l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng CRM \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ea1nh m\u1ebd<\/p>\n<\/div>\n

            Freshsales l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 CRM \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn b\u1edfi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng. H\u01a1n n\u1eefa, ph\u1ea7n m\u1ec1m n\u00e0y t\u00edch h\u1ee3p b\u1ed9 t\u00ednh n\u0103ng s\u1eb5n c\u00f3 v\u00f4 c\u00f9ng h\u1eefu d\u1ee5ng v\u00e0 \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u1ebfu d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u. Nh\u00ecn chung, n\u1ebfu so s\u00e1nh v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 CRM kh\u00e1c nh\u01b0 Apptivo v\u00e0 Zoho CRM th\u00ec Freshsales CRM v\u1eabn c\u00f2n thua k\u00e9m v\u1ec1 m\u1ed9t s\u1ed1 m\u1eb7t. Tuy nhi\u00ean, Freshsales v\u1eabn l\u00e0 \u1ee9ng d\u1ee5ng r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Creatio CRM<\/b><\/h3>\n

            Creatio (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 bpm\u2019online) l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng CRM v\u00e0 BPM th\u00f4ng minh \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. Ph\u1ea7n m\u1ec1m CRM n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c.\u00a0<\/span><\/p>\n

            Gi\u1ea3i ph\u00e1p cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng kh\u1ea3 n\u0103ng theo d\u00f5i th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng CRM duy nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. Creatio hi\u1ec7n cung c\u1ea5p ba s\u1ea3n ph\u1ea9m t\u00edch h\u1ee3p, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00e1ch bi\u1ec7t ho\u1eb7c trong m\u1ed9t g\u00f3i CRM c\u1ee5 th\u1ec3 nh\u01b0 Marketing Creatio, Sales Creatio v\u00e0 Service Creatio. Hi\u1ec7n nay, Creatio \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 110 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Apptivo CRM<\/b><\/h3>\n

            Apptivo th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t vi\u1ec7c qu\u1ea3n l\u00fd h\u1ed9p CRM c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, giao di\u1ec7n g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhi\u1ec1u t\u00f9y ch\u1ec9nh gi\u00fap n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn d\u1ec5 d\u00e0ng cho c\u00e1c bi\u00ean t\u1eadp vi\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n nhanh ch\u00f3ng b\u1eaft \u0111\u1ea7u v\u1edbi CRM.<\/span><\/p>\n

            \"Apptivo<\/p>\n

            Apptivo th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t vi\u1ec7c qu\u1ea3n l\u00fd h\u1ed9p CRM c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/div>\n

            Apptivo, c\u00f3 gi\u00e1 kh\u1edfi \u0111i\u1ec3m 10 \u0111\u00f4 la m\u1ed7i th\u00e1ng, tuy kh\u00f4ng n\u1ed5i ti\u1ebfng nh\u01b0 c\u00e1c ph\u1ea7n m\u1ec1m CRM kh\u00e1c, nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u1eefng ch\u1eafc, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh linh ho\u1ea1t.\u00a0<\/span><\/p>\n

            C\u00e1c c\u00f4ng ty c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh n\u1ec1n t\u1ea3ng CRM c\u1ee7a h\u1ecd s\u1ebd t\u00ecm ra gi\u1ea3i ph\u00e1p b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Apptivo. Sau khi t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 v\u1edbi giao di\u1ec7n Apptivo. N\u00f3 bao g\u1ed3m m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 tuy\u1ec7t v\u1eddi cho n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng n\u1ebfu quy tr\u00ecnh CRM c\u1ee7a doanh nghi\u1ec7p y\u00eau c\u1ea7u.<\/span><\/p>\n

            Ph\u1ea7n m\u1ec1m Freshworks CRM\u00a0<\/b><\/h3>\n

            Freshworks CRM l\u00e0 ph\u1ea7n m\u1ec1m gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd c\u1ee7a ph\u1ea7n m\u1ec1m. V\u1edbi Freshwork CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n mua h\u00e0ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng.<\/span><\/p>\n

            S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 kinh doanh kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Tuy nhi\u00ean, trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Gartner \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 70% c\u00e1c d\u1ef1 \u00e1n CRM c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng th\u00e0nh c\u00f4ng, nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m CRM ch\u01b0a ph\u00f9 h\u1ee3p. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean ch\u1ecdn cho m\u00ecnh m\u1ed9t ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 kinh doanh kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Ngo\u00e0i t\u00ednh n\u0103ng gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, CRM c\u00f2n cung c\u1ea5p c\u01a1 s\u1edf gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng CRM hi\u1ec7n t\u1ea1i v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng v\u00e0 nhi\u1ec1u ph\u1ea7n m\u1ec1m \u0111ang ra \u0111\u1eddi. V\u00ec v\u1eady, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng kh\u1ecfi b\u0103n kho\u0103n r\u1eb1ng ph\u1ea7n m\u1ec1m n\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Sau \u0111\u00e2y l\u00e0 Top 10 ph\u1ea7n m\u1ec1m CRM t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52006"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52006"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52006\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}