{"id":5201,"date":"2023-11-29T12:15:06","date_gmt":"2023-11-29T12:15:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5201"},"modified":"2023-11-29T18:23:26","modified_gmt":"2023-11-29T18:23:26","slug":"bi-quyet-thanh-cong-cua-slack-tu-0-den-ky-lan-277-ty-usd","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-thanh-cong-cua-slack-tu-0-den-ky-lan-277-ty-usd.html","title":{"rendered":"B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a SLACK: T\u1eeb 0 \u0111\u1ebfn k\u1ef3 l\u00e2n 27,7 T\u1ef6 USD"},"content":{"rendered":"

Slack d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00e1i t\u00ean \u0111\u00e3 qu\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn, Slack l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i nh\u00f3m\/doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng nhau. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1eabn b\u1ea1n \u0111\u1ecdc xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a \u201ck\u1ef3 l\u00e2n\u201d n\u00e0y.<\/p>\n

Slack l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a \u201cSearchable Log of All Conversation and Knowledge\u201d, t\u1ea1m d\u1ecbch l\u00e0 \u201cN\u01a1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ecdi cu\u1ed9c h\u1ed9i tho\u1ea1i v\u00e0 th\u00f4ng tin ki\u1ebfn th\u1ee9c\u201d.<\/p>\n

\u0110\u00fang nh\u01b0 v\u1eady, v\u1edbi Slack, b\u1ea1n c\u00f3 th\u1ec3 giao ti\u1ebfp, g\u1eedi, l\u01b0u tr\u1eef t\u00e0i li\u1ec7u, v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin\/ t\u00e0i li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c trao \u0111\u1ed5i; v\u00e0 t\u1ea5t nhi\u00ean ch\u1eef \u201cm\u1ecdi\u201d ch\u1ec9 \u0111\u00fang v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n tr\u1ea3 ph\u00ed, c\u00f2n t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed ch\u1ec9 l\u01b0u tr\u1eef t\u1edbi m\u1ed9t l\u01b0\u1ee3ng dung l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh th\u00f4i.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Slack v\u1ec1 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eadp trung v\u00e0o ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t, c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u00e0i t\u00ecnh \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p n\u00e0y \u0111\u1ea1t ng\u01b0\u1ee1ng \u0111\u1ecbnh gi\u00e1 17 t\u1ef7 USD ch\u1ec9 trong v\u00f2ng 6 n\u0103m.<\/p>\n

2009: NGU\u1ed2N G\u1ed0C \u2013 GLITCH<\/h2>\n

C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft, Slack l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c pivot t\u1eeb m\u1ed9t game nh\u1eadp vai nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i (MMORPG \u2013 Massively Multiplayer Online Role-Playing Game) c\u00f3 t\u00ean l\u00e0 Glitch.<\/p>\n

M\u1ed9t trong nh\u1eefng th\u00e0nh vi\u00ean x\u00e2y d\u1ef1ng n\u00ean t\u1ef1a game n\u00e0y l\u00e0 Stewart Butterfield, c\u0169ng ch\u00ednh l\u00e0 co-founder c\u1ee7a Flickr, n\u1ec1n t\u1ea3ng chia s\u1ebb \u1ea3nh c\u1ef1c k\u1ef3 n\u1ed5i ti\u1ebfng hi\u1ec7n nay.<\/p>\n

H\u1ed3i \u0111\u00f3, Stewart Butterfield v\u00e0 c\u00f4ng ty c\u1ee7a m\u00ecnh, Tiny Speck, mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t t\u1ef1a game th\u1ef1c t\u1ebf m\u00f4 ph\u1ecfng cu\u1ed9c s\u1ed1ng, m\u00e0 ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 nh\u01b0 \u201c\u0111ang s\u1ed1ng\u201d trong game v\u1eady (b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn game The Sims).<\/p>\n

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\"B\u00ed<\/p>\n

Ph\u00e1t h\u00e0nh v\u00e0o 2009 v\u00e0 \u0111\u00e3 g\u1ecdi \u0111\u01b0\u1ee3c 16 tri\u1ec7u USD \u0111\u1ea7u t\u01b0, Glitch h\u01b0\u1edbng t\u1edbi vi\u1ec7c chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng game MMORPG.<\/p>\n

Tuy nhi\u00ean, t\u1ef1a game n\u00e0y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng nh\u01b0 k\u1ef3 v\u1ecdng, v\u00e0 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi ch\u01a1i m\u1edbi do tr\u1ea3i nghi\u1ec7m trong game kh\u00f4ng th\u1ef1c t\u1ebf, c\u0169ng nh\u01b0 thi\u1ebfu y\u1ebfu t\u1ed1 b\u1ea1o l\u1ef1c, n\u00ean kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ch\u01a1i v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

V\u00e0 Glitch l\u00e0 m\u1ed9t t\u1ef1a game th\u1ea5t b\u1ea1i c\u1ee7a Stewart Butterfield.<\/p>\n

2013: CHUY\u1ec2N H\u01af\u1edaNG M\u00d4 H\u00ccNH \u2013 SLACK RA \u0110\u1edcI<\/h2>\n

Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, Tiny Speck l\u1ea7n l\u01b0\u1ee3t m\u1edf chi nh\u00e1nh t\u1ea1i nhi\u1ec1u n\u01a1i nh\u01b0 New York, San Francisco, v\u00e0 Vancouver. \u0110\u1ec3 giao ti\u1ebfp, c\u00e1c th\u00e0nh vi\u00ean s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 t\u00ean IRC (Internet Relay Chat).<\/p>\n

Tuy nhi\u00ean, c\u00f4ng c\u1ee5 n\u00e0y kh\u00e1 h\u1ea1n ch\u1ebf v\u1ec1 t\u00ednh n\u0103ng v\u00e0 kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u giao ti\u1ebfp c\u1ee7a team.<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i<\/p>\n

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T\u1eeb IRC, \u0111\u1ed9i ng\u0169 c\u1ee7a Butterfield \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp \u0111a ch\u1ee9c n\u0103ng h\u01a1n, c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c kh\u00e1c nhau.<\/p>\n

\"B\u00ed<\/p>\n

Internal Relay Chat c\u00f3 giao di\u1ec7n ph\u1ee9c t\u1ea1p, thi\u1ebfu th\u00e2n thi\u1ec7n v\u00e0 kh\u00f4ng nhi\u1ec1u t\u00ednh n\u0103ng. Ngu\u1ed3n \u1ea3nh: Internet<\/em><\/p>\n

M\u1edbi \u0111\u1ea7u, Butterfield kh\u00f4ng h\u1ec1 c\u00f3 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m n\u00e0y, nh\u01b0ng \u00f4ng s\u1edbm nh\u1eadn ra r\u1eb1ng ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n nhi\u1ec1u so v\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp n\u1ed9i b\u1ed9.<\/p>\n

T\u1eeb n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u1ee7a Glitch, Butterfield v\u00e0 c\u00e1c c\u1ed9ng s\u1ef1 \u0111\u00e3 c\u1ea3i ti\u1ebfn, bi\u1ebfn n\u00f3 t\u1eeb m\u1ed9t tr\u00f2 ch\u01a1i th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c tr\u1ef1c tuy\u1ebfn.<\/p>\n

Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, h\u1ecd c\u1ea7n th\u00eam ng\u01b0\u1eddi d\u00f9ng. V\u00e0 \u0111\u1ec3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean, \u0111\u1ed9i ng\u0169 c\u1ee7a Butterfield b\u1eaft \u0111\u1ea7u li\u00ean h\u1ec7 ng\u01b0\u1eddi quen \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1edd h\u1ecd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n

Butterfield th\u1eadm ch\u00ed k\u1ec3 r\u1eb1ng m\u00ecnh \u0111\u00e3 ph\u1ea3i c\u1ea7u xin v\u00e0 \u201cn\u1ecbnh\u201d ng\u01b0\u1eddi quen \u0111\u1ec3 h\u1ecd r\u1ee7 th\u00eam \u0111\u1ed3ng nghi\u1ec7p s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a feedback.<\/p>\n

V\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty, Butterfield thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c m\u1ed9t team nh\u1ecf d\u00f9ng s\u1ea3n ph\u1ea9m, v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 \u0111\u00e3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3 c\u00f4ng ty c\u00f9ng d\u00f9ng th\u1eed.<\/p>\n

Nh\u1eefng feedback thu \u0111\u01b0\u1ee3c t\u1eeb qu\u00e1 tr\u00ecnh n\u00e0y \u0111em l\u1ea1i nhi\u1ec1u insight qu\u00fd gi\u00e1 \u0111\u1ec3 \u0111\u1ed9i ng\u0169 c\u1ee7a Butterfield c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

2014: TH\u01af\u01a0NG M\u1ea0I H\u00d3A \u2013 SLACK XU\u1ea4T HI\u1ec6N TR\u00caN TH\u1eca TR\u01af\u1edcNG<\/h3>\n

C\u00f4ng c\u1ee5 giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn Tiny Speck \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2014. Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Butterfield trong th\u1eddi gian \u0111\u1ea7u n\u00e0y l\u00e0 marketing qua b\u00e1o ch\u00ed.<\/p>\n

\"B\u00ed<\/p>\n

H\u00ecnh \u1ea3nh trong bu\u1ed5i ra m\u1eaft c\u1ee7a Slack<\/em><\/p>\n

V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb b\u00e1o c\u00f3 t\u00ean tu\u1ed5i, l\u1eddi m\u1eddi s\u1eed d\u1ee5ng Tiny Speck \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng.<\/p>\n

Ch\u1ec9 trong ng\u00e0y \u0111\u1ea7u ti\u00ean, Tiny Speck \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 8,000 y\u00eau c\u1ea7u s\u1eed d\u1ee5ng. Con s\u1ed1 n\u00e0y t\u0103ng l\u00ean 15,000 trong v\u00f2ng v\u00e0i tu\u1ea7n.<\/p>\n

Sau m\u1ed9t v\u00e0i th\u00e1ng xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, Tiny Speck \u0111\u1ed5i t\u00ean th\u00e0nh Slack Technologies.<\/p>\n

Sau \u0111\u00f3, Slack g\u1ecdi \u0111\u01b0\u1ee3c 42.8 tri\u1ec7u USD v\u1ed1n Series C v\u1edbi h\u01a1n 60,000 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i ng\u00e0y (DAU \u2013 Daily Active Users) v\u00e0 h\u01a1n 15,000 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed (Paid Users) ch\u1ec9 trong v\u00f2ng v\u00e0i th\u00e1ng sau khi ra m\u1eaft.<\/p>\n

V\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y, c\u00f9ng h\u00e0ng ch\u1ee5c ng\u00e0n kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3, Slack c\u00f3 th\u00eam ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n v\u00e0 n\u00e2ng m\u1ee9c \u0111\u1ecbnh gi\u00e1 c\u1ee7a m\u00ecnh l\u00ean con s\u1ed1 h\u00e0ng ch\u1ee5c tri\u1ec7u USD.<\/p>\n

\u201cH\u00c0NH TR\u00ccNH LEO N\u00daI\u201d B\u1eaeT \u0110\u1ea6U<\/h2>\n

D\u00f9 \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, l\u00e0 ng\u01b0\u1eddi ti\u00ean phong (first mover) trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, v\u00e0 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t, nh\u01b0ng \u0111\u1ec3 \u0111\u1ea1t ng\u01b0\u1ee1ng t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed9t ph\u00e1, Slack v\u1eabn c\u1ea7n ph\u1ea3i th\u1ef1c thi m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e0i t\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n

\u27a4 T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/p>\n

\u27a4 X\u00e1c \u0111\u1ecbnh r\u00f5 \u201ckim ch\u1ec9 Nam\u201d c\u1ee7a c\u00f4ng ty<\/p>\n

\u27a4 T\u0103ng tr\u01b0\u1edfng qua vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh gi\u00e1 Freemium v\u00e0 Subscription<\/p>\n

T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

Ngay t\u1eeb ng\u00e0y \u0111\u1ea7u, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m ho\u00e0n h\u1ea3o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u1eabn lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a Slack. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 li\u00ean t\u1ee5c l\u1eafng nghe feedback c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Butterfield chia s\u1ebb \u201cV\u1edbi h\u1ea7u \u0111a c\u00e1c c\u00f4ng ty, vi\u1ec7c c\u1ef1c k\u1ef3 kh\u00f3 l\u00e0 x\u00e2y m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c m\u1ed9t kh\u00e1ch h\u00e0ng, t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3, chuy\u1ec3n sang d\u00f9ng s\u1ea3n ph\u1ea9m n\u00e0y. N\u1ebfu c\u00f3 m\u1ed9t startup n\u00e0o \u0111\u00f3 s\u1eed d\u1ee5ng Slack v\u00e0 n\u00f3i r\u1eb1ng h\u1ecd gh\u00e9t v\u00e0 s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng Slack, ch\u00fang t\u00f4i coi nh\u01b0 xong.\u201d<\/p>\n

\"B\u00ed<\/p>\n

V\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, giai \u0111o\u1ea1n beta c\u1ee7a Slack (khi m\u1edbi ra m\u1eaft) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00f4ng d\u1ee5ng c\u1ee7a Slack, c\u00e1ch s\u1eed d\u1ee5ng, v\u00e0 l\u1ea5y feedback c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/p>\n

Slack h\u01b0\u1edbng t\u1edbi m\u1ed9t giao di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n gi\u1ea3n, nh\u01b0ng v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi<\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng ch\u00ednh c\u1ee7a Slack l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ee7 \u0111\u01a1n gi\u1ea3n sao cho b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n h\u01b0\u1edbng d\u1eabn. Nh\u1eefng ai \u0111\u00e3\/\u0111ang s\u1eed d\u1ee5ng Slack s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 n\u00e0y d\u1ec5 l\u00e0m quen v\u00e0 s\u1eed d\u1ee5ng th\u1ebf n\u00e0o.<\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 \u201ckim ch\u1ec9 Nam\u201d c\u1ee7a c\u00f4ng ty<\/h3>\n

\u201cKim ch\u1ec9 Nam\u201d \u1edf \u0111\u00e2y \u00e1m ch\u1ec9 vi\u1ec7c c\u00f4ng ty \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 kinh doanh gi\u1eef vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u1ec9 s\u1ed1 n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi v\u1edbi c\u00e1i t\u00ean \u201cThe North Star metric\u201d (NSM). V\u00ed d\u1ee5, NSM c\u1ee7a Airbnb l\u00e0 s\u1ed1 \u0111\u01a1n \u0111\u1eb7t ph\u00f2ng, trong khi NSM c\u1ee7a Facebook l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i ng\u00e0y (DAU \u2013 Daily Active Users).<\/p>\n

Butterfield hi\u1ec3u r\u1eb1ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, \u00f4ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung v\u00e0o NSM c\u1ee7a ri\u00eang Slack. B\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 g\u00ec kh\u00f4ng?<\/p>\n

Kh\u00f4ng ph\u1ea3i l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng hay doanh thu, NSM c\u1ee7a Slack l\u00e0 s\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi!<\/p>\n

C\u1ee5 th\u1ec3, con s\u1ed1 n\u00e0y l\u00e0 2,000 tin nh\u1eafn. \u0110\u1ed9i ng\u0169 v\u1eadn h\u00e0nh Slack nh\u1eadn ra r\u1eb1ng, kho\u1ea3ng 2,000 tin nh\u1eafn l\u00e0 con s\u1ed1 trung b\u00ecnh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng Slack nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a Slack \u0111\u1ed1i v\u1edbi h\u1ecd, v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Slack.<\/p>\n

Butterfield chia s\u1ebb: \u201cCh\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn ra, r\u1eb1ng b\u1ea5t k\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o, c\u1ee9 sau 2,000 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi, th\u00ec 93% ng\u01b0\u1eddi d\u00f9ng v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng Slack t\u1edbi b\u00e2y gi\u1edd.\u201d<\/p>\n

T\u0103ng tr\u01b0\u1edfng qua vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh gi\u00e1 Freemium v\u00e0 Subscription<\/h3>\n

D\u00f9 Freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1 ph\u1ed5 bi\u1ebfn, nh\u01b0ng v\u00e0o th\u1eddi \u0111\u00f3, kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng ty SaaS \u00e1p d\u1ee5ng Freemium trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n

\"B\u00ed<\/p>\n

Nh\u01b0ng Slack th\u00ec kh\u00e1c. S\u1eed d\u1ee5ng Freemium l\u00e0m c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, Slack cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, v\u1edbi h\u1eefu h\u1ea1n t\u00ednh n\u0103ng v\u00e0 dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef.<\/p>\n

Nh\u1eefng t\u00ednh n\u0103ng mi\u1ec5n ph\u00ed n\u00e0y d\u00f9 h\u1eefu h\u1ea1n nh\u01b0ng \u0111\u1ec1u l\u00e0 c\u00e1c t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu, gi\u00fap ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u00f9ng Slack mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n

V\u00e0 khi, nh\u01b0 Slack \u01b0\u1edbc l\u01b0\u1ee3ng, \u0111\u1ea1t m\u1ee9c 2,000 tin nh\u1eafn v\u00e0 c\u1ea7n nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 b\u1ecf ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng g\u00f3i cao h\u01a1n (thu ph\u00ed theo m\u00f4 h\u00ecnh Subscription).<\/p>\n

V\u1edbi m\u1ed9t team \u0111\u00f4ng ng\u01b0\u1eddi, chi ph\u00ed b\u1ecf ra \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed c\u1ee7a Slack l\u00e0 kh\u00f4ng h\u1ec1 \u0111\u1eaft \u0111\u1ecf, nh\u01b0ng hi\u1ec7u qu\u1ea3 giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c l\u1ea1i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"B\u00ed<\/p>\n

C\u00e1i t\u00e0i t\u00ecnh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y ch\u00ednh l\u00e0 \u1edf ch\u1ed7 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n kh\u00f4ng m\u1ea5t ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng Slack, v\u00e0 do \u0111\u00f3 Slack c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng r\u1ea5t nhanh (\u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1).<\/p>\n

\u0110\u1ebfn khi h\u1ecd c\u00f3 nhu c\u1ea7u v\u1ec1 t\u00ednh n\u0103ng cao h\u01a1n ho\u1eb7c dung l\u01b0\u1ee3ng cao h\u01a1n, th\u00ec \u0111o \u0111\u00e3 quen Slack, c\u0169ng nh\u01b0 d\u1eef li\u1ec7u trao \u0111\u1ed5i qua Slack \u0111\u00e3 qu\u00e1 l\u1edbn khi\u1ebfn team kh\u00f3 chuy\u1ec3n ngay sang m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c, vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng b\u1ecf ti\u1ec1n cho Slack l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu (\u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng thu l\u1ee3i nhu\u1eadn).<\/p>\n

Theo th\u1ed1ng k\u00ea, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed sang ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed c\u1ee7a Slack l\u00ean t\u1edbi 30% trong n\u0103m 2014, n\u1eb1m trong top nh\u1eefng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t trong l\u0129nh v\u1ef1c SaaS.<\/p>\n

T\u1eea 2016 \u0110\u1ebeN NAY: X\u00c2Y D\u1ef0NG BOT T\u1ef0 \u0110\u1ed8NG V\u00c0 H\u1ec6 SINH TH\u00c1I \u1ee8NG D\u1ee4NG \u2013 KH\u00d4NG AI KH\u00d4NG BI\u1ebeT T\u1edaI SLACK<\/h2>\n

Daily Active Users c\u1ee7a Slack t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb khi ra m\u1eaft v\u00e0o 2014 t\u1edbi h\u01a1n 10 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m nay.<\/p>\n

\"B\u00ed<\/p>\n

Ngu\u1ed3n \u1ea3nh: Statista<\/em><\/p>\n

M\u1eb7c d\u00f9 v\u1eady, Slack hi\u1ec3u r\u1eb1ng m\u00ecnh kh\u00f4ng th\u1ec3 d\u1ef1a m\u00e3i v\u00e0o nh\u1eefng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1eef v\u1eefng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nh\u01b0 v\u1eady.<\/p>\n

Ti\u1ebfp t\u1ee5c s\u00e1ng t\u1ea1o<\/h3>\n

Slack b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng v\u00e0 bot t\u1ef1 \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t \u201cH\u1ec7 sinh th\u00e1i h\u1ee3p t\u00e1c hi\u1ec7n \u0111\u1ea1i\u201d (Modern Collaboration Ecosystem) \u0111\u1ec3 t\u1ea1o n\u00ean nhi\u1ec1u h\u01a1n n\u1eefa gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, v\u00e0 cho ch\u00ednh Slack.<\/p>\n

Protobot \u0111\u00e3 \u0111\u01b0\u1ee3c Slack t\u1ea1o n\u00ean v\u00e0 ra m\u1eaft trong m\u1ee5c Slack App Directory. Protobot gi\u00fap b\u1ea1n d\u1ea1y, ki\u1ec3m tra, v\u00e0 nhanh ch\u00f3ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng chatbot tr\u00ean Slack v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u1eafn tin kh\u00e1c nh\u01b0 Messenger.<\/p>\n

\u0110\u1ed9ng th\u00e1i n\u00e0y cho th\u1ea5y \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a Slack trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng v\u00e0 bot \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 c\u1ee7a c\u00f4ng ty n\u00e0y.<\/p>\n

\"B\u00ed<\/p>\n

Slack th\u1eadm ch\u00ed c\u00f2n l\u1eadp m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m 80 tri\u1ec7u USD d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. Qu\u1ef9 n\u00e0y \u0111\u00e3 \u0111\u1ea7u t\u01b0 2 tri\u1ec7u USD v\u00e0o c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi Slack, v\u1edbi quy m\u00f4 \u0111\u1ea7u t\u01b0 kho\u1ea3ng $100,000 cho m\u1ed7i c\u00f4ng ty.<\/p>\n

IPO V\u00c0 H\u01a0N TH\u1ebe N\u1eeeA!<\/h2>\n

Slack ch\u00ednh th\u1ee9c IPO v\u00e0o cu\u1ed1i th\u00e1ng 4, . Th\u00f4ng qua IPO, Slack s\u1ebd c\u00f3 th\u1ec3 huy \u0111\u1ed9ng v\u1ed1n nhi\u1ec1u h\u01a1n cho c\u00e1c d\u1ef1 \u0111\u1ecbnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.<\/p>\n

Theo th\u00f4ng b\u00e1o t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y Salesforce \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c mua l\u1ea1i Slack v\u1edbi tr\u1ecb gi\u00e1\u00a027,7<\/strong>\u00a0t\u1ef7 USD nh\u1eb1m b\u1ed5 sung \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0o b\u1ed9 ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, hi\u1ec7n Salesforce kh\u00f4ng thay \u0111\u1ed5i ngay ch\u1ee9c n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u1ee7a Slack.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slack d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00e1i t\u00ean \u0111\u00e3 qu\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn, Slack l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i nh\u00f3m\/doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng nhau. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1eabn b\u1ea1n \u0111\u1ecdc xuy\u00ean su\u1ed1t qu\u00e1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5201"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5201"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5201\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}