{"id":52028,"date":"2023-12-20T02:05:54","date_gmt":"2023-12-19T19:05:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-phuong-phap-thu-thap-du-lieu-khach-hang-thong-dung.html"},"modified":"2023-12-20T02:05:54","modified_gmt":"2023-12-19T19:05:54","slug":"cac-phuong-phap-thu-thap-du-lieu-khach-hang-thong-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-phuong-phap-thu-thap-du-lieu-khach-hang-thong-dung.html","title":{"rendered":"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00f4ng d\u1ee5ng"},"content":{"rendered":"
\n

Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Trung t\u00e2m Nghi\u00ean c\u1ee9u \u1ee8ng d\u1ee5ng Kinh doanh (BARC), c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i nhu\u1eadn t\u0103ng 8%. V\u00ec v\u1eady, hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0: t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u2026 B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u v\u00e0 7 ph\u01b0\u01a1ng ph\u00e1p th\u00f4ng d\u1ee5ng \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh b\u1ea1n.\u00a0<\/span><\/p>\n

\"D\u1eef<\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u<\/p>\n<\/div>\n

Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.\u00a0Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh nh\u01b0: <\/span>th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh tr\u00ecnh mua h\u00e0ng, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng..<\/span>. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp b\u1ea1n \u00e1p d\u1ee5ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ea1o \u0111\u1ee9c v\u00e0 h\u1ee3p ph\u00e1p.\u00a0<\/span><\/p>\n

\"Thu<\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

C\u00f3 ba lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng:<\/span><\/p>\n

    \n
  • D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t (d\u1eef li\u1ec7u ch\u00ednh): Th\u00f4ng tin b\u1ea1n tr\u1ef1c ti\u1ebfp thu th\u1eadp.<\/span><\/li>\n
  • D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 hai: D\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb <\/span>\u0111\u1ed1i th\u1ee7, c\u00e1c b\u00e1o c\u00e1o th\u1ed1ng k\u00ea c\u00f4ng khai, \u2026 v\u00ed d\u1ee5 b\u00e1o c\u00e1o c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c kinh t\u1ebf. V\u00ec b\u1ea1n l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp t\u00ecm ki\u1ebfm ngu\u1ed3n th\u00f4ng tin n\u00ean b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 l\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00fang d\u1eef li\u1ec7u b\u1ea1n mong mu\u1ed1n.<\/span><\/li>\n
  • D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba: Do b\u00ean th\u1ee9 ba <\/span>t\u1ed5ng h\u1ee3p v\u00e0 b\u00e1n l\u1ea1i cho b\u1ea1n. B\u1ea1n c\u00f3 d\u1eef li\u1ec7u, nh\u01b0ng b\u1ea1n kh\u00f4ng bi\u1ebft r\u00f5 ngu\u1ed3n g\u1ed1c ch\u00ednh x\u00e1c, \u0111\u00f4i khi b\u1ea1n ph\u1ea3i l\u1ecdc l\u1ea1i c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0y v\u00ec b\u00ean th\u1ee9 3 cung c\u1ea5p ch\u01b0a \u0111\u00fang, \u0111\u1ee7 v\u00e0 ho\u00e0n thi\u1ec7n v\u1ec1 t\u1ec7p kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n.<\/span><\/li>\n<\/ul>\n

    M\u1ed7i lo\u1ea1i d\u1eef li\u1ec7u \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb ri\u00eang v\u1ec1 chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng.\u00a0Nh\u01b0ng d\u1eef li\u1ec7u do ch\u00ednh doanh nghi\u1ec7p b\u1ea1n thu th\u1eadp th\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a b\u1ea1n, d\u1eef li\u1ec7u c\u00e1c b\u00ean kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 tham kh\u1ea3o..<\/span><\/p>\n

    T\u1ea1i sao thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng quan tr\u1ecdng?<\/b><\/h2>\n

    D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f3i quen mua s\u1eafm v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/b><\/h3>\n

    Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f3 th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, thu th\u1eadp d\u1eef li\u1ec7u cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd.\u00a0B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n<\/b><\/h3>\n

    Khi b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1eef li\u1ec7u giao d\u1ecbch, b\u1ea1n s\u1ebd c\u00f3 s\u1ed1 li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n. Th\u00f4ng qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 s\u1ea3n ph\u1ea9m c\u00f2n t\u1ed3n kho nhi\u1ec1u. <\/span><\/p>\n

    \"D\u1ef1a<\/p>\n

    D\u1ef1a v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n<\/p>\n<\/div>\n

    T\u00ecm hi\u1ec3u l\u00ed do v\u00ec sao c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y hay t\u1ed3n h\u00e0ng nhi\u1ec1u s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1c k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\u2026.\u00a0N\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/strong><\/p>\n

    D\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai<\/b><\/h3>\n

    D\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang v\u00e0 s\u1ebd quan t\u00e2m nhi\u1ec1u h\u01a1n trong t\u01b0\u01a1ng lai. Khi b\u1ea1n ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh th\u1eddi gian h\u01a1n \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong v\u1ea5n \u0111\u1ec1 \u0111\u00f3. V\u00ed d\u1ee5: c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0m trong v\u0103n ph\u00f2ng, c\u00f3 th\u1eddi gian ng\u1ed3i nhi\u1ec1u trong v\u0103n ph\u00f2ng, s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nhi\u1ec1u s\u1ebd c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, d\u01b0\u1ee3c ph\u1ea9m s\u1ee9c kh\u1ecfe, \u2026<\/span><\/h3>\n

    C\u00e1 nh\u00e2n ho\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ti\u1ebfp th\u1ecb<\/b><\/h3>\n

    Theo b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Epsilon, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

    \"D\u1eef<\/p>\n

    D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

    V\u1edbi nh\u1eefng d\u1eef li\u1ec7u m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5: g\u1eedi cho kh\u00e1ch h\u00e0ng m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 sinh nh\u1eadt, ng\u00e0y k\u1ef7 ni\u1ec7m; g\u1eedi email marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng c\u00e1ch g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng, \u2026<\/span><\/p>\n

    C\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

    C\u00e1c c\u00f4ng ty n\u00ean b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 ngu\u1ed3n t\u01b0\u01a1ng t\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o bao g\u1ed3m:<\/span><\/p>\n

    B\u1ea3ng kh\u1ea3o s\u00e1t c\u00e2u h\u1ecfi<\/b><\/h3>\n

    B\u1ea3ng c\u00e2u h\u1ecfi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi t\u1eeb ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ea3 l\u1eddi. Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi m\u1ee5c \u0111\u00edch v\u00e0 ph\u1ea1m vi nghi\u00ean c\u1ee9u. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 thu th\u1eadp l\u01b0\u1ee3ng l\u1edbn c\u00e1c t\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 m\u1ea5t h\u1ee9ng th\u00fa v\u00e0 \u0111\u1ec3 l\u1ea1i m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ch\u01b0a \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi.<\/span><\/p>\n

    \"B\u1ea3ng<\/p>\n

    B\u1ea3ng kh\u1ea3o s\u00e1t thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    D\u1eef li\u1ec7u giao d\u1ecbch<\/b><\/h3>\n

    D\u1eef li\u1ec7u lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb, s\u1ed1 \u0111o th\u1eddi gian v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng bao g\u1ed3m m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi. V\u00ed d\u1ee5 v\u1ec1 d\u1eef li\u1ec7u giao d\u1ecbch g\u1ed3m h\u00f3a \u0111\u01a1n, thanh to\u00e1n ho\u1eb7c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng. D\u1ef1a v\u00e0o d\u1eef li\u1ec7u giao d\u1ecbch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c chi ti\u00eau, xu h\u01b0\u1edbng mua s\u1eafm, t\u1ea7m gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3, \u2026 Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 nh\u1eefng d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m m\u00e0 kh\u00e1ch h\u00e0ng \u00edt mu\u1ed1n chia s\u1ebb. N\u1ebfu b\u1ea1n mu\u1ed1n mua d\u1eef li\u1ec7u n\u00e0y t\u1eeb b\u00ean th\u1ee9 ba, h\u00e3y c\u1ea9n th\u1eadn v\u1edbi ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch v\u1ec1 vi ph\u1ea1m d\u1eef li\u1ec7u.<\/span><\/p>\n

    Ph\u1ecfng v\u1ea5n<\/b><\/h3>\n

    S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y khi b\u1ea1n mu\u1ed1n hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd cho b\u1ea3ng c\u00e2u h\u1ecfi.<\/span><\/p>\n

    C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111em l\u1ea1i th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 s\u00e2u r\u1ed9ng h\u01a1n. Th\u00f4ng qua cu\u1ed9c ph\u1ecfng v\u1ea5n, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 linh ho\u1ea1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian, kh\u00f3 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 g\u00e2y t\u1ed1n k\u00e9m v\u00e0 l\u00e3ng ph\u00ed.<\/span><\/h3>\n
    \"Ph\u1ecfng<\/p>\n

    Ph\u1ecfng v\u1ea5n \u2013 m\u1ed9t trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u<\/p>\n<\/div>\n

    B\u00e1o c\u00e1o d\u1eef li\u1ec7u<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 hai, do c\u00e1c t\u1ed5 ch\u1ee9c kinh t\u1ebf, ti\u00eau d\u00f9ng, \u2026 nghi\u00ean c\u1ee9u v\u00e0 b\u00e1o c\u00e1o. Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady. Nh\u1eefng th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh sai. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ngu\u1ed3n th\u00f4ng tin ch\u00ednh th\u1ed1ng t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7, c\u00e1c b\u00e0i b\u00e1o nghi\u00ean c\u1ee9u, \u2026<\/span><\/p>\n

    D\u1eef li\u1ec7u l\u01b0u tr\u1eef<\/b><\/h3>\n

    Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u1ea5y d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p sau \u0111\u00f3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch, b\u1ed5 sung. \u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c cao, d\u1ec5 truy c\u1eadp, d\u1eef li\u1ec7u s\u00e1t v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, d\u1eef li\u1ec7u n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111\u00fang c\u00e1ch s\u1ebd g\u00e2y ra nh\u1eefng sai s\u00f3t trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n.<\/span><\/p>\n

    \"D\u1eef<\/p>\n

    D\u1eef li\u1ec7u l\u01b0u tr\u1eef \u2013 ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

    Nh\u00f3m t\u1eadp trung<\/b><\/h3>\n

    Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng khi c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 c\u1ea3m x\u00fac v\u00e0 \u00fd ki\u1ebfn. C\u00e1c nh\u00f3m t\u1eadp trung \u0111\u01b0\u1ee3c h\u1ecfi c\u00e1c c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 d\u1eef li\u1ec7u thu th\u1eadp th\u01b0\u1eddng r\u1ea5t chi ti\u1ebft, hi\u1ec7u qu\u1ea3. Nh\u01b0ng s\u1ef1 sai l\u1ec7ch c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 k\u1ebft qu\u1ea3 th\u01b0\u1eddng kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. M\u1ed9t \u0111i\u1ec1u kh\u00f3 kh\u0103n n\u1eefa x\u1ea3y ra khi t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nhi\u1ec1u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi.\u00a0<\/span><\/p>\n

    Quan s\u00e1t<\/b><\/h3>\n

    D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua quan s\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ec5 t\u1ed5 ch\u1ee9c, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf \u1edf m\u1ecdi n\u01a1i v\u00e0. H\u1ea1n ch\u1ebf c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p l\u00e0 t\u1ed1n k\u00e9m v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i, gi\u1ea3i th\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 quan s\u00e1t gi\u00e1n ti\u1ebfp h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 IP, cookie, \u2026 t\u1eeb c\u00e1c thi\u1ebft b\u1ecb \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng gi\u00fap b\u1ea1n g\u1eedi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u h\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"Quan<\/p>\n

    Quan s\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/h3>\n

    C\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, bao g\u1ed3m \u1ee9ng d\u1ee5ng thu th\u1eadp d\u1eef li\u1ec7u ho\u1eb7c ph\u1ea7n m\u1ec1m thu th\u1eadp d\u1eef li\u1ec7u chung, \u2026 C\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n y\u00eau c\u1ea7u (v\u00ed d\u1ee5: kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ngo\u1ea1i tuy\u1ebfn, kh\u1ea3 n\u0103ng chia s\u1ebb, l\u1ecdc v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u \u2026) v\u00e0 lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n s\u1ebd thu th\u1eadp (d\u1eef li\u1ec7u hi\u1ec7n tr\u01b0\u1eddng, d\u1eef li\u1ec7u v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u2026).<\/span><\/p>\n

    M\u1ed9t c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u t\u1ed1t th\u01b0\u1eddng c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n

      \n
    • Giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, d\u1ec5 thao t\u00e1c<\/span><\/li>\n
    • T\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft<\/span><\/li>\n
    • M\u1ee9c gi\u00e1 h\u1ee3p l\u00fd<\/span><\/li>\n
    • C\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u<\/span><\/li>\n<\/ul>\n
      \"C\u00f4ng<\/p>\n

      C\u00f4ng c\u1ee5 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      B\u1ea5t k\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 sau \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c nh\u1ea5t.<\/span><\/p>\n

        \n
      • Google Analytics: Cung c\u1ea5p m\u1ecdi d\u1eef li\u1ec7u v\u1ec1 trang web, \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng gh\u00e9 qua trang web, \u2026<\/span><\/li>\n
      • Chatbot: Trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t chatbot ho\u1eb7c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp. V\u1edbi chatbot, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp s\u1ebd gi\u00fap b\u1ea1n tr\u00f2 chuy\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/span><\/li>\n
      • Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn kh\u00e1c nh\u01b0: Go Spot Check, Forms on Fire, Repsly Mobile CRM, Fulcrum, Zonka Feedback, Quick Tap Survey\u2026<\/span><\/li>\n<\/ul>\n

        C\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang c\u1ed1 g\u1eafng ch\u1ea1y \u0111ua \u0111\u1ec3 thu th\u1eadp m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u00ednh s\u00e1ch, quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Trung t\u00e2m Nghi\u00ean c\u1ee9u \u1ee8ng d\u1ee5ng Kinh doanh (BARC), c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i nhu\u1eadn t\u0103ng 8%. V\u00ec v\u1eady, hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0: t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u2026 B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u v\u00e0 7 ph\u01b0\u01a1ng ph\u00e1p th\u00f4ng d\u1ee5ng \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh b\u1ea1n.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52028"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52028"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52028\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}