{"id":5204,"date":"2023-11-29T23:28:23","date_gmt":"2023-11-29T23:28:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5204"},"modified":"2023-11-29T15:47:00","modified_gmt":"2023-11-29T15:47:00","slug":"chien-luoc-dinh-vi-thuong-hieu-cua-cac-nhan-hang-cao-cap","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dinh-vi-thuong-hieu-cua-cac-nhan-hang-cao-cap.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p"},"content":{"rendered":"

hi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p: Gi\u00e1 c\u1ea3 \u0111\u1eaft \u0111\u1ecf, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a khan hi\u1ebfm \u0111\u1ebfn m\u1ee9c ph\u1ea3i x\u1ebfp h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c mua s\u1ea3n ph\u1ea9m; c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady? V\u00e0 \u00e1p d\u1ee5ng v\u00e0o Vi\u1ec7t Nam, doanh nghi\u1ec7p h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3?<\/p>\n

H\u00e3y tham kh\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00e2y t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p nh\u01b0 Chanel , Apple.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p<\/h2>\n

\"chi\u1ebfn<\/p>\n

1. Kh\u00f4ng gi\u1ea3m gi\u00e1, kh\u00f4ng b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

Chanel l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi tu\u1ed5i \u0111\u1eddi h\u01a1n 100 nh\u01b0ng lu\u00f4n l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e1ng m\u01a1 \u01b0\u1edbc c\u1ee7a gi\u1edbi m\u1ed9 \u0111i\u1ec7u th\u1eddi trang.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel xuy\u00ean su\u1ed1t qua bao n\u0103m nay l\u00e0: kh\u00f4ng gi\u1ea3m gi\u00e1, kh\u00f4ng b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng v\u00e0 c\u0169ng ch\u1eb3ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

 <\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel<\/em><\/p>\n

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Trong khi c\u00e1c h\u00e3ng th\u1eddi trang cao c\u1ea5p kh\u00e1c nh\u01b0: Prada, Versace, Valentino hay Burberry\u2026 \u0111\u1ec1u c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 mang t\u00ednh th\u1eddi v\u1ee5 \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, \u0111\u1ed3ng th\u1eddi l\u1ea5y l\u00f2ng \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng th\u00ec Chanel lu\u00f4n \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i, kh\u00f4ng bao gi\u1edd gi\u1ea3m gi\u00e1 d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t xu v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n

Chanel c\u0169ng r\u1ea5t nhanh nh\u1ea1y b\u1eaft k\u1ecbp xu h\u01b0\u1edbng social media marketing khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng kh\u00f4ng bao gi\u1edd b\u00e1n h\u00e0ng tr\u00ean \u0111\u00f3 l\u00e0 t\u00f4n ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u00e3ng. C\u00e1c th\u01b0\u1ee3ng \u0111\u1ebf mu\u1ed1n mua h\u00e3ng, h\u00e3y \u0111\u1ebfn c\u00e1c showroom \u0111\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1eadn t\u00ecnh. Quy lu\u1eadt kinh t\u1ebf ch\u1ec9 ra r\u1eb1ng, khi c\u1ea7u l\u1edbn h\u01a1n cung th\u00ec gi\u00e1 t\u0103ng. V\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 quy lu\u1eadt n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p ngu\u1ed3n cung gi\u1edbi h\u1ea1n.<\/p>\n

R\u00f5 r\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel r\u1ea5t hi\u1ec7u qu\u1ea3 khi v\u1ecb th\u1ebf c\u1ee7a h\u00e3ng kh\u00f4ng gi\u1ea3m m\u00e0 ng\u00e0y m\u1ed9t t\u0103ng v\u00e0 c\u00f3 th\u1ec3 g\u00f3i g\u1ecdn trong c\u00e2u n\u00f3i nh\u01b0 n\u00e0y. \u201cH\u1ecd ph\u00f9 ph\u00e9p trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng v\u1ec1 Chanel: m\u1eb7c Chanel l\u00e0 sang, l\u00e0 \u0111\u1eb3ng c\u1ea5p v\u00e0 kh\u00f4ng ai kh\u00f4ng bi\u1ebft v\u1ec1 Chanel. Kh\u00e1ch h\u00e0ng b\u1ecb \u201cb\u1ecf b\u00f9a\u201d k\u1ecbch li\u1ec7t, Chanel hot \u0111\u1ebfn m\u1ee9c b\u1ea5t k\u00ec m\u00f9a n\u00e0o th\u00ec c\u0169ng s\u1ebd t\u1ea1o n\u00ean trend, t\u1ea1o n\u00ean l\u00e0n s\u00f3ng, khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u00ecn, ph\u1ea3i ng\u1eafm v\u00e0 ph\u1ea3i mua\u201d.<\/p>\n

2. Nh\u1ea5n m\u1ea1nh v\u00e0o \u201cgi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o\u201d m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/h3>\n

N\u1ebfu n\u00f3i v\u1ec1 \u0111\u1ea1i di\u1ec7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, kh\u00f4ng nh\u00e3n h\u00e0ng n\u00e0o c\u00f3 th\u1ec3 v\u01b0\u1ee3t m\u1eb7t \u201cqu\u1ea3 t\u00e1o c\u1eafn d\u1edf\u201d \u2013 Apple.<\/p>\n

Apple t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd \u0111\u00f3 ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ngay khi m\u1edf h\u1ed9p v\u1edbi bao b\u00ec ng\u00e0y c\u00e0ng nh\u1ecf g\u1ecdn h\u01a1n. Ngay c\u1ea3 tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng, kh\u00e1ch h\u00e0ng g\u1ea7n nh\u01b0 \u00edt th\u1ea5y c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 t\u00ednh n\u0103ng m\u00e0 ch\u1ec9 bi\u1ebft r\u1eb1ng: Apple c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh!<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1ch l\u00e0m n\u00e0y cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ch\u1eafc ch\u1eafn r\u1eb1ng trang web v\u00e0 blog c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc. \u0110\u1eebng c\u1ed1 nh\u1ed3i nh\u00e9t th\u1eadt nhi\u1ec1u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m tr\u00ean website m\u00e0 thay v\u00e0o \u0111\u00f3, h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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 <\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple<\/em><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay t\u1eeb vi\u1ec7c \u201cl\u00e0m m\u1edbi\u201d giao di\u1ec7n website. H\u00e3y l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf t\u00ednh t\u1ebf, \u0111\u01a1n gi\u1ea3n cho website c\u1ee7a c\u00f4ng ty m\u00ecnh. Gi\u1ea3m b\u1edbt c\u00e1c trang ph\u1ee5 xung quanh c\u00e1c ph\u1ea7n n\u1ed9i dung quan tr\u1ecdng trong trang nh\u01b0 thanh b\u00ean. Khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ch\u00ednh.<\/p>\n

3. T\u00f4n tr\u1ecdng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a ti\u1ebfn s\u0129 Jonah Berger, b\u1eadc th\u1ea7y v\u1ec1 hi\u1ec7u \u1ee9ng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: c\u1ea3m x\u00fac h\u01b0ng ph\u1ea5n cao s\u1ebd lan truy\u1ec1n t\u1ed1t h\u01a1n n\u1ed9i dung k\u00edch \u0111\u1ed9ng kh\u00f4ng c\u00f3 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n khai th\u00e1c nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c h\u01a1n l\u00e0 ti\u00eau c\u1ef1c s\u1ebd s\u1edbm thu ph\u1ee5c \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Apple c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o m\u1ed1i li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p, s\u00e0nh \u0111i\u1ec7u, th\u1eddi th\u01b0\u1ee3ng trong m\u1ed7i con ng\u01b0\u1eddi. V\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1ea7m m\u00e0 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u bi\u1ebft l\u00e0: \u201cMu\u1ed1n s\u00e0nh \u0111i\u1ec7u h\u01a1n, \u0111\u1eb3ng c\u1ea5p h\u01a1n, h\u00e3y d\u00f9ng Apple\u201d<\/p>\n

 <\/p>\n

Apple \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n

\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111an xen ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau l\u00e2u d\u00e0i c\u1ee7a m\u00ecnh.<\/p>\n

L\u00e0 ng\u01b0\u1eddi \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p, b\u1ea1n h\u00e3y suy ngh\u0129 t\u1edbi vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng? V\u00e0 h\u00e3y lu\u00f4n nh\u1edb m\u1ed9t \u0111i\u1ec1u b\u1ea5t di b\u1ea5t d\u1ecbch l\u00e0 l\u1ea5y nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m, n\u1ebfu l\u00e0m ng\u01b0\u1ee3c l\u1ea1i th\u00ec \u0111\u00f3 l\u00e0 th\u1ea5t b\u1ea1i.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p t\u1eeb v\u00ed d\u1ee5 c\u1ee7a Chanel , Apple. Hy v\u1ecdng \u0111\u00e3 mang l\u1ea1i kinh nghi\u1ec7m h\u1eefu \u00edch d\u00e0nh cho b\u1ea1n.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

hi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p: Gi\u00e1 c\u1ea3 \u0111\u1eaft \u0111\u1ecf, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a khan hi\u1ebfm \u0111\u1ebfn m\u1ee9c ph\u1ea3i x\u1ebfp h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c mua s\u1ea3n ph\u1ea9m; c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady? V\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5204"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5204"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5204\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}