{"id":5207,"date":"2023-11-29T22:09:28","date_gmt":"2023-11-29T22:09:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5207"},"modified":"2023-11-29T21:12:27","modified_gmt":"2023-11-29T21:12:27","slug":"3-chien-luoc-nang-cao-nang-luc-canh-tranh-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-chien-luoc-nang-cao-nang-luc-canh-tranh-cua-doanh-nghiep.html","title":{"rendered":"3 Chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"

B\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. N\u1ed9i dung d\u1ef1a tr\u00ean cu\u1ed1n s\u00e1ch \u201cChi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\u201d \u0111\u00e3 thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 l\u00fd thuy\u1ebft, c\u00e1ch gi\u1ea3ng d\u1ea1y m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch c\u00e1c c\u00f4ng ty th\u1ef1c h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/em><\/p>\n

H\u00e0ng tri\u1ec7u nh\u00e0 qu\u1ea3n l\u00fd, t\u01b0 v\u1ea5n, h\u1ecdc gi\u1ea3 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a cu\u1ed1n s\u00e1ch Competitive Strategy \u2013 Techniques for Analyzing Industries and Competitors (Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh: K\u1ef9 thu\u1eadt ph\u00e2n t\u00edch ng\u00e0nh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) v\u00e0 \u00e1p d\u1ee5ng ch\u00fang trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 ng\u00e0nh, t\u00ecm hi\u1ec3u c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh.<\/p>\n

Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n h\u01a1n 60 l\u1ea7n b\u1eb1ng ti\u1ebfng Anh, v\u00e0 \u0111\u01b0\u1ee3c d\u1ecbch ra 19 ng\u00f4n ng\u1eef kh\u00e1c. T\u00e1c gi\u1ea3 Michael E.Porter l\u00e0 Gi\u00e1o s\u01b0 khoa h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh tr\u01b0\u1eddng Kinh doanh Harvard. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. Ngo\u00e0i vi\u1ec7c gi\u1ea3ng d\u1ea1y v\u00e0 nghi\u00ean c\u1ee9u, Porter c\u00f2n t\u01b0 v\u1ea5n cho m\u1ed9t s\u1ed1 ch\u00ednh ph\u1ee7 v\u00e0 nhi\u1ec1u t\u1eadp \u0111o\u00e0n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft ph\u1ea7n Nh\u1eefng k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch t\u1ed5ng qu\u00e1t \u2013 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a cu\u1ed1n Competitive Strategy \u2013 Techniques for Analyzing Industries and Competitors t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

Ph\u00e2n t\u00edch 5 l\u1ef1c c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh<\/h2>\n

T\u00ecnh h\u00ecnh c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh \u2013 g\u1ed3m m\u1ed9t nh\u00f3m c\u00f4ng ty s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau hay thay th\u1ebf cho nhau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u2013 ph\u1ee5 thu\u1ed9c v\u00e0o 5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n. S\u1ee9c m\u1ea1nh c\u1ee7a 5 l\u1ef1c c\u1ea1nh tranh n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh.<\/p>\n

1\/ Nguy c\u01a1 c\u00f3 \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong>:<\/h3>\n

Nh\u1eefng doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp m\u1ed9t ng\u00e0nh s\u1ebd mang theo nh\u1eefng ngu\u1ed3n l\u1ef1c m\u1edbi, t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh, v\u00e0 th\u01b0\u1eddng l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn ng\u00e0nh.<\/p>\n

M\u1ed1i nguy c\u01a1 c\u00f3 \u0111\u1ed1i th\u1ee7 gia nh\u1eadp m\u1edbi trong m\u1ed9t ng\u00e0nh ph\u1ee5 thu\u1ed9c v\u00e0o h\u00e0ng r\u00e0o ch\u1ed1ng gia nh\u1eadp, c\u00f9ng v\u1edbi nh\u1eefng ph\u1ea3n \u1ee9ng ch\u1ed1ng gia nh\u1eadp \u2013 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u2013 t\u1eeb nh\u1eefng c\u00f4ng ty hi\u1ec7n h\u1eefu.<\/p>\n

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2\/ C\u00f3 6 h\u00e0ng r\u00e0o ch\u1ed1ng gia nh\u1eadp ch\u00ednh<\/strong>:<\/h3>\n

L\u1ee3i th\u1ebf nh\u1edd quy m\u00f4 kinh t\u1ebf, nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m, y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

N\u1ebfu h\u00e0ng r\u00e0o ch\u1ed1ng gia nh\u1eadp l\u1edbn, v\u00e0 c\u00e1c c\u00f4ng ty trong ng\u00e0nh ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd, nguy c\u01a1 c\u00f3 \u0111\u1ed1i th\u1ee7 gia nh\u1eadp ng\u00e0nh s\u1ebd th\u1ea5p.<\/p>\n

3\/ C\u1ea1nh tranh t\u1eeb c\u00e1c c\u00f4ng ty hi\u1ec7n h\u1eefu trong ng\u00e0nh<\/strong>:<\/h3>\n

C\u1ea1nh tranh trong ng\u00e0nh x\u1ea3y ra v\u00ec m\u1ed9t trong nhi\u1ec1u \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh ho\u1eb7c c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c, \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, ho\u1eb7c nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i ti\u1ebfn v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u1eefng h\u00ecnh th\u1ee9c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh nh\u01b0: gi\u1ea3m gi\u00e1, chi\u1ebfn tranh v\u1ec1 qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, t\u0103ng quy\u1ec1n l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/p>\n

4\/ C\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/strong>:<\/h3>\n

Qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay t\u00ecnh tr\u1ea1ng c\u00e2n b\u1eb1ng nhau, t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh ch\u1eadm, chi ph\u00ed c\u1ed1 \u0111\u1ecbnh c\u1ee7a s\u1ea3n ph\u1ea9m cao, thi\u1ebfu s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 v\u00e0 d\u1ecbch v\u1ee5, y\u00eau c\u1ea7u t\u0103ng c\u00f4ng su\u1ea5t \u0111\u1ec3 \u0111\u1ea1t quy m\u00f4 kinh t\u1ebf, quy\u1ec1n l\u1ee3i chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, h\u00e0ng r\u00e0o ng\u0103n c\u1ea3n r\u00fat lui cao.<\/p>\n

5\/ Nguy c\u01a1 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 thay th\u1ebf<\/strong>:<\/h3>\n

T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty trong m\u1ed9t ng\u00e0nh kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi nhau m\u00e0 c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ty trong c\u00e1c ng\u00e0nh s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf \u2013 v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh t\u1ed1t \u2013 s\u1ebd h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh.<\/p>\n

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* Quy\u1ec1n l\u1ef1c m\u1eb7c c\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/em>: Kh\u00e1ch h\u00e0ng c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty trong ng\u00e0nh b\u1eb1ng c\u00e1ch \u00e9p gi\u00e1, \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 \u0111\u01b0a c\u00e1c c\u00f4ng ty v\u00e0o th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ea1nh tranh m\u1ea1nh khi: mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn so v\u1edbi doanh s\u1ed1 c\u1ee7a ng\u01b0\u1eddi b\u00e1n, s\u1ea3n ph\u1ea9m mua t\u1eeb ng\u00e0nh chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong t\u1ed5ng mua c\u1ee7a kh\u00e1ch, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i qua ng\u01b0\u1eddi b\u00e1n kh\u00e1c th\u1ea5p, kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i nhu\u1eadn th\u1ea5p, kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng t\u00edch h\u1ee3p ng\u01b0\u1ee3c (mua l\u1ea1i nh\u00e0 cung c\u1ea5p), kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c m\u1eb7c c\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

* Quy\u1ec1n l\u1ef1c m\u1eb7c c\u1ea3 c\u1ee7a nh\u00e0 cung c\u1ea5p<\/strong><\/em>: C\u00e1c nh\u00e0 cung c\u1ea5p c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty trong ng\u00e0nh b\u1eb1ng c\u00e1ch \u00e9p t\u0103ng gi\u00e1, hay gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c nh\u00e0 cung c\u1ea5p m\u1ea1nh c\u00f3 th\u1ec3 v\u1eaft ki\u1ec7t l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c c\u00f4ng ty tron ng\u00e0nh.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c c\u1ea1nh tranh c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p b\u1eb1ng c\u00e1ch \u0111e do\u1ea1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c, xo\u00e1 b\u1ecf chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n

Tu\u1ef3 ng\u00e0nh, c\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb 5 y\u1ebfu t\u1ed1 tr\u00ean c\u00f3 th\u1ec3 r\u1ea5t th\u1ea5p, th\u1ea5p, cao, hay r\u1ea5t cao.<\/p>\n

Ba chi\u1ebfn l\u01b0\u1ee3c t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng qu\u00e1t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ri\u00eang bi\u1ec7t hay ph\u1ed1i h\u1ee3p nh\u1eb1m t\u1ea1o v\u1ecb th\u1ebf ph\u00f2ng th\u1ee7 trong d\u00e0i h\u1ea1n v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c tong ng\u00e0nh.<\/p>\n

\u0110\u00f3 l\u00e0:<\/p>\n

1\/ Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng chi ph\u00ed th\u1ea5p:<\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m \u0111\u1ea1t t\u1ed5ng chi ph\u00ed th\u1ea5p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong ng\u00e0nh th\u00f4ng qua t\u1eadp h\u1ee3p c\u00e1c ch\u00ednh s\u00e1ch.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ee9c l\u1ee3i nhu\u1eadn cao, b\u1ea3o v\u1ec7 doanh nghi\u1ec7p tr\u01b0\u1edbc c\u00e1c kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p m\u1ea1nh, t\u1ea1o ra m\u1ed9t h\u00e0ng r\u00e0o ch\u1ed1ng gia nh\u1eadp cao, gi\u1ea3m s\u1ef1 \u0111e do\u1ea1 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf.<\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed5ng chi ph\u00ed th\u1ea5p, doanh nghi\u1ec7p c\u00f3 th\u1ecb ph\u1ea7n cao, v\u00e0 c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf kh\u00e1c nh\u01b0 ti\u1ebfp c\u1eadn thu\u1eadn l\u1ee3i v\u1edbi ngu\u1ed3n nhi\u00ean li\u1ec7u, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1ebf t\u1ea1o, d\u00f2ng s\u1ea3n ph\u1ea9m r\u1ed9ng \u0111\u1ec3 chia nh\u1ecf chi ph\u00ed, b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn.<\/p>\n

2\/ Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ho\u00e1 kh\u00e1c bi\u1ec7t:<\/h3>\n
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  • Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean th\u01b0\u01a1ng hi\u1ec7u, s\u1ee9c m\u1ea1nh d\u1ecbch v\u1ee5, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i\u2026 ho\u1eb7c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00f4ng ty.<\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 \u2013 n\u1ebfu th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng \u2013 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng gi\u00fap c\u00f4ng ty \u0111\u1ed1i ph\u00f3 \u0111\u01b0\u1ee3c v\u1edbi 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, v\u00e0 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn tr\u00ean m\u1ee9c trung b\u00ecnh trong ng\u00e0nh.<\/li>\n<\/ul>\n

    3\/ Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung:<\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o ph\u1ee5c v\u1ee5 th\u1eadt t\u1ed1t m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng, m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3\u2026<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung \u2013 khi th\u00e0nh c\u00f4ng \u2013 c\u0169ng s\u1ebd gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ea5p, ho\u1eb7c\/v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e1 trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u1eb9p m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn.<\/p>\n

    M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh qua m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c tr\u00ean s\u1ebd kh\u00f4ng c\u00f3 m\u1ee9c l\u1ee3i nhu\u1eadn cao, v\u00e0 l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh y\u1ebfu trong ng\u00e0nh.<\/p>\n

    Doanh nghi\u1ec7p b\u1ecb k\u1eb9t gi\u1eefa c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n. Vi\u1ec7c n\u00e0y c\u1ea7n th\u1eddi gian v\u00e0 ph\u1ea3i n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c.<\/p>\n

    Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh, c\u00e1c doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng r\u1ee7i ro c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

      \n
    • R\u1ee7i ro c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng chi ph\u00ed th\u1ea5p<\/strong>: Thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 l\u00e0m v\u00f4 hi\u1ec7u ho\u00e1 vi\u1ec7c gi\u1ea3m chi ph\u00ed hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p kh\u00e1c sao ch\u00e9p, kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y nh\u1eefng s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00ec qu\u00e1 t\u1eadp trung v\u00e0o chi ph\u00ed, l\u1ea1m ph\u00e1t l\u00e0m m\u1ea5t \u0111i \u01b0u th\u1ebf v\u1ec1 kho\u1ea3n chi ph\u00ed gi\u1ea3m.<\/li>\n
    • R\u1ee7i ro c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ho\u00e1 kh\u00e1c bi\u1ec7t<\/strong>: Chi ph\u00ed \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t qu\u00e1 l\u1edbn v\u00e0 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i s\u1ebd kh\u00f4ng c\u00f2n gi\u00e1 tr\u1ecb trong t\u01b0\u01a1ng lai, s\u1ef1 b\u1eaft ch\u01b0\u1edbc sao ch\u00e9p c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/li>\n
    • R\u1ee7i ro c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/strong>: S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 b\u1ecb thu h\u1eb9p, c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 t\u1eadp trung t\u1ed1t h\u01a1n v\u00e0o th\u1ecb tr\u01b0\u1eddng nh\u1ecf b\u00ean trong c\u1ee7a th\u1ecb tr\u01b0\u1eddng t\u1eadp trung c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

      Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n

      \u0110\u1ec3 ph\u00e2n t\u00edch m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u00fang ta c\u1ea7n xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u1ecb th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 trong t\u1eebng m\u1eb7t sau:<\/p>\n

        \n
      • S\u1ea3n ph\u1ea9m<\/strong>: V\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ec1 r\u1ed9ng v\u00e0 \u0111\u1ed9 s\u00e2u c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m.<\/li>\n
      • H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/strong>, b\u00e1n h\u00e0ng v\u00e0 marketing.<\/li>\n
      • S\u1ea3n xu\u1ea5t<\/strong>: Chi ph\u00ed s\u1ea3n xu\u1ea5t, m\u00f4i tr\u01b0\u1eddng lao \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 t\u00edch h\u1ee3p theo chi\u1ec1u d\u1ecdc\u2026<\/li>\n
      • Nghi\u00ean c\u1ee9u v\u00e0 ch\u1ebf t\u1ea1o<\/strong>: Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nh\u1eefng nghi\u00ean c\u1ee9u b\u00ean ngo\u00e0i.<\/li>\n
      • T\u1ed5ng chi ph\u00ed<\/strong>: Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i.<\/li>\n
      • S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh<\/strong>: D\u00f2ng ti\u1ec1n, kh\u1ea3 n\u0103ng vay n\u1ee3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n, n\u0103ng l\u1ef1c huy \u0111\u1ed9ng v\u1ed1n m\u1edbi trong t\u01b0\u01a1ng lai g\u1ea7n.<\/li>\n
      • T\u1ed5 ch\u1ee9c<\/strong>: M\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa t\u1ed5 ch\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
      • Kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a ban qu\u1ea3n l\u00fd c\u1ea5p cao<\/strong>: Ch\u1ea5t l\u01b0\u1ee3ng l\u00e3nh \u0111\u1ea1o c\u1ee7a CEO v\u00e0 c\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao, kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i, t\u00ednh s\u00e1ng t\u1ea1o, linh ho\u1ea1t, th\u00edch nghi c\u1ee7a CEO v\u00e0 ban l\u00e3nh \u0111\u1ea1o.<\/li>\n
      • S\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ty m\u1eb9<\/strong>: Kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c c\u1ee7a c\u00f4ng ty m\u1eb9 v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh, kh\u1ea3 n\u0103ng lu\u00e2n chuy\u1ec3n c\u00e1n b\u1ed9 l\u00e3nh \u0111\u1ea1o.<\/li>\n<\/ul>\n

        Ph\u00e2n t\u00edch n\u00e0y nh\u1eb1m gi\u00fap ch\u00fang ta tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nguy c\u01a1 c\u1ea1nh tranh t\u1eeb \u0111\u1ed1i th\u1ee7:<\/p>\n

          \n
        • \u0110\u1ed1i th\u1ee7 c\u00f3 h\u00e0i l\u00f2ng v\u1edbi v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i trong ng\u00e0nh kh\u00f4ng?<\/li>\n
        • N\u1ebfu b\u1ecb \u0111e do\u1ea1 v\u1ecb tr\u00ed \u0111ang c\u00f3, \u0111\u1ed1i th\u1ee7 c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o?<\/li>\n
        • \u0110i\u1ec1u g\u00ec s\u1ebd k\u00edch \u0111\u1ed9ng \u0111\u1ed1i th\u1ee7 c\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng tr\u1ea3 \u0111\u0169a m\u1ea1nh m\u1ebd?<\/li>\n
        • \u0110\u00e2u l\u00e0 nh\u1eefng \u0111i\u1ec3m y\u1ebfu nh\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/li>\n<\/ul>\n

          Ph\u00e2n t\u00edch t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

          C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd cung c\u1ea5p m\u1ed9t ch\u1ec9 b\u00e1o tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp v\u1ec1 \u00fd \u0111\u1ecbnh, \u0111\u1ed9ng c\u01a1, m\u1ee5c ti\u00eau hay hi\u1ec7n tr\u1ea1ng c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u l\u00e0 gi\u1ea3, m\u1ed9t s\u1ed1 l\u00e0 nh\u1eefng c\u1ea3nh b\u00e1o v\u00e0 m\u1ed9t s\u1ed1 l\u00e0 nh\u1eefng cam k\u1ebft nghi\u00eam t\u00fac.<\/p>\n

          Vi\u1ec7c \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 h\u00ecnh th\u1ee9c b\u1eadc hai c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

          Nh\u1eefng t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu l\u00e0:<\/p>\n

          \u2013 Nh\u1eefng tuy\u00ean b\u1ed1 tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng, bao g\u1ed3m c\u00e1c tuy\u00ean b\u1ed1: Th\u1ec3 hi\u1ec7n s\u1ef1 theo \u0111u\u1ed5i cam k\u1ebft nh\u1eb1m m\u1ee5c \u0111\u00edch chi\u1ebfm ti\u00ean c\u01a1 tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t c\u00f4ng ty ra th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi s\u1edbm tr\u01b0\u1edbc th\u1eddi gian nh\u1eb1m:<\/p>\n

          + L\u00e0m cho th\u1ecb tr\u01b0\u1eddng kh\u00f4ng mua h\u00e0ng kh\u00e1c n\u1eefa v\u00e0 ch\u1edd, \u0111e do\u1ea1 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u1ebfu \u0111\u1ed1i th\u1ee7 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3;<\/p>\n

          + Ch\u1ec9 nh\u1eb1m ki\u1ec3m tra c\u1ea3m ngh\u0129 c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c ho\u00e1;<\/p>\n

          + Th\u1ec3 hi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng hay kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng ph\u00e1t tri\u1ec3n c\u1ea1nh tranh trong ng\u00e0nh; ho\u00e0 gi\u1ea3i nh\u1eb1m gi\u1ea3m t\u1ed1i thi\u1ec3u m\u1ee9c \u0111\u1ed9 k\u00edch \u0111\u1ed9ng c\u1ee7a m\u1ed9t thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c s\u1eafp x\u1ea3y ra;<\/p>\n

          + Th\u00f4ng tin \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng t\u00e0i ch\u00ednh nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng gi\u00e1 c\u1ed5 phi\u1ebfu ho\u1eb7c c\u1ea3i thi\u1ec7n danh ti\u1ebfng c\u00f4ng ty.<\/p>\n

          \u2013 Nh\u1eefng tuy\u00ean b\u1ed1 sau khi \u0111\u00e3 x\u1ea3y ra h\u00e0nh \u0111\u1ed9ng, bao g\u1ed3m c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1: m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t, t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, l\u1ee3i nhu\u1eadn hay c\u00e1c k\u1ebft qu\u1ea3, h\u00e0nh \u0111\u1ed9ng kh\u00e1c sau khi ch\u00fang \u0111\u00e3 x\u1ea3y ra.<\/p>\n

          Nh\u1eefng tuy\u00ean b\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u00fang, c\u00f3 th\u1ec3 sai, v\u00e0 \u0111\u00f4i khi c\u00f3 t\u00e1c d\u1ee5ng \u201cnghi binh\u201d \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

          \u2013 Nh\u1eefng th\u1ea3o lu\u1eadn, b\u00ecnh lu\u1eadn v\u1ec1 ng\u00e0nh: C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00ecnh lu\u1eadn v\u1ec1 t\u00ecnh h\u00ecnh trong ng\u00e0nh, bao g\u1ed3m nh\u1eefng d\u1ef1 b\u00e1o v\u1ec1 nhu c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3, v\u1ec1 c\u00f4ng su\u1ea5t t\u01b0\u01a1ng lai\u2026<\/p>\n

          Ph\u00e2n t\u00edch nh\u1eefng \u00fd ki\u1ebfn n\u00e0y c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1ebd gi\u00fap ch\u00fang ta d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo c\u1ee7a h\u1ecd.<\/p>\n

            \n
          • L\u00fd gi\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd<\/strong>: C\u00e1c c\u00f4ng ty c\u0169ng th\u01b0\u1eddng b\u00ecnh lu\u1eadn v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ch\u00fang ho\u1eb7c trong c\u00e1c di\u1ec5n \u0111\u00e0n.<\/li>\n
          • C\u00e1c chi\u1ebfn thu\u1eadt th\u1ef1c s\u1ef1 c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong>: Th\u00f4ng qua nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft h\u1ecd mu\u1ed1n c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, hay ho\u00e0 gi\u1ea3i.<\/li>\n
          • Nh\u1eefng s\u1ef1 thay \u0111\u1ed5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<\/strong>: S\u1ef1 chuy\u1ec3n h\u01b0\u1edbng kh\u1ecfi c\u00e1c m\u1ee5c ti\u00eau trong qu\u00e1 kh\u1ee9, s\u1ef1 ch\u1ec7ch h\u01b0\u1edbng kh\u1ecfi c\u00e1c ti\u1ec1n l\u1ec7 trong ng\u00e0nh.<\/li>\n
          • Ph\u1ea3n c\u00f4ng<\/strong>: N\u1ebfu m\u1ed9t doanh nghi\u1ec7p A b\u1eaft \u0111\u1ea7u t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p B, th\u00ec doanh nghi\u1ec7p B s\u1ebd ra t\u00edn hi\u1ec7u cho bi\u1ebft s\u1ebd \u0111\u00e1p tr\u1ea3 v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee7a A.<\/li>\n
          • T\u1ea5n c\u00f4ng nh\u00e3n hi\u1ec7u<\/strong>: Doanh nghi\u1ec7p B ph\u00e1t tri\u1ec3n nh\u1eefng nh\u00e3n hi\u1ec7u t\u1ea5n c\u00f4ng tr\u1ef1c ti\u1ebfp v\u00e0o nh\u00e3n hi\u1ec7u c\u1ee7a A.<\/li>\n
          • C\u00e1c v\u1ee5 ki\u1ec7n<\/strong>: M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201cth\u1eadt s\u1ef1\u201d ki\u1ec7n m\u1ed9t doanh nghi\u1ec7p kh\u00e1c v\u1ec1 ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n hay x\u00e2m ph\u1ea1m b\u1ea3n quy\u1ec1n\u2026 nh\u01b0ng \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 chi\u1ebfn thu\u1eadt qu\u1ea5y r\u1ed1i hay tr\u00ec ho\u00e3n.<\/li>\n<\/ul>\n

            Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7<\/h3>\n

            Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh h\u1ee3p t\u00e1c ho\u1eb7c kh\u00f4ng c\u00f3 t\u00ednh \u0111e do\u1ea1, bao g\u1ed3m:<\/p>\n

              \n
            • Lo\u1ea1i 1<\/strong>\u00a0l\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed doanh nghi\u1ec7p, v\u00e0 \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ngay c\u1ea3 khi h\u1ecd kh\u00f4ng l\u00e0m theo.<\/li>\n
            • Lo\u1ea1i 2<\/strong>\u00a0l\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed doanh nghi\u1ec7p, v\u00e0 \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ec9 khi m\u1ed9t s\u1ed1 l\u1edbn doanh nghi\u1ec7p trong ng\u00e0nh c\u00f9ng l\u00e0m theo.<\/li>\n
            • Lo\u1ea1i 3<\/strong>\u00a0l\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed doanh nghi\u1ec7p khi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c kh\u00f4ng b\u1eaft ch\u01b0\u1edbc, kh\u00f4ng l\u00e0m theo.<\/li>\n<\/ul>\n

              Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh \u0111e do\u1ea1: H\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra s\u1ef1 \u0111e do\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00f2ng v\u1ec7 s\u1ef1 tr\u1ea3 \u0111\u0169a c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7.<\/p>\n

              S\u1ef1 tr\u1ea3 \u0111\u0169a c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tr\u1ec5 v\u00ec c\u00e1c l\u00fd do sau: \u0111\u1ed9 tr\u1ec5 trong nh\u1eadn th\u1ee9c, \u0111\u1ed9 tr\u1ec5 khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3 \u0111\u0169a, \u0111\u1ed9 tr\u1ec5 g\u00e2y ra do xung \u0111\u1ed9t m\u1ee5c ti\u00eau, \u0111\u1ed9ng c\u01a1.<\/p>\n

              Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh ph\u00f2ng th\u1ee7: C\u00e1ch ph\u00f2ng th\u1ee7 tr\u01b0\u1edbc nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 ng\u0103n ch\u1eb7n m\u1ed9t cu\u1ed9c chi\u1ebfn x\u1ea3y ra b\u1eb1ng c\u00e1ch l\u00e0m cho \u0111\u1ed1i th\u1ee7 \u2013 ng\u01b0\u1eddi g\u00e2y chi\u1ebfn \u2013 bi\u1ebft r\u1eb1ng s\u1ef1 tr\u1ea3 \u0111\u0169a s\u1ebd x\u1ea3y ra v\u00e0 s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

              C\u00e1ch c\u1ea1nh tranh ph\u00f2ng th\u1ee7 th\u1ee9 hai l\u00e0 tr\u1ea3 \u0111\u0169a m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u00e0 m\u00e3nh m\u1ebd. C\u00e1ch c\u1ea1nh tranh ph\u00f2ng th\u1ee7 th\u1ee9 ba l\u00e0 ng\u0103n ch\u1eb7n kh\u00f4ng cho \u0111\u1ed1i th\u1ee7 \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/p>\n

              Tuy\u00ean b\u1ed1 cam k\u1ebft v\u00e0 th\u1ef1c thi cam k\u1ebft: \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ea1o m\u1ed9t s\u1ef1 v\u1ecb n\u1ec3 e d\u00e8 \u0111\u00fang m\u1ee9c t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft c\u00e1ch tuy\u00ean b\u1ed1 nh\u1eefng cam k\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0: s\u1ebd ch\u1eafc ch\u1eafn theo \u0111u\u1ed5i h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3, s\u1ebd tr\u1ea3 \u0111\u0169a v\u00e0 ti\u1ebfp t\u1ee5c tr\u1ea3 \u0111\u0169a n\u1ebfu b\u1ecb t\u1ea5n c\u00f4ng, s\u1ebd kh\u00f4ng h\u00e0nh \u0111\u1ed9ng hay kh\u00f4ng t\u1eeb b\u1ecf h\u1ea1nh \u0111\u1ed9ng\u2026<\/p>\n

              Doanh nghi\u1ec7p ph\u1ea3i chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n cam k\u1ebft, v\u00e0 th\u1eadt s\u1ef1 th\u1ef1c hi\u1ec7n theo nh\u01b0 tuy\u00ean b\u1ed1. \u0110i\u1ec1u n\u00e0y l\u00e0m cho \u0111\u1ed1i th\u1ee7 v\u1ecb n\u1ec3, v\u00e0 t\u1ea1o ra v\u1ecb th\u1ebf c\u1ea1nh tranh kh\u00e1 t\u1ed1t cho doanh nghi\u1ec7p.<\/p>\n

              \u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p \u00edt \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh: Khi trong m\u1ed9t ng\u00e0nh ch\u1ec9 c\u00f3 2-3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecnh th\u1ebf kh\u00e1 l\u00e0 l\u01b0\u1ee1ng nan. T\u00ecnh th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty n\u00e0y c\u0169ng g\u1ea7n gi\u1ed1ng nh\u01b0 t\u00ecnh hu\u1ed1ng c\u1ee7a hai ng\u01b0\u1eddi t\u00f9 trong l\u00fd thuy\u1ebft tr\u00f2 ch\u01a1i.<\/p>\n

              Hai b\u1ecb c\u00e1o ph\u1ea3i l\u1ef1a ch\u1ecdn ho\u1eb7c t\u1ed1 c\u00e1o \u0111\u1ed3ng b\u1ecdn ho\u1eb7c kh\u00f4ng khai. N\u1ebfu c\u1ea3 hai \u0111\u1ec1u kh\u00f4ng khai, h\u1ecd s\u1ebd kh\u00f4ng b\u1ecb b\u1ecf t\u00f9. N\u1ebfu c\u1ea3 hai \u0111\u1ec1u khai, c\u1ea3 hai \u0111\u1ec1u b\u1ecb k\u1ebft \u00e1n. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi khai, ng\u01b0\u1eddi kia kh\u00f4ng th\u00ec ng\u01b0\u1eddi khai s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 do v\u00e0 khen th\u01b0\u1edfng, c\u00f2n ng\u01b0\u1eddi kh\u00f4ng khai b\u1ecb k\u1ebft \u00e1n.<\/p>\n

              C\u0169ng gi\u1ed1ng nh\u01b0 v\u1eady, n\u1ebfu c\u00e1c doanh nghi\u1ec7p c\u00f9ng h\u1ee3p t\u00e1c v\u1edbi nhau, h\u1ecd s\u1ebd c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn h\u1ee3p l\u00fd. N\u1ebfu m\u1ed9t doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c kh\u00f4ng bi\u1ebft tr\u01b0\u1edbc, th\u00ec doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n c\u00e1c doanh nghi\u1ec7p c\u00f2n l\u1ea1i. V\u00e0 n\u1ebfu c\u00e1c doanh nghi\u1ec7p kh\u00f4ng tin nhau, tr\u1ea3 \u0111\u0169a nhau th\u00ec t\u1ea5t c\u1ea3 \u0111\u1ec1u thi\u1ec7t h\u1ea1i.<\/p>\n

              Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n

              M\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng, doanh nghi\u1ec7p ch\u1ec9 n\u00ean b\u00e1n s\u1ea3n ph\u1ea9m cho nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 khi \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 l\u1ee3i nh\u1ea5t. V\u00ec th\u1ebf l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng.<\/p>\n

              C\u00e1c ti\u00eau chu\u1ea9n ch\u00ednh y\u1ebfu \u0111\u1ec3 doanh nghi\u1ec7p ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/p>\n

                \n
              • Nhu c\u1ea7u mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng quan v\u1edbi n\u0103ng l\u1ef1c cung c\u1ea5p c\u1ee7a doanh nghi\u1ec7p;<\/li>\n
              • Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng nhu c\u1ea7u mua h\u00e0ng;<\/li>\n
              • V\u1ecb th\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng: quy\u1ec1n l\u1ef1c hi\u1ec7n t\u1ea1i v\u00e0 thi\u00ean h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c s\u1eed d\u1ee5ng quy\u1ec1n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u201cm\u1eb7c c\u1ea3\u201d v\u1edbi doanh nghi\u1ec7p;<\/li>\n
              • T\u00ednh nh\u1ea1y c\u1ea3m c\u1ee7a gi\u00e1 c\u1ea3 \u0111\u1ed1i v\u1edbi nhu c\u1ea7u mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
              • Chi ph\u00ed \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng tho\u1ea3 m\u00e3n.<\/li>\n<\/ul>\n

                Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p<\/h2>\n

                Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m quy\u1ec1n l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/p>\n

                  \n
                • Doanh nghi\u1ec7p n\u00ean mua h\u00e0ng t\u1eeb nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00e1c nhau \u0111\u1ec3 tr\u00e1nh b\u1ecb l\u1ec7 thu\u1ed9c v\u00e0o s\u1ed1 \u00edt nh\u00e0 cung c\u1ea5p. Tuy nhi\u00ean khi l\u00e0m v\u1eady doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng l\u1ee3i \u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd cao h\u01a1n chi ph\u00ed ph\u00e1t sinh khi mua t\u1eeb nhi\u1ec1u nh\u00e0 cung c\u1ea5p.<\/li>\n
                • Tr\u00e1nh ho\u1eb7c gi\u1ea3m t\u1ed1i \u0111a chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i, ngh\u0129a l\u00e0 tr\u00e1nh b\u1ecb \u201cd\u00ednh ch\u1eb7t\u201d v\u00e0o b\u1ea5t k\u1ef3 nh\u00e0 cung c\u1ea5p n\u00e0o.<\/li>\n
                • Khuy\u1ebfn kh\u00edch nh\u1eefng ngu\u1ed3n cung c\u1ea5p thay th\u1ebf tham gia th\u1ecb tr\u01b0\u1eddng.<\/li>\n
                • Th\u00fac \u0111\u1ea9y ti\u00eau chu\u1ea9n ho\u00e1 s\u1ea3n ph\u1ea9m, khi \u0111\u00f3 gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i nh\u00e0 cung c\u1ea5p s\u1ebd gi\u1ea3m xu\u1ed1ng.<\/li>\n
                • T\u1ea1o ra m\u1ed1i \u0111e do\u1ea1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c \u2013 t\u1ef1 cung c\u1ea5p. Khi bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 cung c\u1ea5p m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u00f4ng ty cung c\u1ea5p, nh\u00e0 cung c\u1ea5p s\u1ebd quan t\u00e2m, h\u1ee3p t\u00e1c, v\u00e0 linh \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

                  Ph\u00e2n t\u00edch c\u1ea1nh tranh trong ng\u00e0nh<\/h2>\n

                  C\u00e1c ng\u00e0nh kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, nh\u00e2n t\u1ed1 kh\u00e1c nhau. Vi th\u1ebf chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong c\u00e1c ng\u00e0nh c\u0169ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c chung nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n

                    \n
                  • Chuy\u00ean m\u00f4n ho\u00e1: M\u1ee9c \u0111\u1ed9 t\u1eadp trung ho\u00e1 c\u1ee7a doanh nghi\u1ec7p v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng\u2026<\/li>\n
                  • S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 m\u1ea1nh hay kh\u00f4ng? N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng m\u1ea1nh, doanh nghi\u1ec7p ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/li>\n
                  • Ti\u1ebfp th\u1ecb: Doanh nghi\u1ec7p ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay gi\u00e1n ti\u1ebfp th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/li>\n
                  • K\u00eanh ph\u00e2n ph\u1ed1i: Doanh nghi\u1ec7p ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o: h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd, c\u1eeda h\u00e0ng, b\u00e1n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1c h\u00e0ng, k\u00eanh ph\u00e2n ph\u1ed1i internet\u2026<\/li>\n
                  • Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m: Doanh nghi\u1ec7p c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i?<\/li>\n
                  • Tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7: Doanh nghi\u1ec7p c\u00f3 th\u01b0\u1eddng xuy\u00ean c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7. C\u00f4ng ngh\u1ec7 c\u1ee7a doanh nghi\u1ec7p n\u1eb1m \u1edf v\u1ecb tr\u00ed n\u00e0o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh.<\/li>\n
                  • M\u1ee9c \u0111\u1ed9 t\u00edch h\u1ee3p d\u1ecdc theo chi\u1ec1u d\u1ecdc: Doanh nghi\u1ec7p s\u1ebd t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb khi s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng cung c\u1ea5p nguy\u00ean li\u1ec7u, hay h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/li>\n
                  • Chi ph\u00ed: Chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7?<\/li>\n
                  • D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Doanh nghi\u1ec7p c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n
                  • Gi\u00e1 s\u1ea3n ph\u1ea9m: Doanh nghi\u1ec7p c\u00f3 ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 \u0111\u1eb7c th\u00f9 hay kh\u00e1c bi\u1ec7t g\u00ec kh\u00f4ng?<\/li>\n
                  • \u0110\u00f2n b\u1ea9y t\u00e0i ch\u00ednh: C\u01a1 c\u1ea5u n\u1ee3 tr\u00ean v\u1ed1n c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong ng\u00e0nh?<\/li>\n
                  • Quan h\u1ec7 v\u1edbi t\u1eadp \u0111o\u00e0n m\u1eb9: Doanh nghi\u1ec7p c\u00f3 t\u1eadp \u0111o\u00e0n m\u1eb9 m\u1ea1nh kh\u00f4ng? S\u1ef1 chi ph\u1ed1i, h\u1ed7 tr\u1ee3 c\u1ee7a t\u1eadp \u0111o\u00e0n m\u1eb9 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n
                  • Quan h\u1ec7 v\u1edbi ch\u00ednh quy\u1ec1n: Quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p v\u1edbi ch\u00ednh quy\u1ec1n c\u00f3 t\u1ed1t kh\u00f4ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c quan h\u1ec7 t\u1ed1t v\u1edbi ch\u00ednh quy\u1ec1n s\u1ebd mang l\u1ea1i nhi\u1ec1u \u0111\u1eb7c quy\u1ec1n v\u00e0 l\u1ee3i th\u1ebf.<\/li>\n<\/ul>\n

                    \u0110\u1ec3 ph\u00e2n t\u00edch c\u1ea1nh tranh trong ng\u00e0nh, ch\u00fang ta c\u1ea7n ph\u00e2n t\u00edch c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c trong ng\u00e0nh. \u0110\u00f3 l\u00e0 nh\u00f3m c\u00e1c doanh nghi\u1ec7p trong m\u1ed9t ng\u00e0nh c\u00f9ng theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u1ed1ng nhau hay t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n

                    L\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong nh\u1eefng nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau th\u01b0\u1eddng kh\u00e1c nhau, do s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a 5 l\u1ef1c c\u1ea1nh tranh l\u1edbn l\u00ean t\u1eebng nh\u00f3m s\u1ebd kh\u00e1c nhau.<\/p>\n

                    C\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra nh\u1eefng h\u00e0ng r\u00e0o gia nh\u1eadp, ng\u0103n c\u1ea3n c\u00e1c doanh nghi\u1ec7p m\u1edbi tham gia nh\u00f3m v\u00e0 ng\u00e0nh; h\u00e0ng r\u00e0o n\u00e0y c\u0169ng \u0111\u1ed3ng th\u1eddi ng\u0103n c\u1ea3n c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n d\u1ecbch v\u1ecb tr\u00ed t\u1eeb nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c n\u00e0y sang nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n

                    S\u1ef1 v\u1eadn \u0111\u1ed9ng ti\u1ebfn ho\u00e1 c\u1ee7a ng\u00e0nh<\/h3>\n

                    M\u1ecdi ng\u00e0nh kinh doanh \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t c\u01a1 c\u1ea5u ban \u0111\u1ea7u. Tuy v\u1eady, c\u00e1c \u0111\u1ed9ng l\u1ef1c ti\u1ebfn ho\u00e1 s\u1ebd l\u00e0m cho c\u00e1c ng\u00e0nh v\u1eadn \u0111\u1ed9ng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t c\u01a1 c\u1ea5u ti\u1ec1m n\u0103ng.<\/p>\n

                    \u0110\u1ec3 c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfn ho\u00e1 c\u1ee7a ng\u00e0nh, ch\u00fang ta ph\u1ea3i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u1ee7 y\u1ebfu l\u00e0m n\u00ean s\u1ef1 ti\u1ebfn ho\u00e1 \u0111\u00f3:<\/p>\n

                      \n
                    • Nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai v\u1ec1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh;<\/li>\n
                    • Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng;<\/li>\n
                    • Qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng;<\/li>\n
                    • S\u1ef1 gi\u1ea3m b\u1edbt t\u00ednh kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a doanh nghi\u1ec7p;<\/li>\n
                    • S\u1ef1 lan to\u1ea3, ph\u1ed5 c\u1eadp c\u1ee7a c\u00e1c ki\u1ebfn th\u1ee9c \u0111\u1ed9c quy\u1ec1n;<\/li>\n
                    • S\u1ef1 t\u00edch lu\u1ef9 kinh nghi\u1ec7m;<\/li>\n
                    • S\u1ef1 m\u1edf r\u1ed9ng ho\u1eb7c thu h\u1eb9p quy m\u00f4;<\/li>\n
                    • Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 chi ph\u00ed \u0111\u1ea7u v\u00e0o;<\/li>\n
                    • Dao \u0111\u1ed9ng c\u1ee7a t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i;<\/li>\n
                    • S\u1ef1 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m;<\/li>\n
                    • S\u1ef1 c\u1ea3i ti\u1ebfn marketing;<\/li>\n
                    • S\u1ef1 c\u1ea3i ti\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t;<\/li>\n
                    • S\u1ef1 thay \u0111\u1ed5i c\u01a1 c\u1ea5u c\u1ee7a nh\u1eefng ng\u00e0nh li\u00ean quan;<\/li>\n
                    • S\u1ef1 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7;<\/li>\n
                    • S\u1ef1 gia nh\u1eadp v\u00e0 r\u00fat kh\u1ecfi ng\u00e0nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

                      Tr\u00ean \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. Hy v\u1ecdng \u0111\u00e3 mang \u0111\u1ebfn th\u00f4ng tin h\u1eefu \u00edch gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

                      B\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. N\u1ed9i dung d\u1ef1a tr\u00ean cu\u1ed1n s\u00e1ch \u201cChi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\u201d \u0111\u00e3 thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 l\u00fd thuy\u1ebft, c\u00e1ch gi\u1ea3ng d\u1ea1y m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5207"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5207"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5207\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}