{"id":52092,"date":"2023-12-20T02:14:37","date_gmt":"2023-12-19T19:14:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chan-dung-khach-hang-la-gi-5-buoc-xac-dinh-chan-dung-khach-hang-tiem-nang.html"},"modified":"2023-12-20T02:14:37","modified_gmt":"2023-12-19T19:14:37","slug":"chan-dung-khach-hang-la-gi-5-buoc-xac-dinh-chan-dung-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chan-dung-khach-hang-la-gi-5-buoc-xac-dinh-chan-dung-khach-hang-tiem-nang.html","title":{"rendered":"Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec \u2013 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
\n

\u0110\u1eebng phung ph\u00ed, ch\u1ea1y theo qu\u1ea3ng c\u00e1o m\u00e0 ch\u01b0a bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai? Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. M\u1ed9t quy tr\u00ecnh chu\u1ea9n, \u0111\u1ec3 b\u1ea1n hi\u1ec3u, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> v\u1edbi nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3. B\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch kinh doanh v\u00e0 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn Marketing c\u0169ng nh\u01b0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

\"c\u00e1c<\/p>\n

1. Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n

Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 h\u1ed3 s\u01a1 Marketing chi ti\u1ebft v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c c\u1ee5 th\u1ec3. Trong \u0111\u00f3 h\u1ed3 s\u01a1 ph\u1ea3i c\u00f3 c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, qua kh\u1ea3o s\u00e1t v\u00e0 nh\u1eefng d\u1ef1 \u0111o\u00e1n c\u00f3 c\u01a1 s\u1edf v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

Vi\u1ec7c n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c b\u00e1n h\u00e0ng, marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\u2026M\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00fang ta l\u1ea1i c\u00f3 nh\u1eefng m\u1eabu ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00e1c nhau. N\u00ean c\u00f3 nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ee5c ti\u00eau ri\u00eang<\/p>\n

\"M\u1ee5c<\/p>\n

2. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n

B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p n\u00e0o. N\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 b\u1ea3n v\u1ebd c\u1ee7a ki\u1ebfn tr\u00fac s\u01b0, l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 Marketing v\u00e0 kinh doanh.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap tri\u1ec3n khai c\u00e1c n\u1ed9i dung truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o \u0111\u00e1nh \u0111\u00fang v\u00e0o m\u1ee5c ti\u00eau tr\u00e1nh l\u00e3ng ph\u00ed.<\/p>\n

>>> H\u00e3y hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec v\u00e0 b\u1ea1n c\u00f3 g\u00ec kh\u00e1ch so v\u1edbi c\u00e1c b\u00ean kh\u00e1c c\u00f3 c\u00f9ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady. \u0110\u1ec3 x\u00e2y d\u1ef1ng cho b\u1ea1n m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn., mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t, doanh thu t\u1ed1t nh\u1ea5t<\/p>\n

VD: B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n b\u1ed9 s\u1ea1c Samsung cho ng\u01b0\u1eddi d\u00f9ng Iphone. \u0110\u1ed3ng h\u1ed3 th\u00f4ng minh b\u1ea1n kh\u00f4ng n\u00ean h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng v\u00f9ng cao. S\u1eefa tr\u1ebb nh\u1ecf b\u1ea1n kh\u00f4ng th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed9 tu\u1ed5i d\u01b0\u1edbi 18<\/p>\n

Xem th\u00eam:<\/span>\u00a0X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m ch\u1ea1m trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng <\/span>hi\u1ec7u qu\u1ea3<\/em><\/strong><\/p>\n

3. 5 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh, v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

\u0110\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch kinh doanh ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t. Th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng sau:<\/em><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

Bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n c\u01a1 b\u1ea3n n\u00e0o \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p.<\/p>\n

\"c\u00e1ch<\/p>\n

B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c k\u00eanh nh\u01b0:<\/p>\n

– C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, th\u0103m d\u00f2 kh\u00e1ch h\u00e0ng nh\u01b0 : Phi\u1ebfu kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, Google Analytics, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, event kh\u1ea3o s\u00e1t tr\u00ean fanpage,\u2026<\/p>\n

– Tham kh\u1ea3o, t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng<\/p>\n

– Qua c\u00e1c nh\u00e2n vi\u00ean, ng\u01b0\u1eddi trong n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p<\/p>\n

\"Ch\u00e2n<\/p>\n

B\u01b0\u1edbc 3: X\u1eed l\u00fd nh\u1eefng th\u00f4ng tin v\u1eeba thu th\u1eadp<\/h3>\n

B\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n ph\u00e2n lo\u1ea1i th\u00f4ng tin t\u1eeb b\u01b0\u1edbc thu th\u1eadp tr\u00ean nh\u01b0: T\u00e2m l\u00fd, nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng\u2026 sau \u0111\u00f3 ph\u00e2n ch\u00fang v\u00e0o c\u00e1c nh\u00f3m.<\/p>\n

B\u1ea1n n\u00ean nh\u00f3m c\u00e1c th\u00f4ng tin v\u1eeba thu th\u1eadp theo:<\/p>\n

    \n
  • \u0110\u1ed9 tu\u1ed5i<\/li>\n
  • Gi\u1edbi t\u00ednh<\/li>\n
  • Thu nh\u1eadp<\/li>\n
  • Nhu c\u1ea7u c\u1ee7a h\u1ecd, c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd c\u1ea7n<\/li>\n
  • Th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u00eanh n\u00e0o<\/li>\n
  • \u0110i\u1ec1u g\u00ec l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n<\/ul>\n

    \"C\u00e1ch<\/p>\n

    B\u01b0\u1edbc 4: T\u1ea1o l\u1eadp, m\u00f4 ph\u1ecfng ch\u00e2n dung khu\u00f4n m\u1eb7t v\u00e0 danh t\u00ednh<\/h3>\n

    \u0110\u00e2y l\u00e0 b\u01b0\u1edbc b\u1ea1n s\u1ed1ng trong s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng, m\u00f4 ph\u1ecfng ra kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111ang c\u00f3 m\u1ed9t nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn khu\u00f4n m\u1eb7t gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang h\u00ecnh dung trong \u0111\u1ea7u v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n

    B\u01b0\u1edbc 5: S\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch chi ti\u1ebft v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

    B\u01b0\u1edbc n\u00e0y c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t, n\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 l\u00e0 m\u1ed9t profile \u1ea5n t\u01b0\u1ee3ng m\u1ed9t CV chi ti\u1ebft \u0111\u1ec3 b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

    \"B\u01b0\u1edbc<\/p>\n

    B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

    N\u1ebfu b\u1ea1n c\u00f3 h\u01a1n 1 ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng th\u00ec h\u00e3y ph\u00e2n lo\u1ea1i r\u00f5, chi ti\u1ebft h\u01a1n \u0111\u1ec3, tr\u00e1nh t\u00ecnh tr\u1ea1ng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng b\u1ecb tr\u00f9ng l\u1eb7p. H\u00e3y lu\u00f4n \u0111\u1eb7t m\u00ecnh v\u00e0o c\u01b0\u01a1ng v\u1ecb l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u v\u00e0 c\u00f3 nh\u1eefng ph\u00e1n \u0111o\u00e1n t\u1ed1t nh\u1ea5t<\/p>\n

    Xem th\u00eam:\u00a0<\/b><\/span>X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span> xu\u1ea5t s\u1eafc t\u1ea1o uy t\u00edn Doanh nghi\u1ec7p<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1eebng phung ph\u00ed, ch\u1ea1y theo qu\u1ea3ng c\u00e1o m\u00e0 ch\u01b0a bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai? Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. M\u1ed9t quy tr\u00ecnh chu\u1ea9n, \u0111\u1ec3 b\u1ea1n hi\u1ec3u, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> v\u1edbi nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3. B\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch kinh doanh v\u00e0 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn Marketing c\u0169ng nh\u01b0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52092"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52092"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52092\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}