{"id":5212,"date":"2023-11-29T22:54:54","date_gmt":"2023-11-29T22:54:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5212"},"modified":"2023-11-29T15:59:22","modified_gmt":"2023-11-29T15:59:22","slug":"17-chien-luoc-gia-kinh-dien-pricing-strategy-ceo-cfo-phai-nam-long","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/17-chien-luoc-gia-kinh-dien-pricing-strategy-ceo-cfo-phai-nam-long.html","title":{"rendered":"17 Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kinh \u0111i\u1ec3n (pricing strategy) CEO, CFO ph\u1ea3i n\u1eb1m l\u00f2ng"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (ti\u1ebfng Anh l\u00e0 Pricing strategy, hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1) l\u00e0 m\u1ed9t trong nh\u1eefng con \u00e1t ch\u1ee7 b\u00e0i, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 danh ti\u1ebfng c\u1ee7a c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

C\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129 nhi\u1ec1u. \u0110\u00e2y l\u00e0 sai l\u1ea7m khi\u1ebfn h\u1ecd m\u1ea5t ti\u1ec1n ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

\u0110\u1eb7t gi\u00e1 qu\u00e1 cao v\u00e0 b\u1ea1n b\u1ecf l\u1ee1 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u1eb7t gi\u00e1 qu\u00e1 th\u1ea5p v\u00e0 b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 doanh thu c\u00f3 gi\u00e1 tr\u1ecb. C\u00f3 h\u00e0ng ch\u1ee5c m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p cho \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee5c ti\u00eau doanh thu c\u1ee7a m\u00ecnh.<\/p>\n

Tin t\u1ed1t l\u00e0 n\u1ebfu b\u1ea1n d\u00e0nh th\u1eddi gian t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 c\u1ee7a m\u00ecnh \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang tr\u1ea3 s\u1ed1 ti\u1ec1n cao h\u01a1n, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh thu h\u01a1n \u0111\u00e1ng k\u1ec3 (20-50% ho\u1eb7c h\u01a1n) so v\u1edbi m\u1ed9t doanh nghi\u1ec7p x\u1eed l\u00fd vi\u1ec7c \u0111\u1eb7t gi\u00e1 m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng.<\/p>\n

Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh hay chuy\u00ean gia \u0111\u1ecbnh gi\u00e1, c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong h\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tho\u1ea3i m\u00e1i v\u1edbi vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 gi\u00fap b\u1ea1n t\u0103ng tr\u01b0\u1edfng kinh doanh 30-50% ch\u1ec9 c\u1ea7n v\u00e0i \u0111i\u1ec1u ch\u1ec9nh trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1.<\/p>\n

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Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 Pricing strategy) l\u00e0 g\u00ec?<\/h2>\n

\"chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 gi\u00fap b\u1ea1n ch\u1ecdn gi\u00e1 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed5 \u0111\u00f4ng trong khi xem x\u00e9t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u00ednh \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 kinh doanh c\u1ee7a b\u1ea1n, nh\u01b0:<\/p>\n

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  • m\u1ee5c ti\u00eau doanh thu<\/li>\n
  • m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/li>\n
  • \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n
  • \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  • thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m\u2026<\/li>\n<\/ul>\n

    Ch\u00fang c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u00e1c xu h\u01b0\u1edbng kinh t\u1ebf v\u00e0 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3.<\/p>\n

    M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u1edf \u0111\u00e2y, l\u00e0 l\u00e0m sao \u0111\u1ebb x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn, c\u1ea1nh tranh nh\u1ea5t cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1t nh\u1ea5t ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 doanh thu.<\/strong><\/p>\n

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    L\u00fd do doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u201cm\u1ea1nh\u201d<\/h2>\n

    \"chi\u1ebfn<\/p>\n

    H\u00e3y so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 m\u1ea1nh g\u1eedi \u0111i so v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 y\u1ebfu h\u01a1n.<\/p>\n

    1. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u201cm\u1ea1nh\u201d v\u00e0 th\u00e0nh c\u00f4ng :<\/h3>\n

    1.1 Gi\u00e1 tr\u1ecb \u1ea3nh ch\u00e2n dung<\/strong><\/p>\n

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    • T\u1eeb r\u1ebb c\u00f3 hai ngh\u0129a. N\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n xu\u1ea5t k\u00e9m.<\/li>\n
    • C\u00f3 m\u1ed9t l\u00fd do khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi li\u00ean t\u01b0\u1edfng c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb. Gi\u00e1 cao h\u01a1n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/li>\n<\/ul>\n

      1.2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua<\/strong><\/p>\n

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      • Gi\u00e1 cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb, nh\u01b0ng n\u1ebfu gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/li>\n
      • M\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p s\u1ebd c\u00f3 v\u1ebb r\u1ebb v\u00e0 khi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qua. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/li>\n<\/ul>\n

        1.3. Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/p>\n

        N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao h\u01a1n th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh \u0111\u1ed9c quy\u1ec1n, th\u00ec \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u0169ng di\u1ec5n ra theo. Gi\u00e1 qu\u00e1 th\u1ea5p s\u1ebd c\u00f3 v\u1ebb nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ed1t.<\/p>\n

        1.4. \u0110\u1ecbnh gi\u00e1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n

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        • Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu 20-50% ho\u1eb7c h\u01a1n.<\/li>\n
        • M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, \u00edt h\u01a1n 5% c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng d\u00e0nh ri\u00eang \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. C\u00f3 m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1 trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n ngay l\u1eadp t\u1ee9c m\u00e0 ch\u1ec9 c\u1ea7n n\u1ed7 l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i \u00edt.<\/li>\n
        • C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

          2. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 y\u1ebfu:<\/h3>\n

          2.1. Kh\u00f4ng m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/p>\n

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          • N\u1ebfu b\u1ea1n tin r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m chi\u1ebfn th\u1eafng v\u00e0 b\u1ea1n n\u00ean b\u00e1n n\u00f3, th\u00ec b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. \u0110\u1eb7t gi\u00e1 qu\u00e1 th\u1ea5p s\u1ebd g\u1eedi th\u00f4ng \u0111i\u1ec7p ng\u01b0\u1ee3c l\u1ea1i.<\/li>\n
          • Khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c mua h\u00e0ng<\/li>\n
          • C\u0169ng gi\u1ed1ng nh\u01b0 m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd k\u00edch ho\u1ea1t nhanh ch\u00f3ng, m\u1ee9c gi\u00e1 qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p s\u1ebd g\u00e2y ra s\u1ef1 do d\u1ef1.<\/li>\n<\/ul>\n

            2.2. Nh\u1eafm m\u1ee5c ti\u00eau sai kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

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            • M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng th\u00edch gi\u00e1 tr\u1ecb v\u00e0 m\u1ed9t s\u1ed1 th\u00edch sang tr\u1ecdng. B\u1ea1n ph\u1ea3i \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 n\u00f3 h\u01b0\u1edbng t\u1edbi.<\/li>\n<\/ul>\n

              C\u00e1c lo\u1ea1i chi\u1ebfn gi\u00e1 kinh \u0111i\u1ec3n CEO, CFO c\u1ea7n n\u1eb1m l\u00f2ng<\/h2>\n

              C\u00f9ng \u0111i s\u00e2u v\u00e0o m\u00f4 t\u1ea3 chi ti\u1ebft c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p t\u00ecm hi\u1ec3u v\u1ec1 y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

              1. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp (Penetration Pricing Strategy)<\/h3>\n

              Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p tham gia th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c gi\u00e1 c\u1ef1c k\u1ef3 th\u1ea5p (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 mi\u1ec5n ph\u00ed) trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u01b0\u1eddng l\u00e0 trong kho\u1ea3ng v\u00e0i th\u00e1ng).<\/p>\n

              Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng nh\u1eb1m gia t\u0103ng th\u1ecb ph\u1ea7n, ho\u1eb7c thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng v\u00e0 l\u00e0m quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

              V\u00ed d\u1ee5:<\/p>\n

              \"chi\u1ebfn<\/p>\n

              K+ l\u00e0 m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u1ea7n \u0111\u1ea7u, h\u00e3ng th\u01b0\u1eddng c\u00f3 ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed (ho\u1eb7c gi\u1ea3m gi\u00e1) \u0111\u1ea7u thu, ph\u00ed l\u1eafp \u0111\u1eb7t v\u00e0 khuy\u1ebfn m\u00e3i 2 \u2013 6 th\u00e1ng d\u1ecbch v\u1ee5 cho thu\u00ea bao l\u1eafp m\u1edbi.<\/em><\/p>\n

              Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd g\u00e2y ra m\u1ed9t s\u1ef1 gi\u00e1n \u0111o\u1ea1n v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh thu. Tuy nhi\u00ean n\u1ebfu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t th\u00ec c\u00f3 th\u1ec3 hy v\u1ecdng r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd \u1edf l\u1ea1i c\u00f9ng v\u1edbi doanh nghi\u1ec7p khi t\u0103ng gi\u00e1.<\/p>\n

              2. Economy Pricing, hay chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ti\u1ebft ki\u1ec7m<\/h3>\n

              Economy Pricing (hay chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh ti\u1ebft ki\u1ec7m) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ed1 \u0111\u1ecbnh \u1edf m\u1ee9c gi\u00e1 th\u1ea5p. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p s\u1ebd h\u1ea1n ch\u1ebf ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u00e0y.<\/p>\n

              V\u00ed d\u1ee5:<\/p>\n

              \"chi\u1ebfn<\/p>\n

              C\u00e1c doanh nghi\u1ec7p h\u00e0ng kh\u00f4ng nh\u01b0 Vietnam Airlines th\u01b0\u1eddng b\u00e1n v\u1edbi gi\u00e1 r\u1ea5t th\u1ea5p c\u00e1c khoang gh\u1ebf h\u1ea1ng ph\u1ed5 th\u00f4ng v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m (nh\u01b0 v\u00e0o m\u00f9a \u0111\u00f4ng, qua cao \u0111i\u1ec3m m\u00f9a l\u1ec5 t\u1ebft) \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c ch\u1ed7 tr\u1ed1ng trong m\u00e1y bay \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y.<\/em><\/p>\n

              M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 n\u00e0y l\u00e0 \u0111\u1ec3 doanh nghi\u1ec7p thu h\u1ed3i v\u1ed1n trong nh\u1eefng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 v\u00e0o m\u00f9a kinh doanh th\u1ea5p \u0111i\u1ec3m. Ch\u00fang ta th\u01b0\u1eddng th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u1edf c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i, kinh doanh h\u00e0ng h\u00f3a theo m\u00f9a v\u1ee5 (b\u00e1nh trung thu, m\u1ee9t k\u1eb9o t\u1ebft,\u2026).<\/p>\n

              3. \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd (Psychological Pricing Strategy)<\/h3>\n

              Phychological Pricing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

              Ng\u01b0\u1eddi d\u00f9ng th\u00ec th\u01b0\u1eddng nh\u00ecn v\u00e0o m\u1ee9c gi\u00e1 v\u00e0 l\u1ee3i \u00edch v\u1ec1 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng khi mua s\u1ea3n ph\u1ea9m, thay v\u00ec d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u xem v\u1edbi m\u1ee9c gi\u00e1 \u0111\u00f3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 t\u01b0\u01a1ng x\u1ee9ng hay kh\u00f4ng.<\/p>\n

              V\u00ed d\u1ee5:<\/p>\n

                \n
              • V\u1edbi \u201cHi\u1ec7u \u1ee9ng ch\u1eef s\u1ed1 9\u201d, m\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 299.000 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 300.000 nh\u01b0ng kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd xem \u0111\u00e2y<\/em><\/li>\n
              • M\u1ed9t doanh nghi\u1ec7p kinh doanh \u0111\u1ed3 gi\u1ea3i kh\u00e1t b\u00e1n 1 chai n\u01b0\u1edbc 150ml v\u1edbi gi\u00e1 10.000\u0111. Khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi ngo\u00e0i th\u1ecb tr\u01b0\u1eddng, chai n\u01b0\u1edbc v\u1edbi th\u1ec3 t\u00edch 300 ml \u0111\u01b0\u1ee3c h\u00e3ng b\u00e1n v\u1edbi gi\u00e1 15.000\u0111. Th\u1ec3 t\u00edch g\u1ea5p \u0111\u00f4i, nh\u01b0ng gi\u00e1 t\u0103ng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng.<\/em><\/li>\n<\/ul>\n

                4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo COMBO (nh\u00f3m s\u1ea3n ph\u1ea9m)<\/h3>\n

                \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 theo m\u1ed9t g\u00f3i c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 tr\u1ee3, ho\u1eb7c c\u00f3 li\u00ean quan t\u1edbi nhau.<\/p>\n

                V\u00ed d\u1ee5:<\/p>\n

                T\u1ea1i Lotteria, b\u1ea1n c\u00f3 th\u1ec3 mua g\u00e0 r\u00e1n, \u0111\u1ed3 u\u1ed1ng v\u00e0 khoai t\u00e2y ri\u00eang, v\u1edbi m\u1ee9c gi\u00e1 cho m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0 t\u00e1ch bi\u1ec7t.<\/em><\/p>\n

                Tuy nhi\u00ean, c\u1eeda h\u00e0ng c\u00f3 cung c\u1ea5p g\u00f3i combo g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed3 \u0103n n\u00f3i tr\u00ean, v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c mua t\u1eebng th\u1ee9 ri\u00eang l\u1ebb.<\/p>\n

                \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p t\u1eadn thu gi\u00e1 tr\u1ecb doanh thu tr\u00ean m\u1ed7i \u0111\u1ea7u kh\u00e1ch h\u00e0ng. Khi nh\u1eadn th\u1ea5y mua g\u00f3i c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd r\u1ebb h\u01a1n mua t\u1eebng s\u1ea3n ph\u1ea9m t\u00e1ch bi\u1ec7t, h\u1ecd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn mua c\u1ea3 c\u1ee5m c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

                Ch\u00ednh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p thu\u1ed9c \u0111a d\u1ea1ng m\u1ecdi l\u0129nh v\u1ef1c, t\u1eeb nh\u00e0 h\u00e0ng, c\u00f4ng ngh\u1ec7.<\/p>\n

                5. Ch\u00ednh l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00f9y ch\u1ecdn<\/h3>\n

                Khi \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 n\u00e0y, doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p m\u1ee9c gi\u00e1 th\u1ea5p cho d\u1ecbch v\u1ee5 ch\u00ednh, v\u00e0 n\u00e2ng gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 \/ s\u1ea3n ph\u1ea9m b\u1ed5 tr\u1ee3.<\/p>\n

                V\u00ed d\u1ee5:<\/p>\n

                H\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb th\u01b0\u1eddng cung c\u1ea5p v\u00e9 m\u00e1y bay v\u1edbi gi\u00e1 r\u1ea5t r\u1ebb. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ednh c\u00e1c m\u1ee9c gi\u00e1 cho d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan cao h\u01a1n, nh\u01b0 b\u1eefa \u0103n, khoang gh\u1ebf c\u00f3 ch\u1ed7 \u0111\u1ec3 ch\u00e2n r\u1ed9ng r\u00e3i,\u2026<\/em><\/p>\n

                Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 n\u00e0y th\u01b0\u1eddng ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eadn t\u1ea3i gi\u00e1 r\u1ebb.<\/p>\n

                6. Ch\u00ednh l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 b\u00e1n k\u00e8m<\/h3>\n

                Ch\u00ednh l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 b\u00e1n k\u00e8m (hay captive pricing) hay c\u00f2n g\u1ecdi vui l\u00e0 \u201cbia k\u00e8m l\u1ea1c\u201d l\u00e0 ch\u00ednh s\u00e1ch m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p m\u1ee9c gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 tr\u1ee3 cho s\u1ea3n ph\u1ea9m ch\u00ednh. N\u1ebfu thi\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 n\u00e0y, s\u1ea3n ph\u1ea9m ch\u00ednh s\u1ebd kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c.<\/p>\n

                V\u00ed d\u1ee5: M\u1ed9t m\u00e1y in n\u1ebfu mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng th\u00ec ph\u1ea3i c\u1ea7n m\u1ef1c. N\u00ean c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p m\u00e1y in s\u1ebd \u0111\u1ed3ng th\u1eddi cung c\u1ea5p lu\u00f4n c\u1ea3 m\u1ef1c in. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, m\u1ef1c in ch\u1ec9 t\u01b0\u01a1ng th\u00edch v\u1edbi lo\u1ea1i m\u00e1y m\u00e0 doanh nghi\u1ec7p kia cung c\u1ea5p. N\u00ean doanh nghi\u1ec7p kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng m\u1ef1c in ch\u00ednh h\u00e3ng. Gi\u00e1 m\u1ef1c in s\u1ebd r\u1ea5t l\u00e0 \u0111\u1eaft.<\/em><\/p>\n

                T\u1ea5t nhi\u00ean, ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

                7. Ch\u00ednh l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo khuy\u1ebfn m\u00e3i<\/h3>\n

                \u0110\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i (nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng voucher, coupon ho\u1eb7c qu\u00e0 t\u1eb7ng) \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n

                V\u00ed d\u1ee5:<\/p>\n

                  \n
                • Khi mua \u0111i\u1ec7n tho\u1ea1i t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng di \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua h\u00e0ng v\u1edbi gi\u00e1 gi\u1ea3m t\u1eeb 7 tri\u1ec7u xu\u1ed1ng c\u00f2n 5 tri\u1ec7u \u0111\u1ed3ng. Th\u1ef1c ra, c\u00f3 th\u1ec3 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i b\u1ea1n \u0111ang mua c\u00f3 th\u1ec3 \u0111ang l\u1ed7i m\u1ed1t, ho\u1eb7c n\u1eb1m trong di\u1ec7n s\u1ea3n ph\u1ea9m b\u00e1n ch\u1eadm c\u1ee7a c\u1eeda h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch b\u00e1n th\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ea5y ch\u1ed7 cho s\u1ea3n ph\u1ea9m \u0111\u1eddi m\u1edbi h\u01a1n v\u00e0o kho.<\/em><\/li>\n
                • Ho\u1eb7c khi mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh\u2026b\u1ea1n \u0111\u01b0\u1ee3c t\u1eb7ng voucher \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m \u0111\u1ed3ng h\u1ed3<\/em><\/li>\n
                • Ho\u1eb7c khi mua m\u1ed9t chi\u1ebfc TV \u0111\u1eddi m\u1edbi, b\u1ea1n \u0111\u01b0\u1ee3c c\u1eeda h\u00e0ng khuy\u1ebfn m\u1ea1i cho b\u1ed9 qu\u00e0 t\u1eb7ng l\u00e0 chi\u1ebfc k\u1ec7 treo TV, ho\u1eb7c m\u1ed9t b\u1ed9 b\u00e1t s\u1ee9 t\u1eeb nh\u00e0 cung c\u1ea5p.<\/em><\/li>\n<\/ul>\n

                  8. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1 l\u00e0 \u0111\u01a1n gi\u1ea3n: M\u1ed7i khu v\u1ef1c \u0111\u1ecba l\u00fd, doanh nghi\u1ec7p \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 kh\u00e1c nhau, ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp v\u00e0 m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00e2n n\u01a1i \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1edbi t\u1eeb nhu c\u1ea7u v\u00e0 nguy\u1ec7n v\u1ecdng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

                  Nguy\u00ean nh\u00e2n kh\u00e1c l\u00e0 b\u1edfi: V\u1edbi m\u1ed7i khu v\u1ef1c, doanh nghi\u1ec7p ph\u1ea3i chi tr\u1ea3 c\u00e1c kho\u1ea3n chi ph\u00ed kh\u00e1c nhau, cho vi\u1ec7c nh\u1eadp nguy\u00ean li\u1ec7u th\u00f4, nh\u00e2n c\u00f4ng, ph\u00e2n ph\u1ed1i, v\u1eadn chuy\u1ec3n, thu\u1ebf quan, t\u1ef7 gi\u00e1,\u2026.<\/p>\n

                  V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n: Khi b\u1ea1n mua tr\u00e1i c\u00e2y, \u1edf khu v\u1ef1c c\u00e1c t\u1ec9nh ph\u00eda Nam s\u1ebd c\u00f3 gi\u00e1 r\u1ebb h\u01a1n h\u1eb3n khu v\u1ef1c mi\u1ec1n B\u1eafc. \u0110\u00f3 l\u00e0 b\u1edfi \u1edf mi\u1ec1n Nam, doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i tr\u1ea3 c\u00e1c chi ph\u00ed cho vi\u1ec7c v\u1eadn chuy\u1ec3n, ph\u00e2n ph\u1ed1i, ho\u1eb7c chi ph\u00ed cho c\u00e1c b\u00ean trung gian.<\/em><\/p>\n

                  9. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m v\u00ec th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

                  L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n

                  Chi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t chi\u1ebfc iPhone X l\u00e0 $357 (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 9 tri\u1ec7u \u0111\u1ed3ng). Tuy nhi\u00ean, khi ch\u00e0o gi\u00e1, Apple b\u00e1n chi\u1ebfc s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 kho\u1ea3ng 20 \u2013 30 tri\u1ec7u \u0111\u1ed3ng cho 1 s\u1ea3n ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n

                  Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p \u00e1p m\u1ee9c gi\u00e1 cao cho s\u1ea3n ph\u1ea9m v\u00ec h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 c\u00f4ng ch\u00fang th\u01b0\u1eddng ngh\u0129 iPhone l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho d\u00f2ng s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p.<\/p>\n

                  N\u1ebfu \u00e1p m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m qu\u00e1 th\u1ea5p, h\u00ecnh \u1ea3nh, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 b\u1ecb t\u1ed5n h\u1ea1i, c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a h\u00e3ng.<\/p>\n

                  Ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m sang tr\u1ecdng, d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao c\u1ea5p, nh\u01b0 trang s\u1ee9c, d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa kh\u00e1ch s\u1ea1n, \u0111i\u1ec7n tho\u1ea1i ph\u00e2n kh\u00fac tr\u00ean,\u2026<\/p>\n

                  10. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 theo gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/h3>\n

                  \u0110\u00f4i khi kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p, m\u00e0 ch\u00ednh th\u1ecb tr\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m.<\/p>\n

                  C\u00f3 nhi\u1ec1u t\u00e1c nh\u00e2n b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 cung \u2013 c\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

                  V\u00ed d\u1ee5:<\/p>\n

                  Tr\u01b0\u1edbc \u0111\u00e2y, gi\u00e1 c\u01b0\u1edbc cho m\u1ed9t cu\u1ed9c g\u1ecdi di \u0111\u1ed9ng l\u00e0 r\u1ea5t \u0111\u1eaft \u0111\u1ecf, c\u00f3 th\u1ec3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn cho v\u00e0i ph\u00fat li\u00ean l\u1ea1c. Nay, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a r\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p trong ng\u00e0nh, nh\u01b0 Viettel, Mobifone, Vinaphone hay Vietnamobile, c\u00e1c doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i h\u1ea1 gi\u00e1 c\u01b0\u1edbc d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, c\u1ea1nh tranh l\u1eabn nhau v\u00e0 \u0111\u1ec3 sinh t\u1ed3n.<\/em><\/p>\n

                  11. Chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean s\u1ef1 c\u1ea1nh tranh (Competition-Based Pricing Strategy)<\/h3>\n

                  Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 c\u1ea1nh tranh c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 n\u00e0y t\u1eadp trung v\u00e0o t\u1ef7 gi\u00e1 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i (ho\u1eb7c t\u1ef7 gi\u00e1 di\u1ec5n ra trong t\u01b0\u01a1ng lai) cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m hay nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

                  Thay v\u00e0o \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y d\u1ef1a tr\u00ean vi\u1ec7c s\u1eed d\u1ee5ng gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m \u0111i\u1ec3m chu\u1ea9n. C\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh trong kh\u00f4ng gian b\u00e3o h\u00f2a cao c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec kho\u1ea3ng ch\u00eanh l\u1ec7ch v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                  V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u1ea5p h\u01a1n, b\u1eb1ng ho\u1eb7c cao h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t ch\u00fat. Cho d\u00f9 b\u1ea1n ch\u1ecdn m\u1ee9c gi\u00e1 n\u00e0o, vi\u1ec7c c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 d\u1eabn tr\u01b0\u1edbc so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 lu\u00f4n gi\u1eef cho m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c linh ho\u1ea1t.<\/p>\n

                  12. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ed9ng th\u00eam chi ph\u00ed (Cost-Plus Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ed9ng th\u00eam chi ph\u00ed ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m\/chi ph\u00ed d\u1ecbch v\u1ee5. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cmarkup\u201d b\u1edfi c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u201cmarkup\u201d s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean m\u1ee9c l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n.<\/p>\n

                  \u0110\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p c\u1ed9ng th\u00eam chi ph\u00ed, doanh nghi\u1ec7p s\u1ebd th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/p>\n

                  V\u00ed d\u1ee5 doanh nghi\u1ec7p b\u1ea1n s\u1ea3n xu\u1ea5t gi\u00e0y. Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 250.000 v\u00e0 doanh nghi\u1ec7p mu\u1ed1n thu v\u1ec1 l\u1ee3i nhu\u1eadn l\u00e0 250.000 tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, gi\u00e1 b\u00e1n m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 ra s\u1ebd l\u00e0 500.000, m\u1ee9c t\u0103ng 100%.<\/em><\/p>\n

                  \u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam chi ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a,\u2026 Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ea1ng d\u1ecbch v\u1ee5 hay ph\u1ea7n m\u1ec1m v\u00ec gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed.<\/p>\n

                  13. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9t bi\u1ebfn, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t trong \u0111\u00f3 t\u00ednh dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                  Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng, \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n hay c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch. B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n nghi\u00ean c\u1ee9u gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nhu c\u1ea7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n

                  C\u00e1c thu\u1eadt to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m v\u00e0 s\u1ed1 chi ph\u00ed kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

                  14. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 Freemium (Freemium Pricing Strategy)<\/h3>\n

                  Freemium l\u00e0 t\u00ean g\u1ecdi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p bao g\u1ed3m \u201cFree\u201d (Mi\u1ec5n ph\u00ed) v\u00e0 \u201cPremium\u201d (Cao c\u1ea5p), \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i s\u1ebd chi tr\u1ea3 th\u00eam \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c truy c\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

                  Kh\u00e1c v\u1edbi \u0111\u1ecbnh gi\u00e1 chi ph\u00ed c\u1ed9ng th\u00eam, Freemium l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c SaaS v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea7n m\u1ec1m, c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng. H\u1ecd ch\u1ecdn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 b\u1edfi vi\u1ec7c cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed lu\u00f4n l\u00e0 s\u1ef1 g\u1ecdi m\u1eddi \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi h\u1ecd ra quy\u1ebft \u0111\u1ecbnh chi tr\u1ea3 \u0111\u1ec3 n\u00e2ng c\u1ea5p cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

                  V\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 Freemium, chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0m gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. R\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 ban \u0111\u1ea7u t\u1ea1o ra cho kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn ph\u1ea3i th\u1ea5p v\u00e0 \u0111\u01b0\u1ee3c t\u0103ng d\u1ea7n khi h\u1ecd c\u00f3 nhu c\u1ea7u \u0111\u01b0\u1ee3c cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch h\u01a1n.<\/p>\n

                  15. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng (Skimming Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ki\u1ec3u h\u1edbt v\u00e1ng \u0111\u01b0\u1ee3c hi\u1ec3u khi c\u00e1c doanh nghi\u1ec7p t\u00ednh gi\u00e1 b\u00e1n cao nh\u1ea5t c\u00f3 th\u1ec3 cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, sau \u0111\u00f3 h\u1ea1 gi\u00e1 theo th\u1eddi gian khi s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng \u00edt ph\u1ed5 bi\u1ebfn. Skimming kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c cao \u2013 th\u1ea5p \u1edf ch\u1ed7 gi\u00e1 \u0111\u01b0\u1ee3c h\u1ea1 xu\u1ed1ng d\u1ea7n theo th\u01a1i gian.<\/p>\n

                  C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u01b0 c\u00f4ng ngh\u1ec7, \u0111\u1ea7u \u0111\u0129a DVD, m\u00e1y ch\u01a1i \u0111i\u1ec7n t\u1eed v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng gi\u00fap thu h\u1ed3i chi ph\u00ed ch\u00ecm v\u00e0 doanh thu c\u00e1c s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t qu\u00e1 s\u1ef1 m\u1edbi m\u1ebb c\u1ee7a ch\u00fang.<\/p>\n

                  Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1edfi ban \u0111\u1ea7u \u0111\u00e3 ph\u1ea3i chi tr\u1ea3 m\u1ed9t kho\u1ea3n chi ph\u00ed cao cho s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn ra \u201cgi\u00e1 tr\u1ecb\u201d \u0111\u01b0\u1ee3c h\u1ea1 xu\u1ed1ng theo th\u1eddi gian.<\/p>\n

                  8. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m cao c\u1ea5p (Premium Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p v\u00e0 \u0111\u1ecbnh gi\u00e1 xa x\u1ec9. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 uy t\u00edn n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u1edf m\u1ee9c cao \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao, sang tr\u1ecdng v\u00e0 cao c\u1ea5p.<\/p>\n

                  Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 uy t\u00edn n\u00e0y t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf hay chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/p>\n

                  \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 cao c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi kh\u1ea3 n\u0103ng tr\u1ef1c ti\u1ebfp l\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang v\u00e0 c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y b\u1edfi t\u00ednh ch\u1ea5t ch\u00fang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 sang tr\u1ecdng, \u0111\u1ed9c quy\u1ec1n v\u00e0 unique.<\/p>\n

                  16. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean d\u1ef1 \u00e1n (Project-Based Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n, d\u1ecbch v\u1ee5, d\u1ecbch gi\u1ea3 t\u1ef1 do, nh\u00e0 th\u1ea7u v\u00e0 c\u00e1c c\u00e1 nh\u00e2n hay ng\u01b0\u1eddi lao \u0111\u1ed9ng cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

                  Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean d\u1ef1 \u00e1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c giao.<\/p>\n

                  Nh\u1eefng doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra kho\u1ea3n chi ph\u00ed c\u1ed1 \u0111\u1ecbnh t\u1eeb th\u1eddi gian \u01b0\u1edbc t\u00ednh c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

                  17. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb (Value-Based Pricing Strategy)<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3. Th\u1eadm ch\u00ed ngay c\u1ea3 khi doanh nghi\u1ec7p t\u00ednh ph\u00ed nhi\u1ec1u h\u01a1n gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u1eabn \u01b0u ti\u00ean vi\u1ec7c \u0111\u1eb7t gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 quan t\u00e2m v\u00e0 d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u00ednh x\u00e1c, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nh\u01b0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n

                  B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb ph\u1ea3i li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i gi\u00e1 khi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i.<\/p>\n

                  K\u1ebft lu\u1eadn<\/h2>\n

                  \u0110\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cho m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c l\u00e0m \u0111\u01a1n gi\u1ea3n. B\u1ea1n ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1 tr\u01b0\u1edbc khi ch\u1ed1t gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 chi ph\u00ed \u0111\u1ea7u v\u00e0o, h\u00ecnh \u1ea3nh doanh nghi\u1ec7p, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng,\u2026<\/p>\n

                  X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 c\u00f3 r\u1ea5t \u00edt kh\u1ea3 n\u0103ng doanh nghi\u1ec7p \u0111\u1eb7t \u0111\u00fang gi\u00e1 s\u1ea3n ph\u1ea9m ngay l\u1ea7n \u0111\u1ea7u ti\u00ean m\u00e0 s\u1ebd m\u1ea5t th\u1eddi gian cho v\u00e0i l\u1ea7n th\u1eed nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1.<\/p>\n

                  Nh\u01b0ng s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft h\u00e0nh \u0111\u1ed9ng ngay t\u1eeb b\u00e2y gi\u1edd cho m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec3 n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (ti\u1ebfng Anh l\u00e0 Pricing strategy, hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1) l\u00e0 m\u1ed9t trong nh\u1eefng con \u00e1t ch\u1ee7 b\u00e0i, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 danh ti\u1ebfng c\u1ee7a c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecbnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5212"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5212"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5212\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}