{"id":5215,"date":"2023-11-29T21:59:18","date_gmt":"2023-11-29T21:59:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5215"},"modified":"2023-11-29T23:41:56","modified_gmt":"2023-11-29T23:41:56","slug":"quy-trinh-hoach-dinh-chien-luoc-kinh-doanh-bai-ban-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-trinh-hoach-dinh-chien-luoc-kinh-doanh-bai-ban-chuyen-nghiep.html","title":{"rendered":"Quy tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"

Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, n\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u00f2n b\u1ea9y cao \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 nh\u1ecf, tr\u00ean h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n.<\/p>\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c n\u1ed9i dung th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

V\u1ec1 m\u1eb7t \u0111\u1ecbnh ngh\u0129a, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u201cm\u1ed9t t\u1eadp h\u1ee3p c\u00e1c l\u1ef1a ch\u1ecdn nh\u1eb1m ch\u1ec9 ra con \u0111\u01b0\u1eddng \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau\u201d. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho bi\u1ebft ch\u00fang ta ph\u1ea3i l\u00e0m g\u00ec (b\u00e1n cho kh\u00e1ch h\u00e0ng n\u00e0o, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m g\u00ec, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ra sao?).<\/p>\n

Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec ?<\/h2>\n

\"ho\u1ea1ch<\/p>\n

Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 t\u00ean ti\u1ebfng Anh l\u00e0 Strategic Planning l\u00e0 quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea5t k\u1ef3 th\u1ef1c th\u1ec3 n\u00e0o.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t n\u1ed9i b\u1ed9 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng SWOT ho\u1eb7c ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. \u0110\u1ebfn l\u01b0\u1ee3t n\u00f3, \u0111i\u1ec1u n\u00e0y th\u00f4ng b\u00e1o vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y cao nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

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Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh cao trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t t\u00e0i li\u1ec7u k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng l\u00e0m l\u1ed9 tr\u00ecnh chung c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1eb7c d\u00f9 m\u1ed7i t\u1ed5 ch\u1ee9c l\u00e0 duy nh\u1ea5t, nh\u01b0ng c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0o bao g\u1ed3m:<\/p>\n

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  • C\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ea1o khung cho b\u1ed1i c\u1ea3nh c\u1ee7a t\u00e0i li\u1ec7u<\/li>\n
  • L\u1ecbch tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9<\/li>\n
  • C\u00e1c \u0111i\u1ec3m chu\u1ea9n ho\u1eb7c m\u1ee5c ti\u00eau h\u00e0ng qu\u00fd s\u1ebd th\u00f4ng b\u00e1o ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau h\u00e0ng n\u0103m<\/li>\n
  • Nh\u1eadn d\u1ea1ng c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh<\/li>\n
  • Ch\u1ec9 ra c\u00e1c c\u00e1 nh\u00e2n v\u00e0 ho\u1eb7c v\u0103n ph\u00f2ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n

    T\u1ea1i sao ph\u1ea3i ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h2>\n

    Theo Harvard Business Review, 85% \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o d\u00e0nh \u00edt h\u01a1n m\u1ed9t gi\u1edd m\u1ed7i th\u00e1ng \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 50% kh\u00f4ng d\u00e0nh th\u1eddi gian. Ngo\u00e0i ra, nghi\u00ean c\u1ee9u cho th\u1ea5y 95% nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty. \u0110\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c m\u1ee5c ti\u00eau kinh doanh b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, linh ho\u1ea1t v\u00e0 th\u1ef1c t\u1ebf.<\/p>\n

    Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c h\u1eefu \u00edch, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng m\u1ed9t c\u00f4ng ty s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

    C\u00e1c l\u1ee3i \u00edch b\u1ed5 sung c\u1ee7a vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n

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    • X\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan<\/li>\n
    • Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh<\/li>\n
    • L\u00e0m r\u00f5 c\u00e1c \u01b0u ti\u00ean<\/li>\n
    • Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a t\u1ed5 ch\u1ee9c<\/li>\n
    • T\u1ea1o c\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9.<\/li>\n<\/ul>\n

      C\u00e1c b\u01b0\u1edbc ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h2>\n

      \"ho\u1ea1ch<\/p>\n

      B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/h3>\n

      C\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i mang t\u00ednh th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c \u01b0\u1edbc l\u01b0\u1ee3ng h\u00f3a c\u1ee5 th\u1ec3. Trong kinh doanh khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1eb7c bi\u1ec7t c\u1ea7n c\u00f3 nh\u01b0: doanh thu, l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n v\u00e0 t\u00e1i \u0111\u1ea7u t\u01b0.<\/p>\n

      M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau bao g\u1ed3m: kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh, c\u01a1 h\u1ed9i, nguy\u1ec7n v\u1ecdng c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng.<\/p>\n

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      B\u01b0\u1edbc 2: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/h3>\n
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      • \u0110\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng kinh doanh<\/strong>: B\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 xem nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 c\u01a1 h\u1ed9i hay nguy c\u01a1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ea5n m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 trong m\u00f4i tr\u01b0\u1eddng kinh doanh nh\u01b0: kinh t\u1ebf, c\u00e1c s\u1ef1 ki\u1ec7n ch\u00ednh tr\u1ecb, c\u00f4ng ngh\u1ec7, \u00e1o l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i<\/li>\n
      • \u0110\u00e1nh gi\u00e1 n\u1ed9i l\u1ef1c<\/strong>: C\u1ea7n xem x\u00e9t v\u00e0 ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m \u00fd c\u1ee7a c\u00f4ng ty nh\u01b0: qu\u1ea3n l\u00fd, marketing, ch\u00ednh tr\u1ecb, ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t\u2026<\/li>\n<\/ul>\n

        B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

        Khi \u0111\u00e3 ho\u00e0n th\u00e0nh b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 s\u1ebd ti\u1ebfp t\u1ee5c chuy\u1ec3n sang giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng ch\u1ecdn l\u1ef1a nh\u1eefng y\u1ebfu t\u1ed1 r\u00f5 r\u00e0ng v\u1ec1 th\u00f4ng tin c\u00f3 li\u00ean quan trong c\u00e1c ph\u1ea7n \u0111\u00e1nh gi\u00e1 c\u1ee7a qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 l\u1ef1a ch\u1ecdn, m\u1ed7i d\u1ef1 \u00e1n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t theo c\u00e1c ph\u1ea7n chi ph\u00ed, s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c khan hi\u1ebfm, th\u1eddi gian \u2013 it\u1ebfn \u0111\u1ed9 v\u00e0 li\u00ean quan t\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/p>\n

        B\u01b0\u1edbc 4: Chu\u1ea9n b\u1ecb v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n
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        • Giai \u0111o\u1ea1n t\u1ed5 ch\u1ee9c<\/strong>: l\u00e0 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n g\u1ed3m: vi\u1ec7c t\u1ed5 ch\u1ee9c con ng\u01b0\u1eddi v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ef1 l\u1ef1a ch\u1ecdn.<\/li>\n
        • Giai \u0111o\u1ea1n ch\u00ednh s\u00e1ch<\/strong>: l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c ch\u00ednh s\u00e1ch c\u00f3 t\u00ednh ch\u1ea5t ch\u1ee9c n\u0103ng \u0111\u1ec3 c\u1ee7ng c\u1ed1, chi ti\u1ebft h\u01a1n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 ch\u1ecdn.<\/li>\n<\/ul>\n

          B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m so\u00e1t k\u1ebf ho\u1ea1ch<\/h3>\n

          Trong giai \u0111o\u1ea1n n\u00e0y c\u1ee7a qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd cao c\u1ea5p x\u00e1c \u0111\u1ecbnh xem li\u1ec7u l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd trong m\u00f4 h\u00ecnh th\u1ef1c hi\u1ec7n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m so\u00e1t d\u1ef1 to\u00e1n v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng th\u01b0\u1eddng nh\u01b0ng b\u1ed5 sung th\u00eam v\u00ea quy m\u00f4.<\/p>\n

          Th\u00e0nh ph\u1ea7n tham gia v\u00e0o vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty?<\/h2>\n

          \"ho\u1ea1ch<\/p>\n

          \u0110i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao tham gia v\u00e0o qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ban \u0111\u1ea7u \u0111\u1ec1u tham gia. Sau khi ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng tham gia v\u00e0o nh\u00f3m c\u1ee7a h\u1ecd, \u0111\u00f4i khi \u0111\u1ec3 ph\u1ea3n h\u1ed3i v\u00e0 nh\u1eefng l\u1ea7n kh\u00e1c ch\u1ec9 \u0111\u1ec3 th\u00f4ng b\u00e1o cho h\u1ecd.<\/p>\n

          Sau khi th\u00e0nh l\u1eadp, t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u00f3 tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n

          M\u1eb7c d\u00f9 c\u00e1c v\u0103n ph\u00f2ng c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t c\u00e1c m\u1ee5c ti\u00eau ph\u1ee5 c\u1ee7a h\u1ecd, nh\u01b0ng l\u00e3nh \u0111\u1ea1o c\u1ea5p cao l\u1ea1i th\u01b0\u1eddng tham gia v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t ch\u00ednh th\u1ee9c, li\u00ean t\u1ee5c. Nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty c\u0169ng h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t b\u1eb1ng c\u00e1ch ch\u1ea1y c\u00e1c b\u00e1o c\u00e1o v\u00e0 chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o xem x\u00e9t.<\/p>\n

          Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t?<\/h2>\n

          C\u00f3 nhi\u1ec1u c\u00f4ng ty g\u1ecdi ho\u1ea1t \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh h\u00e0ng n\u0103m v\u1edbi nh\u1eefng k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh chi ti\u1ebft theo t\u1eebng qu\u00fd g\u1ecdi l\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

          C\u00e1i n\u00e0y c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 d\u1ef1 \u0111o\u00e1n ho\u1eb7c l\u1eadp k\u1ebf ho\u1ea1ch, nh\u01b0ng theo m\u00ecnh ch\u01b0a ph\u1ea3i l\u1eadp chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c con s\u1ed1 tr\u00ean c\u00f3 th\u1ec3 n\u00f3i l\u00e0 k\u1ef3 v\u1ecdng, nh\u01b0ng ko ch\u1ec9 ra con \u0111\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3, n\u00f3 kh\u00f4ng cho c\u00e1c nh\u00e2n vi\u00ean bi\u1ebft r\u1eb1ng h\u1ecd ph\u1ea3i l\u00e0m g\u00ec \u0111\u00f3 kh\u00e1c \u0111i, kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n

          Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau \u0111\u01a1n thu\u1ea7n kh\u00f4ng th\u1ec3 g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 c\u1ea7n c\u00f3 c\u00e1c ch\u1ec9 d\u1eabn v\u00e0 k\u1ebf ho\u1ea1ch ch\u1eb7t ch\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

          V\u00ed d\u1ee5 n\u00f3i c\u00f4ng ty t\u00f4i s\u1ebd l\u00e0 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf gi\u00e1 r\u1ebb. Ho\u1eb7c ch\u00fang t\u00f4i s\u1ebd l\u00e0 c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean bi\u1ec7t v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ng\u01b0\u1eddi gi\u00e0.<\/p>\n

          Nh\u1eefng tuy\u00ean b\u1ed1 n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ee5c ti\u00eau, \u01b0\u1edbc mu\u1ed1n \u0111\u01a1n ph\u01b0\u01a1ng c\u1ee7a Founder, ch\u00fang kh\u00f4ng ch\u1ec9 ra c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. B\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thi\u1ebft k\u1ebf ra nh\u1eefng \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d ki\u1ec3u nh\u01b0 v\u1eady.<\/p>\n

          M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t c\u00f3 2 l\u1ee3i th\u1ebf quan tr\u1ecdng:<\/h3>\n

          \u27a4 T\u1eadp trung ngu\u1ed3n l\u1ef1c, ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd c\u00e1c ho\u1ea1t \u0111\u1ed9ng<\/strong><\/p>\n

          C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty, ph\u1ed1i h\u1ee3p ch\u00fang m\u1ed9t c\u00e1ch nh\u1ecbp nh\u00e0ng v\u00e0 ch\u1eb7t ch\u1ebd, t\u1eadp trung s\u1ee9c m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0o 1 s\u1ed1 \u0111i\u1ec3m t\u1eadp trung n\u00e0o \u0111\u00f3, nh\u1eb1m t\u1ea1o hi\u1ec7u qu\u1ea3 ki\u1ec3u \u0111\u00f2n b\u1ea9y, ho\u1eb7c hi\u1ec7u \u1ee9ng 1+1>2. C\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 m\u1ee5c ti\u00eau \u0111\u01a1n thu\u1ea7n kh\u00f4ng \u0111\u1ee7 s\u1ee9c l\u00e0m \u0111i\u1ec1u n\u00e0y.<\/p>\n

          M\u1ed9t c\u00e2u n\u00f3i ki\u1ec3u \u201cai c\u00f3 s\u00fang c\u1ea7m s\u00fang, ai c\u00f3 dao c\u1ea7m dao\u201d kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ph\u1ed1i h\u1ee3p s\u1ee9c m\u1ea1nh v\u00e0 t\u1eadp trung s\u1ee9c m\u1ea1nh c\u1ee7a to\u00e0n b\u1ed9 d\u00e2n ch\u00fang \u0111\u01b0\u1ee3c, n\u1ebfu ch\u1ec9 c\u00f3 1 ph\u00e1t bi\u1ec3u duy nh\u1ea5t nh\u01b0 v\u1eady v\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, c\u00e1i b\u1ea1n c\u00f3 s\u1ebd l\u00e0 \u201ct\u1ef1 th\u00e2n kh\u00e1ng chi\u1ebfn\u201d ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u201cto\u00e0n qu\u1ed1c kh\u00e1ng chi\u1ebfn\u201d.<\/p>\n

          Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi m\u1ee5c ti\u00eau, m\u1ed9t danh s\u00e1ch c\u00e1c vi\u1ec7c c\u1ea7n l\u00e0m th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, khi kh\u00f4ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi t\u1ea1i sao hay k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng, nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y th\u01b0\u1eddng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p l\u1ed9n x\u1ed9n nh\u1eefng \u0111i\u1ec1u \u201cc\u00f3 \u00edch\u201d ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c. B\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 ngh\u0129 ra m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u \u201cc\u00f3 \u00edch\u201d, nh\u01b0ng n\u1ebfu l\u00e0m t\u1ea5t c\u1ea3, c\u00e1i b\u1ea1n c\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 ph\u00e2n t\u00e1n c\u00e1c n\u1ed7 l\u1ef1c m\u00e0 kh\u00f4ng \u0111em l\u1ea1i m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3 n\u00e0o.<\/p>\n

          \u27a4 Khai th\u00e1c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh, v\u00e0 l\u1ee3i d\u1ee5ng \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7<\/strong><\/p>\n

          \u01afu th\u1ebf ban \u0111\u1ea7u c\u1ee7a Microsoft l\u00e0 H\u1ec7 \u0111i\u1ec1u h\u00e0nh, nh\u01b0ng \u01b0u th\u1ebf n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i. V\u00ed d\u1ee5 nh\u01b0 \u01b0u th\u1ebf c\u1ee7a Blackberry l\u00e0 \u0111i\u1ec7n tho\u1ea1i d\u00e0nh cho d\u00e2n v\u0103n ph\u00f2ng, Nokia l\u00e0 \u0111i\u1ec7n tho\u1ea1i gi\u00e1 r\u1ebb, Kodak l\u00e0 \u1ea3nh phim m\u00e0u v.v \u01afu th\u1ebf c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi, m\u1ed9t b\u1eb1ng ph\u00e1t minh, m\u1ed9t \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1ea1nh v.v<\/p>\n

          Kh\u00f4ng c\u00f3 hai c\u00f4ng ty c\u00f3 \u01b0u th\u1ebf gi\u1ed1ng h\u1ec7t nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng \u01b0u th\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 \u01b0u th\u1ebf l\u00e0 \u0111\u1ea7u v\u00e0o c\u0169ng nh\u01b0 \u0111\u1ea7u ra c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t khai th\u00e1c c\u00e1c \u01b0u th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n, duy tr\u00ec, m\u1edf r\u1ed9ng \u01b0u th\u1ebf \u0111\u00f3, t\u1ea1o ra c\u00e1c \u01b0u th\u1ebf m\u1edbi.<\/p>\n

          \u01afu th\u1ebf c\u1ee7a Microsoft l\u00e0 H\u1ec7 \u0111i\u1ec1u h\u00e0nh, su\u1ed1t 10 n\u0103m v\u00e0 h\u01a1n th\u1ebf, chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 y\u1ebfu c\u1ee7a Microsoft xoay quanh vi\u1ec7c l\u1ee3i d\u1ee5ng v\u00e0 c\u1ee7ng c\u1ed1 \u01b0u th\u1ebf n\u00e0y. L\u1ee3i d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a m\u00ecnh, Microsoft cung c\u1ea5p c\u00e1c \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed l\u1eabn c\u00f3 ph\u00ed trong h\u1ec7 \u0111i\u1ec1u h\u00e0nh, v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u1eebng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng trong c\u00e1c m\u1ea3ng nh\u01b0 Browser (v\u1edbi IE), Office, th\u01b0 t\u00edn (Outlook) v.v<\/p>\n

          Vi\u1ec7c ra c\u00e1c phi\u00ean b\u1ea3n m\u1edbi li\u00ean t\u1ee5c, c\u00e1c v\u1ee5 ki\u1ec7n b\u1ea3n quy\u1ec1n, ch\u00e8n \u00e9p c\u00e1c \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00e1ch m\u00e0 Microsoft s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c r\u00e0o c\u1ea3n nh\u1eb1m duy tr\u00ec \u01b0u th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n xoay quanh H\u1ec7 \u0111i\u1ec1u h\u00e0nh PC.<\/p>\n

          \u2192 \u01afu th\u1ebf kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c, \u01b0u th\u1ebf l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

          B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 xoay quanh vi\u1ec7c khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7. Uber th\u1ef1c ra ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u01b0u th\u1ebf g\u00ec \u0111\u00e1ng k\u1ec3. M\u00f4 h\u00ecnh kinh doanh tuy m\u1edbi nh\u01b0ng c\u0169ng nhanh ch\u00f3ng b\u1ecb b\u1eaft chi\u1ebfc m\u00e0 b\u1eb1ng ch\u1ee9ng l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c nh\u01b0 Lyft, Grab, DiDi v.v<\/p>\n

          Khi ch\u1eb3ng c\u00f3 \u01b0u th\u1ebf g\u00ec l\u1edbn, c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c startup \u0111\u1ec1u l\u00e0 t\u00ecm c\u00e1ch growth th\u1eadt nhanh, huy \u0111\u1ed9ng v\u1ed1n b\u00ean ngo\u00e0i \u0111\u1ec3 chi\u1ebfm l\u0129nh v\u00e0 b\u1ea3o v\u1ec7 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi b\u00e3o h\u00f2a.<\/p>\n

          Th\u1ef1c t\u1ebf th\u00ec v\u00e0o giai \u0111o\u1ea1n \u0111\u1ea7u, \u0111\u1ed1i th\u1ee7 ch\u00ednh c\u1ee7a Grab hay Uber \u0111\u1ec1u l\u00e0 c\u00e1c h\u00e3ng taxi truy\u1ec1n th\u1ed1ng. \u0110i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c ch\u00ednh v\u00e0o vi\u1ec7c s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 l\u00e1i xe v\u00e0 s\u1ed1 l\u01b0\u1ee3ng xe ch\u1ea1y tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1.<\/p>\n

          Vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t app g\u1ecdi xe kh\u00f4ng l\u00e0m thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh kinh doanh n\u00e0y, v\u00e0 c\u00e1i gi\u00e1 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i sang m\u1ed9t m\u00f4 h\u00ecnh app g\u1ecdi xe bu\u1ed9c c\u00e1c h\u00e3ng ph\u1ea3i ch\u1ea5p nh\u1eadn t\u1eeb b\u1ecf c\u00e1c \u01b0u th\u1ebf hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c n\u0103ng l\u1ef1c ho\u00e0n to\u00e0n m\u1edbi (v\u00ed d\u1ee5 nh\u01b0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, AI, g\u1ecdi v\u1ed1n v.v). B\u1ea3n ch\u1ea5t m\u00f4 h\u00ecnh kinh doanh nh\u01b0 c\u1ee7a Uber hay Grab ch\u00ednh l\u00e0 1 chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng th\u1eb3ng v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c h\u00e3ng taxi truy\u1ec1n th\u1ed1ng.<\/p>\n

          Th\u1ebf n\u00e0o l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i?<\/h2>\n

          Richard Rumelt trong cu\u1ed1n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i ch\u1ec9 ra 4 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i:<\/p>\n

          \u27a4 S\u00e1o r\u1ed7ng<\/h3>\n

          C\u00e1c tuy\u00ean b\u1ed1 ki\u1ec3u ho\u00e0nh tr\u00e1ng, d\u00f9ng c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n nh\u01b0ng ch\u1eb3ng ch\u1ec9 ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 hay ko s\u00e1t v\u1edbi th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u00e1o r\u1ed7ng.<\/p>\n

          V\u00ed d\u1ee5 n\u1ebfu b\u1ea1n n\u00f3i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 AI trong l\u0129nh v\u1ef1c an ninh v\u00e0 b\u1ea3o m\u1eadt. \u0110i\u1ec1u n\u00e0y ch\u1eb3ng kh\u00e1c g\u00ec 1 c\u00f4ng ty b\u1ea3o v\u1ec7 n\u00f3i r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd l\u00e0 Takewondo v\u00e0 Ki\u1ebfm nh\u1eadt c\u1ea3.<\/p>\n

          M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 AI l\u00e0 gi\u1ea3m chi ph\u00ed ho\u1eb7c t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u1ef1 th\u00e2n c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00f4ng l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t. C\u00e1c c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0 c\u01a1 s\u1edf c\u1ee7a m\u1ed9t \u01b0u th\u1ebf, m\u1ed9t gi\u1ea3i ph\u00e1p nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c \u01b0u th\u1ebf ch\u1ee9 t\u1ef1 th\u00e2n ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t.<\/p>\n

          V\u00ed d\u1ee5 kh\u00e1c n\u1ebfu b\u1ea1n tuy\u00ean b\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho ng\u01b0\u1eddi Vi\u1ec7t (v\u00ed d\u1ee5 \u1ee8ng d\u1ee5ng g\u1ecdi xe d\u00e0nh cho ng\u01b0\u1eddi Vi\u1ec7t), nghe th\u00ec c\u00f3 v\u1ebb \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0a ra m\u1ed9t ch\u1ec9 d\u1eabn h\u00e0nh \u0111\u1ed9ng n\u00e0o cho nh\u00e2n vi\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u00e1o r\u1ed7ng.<\/p>\n

          D\u00f9 b\u1ea1n c\u00f3 tuy\u00ean b\u1ed1 hay kh\u00f4ng, th\u00ec nh\u00e2n vi\u00ean n\u00e0o c\u0169ng bi\u1ebft l\u00e0 b\u1ea1n l\u00e0m ra c\u00e1i \u1ee9ng d\u1ee5ng \u0111\u00f3 cho ng\u01b0\u1eddi Vi\u1ec7t Nam l\u00e0 ch\u00ednh, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ch\u1ea3 thay \u0111\u1ed5i g\u00ec m\u1ea5y c\u00e1ch m\u00e0 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng th\u00ec \u0111\u00e2y l\u00e0 1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i.<\/p>\n

          \u27a4 Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c hay c\u01a1 h\u1ed9i<\/h3>\n

          M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i th\u01b0\u1eddng kh\u00f4ng ch\u1ec9 ra \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c ch\u00ednh m\u00e0 c\u00f4ng ty \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Ch\u00fang ta c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e0 v\u00ec c\u00f3 nh\u1eefng r\u00e0o c\u1ea3n n\u00e0o \u0111\u00f3 th\u1ef1c s\u1ef1 kh\u00f3 kh\u0103n ng\u0103n c\u1ea3n ch\u00fang ta \u0111\u1ebfn th\u00e0nh c\u00f4ng, v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt t\u00e0i nguy\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang. Kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 c\u00f9ng l\u00fac, chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i l\u1ea1i th\u01b0\u1eddng c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1, ho\u1eb7c theo \u0111u\u1ed5i m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 \u00edch nh\u01b0ng kh\u00f4ng trong t\u00e2m.<\/p>\n

          V\u00ed d\u1ee5: \u201cChi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang ta l\u00e0 m\u1edf r\u1ed9ng c\u00e1c m\u1eb7t h\u00e0ng nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng, t\u0103ng bi\u00ean l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng.\u201d<\/p>\n

          \u2192 C\u00e2u h\u1ecfi \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0 v\u00ec sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng? Bi\u00ean l\u1ee3i nhu\u1eadn c\u00f3 th\u1ef1c s\u1ef1 ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u1ea7n quan t\u00e2m? B\u1ea1n s\u1ebd m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn khi n\u00e0o? M\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u00f3 l\u00e0m m\u1ea1nh l\u00ean \u01b0u th\u1ebf m\u00e0 b\u1ea1n \u0111ang c\u00f3, hay s\u1ebd suy gi\u1ea3m n\u00f3? Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/p>\n

          2 v\u00ed d\u1ee5 tr\u00e1i ng\u01b0\u1ee3c cho t\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 Xerox v\u00e0 IBM. Xerox \u0111\u00e3 t\u1eebng \u0111\u1ee9ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u00e1c s\u1ea3n ph\u1ea9m m\u00e1y v\u0103n ph\u00f2ng nh\u01b0 m\u00e1y in, photocopy. Thay v\u00ec c\u1ee7ng c\u1ed1 \u01b0u th\u1ebf c\u1ee7a m\u00ecnh, h\u00e3ng n\u00e0y m\u1edf r\u1ed9ng v\u00e0 th\u1ea5t b\u1ea1i khi c\u1ed1 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh v\u00e0 sau \u0111\u00f3 l\u00e0 m\u1ea5t lu\u00f4n c\u1ea3 v\u1ecb th\u1ebf trong th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng.<\/p>\n

          Ng\u01b0\u1ee3c l\u1ea1i, khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 m\u1ea5t d\u1ea7n c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng v\u00e0o c\u00e1c tay ch\u01a1i m\u1edbi, IBM \u0111\u00e3 s\u1eed d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n khi am hi\u1ec3u \u0111a l\u0129nh v\u1ef1c \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia hay c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 (NASA, B\u1ed9 qu\u1ed1c ph\u00f2ng v.v).<\/p>\n

          C\u00e2u chuy\u1ec7n kh\u00f4ng n\u1eb1m \u1edf b\u1ea1n c\u00f3 bao nhi\u00eau s\u1ea3n ph\u1ea9m trong danh m\u1ee5c, m\u00e0 l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c n\u00e0o.<\/p>\n

          \u27a4 Nh\u1ea7m l\u1eabn m\u1ee5c ti\u00eau l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n
            \n
          • Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang ta l\u00e0 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/li>\n
          • Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang ta l\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n<\/li>\n
          • Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang ta l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/li>\n
          • \u2026<\/li>\n<\/ul>\n

            B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 \u01b0\u1edbc mu\u1ed1n v\u00e0 sau \u0111\u00f3 tin r\u1eb1ng c\u1ea3 th\u1ebf gi\u1edbi s\u1ebd v\u1eadn \u0111\u1ed9ng xung quanh \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n. B\u1ea3n d\u1ef1 to\u00e1n t\u00e0i ch\u00ednh \u0111\u1ea7u n\u0103m c\u0169ng l\u00e0 1 d\u1ea1ng nh\u1ea7m l\u1eabn gi\u1eefa m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c nh\u00e2n vi\u00ean kinh doanh s\u1ebd ch\u1eb3ng \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec m\u1ea5y t\u1eeb c\u00e1c \u201cch\u1ec9 ti\u00eau\u201d n\u00e0y. Ch\u00fang l\u00e0 nh\u1eefng \u01b0\u1edbc mu\u1ed1n ch\u1ee9 kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

            \u27a4 C\u00e1c m\u1ee5c ti\u00eau l\u1ed9n x\u1ed9n<\/h3>\n

            Gi\u1ea3 s\u1eed, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u201cT\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n\u201d v\u00e0 \u201cC\u1ea3i thi\u1ec7n \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u1ec7 th\u1ed1ng\u201d. R\u1ea5t c\u00f3 th\u1ec3 hai m\u1ee5c ti\u00eau n\u00e0y s\u1ebd xung \u0111\u1ed9t l\u1eabn nhau. B\u1ed9 ph\u1eadn kinh doanh s\u1ebd \u0111\u01b0a ra nh\u1eefng y\u00eau c\u1ea7u t\u00ednh n\u0103ng m\u1edbi cho k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, trong khi b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt s\u1ebd t\u00ecm c\u00e1ch h\u00fat m\u1ecdi ngu\u1ed3n l\u1ef1c dev cho vi\u1ec7c t\u1ed1i \u01b0u l\u1ea1i c\u1ea5u tr\u00fac l\u00f5i c\u1ee7a h\u1ec7 th\u1ed1ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i thay v\u00ec t\u1eadp trung ngu\u1ed3n l\u1ef1c s\u1ebd khi\u1ebfn ch\u00fang b\u1ecb ph\u00e2n t\u00e1n cho c\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng t\u01b0\u01a1ng h\u1ed7.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, n\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u00f2n b\u1ea9y cao \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 nh\u1ecf, tr\u00ean h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n. \u0110\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5215"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5215"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5215\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}