{"id":5218,"date":"2023-11-30T01:03:19","date_gmt":"2023-11-30T01:03:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5218"},"modified":"2023-11-29T06:53:17","modified_gmt":"2023-11-29T06:53:17","slug":"12-xu-huong-kinh-doanh-ceo-can-biet-de-dieu-chinh-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/12-xu-huong-kinh-doanh-ceo-can-biet-de-dieu-chinh-chien-luoc.html","title":{"rendered":"12 Xu h\u01b0\u1edbng kinh doanh CEO c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"

Nh\u1eadn \u0111\u1ecbnh\u00a0xu h\u01b0\u1edbng kinh doanh<\/strong>\u00a0\u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. \u201cTh\u1ebf Chi\u1ebfn Qu\u1ed1c, th\u1ebf Xu\u00e2n Thu, g\u1eb7p th\u1eddi th\u1ebf, th\u1ebf th\u1eddi ph\u1ea3i th\u1ebf\u201d \u2013 Ng\u00f4 Th\u00ec Nh\u1eadm<\/p>\n

\u201cN\u00f3i t\u00f3m l\u1ea1i, ch\u00fang ta ph\u1ea3i nh\u00ecn l\u1ea1i t\u01b0\u01a1ng lai. Nh\u01b0ng v\u00ec t\u01b0\u01a1ng lai c\u00f3 nhi\u1ec1u m\u1eb7t, v\u1eady ch\u00fang ta ph\u1ea3i b\u1eaft \u0111\u1ea7u nh\u00ecn l\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?\u201d \u2013 Rowan Gibson trong cu\u1ed1n s\u00e1ch \u201cT\u01b0 duy l\u1ea1i t\u01b0\u01a1ng lai\u201d.<\/p>\n

Th\u1ef1c t\u1ebf l\u00e0 th\u1ebf gi\u1edbi \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi qu\u00e1 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng nay th\u1ebf n\u00e0y mai th\u1ebf kh\u00e1c. V\u1ea5n \u0111\u1ec1 l\u00e0 ch\u00fang ta \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi qu\u00e1 nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin v\u1ec1 c\u00e1c xu th\u1ebf n\u1ea3y n\u1edf t\u1eebng ng\u00e0y v\u1eady th\u00ec l\u00e0m sao ch\u00fang ta c\u00f3 th\u1ec3 tinh l\u1ecdc v\u00e0 n\u1eafm b\u1eaft nh\u1eefng xu th\u1ebf c\u1ed1t y\u1ebfu.<\/p>\n

Sau \u0111\u00e2y l\u00e0 tr\u00edch t\u1ed5ng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c\u00a0xu h\u01b0\u1edbng kinh doanh<\/strong>\u00a0m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n ti\u1ebfp theo. C\u00f3 nh\u1eefng xu th\u1ebf \u0111ang gia t\u0103ng, ng\u01b0\u1ee3c l\u1ea1i c\u0169ng c\u00f3 th\u1ee9 \u0111ang gi\u1ea3m ho\u1eb7c kh\u00f4ng t\u0103ng kh\u00f4ng gi\u1ea3m.<\/p>\n

Xu h\u01b0\u1edbng kinh doanh #1: N\u1ed7i lo t\u0103ng gi\u00e1 ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u1eabn c\u0103ng th\u1eb3ng<\/h2>\n

Ngay tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng, nhu c\u1ea7u h\u00e0ng h\u00f3a, t\u1eeb n\u0103ng l\u01b0\u1ee3ng \u0111\u1ebfn th\u1ef1c ph\u1ea9m gia t\u0103ng \u0111\u00e3 g\u00e2y ra t\u0103ng gi\u00e1 \u0111\u1ed9t bi\u1ebfn. S\u1ef1 suy gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf trong kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i xu h\u01b0\u1edbng t\u0103ng gi\u00e1 \u0111\u00f3. Gi\u00e1 d\u1ea7u th\u00f4 l\u00e0 m\u1ed9t v\u00ed d\u1ee5, \u0111\u00e3 gi\u1ea3m nhi\u1ec1u t\u1eeb $140 xu\u1ed1ng m\u1ee9c $40 m\u1ed9t th\u00f9ng trong th\u1eddi gian 6 th\u00e1ng.<\/p>\n

Tuy nhi\u00ean, c\u00e1c nh\u00e0 khai th\u00e1c d\u1ea7u ch\u00ednh c\u1ee7a th\u1ebf gi\u1edbi v\u1eabn h\u1ea1n ch\u1ebf cung c\u1ea5p, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra t\u0103ng gi\u00e1 n\u1ebfu \u0111\u1ea7u v\u00e0o n\u0103ng l\u1ef1c khai th\u00e1c d\u1ea7u b\u1ecb tr\u00ec ho\u00e3n. T\u00f9y theo m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng v\u00e0 ph\u1ea1m vi t\u00e1c \u0111\u1ed9ng c\u1ee7a cu\u1ed9c suy tho\u00e1i g\u00e2y ra b\u1edfi kh\u1ee7ng ho\u1ea3ng m\u00e0 n\u0103ng l\u1ef1c khai th\u00e1c d\u01b0 th\u1eeba c\u00f3 th\u1ec3 l\u00e0m gi\u00e1 d\u1ea7u trong th\u1eddi gian t\u1eeb n\u0103m 2010 \u2013 2013 h\u1ea1 th\u1ea5p xu\u1ed1ng b\u1eb1ng m\u1ee9c n\u0103m 2007 (trong khi d\u1ef1 \u0111o\u00e1n gi\u00e1 d\u1ea7u tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 t\u0103ng v\u1ecdt). B\u00ean c\u1ea1nh \u0111\u00f3, quan ng\u1ea1i v\u1ec1 l\u01b0\u1ee3ng n\u01b0\u1edbc ng\u1ecdt c\u0169ng \u0111ang gia t\u0103ng, do nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a c\u00f4ng nghi\u1ec7p h\u00f3a v\u00e0 hi\u1ec7n t\u01b0\u1ee3ng thay \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n

D\u1ef1 b\u00e1o tr\u01b0\u1edbc n\u0103m 2030, 85% d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u (chi\u1ebfm 40% GDP) s\u1ebd c\u00f3 nhu c\u1ea7u v\u1ec1 n\u01b0\u1edbc v\u01b0\u1ee3t qu\u00e1 l\u01b0\u1ee3ng n\u01b0\u1edbc cung c\u1ea5p v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c. \u0110\u1ed1i ph\u00f3 v\u1edbi xu th\u1ebf n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh t\u01b0\u01a1ng lai khi m\u00e0 gi\u00e1 c\u1ea3 ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o t\u0103ng, bi\u1ebfn \u0111\u1ed9ng, th\u1eadm ch\u00ed thi\u1ebfu h\u1ee5t ngu\u1ed3n l\u1ef1c. V\u00ed d\u1ee5, Google \u0111\u00e3 thu mua \u0111\u1ea5t g\u1ea7n c\u00e1c khu v\u1ef1c c\u00f3 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng th\u1ee7y \u0111i\u1ec7n \u1edf Pacific North- west. H\u1ecd tin r\u1eb1ng, trong c\u00e1c n\u0103m ti\u1ebfp theo, c\u00e1i g\u1ecdi l\u00e0 \u201chi\u1ec7u su\u1ea5t ngu\u1ed3n l\u1ef1c\u201d (t\u1ef7 l\u1ec7 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra tr\u00ean t\u1eebng \u0111\u01a1n v\u1ecb \u0111\u1ea7u v\u00e0o ngu\u1ed3n l\u1ef1c nh\u01b0 d\u1ea7u, n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc, hay c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c) s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 trung t\u00e2m c\u1ee7a s\u1ee9c c\u1ea1nh tranh doanh nghi\u1ec7p.<\/p>\n

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Xu h\u01b0\u1edbng kinh doanh #2: Nh\u1eefng tri\u1ec3n v\u1ecdng to\u00e0n c\u1ea7u h\u00f3a \u0111ang b\u1ecb th\u00e1ch th\u1ee9c<\/h2>\n

Nh\u1eadn \u0111\u1ecbnh c\u1ee7a McKinsey: trong t\u1ea5t c\u1ea3 c\u00e1c xu th\u1ebf m\u00e0 ch\u00fang ta tr\u1ea3i qua tr\u01b0\u1edbc cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u1ea7n n\u00e0y th\u00ec to\u00e0n c\u1ea7u h\u00f3a d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t xu th\u1ebf c\u00f3 \u0111\u1ed9 ch\u1eafc ch\u1eafn nh\u1ea5t. Tuy nhi\u00ean, trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng, m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a h\u1ed9i nh\u1eadp kinh t\u1ebf to\u00e0n c\u1ea7u \u0111ang b\u1ecb \u0111\u1eb7t m\u1ed9t \u201cd\u1ea5u ch\u1ea5m h\u1ecfi l\u1edbn\u201d.<\/p>\n

\u0110\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n c\u1ea7u h\u00f3a v\u1ec1 h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 b\u1ecb ng\u0103n ch\u1eb7n b\u1edfi v\u00ec ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u \u0111\u00e3 suy gi\u1ea3m c\u00f9ng nhu c\u1ea7u. Xu th\u1ebf to\u00e0n c\u1ea7u h\u00f3a kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c duy tr\u00ec. Tri\u1ec3n v\u1ecdng ph\u1ee5c h\u1ed3i kinh t\u1ebf, t\u00ecnh tr\u1ea1ng m\u1ea5t vi\u1ec7c, leo thang gi\u00e1 c\u1ea3 ti\u00eau d\u00f9ng d\u01b0\u1eddng nh\u01b0 \u0111ang t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n v\u00e0o xu th\u1ebf t\u1ef1 do th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Nh\u01b0ng l\u1ea1i c\u00f3 r\u1ea5t \u00edt nh\u1eefng kh\u00e1t khao ch\u00ednh tr\u1ecb cho vi\u1ec7c \u0111\u1ea9y m\u1ea1nh t\u1ef1 do h\u00f3a th\u01b0\u01a1ng m\u1ea1i, trong khi ch\u1ee7 ngh\u0129a b\u1ea3o h\u1ed9 \u0111ang th\u1eafng th\u1ebf v\u00e0 xu h\u01b0\u1edbng thi\u1ebft l\u1eadp tr\u1edf l\u1ea1i h\u1ec7 th\u1ed1ng b\u1ea3o h\u1ed9 l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a McKinsey th\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng h\u1eadu qu\u1ea3 nh\u00e3n ti\u1ec1n: th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u00f3 tay ngh\u1ec1, tr\u00ecnh \u0111\u1ed9 cao b\u1ecb t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u00e0ng r\u00e0o ng\u0103n ch\u1eb7n di chuy\u1ec3n lao \u0111\u1ed9ng to\u00e0n c\u1ea7u do suy gi\u1ea3m ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u h\u00f3a s\u1ebd khi\u1ebfn c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y c\u00f3 c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 gi\u00e0 cao b\u1ecb thi\u1ebfu h\u1ee5t lao \u0111\u1ed9ng, nh\u01b0ng s\u1ebd c\u00f3 t\u1ec9 l\u1ec7 gia t\u0103ng c\u1ee7a lao \u0111\u1ed9ng t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i. X\u00e9t t\u1ed5ng th\u1ec3, th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng tr\u00ecnh \u0111\u1ed9 cao c\u0169ng v\u1eabn c\u00f3 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng l\u1edbn.<\/p>\n

McKinsey cho r\u1eb1ng, khi kh\u1ee7ng ho\u1ea3ng l\u00e0m suy gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u h\u00f3a th\u00ec ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh qu\u1ed1c t\u1ebf s\u1ebd d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng. McKinsey c\u0169ng ch\u1ec9 ra h\u1ea1n ch\u1ebf c\u1ee7a nh\u1eefng bi\u1ec7n minh cho vi\u1ec7c ki\u1ec3m so\u00e1t d\u00f2ng lu\u00e2n chuy\u1ec3n v\u1ed1n qu\u1ed1c t\u1ebf v\u00e0 vi\u1ec7c tri\u1ec3n khai, ki\u1ec3m duy\u1ec7t qu\u1ed1c t\u1ebf, do c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u1ee7a c\u00e1c li\u00ean k\u1ebft t\u00e0i ch\u00ednh th\u1ebf gi\u1edbi trong kh\u1ee7ng ho\u1ea3ng.<\/p>\n

To\u00e0n c\u1ea7u h\u00f3a suy gi\u1ea3m s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u1ed1n tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. McKinsey \u0111\u1ec1 xu\u1ea5t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 trong t\u00ecnh hu\u1ed1ng n\u00e0y: minh b\u1ea1ch h\u00f3a, ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n n\u1eefa h\u1ec7 th\u1ed1ng t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u, s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ng\u00e2n h\u00e0ng trung \u01b0\u01a1ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u \u0111\u1ed1i v\u1edbi qu\u1ea3n l\u00fd r\u1ee7i ro. Do to\u00e0n c\u1ea7u h\u00f3a \u0111ang b\u1ecb th\u00e1ch th\u1ee9c m\u00e0 McKinsey g\u1ee3i \u00fd, trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean l\u1eadp k\u1ecbch b\u1ea3n cho t\u00ecnh hu\u1ed1ng b\u1ea3o h\u1ed9 m\u1edf r\u1ed9ng, c\u00e1c quy \u0111\u1ecbnh v\u00e0 chi ph\u00ed giao d\u1ecbch gia t\u0103ng.<\/p>\n

Xu h\u01b0\u1edbng kinh doanh #3: Tho\u00e1i lui ni\u1ec1m tin kinh doanh<\/h2>\n

D\u1ea5u hi\u1ec7u c\u0103ng th\u1eb3ng trong m\u1ed1i quan h\u1ec7 gi\u1eefa kinh doanh v\u00e0 x\u00e3 h\u1ed9i d\u00e2n s\u1ef1 \u0111\u00e3 th\u1ec3 hi\u1ec7n tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. K\u1ec3 t\u1eeb khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng b\u1eaft \u0111\u1ea7u \u0111\u1ebfn nay, ni\u1ec1m tin kinh doanh \u0111\u00e3 s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng.<\/p>\n

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Ch\u1ec9 s\u1ed1 \u0111o ni\u1ec1m tin Edelman cho th\u1ea5y, 62% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf 20 qu\u1ed1c gia \u0111\u00e3 gi\u1ea3m ni\u1ec1m tin v\u00e0o c\u00e1c t\u1eadp \u0111o\u00e0n t\u1ea1i th\u1eddi \u0111i\u1ec3m th\u00e1ng 12 n\u0103m 2008 so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

T\u1ea1i sao \u0111i\u1ec1u n\u00e0y g\u00e2y quan ng\u1ea1i cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia? B\u1edfi v\u00ec, m\u00f4i tr\u01b0\u1eddng m\u00e0 l\u00f2ng tin th\u1ea5p s\u1ebd l\u00e0m cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3, suy gi\u1ea3m l\u00f2ng tin s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ee9c chi ph\u00ed giao d\u1ecbch cao h\u01a1n, h\u1ea1 th\u1ea5p gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng kh\u00f3 kh\u0103n cho vi\u1ec7c thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng.<\/p>\n

Cu\u1ed1i c\u00f9ng, n\u00f3 c\u00f3 th\u1ec3 mang \u00fd ngh\u0129a t\u1ea9y chay, h\u00ecnh \u1ea3nh ti\u00eau c\u1ef1c trong c\u00f4ng ch\u00fang v\u00e0 k\u1ebft qu\u1ea3 \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng mong \u0111\u1ee3i. \u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00f3i chung, m\u1ea5t l\u00f2ng tin v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 qu\u1ea3n tr\u1ecb c\u1ee7a t\u1eadp \u0111o\u00e0n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u00e1p \u0111\u1eb7t h\u1ec7 th\u1ed1ng quy \u0111\u1ecbnh, l\u00e0m gia t\u0103ng chi ph\u00ed ti\u1ec1m t\u00e0ng \u0111\u1ec3 duy tr\u00ec vi\u1ec7c tu\u00e2n th\u1ee7 v\u00e0 d\u1eabn \u0111\u1ebfn gi\u1ea3m s\u1ef1 linh ho\u1ea1t (nh\u01b0 \u0111\u00e3 t\u1eebng x\u1ea3y ra khi c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Sarbanes-Oxley \u0111\u01b0\u1ee3c \u00e1p \u0111\u1eb7t sau nh\u1eefng b\u00ea b\u1ed1i l\u00e0m suy s\u1ee5p trong n\u0103m 2000). Y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c cho h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty l\u00e0 l\u00e0m sao l\u1ea5y l\u1ea1i l\u00f2ng tin c\u1ee7a c\u1ed5 \u0111\u00f4ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 hi\u1ec7u l\u1ef1c h\u01a1n n\u1eefa. Y\u00eau c\u1ea7u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb c\u1ea5p cao nh\u1ea5t.<\/p>\n

C\u00e1c l\u00e3nh \u0111\u1ea1o t\u1eadp \u0111o\u00e0n c\u1ea7n ch\u1ec9 ra cho c\u00e1c hi\u1ec7p h\u1ed9i d\u00e2n s\u1ef1 r\u1eb1ng, h\u1ecd hi\u1ec3u c\u00e1c m\u1ed1i quan ng\u1ea1i li\u00ean quan \u0111\u1ebfn ch\u00ednh tr\u1ecb v\u00e0 ng\u01b0\u1eddi d\u00e2n, \u0111\u1ec3 c\u00f3 m\u1ee9c b\u1ed3i th\u01b0\u1eddng v\u00e0 x\u1eed l\u00fd h\u1ee3p t\u00ecnh, h\u1ee3p l\u00fd, qu\u1ea3n l\u00fd r\u1ee7i ro, gi\u00e1m s\u00e1t ph\u00fac l\u1ee3i\u2026<\/p>\n

L\u1ea5y l\u1ea1i ni\u1ec1m tin c\u0169ng c\u00f3 ngh\u0129a l\u00e0 chia s\u1ebb quy\u1ec1n gi\u1eef c\u1ed5 ph\u1ea7n, tr\u00ean quan \u0111i\u1ec3m m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3n l\u00fd l\u00e0 l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng. Thay v\u00ec ch\u1ec9 c\u00f3 nh\u1eefng c\u1ed5 \u0111\u00f4ng l\u1edbn th\u00ec c\u1ea7n m\u1edf r\u1ed9ng quy\u1ec1n n\u1eafm gi\u1eef c\u1ed5 ph\u1ea7n cho nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, c\u00e1c c\u1ed9ng \u0111\u1ed3ng, b\u00e1o ch\u00ed, c\u00e1c nghi\u1ec7p \u0111o\u00e0n, ch\u00ednh ph\u1ee7 v\u00e0 hi\u1ec7p h\u1ed9i d\u00e2n s\u1ef1,\u2026<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p \u0111a s\u1edf h\u1eefu \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u00e1c doanh nghi\u1ec7p \u00c1, \u00c2u nh\u01b0ng l\u1ea1i l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u1ee7a M\u1ef9 v\u00e0 Anh. Hai n\u01b0\u1edbc n\u00e0y s\u1ebd kh\u00f3 kh\u00f4i ph\u1ee5c l\u00f2ng tin h\u01a1n, v\u00ec c\u00f3 t\u1eadp qu\u00e1n ch\u1ec9 nh\u1eefng c\u1ed5 \u0111\u00f4ng l\u1edbn n\u1eafm quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh, b\u1ed3i th\u01b0\u1eddng, v\u00e0 th\u1ef1c h\u00e0nh qu\u1ea3n l\u00fd.<\/p>\n

Xu h\u01b0\u1edbng kinh doanh #4: Ch\u00ednh ph\u1ee7 ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 l\u1edbn h\u01a1n<\/h2>\n

\"xu<\/p>\n

S\u1ef1 tham gia nhi\u1ec1u h\u01a1n c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0o kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u1ea7n n\u00e0y. C\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch \u0111ang tham gia v\u00e0o h\u00e0ng lo\u1ea1t c\u00e1c g\u00f3i k\u00edch th\u00edch, nh\u1eb1m v\u1ef1c d\u1eady c\u00e1c c\u00f4ng ty chao \u0111\u1ea3o trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u00f9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ch\u1ec9nh m\u1edbi. Ch\u00ednh ph\u1ee7 \u0111\u00e3 tham gia v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 l\u00fd ra thu\u1ed9c \u0111\u1ecba h\u1ea1t c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 ban gi\u00e1m \u0111\u1ed1c. C\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 d\u1eabn \u0111\u1ebfn thay \u0111\u1ed5i c\u0103n b\u1ea3n vai tr\u00f2 c\u1ee7a ch\u00ednh ph\u1ee7, kh\u1ee7ng ho\u1ea3ng l\u1ea7n n\u00e0y c\u0169ng v\u1eady.<\/p>\n

McKinsey g\u1ee3i \u00fd: c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p n\u00ean r\u00e0 so\u00e1t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd tr\u00ean hai b\u00ecnh di\u1ec7n: M\u1ed9t l\u00e0, gi\u00fap \u0111\u1ecbnh h\u00ecnh v\u00e0 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho m\u1ed9t th\u1ec3 ch\u1ebf \u0111i\u1ec1u ch\u1ec9nh m\u1edbi. Hai l\u00e0, h\u00e3y nh\u1eadn th\u1ee9c r\u1eb1ng khu v\u1ef1c c\u00f4ng s\u1ebd gia t\u0103ng t\u1ea7m quan tr\u1ecdng, s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh cho r\u1ea5t nhi\u1ec1u ng\u00e0nh b\u1edfi v\u00ec s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng trong chi ti\u00eau c\u1ee7a khu v\u1ef1c c\u00f4ng c\u1ed9ng.<\/p>\n

Tuy nhi\u00ean, \u0111i xa h\u01a1n khu\u00f4n kh\u1ed5 c\u1ee7a kh\u1ee7ng ho\u1ea3ng l\u1ea7n n\u00e0y, th\u00e2m h\u1ee5t leo thang ch\u01b0a t\u1eebng c\u00f3 v\u00e0 gi\u00e0 h\u00f3a d\u00e2n s\u1ed1 s\u1ebd d\u1eabn nhi\u1ec1u qu\u1ed1c gia \u0111\u1ebfn m\u1ed9t s\u1ef1 co r\u00fat, thu h\u1eb9p t\u00e0i ch\u00ednh. C\u00e1c ch\u00ednh ph\u1ee7 c\u0169ng t\u1ef1 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c c\u0103ng th\u1eb3ng trong vi\u1ec7c t\u1ea1o ra d\u1ecbch v\u1ee5 mang t\u00ednh x\u00e3 h\u1ed9i \u1edf m\u1ee9c gi\u00e1 r\u1ebb. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u00e1ng t\u1ea1o gi\u1eefa khu v\u1ef1c c\u00f4ng v\u00e0 khu v\u1ef1c t\u01b0 nh\u00e2n s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng trong gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c c\u1ee7a l\u1ea7n kh\u1ee7ng ho\u1ea3ng n\u00e0y.<\/p>\n

Xu h\u01b0\u1edbng kinh doanh #5: Qu\u1ea3n l\u00fd ng\u00e0y c\u00e0ng g\u1ea7n v\u1edbi khoa h\u1ecdc<\/h2>\n

Qu\u1ea3n l\u00fd tr\u1edf th\u00e0nh m\u1ed9t m\u00f4n khoa h\u1ecdc l\u00e0 xu th\u1ebf v\u1eabn \u0111ang ti\u1ebfp di\u1ec5n. T\u00ednh s\u1eb5n c\u00f3 c\u1ee7a s\u1ed1 li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e1y t\u00ednh, c\u00e1c m\u00f4 h\u00ecnh to\u00e1n v\u00e0 t\u00e0i ch\u00ednh \u0111a d\u1ea1ng \u0111ang bi\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd th\u00e0nh m\u1ed9t m\u00f4n khoa h\u1ecdc.<\/p>\n

Tuy nhi\u00ean, cu\u1ed9c kh\u1ee7ng ho\u1ea3ng cho th\u1ea5y s\u1ef1 kh\u00f4ng t\u01b0\u01a1ng th\u00edch, kh\u00f4ng ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh khoa h\u1ecdc qu\u1ea3n l\u00fd hi\u1ec7n t\u1ea1i \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh m\u1ed9t xu th\u1ebf m\u1edbi trong khoa h\u1ecdc qu\u1ea3n l\u00fd: \u0111\u00f3 l\u00e0 t\u00ednh \u201c\u0111\u1ed9ng\u201d, c\u01a1 s\u1edf c\u1ee7a khoa h\u1ecdc h\u00e0nh vi, y\u1ebfu t\u1ed1 ph\u1ea3n h\u1ed3i trong c\u00e1c m\u00f4 h\u00ecnh v\u00e0 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh h\u1ee3p l\u00fd, th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n

Xu h\u01b0\u1edbng kinh doanh #6: Chuy\u1ec3n \u0111\u1ed5i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u00eau d\u00f9ng<\/h2>\n

Qua ph\u00e2n t\u00edch nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng c\u1ee7a M\u1ef9 v\u00e0 b\u1ed1i c\u1ea3nh cu\u1ed9c kh\u1ee7ng ho\u1ea3ng hi\u1ec7n nay \u0111\u00e3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi qu\u1ed1c gia n\u00e0o, khu v\u1ef1c n\u00e0o s\u1ebd tr\u1edf tr\u00e0nh trung t\u00e2m ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf gi\u1edbi? McKinsey \u0111\u00e3 ch\u1ec9 ra ba t\u00ecnh hu\u1ed1ng:<\/p>\n

    \n
  1. M\u1ef9, EU, Nh\u1eadt B\u1ea3n v\u1eabn duy tr\u00ec \u0111\u1ecba v\u1ecb d\u1eabn \u0111\u1ea7u chi ti\u00eau ti\u00eau d\u00f9ng, nh\u01b0ng s\u1ebd ch\u1eadm l\u1ea1i c\u1ea3 v\u1ec1 quy m\u00f4 v\u00e0 gi\u00e1 tr\u1ecb so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc cu\u1ed9c kh\u1ee7ng ho\u1ea3ng (c\u00f3 th\u1ec3 k\u00e9o d\u00e0i v\u00e0i n\u0103m, th\u1eadm ch\u00ed h\u00e0ng th\u1eadp k\u1ef7).<\/li>\n
  2. Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 v\u00e0 Nh\u1eadt B\u1ea3n \u0111\u1ecbnh h\u00ecnh nh\u1eefng trung t\u00e2m ti\u00eau d\u00f9ng \u1edf Ch\u00e2u \u00c1, nh\u01b0ng quy m\u00f4 v\u00e0 gi\u00e1 tr\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o ch\u00ednh s\u00e1ch k\u00edch th\u00edch c\u1ee7a t\u1eebng ch\u00ednh ph\u1ee7, t\u1eadp qu\u00e1n ti\u00eau d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 ti\u1ebft ki\u1ec7m t\u1ea1i m\u1ed7i qu\u1ed1c gia.<\/li>\n
  3. M\u1ed9t th\u1ebf gi\u1edbi \u0111a c\u1ef1c ti\u00eau d\u00f9ng, ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh ph\u1ee5c h\u1ed3i kinh t\u1ebf v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a M\u1ef9, EU, Nh\u1eadt B\u1ea3n, Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9. McKinsey c\u0169ng \u0111\u01b0a ra g\u1ee3i \u00fd cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia:<\/li>\n<\/ol>\n

    Chu\u1ea9n b\u1ecb t\u00ecnh hu\u1ed1ng t\u0103ng tr\u01b0\u1edfng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u d\u00e0i h\u1ea1n ch\u1eadm h\u01a1n trong ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u.<\/p>\n

    C\u00e1c c\u00f4ng ty \u0111ang ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u1ee7 ch\u1ed1t, \u0111\u1eb7c bi\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e3o h\u00f2a c\u1ea7n t\u00ecm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n ho\u1eb7c l\u00e0 chuy\u1ec3n h\u01b0\u1edbng c\u1ea1nh tranh sang nh\u00f3m s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

    Xu h\u01b0\u1edbng kinh doanh #8: Chuy\u1ec3n \u0111\u1ea7u t\u01b0 sang Ch\u00e2u \u00c1<\/h2>\n

    Ti\u00eau d\u00f9ng r\u00f5 r\u00e0ng \u0111ang t\u0103ng tr\u01b0\u1edfng \u1edf Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9 h\u01a1n l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n kh\u00e1c.<\/p>\n

    \u0110\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng l\u1edbn tu\u1ed5i Trong v\u00f2ng 5 n\u0103m, h\u01a1n m\u1ed9t n\u1eeda chi ti\u00eau ti\u00eau d\u00f9ng \u1edf M\u1ef9 s\u1ebd do nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9 tu\u1ed5i ngo\u00e0i 50 v\u00e0 ph\u1ea7n tr\u0103m \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh l\u1edbn tu\u1ed5i s\u1ebd t\u0103ng \u1edf Ch\u00e2u \u00c2u c\u0169ng nh\u01b0 Nh\u1eadt B\u1ea3n.<\/p>\n

    T\u00ecm c\u00e1ch ch\u00e0o b\u00e1n h\u00e0ng h\u00f3a xa x\u1ec9 \u0111\u1eaft ti\u1ec1n<\/p>\n

    Th\u1eaft ch\u1eb7t h\u01a1n h\u1ea7u bao, kh\u00f4ng c\u00f3 ngh\u0129a h\u1ed9 gia \u0111\u00ecnh s\u1ebd h\u1ea1 th\u1ea5p mong mu\u1ed1n. Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y trong khi c\u00e1c n\u1ec1n kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng v\u1eabn c\u1ea7n c\u1ea3m gi\u00e1c h\u1ecd \u0111ang s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p.<\/p>\n

    Xu h\u01b0\u1edbng kinh doanh #9: Ch\u00e2u \u00c1 \u0111ang n\u1ed5i<\/h2>\n

    McKinsey v\u1eabn \u0111\u01b0a ra kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c m\u1ea1nh t\u0103ng tr\u01b0\u1edfng kh\u1ea3 quan \u1edf ch\u00e2u \u00c1. Hai lu\u1eadn \u0111i\u1ec3m n\u1ec1n t\u1ea3ng l\u00e0: M\u1ed9t l\u00e0, s\u1ef1 \u0111u\u1ed5i k\u1ecbp th\u1eadm ch\u00ed qua m\u1eb7t v\u1ec1 t\u0103ng cao n\u0103ng su\u1ea5t.<\/p>\n

    V\u00ed d\u1ee5 t\u1ea1i Trung Qu\u1ed1c, trong l\u00fac l\u00fan s\u00e2u v\u00e0o kh\u1ee7ng ho\u1ea3ng th\u00ec n\u0103ng su\u1ea5t lao \u0111\u1ed9ng c\u1ee7a Trung Qu\u1ed1c v\u1eabn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng t\u1eeb m\u1ee9c 7.7% trong n\u0103m 2008 l\u00ean m\u1ee9c 9.1% trong n\u0103m 2009. Hai l\u00e0, kh\u1ea3 n\u0103ng t\u1ea1o l\u1eadp v\u1ed1n cao d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ti\u1ebft ki\u1ec7m n\u1ed9i \u0111\u1ecba l\u1edbn s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ch\u00ednh ph\u1ee7 \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a lao \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi nhi\u1ec1u v\u1ed1n h\u01a1n s\u1ebd v\u1ef1c l\u1ea1i GDP. McKinsey c\u0169ng kh\u1eb3ng \u0111\u1ecbnh, kh\u1ee7ng ho\u1ea3ng ch\u1ec9 l\u00e0m ch\u1eadm t\u0103ng tr\u01b0\u1edfng nh\u01b0ng kh\u00f4ng d\u1eebng xu th\u1ebf t\u0103ng tr\u01b0\u1edfng.<\/p>\n

    G\u1ee3i \u00fd cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c ch\u00e2u \u00c1 l\u00e0 t\u0103ng c\u01b0\u1eddng quan h\u1ec7 v\u1edbi ch\u00ednh ph\u1ee7 \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u c\u00e1c s\u1ea3n ph\u1ea9m, c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh t\u00e1c nghi\u1ec7p v\u00e0 chu\u1ed7i cung \u1ee9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng\u2026 n\u00ean tri\u1ec3n khai ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u1ea1i qu\u1ed1c gia \u0111\u1ea7u t\u01b0.<\/p>\n

    Trong \u0111\u00f3, nh\u1ea5n m\u1ea1nh \u0111\u1ebfn kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 nh\u1ecf h\u01a1n v\u00e0 th\u1eadm ch\u00ed c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i v\u00e0 d\u1ecbch v\u1ee5. Xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o l\u00e0 s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao nh\u01b0ng chi ph\u00ed th\u1ea5p, v\u00ed d\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c c\u00f4ng ty ch\u00e2u \u00c1 h\u00f9ng m\u1ea1nh nh\u01b0 Haier, Chery, v\u00e0 Tata.<\/p>\n

    Xu h\u01b0\u1edbng kinh doanh #10: Di\u1ec7n m\u1ea1o m\u1edbi c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/h2>\n

    C\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf \u0111\u00e3 t\u1eebng qu\u1eadt \u0111\u1ed5 nhi\u1ec1u \u0111\u1ea1i gia trong ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y th\u00ec nay c\u0169ng th\u1ebf. G\u1ea7n \u0111\u00e2y, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u s\u1ef1 s\u00e1t nh\u1eadp trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin. Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y c\u00f3 s\u1ef1 m\u1edf r\u1ed9ng kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh v\u00e0 y\u1ebfu trong c\u00f9ng m\u1ed9t ng\u00e0nh. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ecbnh h\u00ecnh di\u1ec7n m\u1ea1o m\u1edbi c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c.<\/p>\n

    M\u1ed9t v\u00ed d\u1ee5 m\u00e0 McKinsey \u0111\u01b0a ra l\u00e0 ng\u00e0nh \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng \u0111ang \u0111\u1ecbnh h\u00ecnh m\u1ea1ng l\u01b0\u1edbi kinh doanh, trong \u0111\u00f3 c\u00f3 s\u1ef1 ph\u00e2n c\u00f4ng s\u00e2u s\u1eafc h\u01a1n v\u00e0 s\u1ef1 ph\u00e2n chia chu\u1ed7i gi\u00e1 tr\u1ecb nh\u1ecf h\u01a1n, nh\u1eb1m c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t kh\u1ed5ng l\u1ed3. Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 c\u0169ng ti\u1ebfp nh\u1eadn l\u00e0n s\u00f3ng s\u00e1t nh\u1eadp. Trong kh\u1ee7ng ho\u1ea3ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 ng\u00e0nh \u00edt b\u1ecb t\u00e1c \u0111\u1ed9ng. G\u1ee3i \u00fd c\u1ee7a McKinsey cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, \u0111\u1eb7c bi\u1ec7t ng\u00e0nh ch\u1ebf t\u1ea1o v\u00e0 \u00f4 t\u00f4 l\u00e0 h\u00e3y n\u1eafm b\u1eaft nhanh c\u01a1 h\u1ed9i trong th\u1eddi k\u1ef3 suy tho\u00e1i n\u00e0y.<\/p>\n

    Xu h\u01b0\u1edbng kinh doanh #11: \u0110\u1ed5i m\u1edbi v\u1eabn ti\u1ebfp t\u1ee5c<\/h2>\n

    Ho\u1ea1t \u0111\u1ed9ng R&D th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 ch\u1eadm l\u1ea1i nh\u01b0ng c\u00e1c l\u0129nh v\u1ef1c: c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00f4ng ngh\u1ec7 sinh h\u1ecdc, c\u00f4ng ngh\u1ec7 nano, khoa h\u1ecdc v\u1eadt li\u1ec7u v\u00e0 n\u0103ng l\u01b0\u1ee3ng s\u1ea1ch c\u00f3 tri\u1ec3n v\u1ecdng l\u1edbn. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c g\u1ee3i \u00fd: ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 c\u1ee7ng c\u1ed1, h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u, h\u1ee3p l\u00fd h\u00f3a c\u00e1c danh m\u1ee5c d\u1ef1 \u00e1n, \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c th\u1ecfa thu\u1eadn b\u1ea3n quy\u1ec1n.<\/p>\n

    Sau kh\u1ee7ng ho\u1ea3ng, d\u00f2ng ti\u1ec1n n\u00ean duy tr\u00ec li\u00ean t\u1ee5c \u1edf m\u1ee9c v\u1eeba ph\u1ea3i cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0. Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey c\u0169ng ch\u1ec9 ra. \u0111\u1ea7u t\u01b0 m\u1ea1nh trong th\u1eddi k\u1ef3 suy tho\u00e1i s\u1ebd l\u00e0 c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 sau \u0111\u00f3. Apple v\u1edbi s\u1ea3n ph\u1ea9m iPod l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng c\u1ee7a g\u1ee3i \u00fd n\u00e0y.<\/p>\n

    Xu h\u01b0\u1edbng kinh doanh #12: Xem x\u00e9t l\u1ea1i t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a gi\u00e1 c\u1ea3<\/h2>\n

    Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u1ea7n n\u00e0y \u0111\u00e3 lo\u1ea1i b\u1ecf ti\u1ec1n \u0111\u1ec1 c\u1ee7a s\u1ef1 \u1ed5n \u0111\u1ecbnh gi\u00e1 trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Trong \u0111\u00f3, nh\u1eefng nh\u00e2n t\u1ed1 gi\u1ea3m ph\u00e1t \u0111e d\u1ecda ti\u1ec1m t\u00e0ng gi\u00e1 c\u1ea3 t\u1eeb h\u00e0ng n\u00f4ng s\u1ea3n \u0111\u1ebfn v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng, \u0111an xen c\u00f9ng nguy c\u01a1 l\u1ea1m ph\u00e1t t\u1eeb n\u1ed7 l\u1ef1c gi\u1ea3i c\u1ee9u n\u1ec1n kinh t\u1ebf c\u1ee7a ch\u00ednh ph\u1ee7.<\/p>\n

    G\u1ee3i \u00fd c\u1ee7a McKinsey cho ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, thay v\u00ec c\u00f3 g\u1eafng d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c l\u1ea1m ph\u00e1t hay gi\u1ea3m ph\u00e1t \u0111\u01b0\u1ee3c coi l\u00e0 nhi\u1ec7m v\u1ee5 b\u1ea5t kh\u1ea3 thi th\u00ec ch\u00fang ta n\u00ean t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd s\u1ef1 b\u1ea5t \u1ed5n v\u1ec1 gi\u00e1. Th\u1eddi \u0111i\u1ec3m suy tho\u00e1i n\u00e0y l\u00e0 c\u01a1 h\u1ed9i xem x\u00e9t l\u1ea1i h\u1ee3p \u0111\u1ed3ng cung \u1ee9ng, ti\u1ec1n c\u00f4ng, ch\u00ednh s\u00e1ch gi\u00e1, ph\u00f2ng ng\u1eeba chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c nguy c\u01a1 r\u1ee7i ro. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t theo McKindsey l\u00e0 duy tr\u00ec t\u00ednh linh ho\u1ea1t v\u00e0 cam k\u1ebft l\u00e2u d\u00e0i \u1edf c\u1ea3 hai m\u1eb7t mua v\u00e0 b\u00e1n, n\u1ebfu t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i gi\u1eefa chi ph\u00ed \u0111\u1ea7u v\u00e0o v\u00e0 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra.<\/p>\n

    V\u1edbi c\u1ea3 hai xu th\u1ebf gi\u1ea3m ph\u00e1t v\u00e0 l\u1ea1m ph\u00e1t th\u00ec ch\u1ee9c n\u0103ng mua b\u00e1n trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap gi\u1ea3i quy\u1ebft m\u1ea5u ch\u1ed1t t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 ng\u1eafn h\u1ea1n so v\u1edbi gi\u00e1 c\u1ea3 \u0111\u1ea7u ra \u1ed5n \u0111\u1ecbnh. Do v\u1eady, ch\u1ee9c n\u0103ng mua b\u00e1n s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 \u01b0u ti\u00ean trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nh\u1eadn \u0111\u1ecbnh\u00a0xu h\u01b0\u1edbng kinh doanh\u00a0\u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. \u201cTh\u1ebf Chi\u1ebfn Qu\u1ed1c, th\u1ebf Xu\u00e2n Thu, g\u1eb7p th\u1eddi th\u1ebf, th\u1ebf th\u1eddi ph\u1ea3i th\u1ebf\u201d \u2013 Ng\u00f4 Th\u00ec Nh\u1eadm \u201cN\u00f3i t\u00f3m l\u1ea1i, ch\u00fang ta ph\u1ea3i nh\u00ecn l\u1ea1i t\u01b0\u01a1ng lai. Nh\u01b0ng v\u00ec t\u01b0\u01a1ng lai c\u00f3 nhi\u1ec1u […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5218"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5218"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5218\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}