{"id":5223,"date":"2023-11-29T19:01:38","date_gmt":"2023-11-29T19:01:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5223"},"modified":"2023-11-29T12:33:41","modified_gmt":"2023-11-29T12:33:41","slug":"5-chien-luoc-tao-diem-khac-biet-cho-thuong-hieu-doanh-nghiep-sme","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-chien-luoc-tao-diem-khac-biet-cho-thuong-hieu-doanh-nghiep-sme.html","title":{"rendered":"5 Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p SME"},"content":{"rendered":"

B\u00e0i vi\u1ebft sau chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME). Thay \u0111\u1ed5i nh\u1ecf, hi\u1ec7u qu\u1ea3 l\u1edbn, h\u00e3y tham kh\u1ea3o n\u1ed9i dung b\u00e0i vi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng nh\u00e9.<\/p>\n

L\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, v\u1edbi ngu\u1ed3n v\u1ed1n h\u1ea1n h\u1eb9p nh\u01b0ng l\u1ea1i mu\u1ed1n t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u? \u0110\u00e2u s\u1ebd l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/p>\n

Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 mang l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean l\u01b0u \u00fd 5 \u0111i\u1ec3m sau \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m th\u1eadt t\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat ra t\u1eeb th\u1ef1c t\u1ebf t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p \u1edf quy m\u00f4 kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m SME t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

5 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p SME<\/h2>\n

\"t\u1ea1o<\/p>\n

1. H\u00e3y suy ngh\u0129 \u0111\u01a1n gi\u1ea3n v\u00e0 s\u00e1t v\u1edbi th\u1ef1c t\u1ebf<\/h3>\n

T\u00ecm ra nh\u1eefng kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng, nh\u01b0ng n\u00f3 c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong chu\u1ed7i c\u00e1c b\u00e1nh r\u0103ng \u0111an xen m\u00e0 doanh nghi\u1ec7p ph\u1ea3i l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cao nh\u1ea5t \u2013 b\u00e1n h\u00e0ng \u2013 \u0111\u1ec3 mang v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n

S\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o, content marketing v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i,\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u quan tr\u1ecdng. Kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng c\u00f2n \u00fd ngh\u0129a g\u00ec n\u1ebfu nh\u01b0 nh\u1eefng kh\u00e2u c\u00f2n l\u1ea1i c\u1ee7a chu\u1ed7i b\u00e1nh r\u0103ng kh\u00f4ng \u0111\u01b0\u1ee3c quan t\u00e2m th\u1ef1c hi\u1ec7n t\u1edbi n\u01a1i t\u1edbi ch\u1ed1n.<\/p>\n

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Nhi\u1ec1u doanh nghi\u1ec7p th\u1eadm ch\u00ed c\u00f2n \u201cham\u201d x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong khi s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u thi\u1ebfu s\u00f3t v\u00e0 c\u00f2n ch\u01b0a c\u00f3 c\u1ea3 nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai. H\u1ecd \u0111\u1ebfn v\u1edbi nh\u00e0 t\u01b0 v\u1ea5n\/nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1edbi nh\u1eefng hi v\u1ecdng ng\u00fat tr\u1eddi r\u1eb1ng s\u1ebd mang v\u1ec1 \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n v\u1ed1n kh\u1ed5ng l\u1ed3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kho\u00e1 v\u1ea1n n\u0103ng. \u0110\u00f3 l\u00e0 quan ni\u1ec7m v\u00f4 c\u00f9ng sai l\u1ea7m v\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n thay \u0111\u1ed5i. M\u1ed9t khi t\u01b0 duy n\u1ec1n m\u00f3ng \u0111\u00e3 sai l\u1ec7ch, t\u1ea5t c\u1ea3 s\u1ebd sai l\u1ec7ch theo v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c nh\u01b0 mong mu\u1ed1n.<\/p>\n

2. \u0110\u1eebng b\u1eaft ch\u01b0\u1edbc m\u00e1y m\u00f3c theo c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn<\/h3>\n

Sai l\u1ea7m ti\u1ebfp theo c\u1ee7a SME t\u1ea1i Vi\u1ec7t Nam l\u00e0 b\u1eaft ch\u01b0\u1edbc theo c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u00f3 c\u00f9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1edbi h\u1ecd.<\/p>\n

Nguy hi\u1ec3m h\u01a1n n\u1eefa l\u00e0 m\u00e1y m\u00f3c l\u00e0m theo nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p l\u1edbn kia \u0111\u1ec1 ra m\u1eb7c cho c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u00f4 h\u00ecnh kinh doanh. V\u1edbi ngu\u1ed3n l\u1ef1c v\u00f4 c\u00f9ng l\u1edbn, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, r\u00f5 r\u00e0ng nh\u1eefng doanh nghi\u1ec7p l\u1edbn \u0111\u00e3 chi\u1ebfn th\u1eafng ngay khi cu\u1ed9c \u0111ua ch\u01b0a kh\u1edfi \u0111\u1ed9ng.<\/p>\n

3. C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 v\u0169 kh\u00ed c\u1ea1nh tranh l\u1ee3i h\u1ea1i nh\u1ea5t<\/h3>\n

\u01afu th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a SME so v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn l\u00e0 s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Khi t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u t\u1ea1o n\u00ean n\u1ec1n m\u00f3ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ngu\u1ed3n v\u1ed1n, nh\u00e2n s\u1ef1, \u2026 \u0111\u1ec1u thua xa nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u00ec c\u00e1 nh\u00e2n ho\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau ch\u00ednh l\u00e0 v\u0169 kh\u00ed c\u1ea1nh tranh l\u1ee3i h\u1ea1i cu\u1ea3 nh\u00f3m SME.<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y, th\u1ef1c t\u1ebf \u0111\u00e3 gi\u00fap r\u1ea5t nhi\u1ec1u SME c\u00f3 m\u1ed9t \u201c\u0111\u1ecbnh v\u1ecb\u201d r\u00f5 r\u00e0ng khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

4. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung<\/h3>\n

Khi b\u1ea1n ch\u1ec9 c\u00f3 trong tay m\u1ed9t ngu\u1ed3n l\u1ef1c h\u1ea1n h\u1eb9p, d\u00e0n tr\u1ea3i c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng r\u00f5 r\u00e0ng s\u1ebd khi\u1ebfn SME h\u1ee5t h\u01a1i ngay khi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n

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\u0110\u1eb7t ra qu\u00e1 nhi\u1ec1u m\u1ee5c ti\u00eau cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, \u00f4m \u0111\u1ed3m qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p trong key message nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e1i n\u00e0o \u0111\u1ee7 s\u00e2u s\u1eafc h\u1ea5p d\u1eabn v\u00e0 kh\u00e1c bi\u1ec7t,\u2026<\/p>\n

C\u1ee9 nh\u01b0 th\u1ebf, doanh nghi\u1ec7p \u0111\u1ed5 ti\u1ec1n t\u1eeb ngu\u1ed3n ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf n\u00e0o.<\/p>\n

H\u00e3y nh\u1edb, x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, v\u1edbi ng\u00e2n s\u00e1ch r\u00f5 r\u00e0ng, th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u00e0 m\u1ee5c \u0111\u00edch t\u1eadp trung l\u00e0 nh\u1eefng g\u00ec m\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi vung ti\u1ec1n.<\/p>\n

5. H\u00e3y khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1eadt n\u1ed5i b\u1eadt<\/h3>\n

S\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ebfn t\u1eeb nh\u1eefng th\u1ee9 nh\u1ecf nh\u1eb7t nh\u1ea5t.<\/p>\n

H\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t th\u1ef1c t\u1ebf, nhi\u1ec1u khi h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m A thay v\u00ec nh\u00e3n h\u00e0ng B c\u00f3 c\u00f9ng c\u00f4ng d\u1ee5ng\u00a0ch\u1ec9 v\u00ec bao b\u00ec, thi\u1ebft k\u1ebf c\u1ee7a A \u0111\u1eb9p h\u01a1n B<\/strong>.<\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng b\u1ecf qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 suy x\u00e9t k\u1ef9 l\u01b0\u1ee1ng nh\u1eefng \u0111i\u1ec1u b\u00ean trong.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 con ng\u01b0\u1eddi, nhi\u1ec1u khi \u0111\u1ebfn v\u1edbi nhau c\u0169ng ch\u1ec9 v\u00ec nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t b\u00ean ngo\u00e0i c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng.<\/p>\n

Kh\u00e1c bi\u1ec7t c\u1ee7a \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, s\u1ebd thay \u0111\u1ed5i t\u1eeb suy ngh\u0129 th\u1ef1c t\u1ebf c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb t\u1edbi thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p><\/blockquote>\n

Tr\u00ean \u0111\u00e2y l\u00e0 n\u1ed9i dung chia s\u1ebb v\u1ec1 5 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p SME. 5 chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 tr\u00ean l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n cho m\u1ed7i doanh nghi\u1ec7p.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft sau chia s\u1ebb \u0111\u1ebfn b\u1ea1n c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME). Thay \u0111\u1ed5i nh\u1ecf, hi\u1ec7u qu\u1ea3 l\u1edbn, h\u00e3y tham kh\u1ea3o n\u1ed9i dung b\u00e0i vi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng nh\u00e9. L\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, v\u1edbi ngu\u1ed3n v\u1ed1n h\u1ea1n h\u1eb9p nh\u01b0ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5223"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5223"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5223\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}