{"id":52232,"date":"2023-12-20T02:47:43","date_gmt":"2023-12-19T19:47:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-trung-thanh-la-gi-cach-xay-dung-long-trung-thanh-cua-khach-hang.html"},"modified":"2023-12-20T02:47:43","modified_gmt":"2023-12-19T19:47:43","slug":"khach-hang-trung-thanh-la-gi-cach-xay-dung-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-trung-thanh-la-gi-cach-xay-dung-long-trung-thanh-cua-khach-hang.html","title":{"rendered":"Kh\u00e1ch H\u00e0ng Trung Th\u00e0nh L\u00e0 G\u00ec? C\u00e1ch X\u00e2y D\u1ef1ng L\u00f2ng Trung Th\u00e0nh C\u1ee7a Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"
Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Theo th\u1ed1ng k\u00ea c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard cho bi\u1ebft, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng\u00a0t\u0103ng 5% s\u1ebd t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%. \u0110\u1eb7c bi\u1ec7t, chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 ch\u1ec9 m\u1ea5t kho\u1ea3ng \u2159 so v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/strong><\/p>\n
\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n doanh thu \u201cb\u1ec1n v\u1eefng\u201d. \u0110\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f2n l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n mi\u1ec7ng h\u1eefu hi\u1ec7u b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1o ra t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi cho doanh nghi\u1ec7p.\u00a0\u0110\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 qu\u1ea3ng c\u00e1o m\u00e0 ch\u1ec9 c\u1ea7n t\u1eadp trung \u0111i s\u00e2u v\u00e0o t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau mua h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 g\u00ec? G\u1ed3m nh\u1eefng ai?\u00a0\u00a0<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u01b0\u1ee3c xem l\u00e0 \u201ct\u00e0i s\u1ea3n\u201d qu\u00fd gi\u00e1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p cho doanh nghi\u1ec7p nh\u01b0:\u00a0<\/span><\/p>\n

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  • T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng: <\/b>Chi ph\u00ed \u0111\u1ec3 t\u00ecm ra ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n g\u1ea5p 5 l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh. Kh\u00f4ng ch\u1ec9 v\u1eady, s\u1ee9c mua c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh chi\u1ebfm t\u1edbi h\u01a1n 50% trong khi \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ec9 chi\u1ebfm kho\u1ea3ng 31%. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng c\u0169 t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n nhi\u1ec1u l\u1ea7n gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra d\u00f2ng ti\u1ec1n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/li>\n
  • \u0110\u1ea1i s\u1ee9 cho th\u01b0\u01a1ng hi\u1ec7u mang t\u00ean kh\u00e1ch h\u00e0ng trung th\u00e0nh: <\/b>Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng lan t\u1ecfa tr\u1ea3i nghi\u1ec7p, gi\u1edbi thi\u1ec7u t\u1edbi ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00ecnh tin d\u00f9ng. L\u00fac n\u00e0y ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/li>\n
  • Ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing: <\/b>Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc, m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n n\u1ebfu nh\u01b0 ch\u00fang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi th\u00e2n quen \u0111\u00e3 t\u1eebng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t ho\u1eb7c ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ed9ng \u0111\u1ed3ng. Ngo\u00e0i ra, theo m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1eeb kho\u1ea3ng 1\/10 cho \u0111\u1ebfn \u2155 chi ph\u00ed so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/span><\/li>\n
  • Ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c, ch\u00e2n th\u1ef1c: <\/b>Nh\u1eefng ph\u1ea3n h\u1ed3i tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra c\u01a1 s\u1edf x\u00e1c th\u1ef1c \u0111\u1ec3 lan t\u1ecfa ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00f4ng t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd tr\u1edf th\u00e0nh c\u01a1 s\u1edf gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u1eafc ph\u1ee5c y\u1ebfu \u0111i\u1ec3m t\u1eeb \u0111\u00f3 mang t\u1edbi cho ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o nh\u1ea5t.<\/span><\/li>\n<\/ul>\n

    L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n

    C\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh quay tr\u1edf l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. <\/span><\/p>\n

    \"X\u00e2y<\/p>\n

    X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

    M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u01b0:\u00a0<\/span><\/p>\n

    T\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    B\u1ea1n c\u00f3 th\u1ec3 g\u1eafn k\u1ebft k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch c\u01a1 ch\u1ebf d\u1ecbch v\u1ee5 nh\u01b0 t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng. Ngo\u00e0i ra, hi\u1ec7n nay c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng \u1ee9ng d\u1ee5ng chatbot \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, g\u1eedi tin nh\u1eafn t\u1edbi cho kh\u00e1ch h\u00e0ng nh\u01b0:<\/span><\/p>\n

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    • L\u1eddi c\u1ea3m \u01a1n, h\u1ecfi th\u0103m sau khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n
    • Cung c\u1ea5p d\u1ecbch v\u1ee5 theo d\u00f5i \u0111\u01a1n h\u00e0ng.\u00a0<\/span><\/li>\n
    • G\u1eedi c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, m\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i.\u00a0<\/span><\/li>\n<\/ul>\n

      Theo k\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea, c\u00f3 kho\u1ea3ng <\/span>64% kh\u00e1ch h\u00e0ng cho r\u1eb1ng h\u1ecd quay l\u1ea1i ti\u1ebfp t\u1ee5c <\/span>s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ph\u1ea7n l\u1edbn do th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c, ch\u0103m s\u00f3c sau mua h\u00e0ng.\u00a0<\/span><\/p>\n

      Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn t\u1edbi vi\u1ec7c th\u00fac gi\u1ee5c h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. C\u00f3 4 lo\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p t\u1eadp trung \u0111\u1ea9y m\u1ea1nh l\u00e0:<\/span><\/p>\n

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      • Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c<\/b>: Th\u00f4ng qua vi\u1ec7c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi tr\u00ean 2 k\u00eanh l\u00e0 online v\u00e0 offline.\u00a0<\/span><\/li>\n
      • Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/b>: T\u1ea1o ra t\u00ednh ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n
      • Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b>: C\u1ea7n t\u1ea1o ra ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00f3 v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/li>\n
      • Gi\u00e1 c\u1ea3<\/b>: X\u00e2y d\u1ef1ng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 l\u00e0m cho h\u1ecd nh\u1eadn th\u1ee9c vi\u1ec7c gi\u00e1 th\u00e0nh \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n

        Duy tr\u00ec <\/b>t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

        T\u00ednh nh\u1ea5t qu\u00e1n v\u1ec1 t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng b\u1edfi ch\u00fang s\u1ebd in \u0111\u1eadm v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 b\u00ecnh phong t\u1ea1o ra t\u00ean tu\u1ed5i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0 s\u1ee9c h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Do v\u1eady, trong h\u00e0nh tr\u00ecnh kinh doanh, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh.\u00a0<\/span><\/p>\n

        \"L\u00f2ng<\/p>\n

        L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

        T\u1ea1o ra nh\u1eefng blog, group chia s\u1ebb v\u1ec1 l\u1ee3i \u00edch, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m h\u1eefu hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u00e1nh b\u00f3ng th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng c\u00e0ng kh\u00e1m ph\u00e1, c\u00e0ng chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd c\u00e0ng y\u00eau th\u00edch v\u00e0 mu\u1ed1n tr\u1edf th\u00e0nh nh\u1eefng \u201cfan c\u1ee9ng\u201d c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

        X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1eb1ng nh\u1eefng \u0111\u1eb7c quy\u1ec1n ri\u00eang c\u1ee7a th\u00e0nh vi\u00ean<\/strong><\/h3>\n

        Vi\u1ec7c t\u1ea1o ra nh\u1eefng \u0111\u1eb7c quy\u1ec1n ri\u00eang cho c\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 c\u00e1ch gi\u1eef ch\u00e2n hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf cho th\u1ea5y \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00e0nh c\u00f4ng nh\u01b0 Grab, Momo,\u2026 Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng s\u1ee9c c\u1ee7a c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Ngo\u00e0i ra, c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n, t\u1ea1o gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng,\u2026.<\/span><\/p>\n

        Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f3ng m\u1ed9t v\u00e0i tr\u00f2 quan tr\u1ecdng nh\u1ea5t \u0111\u1ecbnh quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. L\u00e0m sao \u0111\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc ti\u00ean ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, ti\u1ebfp \u0111\u00f3 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p ngo\u00e0i ra vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch sau mua h\u00e0ng c\u0169ng quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn t\u1edbi vi\u1ec7c t\u1ea1o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Theo th\u1ed1ng k\u00ea c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard cho bi\u1ebft, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng\u00a0t\u0103ng 5% s\u1ebd t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%. \u0110\u1eb7c bi\u1ec7t, chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 ch\u1ec9 m\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52232"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52232"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52232\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}