{"id":52252,"date":"2023-12-20T02:51:41","date_gmt":"2023-12-19T19:51:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-analytics-la-gi-cach-dang-ky-va-doc-bao-cao-co-ban.html"},"modified":"2023-12-20T02:51:41","modified_gmt":"2023-12-19T19:51:41","slug":"google-analytics-la-gi-cach-dang-ky-va-doc-bao-cao-co-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-analytics-la-gi-cach-dang-ky-va-doc-bao-cao-co-ban.html","title":{"rendered":"Google Analytics L\u00e0 G\u00ec? C\u00e1ch \u0110\u0103ng K\u00fd V\u00e0 \u0110\u1ecdc B\u00e1o C\u00e1o C\u01a1 B\u1ea3n"},"content":{"rendered":"
Google Analytics tr\u1edf th\u00e0nh v\u0169 kh\u00ed \u0111\u1eafc l\u1ef1c trong ho\u1ea1t \u0111\u1ed9ng Marketing. Google Analytics gi\u00fap theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng Website. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u Website v\u00e0 \u0111\u1ecbnh h\u00ecnh ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.\u00a0<\/strong><\/p>\n

Google Analytics l\u00e0 g\u00ec?<\/h2>\n

Google Analytics l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn gi\u00fap theo d\u00f5i, \u0111o l\u01b0\u1eddng, th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u00e0 l\u01b0\u1ee3ng user truy c\u1eadp website. Hi\u1ec3u m\u1ed9t c\u00e1ch kh\u00e1c, Google Analytics h\u1ed7 tr\u1ee3 c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean n\u1eafm r\u00f5 t\u00ecnh h\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch v\u00e0o website \u0111\u1ec3 c\u00f3 c\u00e1ch x\u1eed l\u00fd ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"Google<\/p>\n

Google Analytics th\u1ed1ng k\u00ea ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng tr\u00ean website<\/p>\n<\/div>\n

Li\u00ean k\u1ebft Website v\u1edbi Google Analytics mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:\u00a0<\/span><\/p>\n

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  • Th\u1ed1ng k\u00ea th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o Website t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng KPIs cho chi\u1ebfn d\u1ecbch Digital Marketing.<\/span><\/li>\n
  • X\u00e1c \u0111\u1ecbnh r\u00f5 ngu\u1ed3n truy c\u1eadp Website \u0111\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o nh\u01b0 social media, google search, t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o, c\u00e1c Website kh\u00e1c,\u2026<\/span><\/li>\n
  • Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean Website nh\u01b0 th\u1eddi gian trung b\u00ecnh c\u1ee7a 1 phi\u00ean truy c\u1eadp,\u00a0 t\u1ef7 l\u1ec7 tho\u00e1t trang,\u2026<\/span><\/li>\n
  • Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng theo nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ecba \u0111i\u1ec3m, s\u1edf th\u00edch\u2026 t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 qu\u1ea3n tr\u1ecb vi\u00ean x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.\u00a0<\/span><\/li>\n
  • H\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean website.\u00a0<\/span><\/li>\n<\/ul>\n

    H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google Analytics v\u00e0 li\u00ean k\u1ebft v\u1edbi Website<\/b><\/h2>\n

    \u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c t\u00e0i kho\u1ea3n Google Analytics tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c Website. Ti\u1ebfp theo c\u00e1c b\u1ea1n th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

    B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n<\/b><\/p>\n

    B\u1ea1n truy c\u1eadp v\u00e0o link <\/span>https:\/\/analytics.google.com\/<\/span>, \u0111\u0103ng nh\u1eadp b\u1eb1ng Gmail b\u1ea1n mu\u1ed1n \u0111\u0103ng k\u00fd. Click chu\u1ed9t v\u00e0o n\u00fat T\u1ea1o t\u00e0i kho\u1ea3n => click \u0110\u0103ng k\u00fd trong trang chuy\u1ec3n ti\u1ebfp.<\/span><\/p>\n

    B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n<\/b><\/p>\n

    B\u1ea1n \u0111i\u1ec1n th\u00f4ng tin \u0111\u1ecba ch\u1ec9 Website b\u1ea1n mu\u1ed1n theo d\u00f5i v\u00e0 URL. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n thi\u1ebft l\u1eadp m\u00fai gi\u1edd b\u00e1o c\u00e1o cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecba \u0111i\u1ec3m sinh s\u1ed1ng. Sau khi c\u00e1c th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7, Google s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng b\u1ea1n nh\u1eadn ID \u0111\u1ec3 theo d\u00f5i.\u00a0<\/span><\/p>\n

    \"B\u01b0\u1edbc<\/p>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Google Analytics<\/p>\n<\/div>\n

    B\u01b0\u1edbc 3: Nh\u1eadn ID theo d\u00f5i v\u00e0 d\u00e1n v\u00e0o nh\u1eefng trang c\u1ea7n thi\u1ebft<\/strong><\/p>\n

    ID l\u00e0 m\u1ed9t m\u00e3 code JavaScript c\u00f3 t\u00e1c d\u1ee5ng thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb trang Web v\u00e0 g\u1eedi Google Analytics t\u1ea1o s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u00e3 ID, b\u1ea1n c\u1ea7n copy l\u1ea1i v\u00e0 d\u00e1n tr\u01b0\u1edbc th\u1ebb <\/head> (n\u01a1i ch\u1ee9a code HTML).<\/span><\/p>\n

    B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/strong><\/p>\n

    \u0110\u1ec3 Google Analytics b\u1ea1n c\u1eadn thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u1edf li\u00ean k\u1ebft qu\u1ea3n tr\u1ecb vi\u00ean \u1edf \u0111\u1ea7u trang Google Analytics. V\u00e0o <\/span>M\u1ee4C TI\u00caU<\/b> => <\/span>M\u1ee5c ti\u00eau m\u1edbi<\/b> =><\/span> Tu\u1ef3 ch\u1ec9nh<\/b> => <\/span>B\u01b0\u1edbc ti\u1ebfp theo<\/b> => <\/span>\u0110\u1eb7t t\u00ean m\u1ee5c ti\u00eau theo \u00fd<\/b> => <\/span>\u0110\u00edch<\/b> => <\/span>Nh\u1eadp URL trang web v\u00e0o tr\u01b0\u1eddng \u0111\u00edch<\/b> => <\/span>Nh\u1ea5n l\u01b0u.<\/b><\/p>\n

    L\u01b0u \u00fd<\/b>: B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u1ed1i \u0111a 20 m\u1ee5c ti\u00eau. Nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111a d\u1ea1ng nh\u01b0 \u0111\u0103ng k\u00fd danh s\u00e1ch email, g\u1eedi bi\u1ec3u m\u1eabu c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u00e0n t\u1ea5t mua h\u00e0ng,\u2026\u00a0<\/span><\/p>\n

    M\u1ed9t s\u1ed1 b\u00e1o c\u00e1o Google Analytics c\u01a1 b\u1ea3n<\/b><\/h2>\n

    Google Analytics c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng, tuy nhi\u00ean n\u1ebfu b\u1ea1n m\u1edbi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi nh\u1eefng \u1ee9ng d\u1ee5ng c\u01a1 b\u1ea3n sau:\u00a0<\/span><\/p>\n

    \"Goole<\/p>\n

    Goole Analytics b\u00e1o c\u00e1o h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean website<\/p>\n<\/div>\n

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    • B\u00e1o c\u00e1o th\u1eddi gian th\u1ef1c (Real time): <\/b>Th\u00f4ng s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n theo d\u00f5i l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t th\u1eddi \u0111i\u1ec3m th\u1ef1c t\u1ebf nh\u01b0 ai \u0111ang truy c\u1eadp, \u0111\u1ebfn t\u1eeb \u0111\u00e2u, xem trang n\u00e0o, b\u00e0i n\u00e0o,\u2026<\/span><\/li>\n
    • B\u00e1o c\u00e1o \u0111\u1ed1i t\u01b0\u1ee3ng (Audience)<\/b>: Th\u1ed1ng k\u00ea chi ti\u1ebft v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef, c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp trang (\u0111i\u1ec7n tho\u1ea1i hay PC,\u2026), \u0111\u1ecba ch\u1ec9 m\u1ea1ng,\u2026 Ngo\u00e0i ra, trong ph\u1ea7n t\u1ed5ng quan \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f2n ch\u1ee9a chi ti\u1ebft c\u00e1c th\u00f4ng tin v\u1ec1 phi\u00ean, s\u1ed1 l\u1ea7n xem trang, t\u1ef7 l\u1ec7 tho\u00e1t,\u2026<\/span><\/li>\n
    • B\u00e1o c\u00e1o s\u1ee9c thu h\u00fat (Acquisition)<\/b>: Cung c\u1ea5p th\u00f4ng tin c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn Website c\u1ee7a b\u1ea1n t\u1eeb ngu\u1ed3n n\u00e0o, chi\u1ebfn d\u1ecbch n\u00e0o. \u0110\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ti\u1ebfn tr\u00ecnh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o,\u2026<\/span><\/li>\n
    • B\u00e1o c\u00e1o h\u00e0nh vi (Behavior)<\/b>: B\u00e1o c\u00e1o t\u1ea5t c\u1ea3 to\u00e0n b\u1ed9 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Website. C\u1ee5 th\u1ec3 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung t\u00ecm ki\u1ebfm, t\u1ed1c \u0111\u1ed9 v\u00e0 th\u1eddi gian t\u1ea3i trang, ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp h\u00e0o h\u1ee9ng hay th\u1ea5t v\u1ecdng khi v\u00e0o website c\u1ee7a b\u1ea1n.\u00a0<\/span><\/li>\n<\/ul>\n

      Google Analytics l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch website. \u0110\u1eb7c bi\u1ec7t\u00a0 Google Analytics r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n theo d\u00f5i hi\u1ec7u qu\u1ea3 SEO v\u00e0 qu\u1ea3ng c\u00e1o trong ho\u1ea1t \u0111\u1ed9ng Marketing.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Google Analytics tr\u1edf th\u00e0nh v\u0169 kh\u00ed \u0111\u1eafc l\u1ef1c trong ho\u1ea1t \u0111\u1ed9ng Marketing. Google Analytics gi\u00fap theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng Website. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u Website v\u00e0 \u0111\u1ecbnh h\u00ecnh ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.\u00a0 Google Analytics l\u00e0 g\u00ec? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52252"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52252"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52252\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}