{"id":5226,"date":"2023-11-29T13:20:06","date_gmt":"2023-11-29T13:20:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5226"},"modified":"2023-11-30T06:03:27","modified_gmt":"2023-11-30T06:03:27","slug":"trai-nghiem-khach-hang-thuc-chat-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/trai-nghiem-khach-hang-thuc-chat-la-gi.html","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c ch\u1ea5t l\u00e0 g\u00ec?"},"content":{"rendered":"<p class=\"ifp\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1o ra cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u1ea3m x\u00fac t\u1ed1t, tho\u1ea3i m\u00e1i, \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, g\u00e2y b\u1ea5t ng\u1edd &amp; gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u01b0\u1ee3t tr\u1ed9i (Superior value) trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m b\u00ean ngo\u00e0i v\u1edbi b\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c c\u1ee7a DN: nh\u00ecn, s\u1edd, n\u1eafm, th\u1ea5y, t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp, c\u1ea3m nh\u1eadn\u2026<\/p>\n<p>\u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3. C\u00f2n sau \u0111\u00e2y l\u00e0 b\u1ec1 ch\u00ecm. Nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (V\u1ec1 m\u1eb7t t\u01b0 duy).<\/p>\n<h2>1. L\u00e3nh \u0111\u1ea1o &amp; qu\u1ea3n l\u00ed<\/h2>\n<p>N\u1ebfu ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u1ed1t, thu ph\u1ee5c l\u00f2ng ng\u01b0\u1eddi, ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 t\u1ed1t; x\u1ea5u cho nh\u00e2n s\u1ef1. Nh\u00e2n s\u1ef1 nh\u01b0 con c\u00e1i; v\u00e0 t\u1ea5t nhi\u00ean nh\u1eefng th\u1ee9 c\u1ee9 cho r\u1eb1ng t\u1ed1t; l\u1ea1i ch\u1eb3ng t\u1ed1t. Nh\u1eefng th\u1ee9 g\u00e2y kh\u00f3 ch\u1ecbu; th\u1ef1c ra l\u1ea1i kh\u00f4ng x\u1ea5u.<\/p>\n<p>Quy\u1ebft \u0111o\u00e1n v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 tri\u1ebft l\u00ed, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, h\u00e0nh \u0111\u1ed9ng, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng c\u00e1c d\u1eef li\u1ec7u v\u00e0 con s\u1ed1.<\/p>\n<ul>\n<li>M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3 &amp; t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/li>\n<li>M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c coi tr\u1ecdng &amp; ng\u01b0\u1ee1ng m\u1ed9.<\/li>\n<li>M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u00e1t ng\u00f4n \u0111i \u0111\u00f4i v\u1edbi h\u00e0nh \u0111\u1ed9ng, cam k\u1ebft cao &amp; th\u1ef1c thi li\u00ean t\u1ee5c.<\/li>\n<\/ul>\n<p>80% nh\u00e2n vi\u00ean b\u1ecf s\u1ebfp (Tr\u1eeb c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1ebfp ch\u1ee7 \u0111\u1ed9ng cho nh\u00e2n vi\u00ean off), ch\u1eafc ch\u1eafn l\u00e0 do s\u1ebfp. M\u00e0 \u0111\u1eb7c bi\u1ec7t n\u1ebfu n\u00f3i t\u1edbi \u0111\u00e2y m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu, th\u00ec \u0111\u00edch th\u1ecb \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady.<\/p>\n<h2>2. T\u1ea7m nh\u00ecn &amp; m\u1ee5c ti\u00eau<\/h2>\n<p>T\u1ea7m nh\u00ecn ai c\u0169ng ph\u00e1t ng\u00f4n \u0111\u01b0\u1ee3c. Nh\u01b0ng t\u1ea7m nh\u00ecn l\u00e0m sao v\u1eeba kh\u00f4ng \u0111ao to b\u00faa l\u1edbn, v\u1eeba th\u1ef1c t\u1ebf, v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c thi v\u00e0 ch\u1ee9ng m\u00ecnh h\u1eb1ng ng\u00e0y b\u1eb1ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ee9c tranh r\u00f5 r\u00e0ng, logic v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<div class=\"wLHXoWoe\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_2296 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Khi t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn v\u1edbi ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o. \u0110\u00f3 m\u1edbi l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.<\/p>\n<p>Khi b\u1ea5t c\u1ee9 m\u1ed9t s\u1ef1 vi\u1ec7c n\u00e0o di\u1ec5n ra kh\u00f4ng gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00e3 v\u1ebd ra, nh\u00e2n s\u1ef1 t\u1ef1 s\u1ebd bi\u1ebft \u0111i\u1ec1u ch\u1ec9nh m\u00ecnh.<\/p>\n<p>M\u1ee5c n\u00e0y c\u1ea7n: T\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb, chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p business v\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u1ebd con \u0111\u01b0\u1eddng \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/p>\n<p>N\u1ebfu k\u1ebf ho\u1ea1ch c\u1ee9 ch\u1ec7ch deadline m\u00e3i. Th\u00ec l\u00e0m sao t\u1ea1o ra \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t?<\/p>\n<h2>3. K\u1ebf ho\u1ea1ch, h\u00e0nh \u0111\u1ed9ng<\/h2>\n<p>K\u1ebf ho\u1ea1ch c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u, n\u1ebfu kh\u00f4ng h\u00e0nh \u0111\u1ed9ng, s\u1ebd kh\u00f4ng th\u1ec3 truy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac cho nh\u00e2n vi\u00ean; h\u1ecd kh\u00f4ng h\u1ea1nh ph\u00fac th\u00ec h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 truy\u1ec1n t\u1ea3i s\u1ef1 h\u00e0nh \u0111\u1ed9ng g\u1eafn v\u1edbi m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>C\u00f3 th\u1ec3 t\u00f4i ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, nh\u01b0ng t\u00f4i nh\u00ecn c\u00e1ch anh h\u00e0nh \u0111\u1ed9ng; t\u00f4i c\u00f3 ni\u1ec1m tin r\u1ea5t l\u1edbn v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb anh tin t\u01b0\u1edfng, cam k\u1ebft v\u00e0 t\u00f4i ch\u1eafc ch\u1eafn s\u1ebd \u1ee7ng h\u1ed9 anh.<\/p>\n<h2>4. C\u00e1c ch\u00ednh s\u00e1ch<\/h2>\n<ul>\n<li>Ch\u00ednh s\u00e1ch l\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c, v\u1ecb tr\u00ed, hi\u1ec7u su\u1ea5t.<\/li>\n<li>Ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng<\/li>\n<li>Ch\u00ednh s\u00e1ch c\u00f4ng n\u1ee3<\/li>\n<li>Ch\u00ednh s\u00e1ch b\u00e1n s\u1ec9\/\u0111\u1ea1i l\u00ed\/th\u1ee9 c\u1ea5p<\/li>\n<li>Ch\u00ednh s\u00e1ch th\u01b0\u1edfng, c\u1ed5 ph\u1ea7n, ESOP cho key persons.<\/li>\n<li>Ch\u00ednh s\u00e1ch hoa h\u1ed3ng<\/li>\n<li>Ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i<\/li>\n<li>Ch\u00ednh s\u00e1ch \u0111\u00e0o t\u1ea1o<\/li>\n<li>Ch\u00ednh s\u00e1ch \u0111i c\u00f4ng t\u00e1c, travel cho qu\u1ea3n l\u00fd c\u1ea5p cao<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>N\u1ebfu ch\u00ednh s\u00e1ch kh\u00f4ng khi\u1ebfn nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 vui v\u1ebb, th\u00ec kh\u00f4ng th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.<\/p>\n<div class=\"rfgF84ZZ\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1154 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step-with-lightbox_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>5. Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/h2>\n<p>T\u1ea5t nhi\u00ean khi \u0111\u01b0\u1ee3c l\u00e0m cho t\u1eadp \u0111o\u00e0n Vingroup, Cocacola, adidas, Nike\u2026 nh\u00e2n vi\u00ean c\u1ee7a ch\u00fang ta s\u1ebd c\u1ea3m th\u1ea5y h\u00e3nh di\u1ec7n, \u0111\u00e1ng tin c\u1eady, th\u1ec3 hi\u1ec7n \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i; v\u00ec doanh nghi\u1ec7p h\u1ecd l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn, qui m\u00f4 l\u1edbn, uy t\u00edn \u0111\u01b0\u1ee3c x\u00e2y h\u00e0ng ch\u1ee5c \u2013 tr\u0103m n\u0103m. Nh\u00e2n vi\u00ean c\u00f3 xu h\u01b0\u1edbng g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh, hay th\u01b0\u01a1ng hi\u1ec7u l\u00e3nh \u0111\u1ea1o \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 tin t\u01b0\u1edfng 100% c\u1ed1ng hi\u1ebfn s\u1ee9c l\u1ef1c.<\/p>\n<h2>6. V\u0103n h\u00f3a doanh nghi\u1ec7p<\/h2>\n<p>N\u1ebfu kh\u00f4ng ph\u00f9 h\u1ee3p v\u0103n h\u00f3a doanh nghi\u1ec7p, bi\u1ec3u hi\u1ec7n l\u00e0 t\u00e1ch xa c\u1ed9ng \u0111\u1ed3ng, ch\u00e1n ch\u01b0\u1eddng, ch\u1ec9 l\u00e0m cho xong vi\u1ec7c \u0111\u1ec3 nh\u1eadn l\u01b0\u01a1ng.<\/p>\n<p>V\u0103n h\u00f3a thanh l\u1ecdc nh\u00e2n s\u1ef1; v\u00ec b\u1ea3n ch\u1ea5t nh\u00e2n s\u1ef1 \u0111\u00f3 kh\u00f4ng c\u00f3 \u0111\u1eb7c t\u00ednh \u0111\u00f3 c\u1ee7a doanh nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p \u0111ang t\u00f4n tr\u1ecdng v\u00e0 cam. k\u1ebft g\u00ecn gi\u1eef.<\/p>\n<p>TGDD t\u00f4n tr\u1ecdng s\u1ef1 ch\u00ednh tr\u1ef1c. N\u00f3i \u0111\u01b0\u1ee3c, l\u00e0m \u0111\u01b0\u1ee3c, kh\u00f4ng h\u1ee9a xu\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 c\u01b0\u1eddi n\u00f3i v\u1edbi anh em m\u1ed7i ng\u00e0y. (Cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 c\u1ed1 g\u1eafng v\u00e0 g\u1ed3ng g\u01b0\u1ee3ng)). Nh\u01b0ng s\u1ef1 thi\u1ebfu ch\u00ednh tr\u1ef1c c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n t\u1eebng ph\u00fat giao ti\u1ebfp v\u1edbi nhau. V\u00e0 kh\u00f4ng s\u1edbm th\u00ec mu\u1ed9n, b\u1ea1n s\u1ebd r\u1eddi doanh nghi\u1ec7p s\u1edbm th\u00f4i.<\/p>\n<h2>7. Kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cam k\u1ebft<\/h2>\n<p>B\u1eaft \u0111\u1ea7u doanh nghi\u1ec7p, ai c\u0169ng kh\u00ed th\u1ebf, h\u1eebng h\u1ef1c, vui m\u1eebng, hi\u1ebfu chi\u1ebfn, vui v\u1ebb, cam k\u1ebft.<\/p>\n<p>M\u1ed9t th\u1eddi gian sau, do c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u1ec9 l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb mang t\u00ednh copy, b\u1eaft ch\u01b0\u1edbc; c\u00e1c t\u1ea7ng l\u1edbp l\u00e3nh \u0111\u1ea1o kh\u00f4ng cam k\u1ebft cao \u0111\u1ed9 v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb ph\u00e1t ng\u00f4n, h\u00e0nh \u0111\u1ed9ng ti\u1ec3u ti\u1ebft v\u00e0 h\u00e0nh vi h\u1eb1ng ng\u00e0y kh\u00f4ng th\u1ec3 hi\u1ec7n r\u00f5 nh\u01b0 c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y th\u1ec3 hi\u1ec7n.<\/p>\n<p>C\u00f3 khi l\u00e3nh \u0111\u1ea1o ch\u01b0a hi\u1ec3u ch\u00ednh m\u00ecnh \u0111ang c\u1ea7n ph\u1ea3i t\u00f4n tr\u1ecdng nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec. B\u1ea1n c\u00f3 th\u1ec3 m\u1eb7c m\u1ed9t b\u1ed9 \u0111\u1ed3 \u0111\u1eb9p, nh\u01b0ng kh\u00f4ng th\u1ec3 c\u1ee9 g\u1ed3ng m\u00ecnh th\u1ec3 hi\u1ec7n m\u1ed9t t\u00ednh c\u00e1ch m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3, c\u1ea3 \u0111\u1eddi \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1o ra cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u1ea3m x\u00fac t\u1ed1t, tho\u1ea3i m\u00e1i, \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, g\u00e2y b\u1ea5t ng\u1edd &amp; gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u01b0\u1ee3t tr\u1ed9i (Superior value) trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m b\u00ean ngo\u00e0i v\u1edbi b\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c c\u1ee7a DN: nh\u00ecn, s\u1edd, n\u1eafm, th\u1ea5y, t\u01b0\u01a1ng t\u00e1c, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157,219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5226"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5226\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}