{"id":52290,"date":"2023-12-20T03:02:42","date_gmt":"2023-12-19T20:02:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-phan-khuc-doi-tuong-muc-tieu-sao-cho-hieu-qua-nam-2022.html"},"modified":"2023-12-20T03:02:42","modified_gmt":"2023-12-19T20:02:42","slug":"cach-phan-khuc-doi-tuong-muc-tieu-sao-cho-hieu-qua-nam-2022","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-phan-khuc-doi-tuong-muc-tieu-sao-cho-hieu-qua-nam-2022.html","title":{"rendered":"C\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau sao cho hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"test\">M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 t\u0103ng l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, ph\u00e2n kh\u00fac l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n chia kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n d\u1ef1a tr\u00ean s\u1edf th\u00edch, m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec3m \u0111au ri\u00eang m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<p>Khi hi\u1ec3u kh\u00e1ch truy c\u1eadp mong \u0111\u1ee3i g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p th\u00fac gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Vi\u1ec7c \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111em \u0111\u1ebfn nhi\u1ec1u l\u1ee3i th\u1ebf m\u00e0 nh\u1eefng c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch truy c\u1eadp v\u00e0o danh s\u00e1ch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u0169ng s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn m\u1ed9t s\u1ed1 l\u1ee3i \u00edch \u0111\u00e1ng l\u01b0u \u00fd c\u1ee7a h\u00ecnh th\u1ee9c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng c\u00e1ch l\u00e0m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n .<\/p>\n<div id=\"attachment_0\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-0\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/phan-khuc-khach-hang.png\" alt=\"Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ea1o kh\u00e1c bi\u1ec7t l\u1edbn trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb\" width=\"800\" height=\"500\" title=\"phan-khuc-khach-hang\"><\/p>\n<p class=\"wp-caption-text\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1ea1o kh\u00e1c bi\u1ec7t l\u1edbn trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n<h2 id=\"1-loi-ich-cua-viec-phan-nhom-doi-tuong\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng<\/h2>\n<p>L\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t c\u1ee7a vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi k\u1ef9 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. C\u00e0ng hi\u1ec3u nhi\u1ec1u v\u1ec1 kh\u00e1ch truy c\u1eadp, th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu n\u1eafm r\u00f5 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd quay l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c mua s\u1eafm.<\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn email marketing, k\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap t\u1ef7 l\u1ec7 m\u1edf email t\u0103ng kho\u1ea3ng 14,31%. Ch\u00ednh \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<p>Tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u01b0u \u0111\u00e3i mua h\u00e0ng v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb. V\u00ed d\u1ee5: m\u1ed9t c\u1eeda h\u00e0ng th\u00fa c\u01b0ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt t\u1edbi kh\u00e1ch h\u00e0ng b\u1ea3n tin ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i th\u00fa c\u01b0ng m\u00e0 m\u1ed7i ng\u01b0\u1eddi s\u1edf h\u1eefu. N\u1ebfu ai \u0111\u00f3 s\u1edf h\u1eefu m\u00e8o, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn m\u00e8o.<\/p>\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu bi\u1ebft r\u1eb1ng 59% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng email marketing \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y vi\u1ec7c chia s\u1ebb n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a g\u00f3p ph\u1ea7n t\u0103ng doanh thu nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Ph\u00e2n nh\u00f3m c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n cho t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp. N\u1ebfu d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch tinh ch\u1ec9nh ti\u1ebfp th\u1ecb v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh cho t\u1eebng nh\u00f3m nh\u1ecf kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n<p>Ch\u00ednh v\u00ec nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u01b0 v\u1eady, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng  nh\u00e9!<\/p>\n<div id=\"attachment_1\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/gui-khao-sat-qua-email.png\" alt=\"G\u1eedi kh\u1ea3o s\u00e1t qua email\" width=\"800\" height=\"418\" title=\"gui-khao-sat-qua-email\"><\/p>\n<p class=\"wp-caption-text\">G\u1eedi kh\u1ea3o s\u00e1t qua email<\/p>\n<\/div>\n<h2 id=\"2-gui-khao-sat-qua-email\">G\u1eedi kh\u1ea3o s\u00e1t qua email<\/h2>\n<p>N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf danh s\u00e1ch \u0111\u0103ng k\u00fd danh s\u00e1ch nh\u1eadn email m\u00e0 kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm ra lo\u1ea1i n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i m\u00e0 h\u1ecd mu\u1ed1n nh\u1eadn trong t\u01b0\u01a1ng lai, qu\u1ea3 th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh. B\u1edfi, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t qua email l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng n\u00ean g\u1eedi kh\u1ea3o s\u00e1t cho m\u1ee5c \u0111\u00edch ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi \u0111\u0103ng k\u00fd nh\u1eadn email, th\u01b0\u01a1ng hi\u1ec7u n\u00ean g\u1eedi k\u00e8m m\u1ed9t bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i ng\u1eafn g\u1ecdn c\u00f9ng v\u1edbi email ch\u00e0o m\u1eebng. Email ch\u00e0o m\u1eebng c\u00f3 t\u1ef7 l\u1ec7 m\u1edf l\u00e0 82%, do v\u1eady c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi s\u1ebd nh\u1ea5p qua v\u00e0 \u0111\u1ecdc nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb trong \u0111\u00f3.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean g\u1eedi cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00f4ng tin cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng m\u1ed9t tu\u1ea7n sau khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea5p. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 ti\u1ebfp c\u1eadn, nh\u1ea5t l\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f2n m\u1edbi trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p>N\u1ebfu c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch truy c\u1eadp v\u00e0o th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng n\u00e0y, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai. Khi bi\u1ebft r\u1eb1ng 4 trong s\u1ed1 5 ng\u01b0\u1eddi mua s\u1eafm mu\u1ed1n c\u00f3 nhi\u1ec1u n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h2 id=\"3-cho-phep-new-subscribers-duoc-quyet-dinh-tuy-chon-nao-la-phu-hop\">Cho ph\u00e9p new subscribers \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh t\u00f9y ch\u1ecdn n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p<\/h2>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp ho\u1eb7c ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u01b0a ra l\u1ef1a ch\u1ecdn khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. V\u1ec1 kh\u00eda c\u1ea1nh ti\u1ebfp th\u1ecb qua email, b\u1ea1n n\u00ean b\u1ed5 sung m\u1ed9t ho\u1eb7c hai c\u00e2u h\u1ecfi tr\u00ean bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ecdn lo\u1ea1i n\u1ed9i dung mu\u1ed1n nh\u1eadn.<\/p>\n<p>H\u00e3y xem l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 c\u1eeda h\u00e0ng th\u00fa c\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean. Nh\u00f3m ti\u1ebfp th\u1ecb th\u1ec3 h\u1ecfi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd lo\u1ea1i th\u00fa c\u01b0ng m\u00e0 h\u1ecd s\u1edf h\u1eefu tr\u1ef1c ti\u1ebfp ngay tr\u00ean trang \u0111\u0103ng k\u00fd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian sau n\u00e0y khi \u0111\u01b0a h\u1ecd v\u00e0o danh s\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1eadt c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c, nh\u01b0 push notifications tr\u00ean website. Popup tr\u00ean trang c\u0169ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng c\u1eadp nh\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra t\u00f9y ch\u1ecdn ph\u00f9 h\u1ee3p: mu\u1ed1n nh\u1eadn n\u1ed9i dung, khuy\u1ebfn m\u1ea1i ho\u1eb7c c\u1ea3 hai,v.v \u2013 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a b\u1ea1n.<\/p>\n<div id=\"attachment_3\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/tuong-tac-voi-khach-hang.jpg\" alt=\"T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c group c\u1ed9ng \u0111\u1ed3ng\" width=\"800\" height=\"420\" title=\"tuong-tac-voi-khach-hang\"><\/p>\n<p class=\"wp-caption-text\">T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c group c\u1ed9ng \u0111\u1ed3ng<\/p>\n<\/div>\n<h2 id=\"4-tuong-tac-voi-cong-dong\">T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng<\/h2>\n<p>T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trong ph\u1ea7n b\u00ecnh lu\u1eadn c\u0169ng c\u00f3 th\u1ec3 gi\u00fap ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi, li\u00ean quan \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n hi\u1ec3u t\u00ednh c\u00e1ch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp website.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c ti\u00eau, s\u1edf th\u00edch v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd l\u00e0 g\u00ec? C\u00e0ng hi\u1ec3u nhi\u1ec1u v\u1ec1 c\u00e1c danh m\u1ee5c kh\u00e1c nhau n\u00e0y, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng personas ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. Do \u0111\u00f3, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c danh s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n n\u1ebfu bi\u1ebft h\u1ecd mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec ho\u1eb7c m\u1ee5c ti\u00eau h\u1ecd hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1edbi h\u01a1n 51% d\u00e2n s\u1ed1 to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, do v\u1eady, ho\u00e0n to\u00e0n kh\u00f4ng ngoa khi cho r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau lu\u00f4n hi\u1ec7n di\u1ec7n \u1edf ngo\u00e0i kia v\u00e0 ch\u1ec9 ch\u1edd b\u1ea1n t\u00ecm th\u1ea5y h\u1ecd.<\/p>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u00ean t\u1eadp trung ph\u1ea3i k\u1ec3 t\u1edbi Facebook v\u00e0 LinkedIn. Hai n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u1ea5t c\u1ee5 th\u1ec3 trong c\u00e1c nh\u00f3m \u0111\u1ed9c l\u1eadp. Do v\u1eady, n\u1ebfu c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c nh\u00f3m n\u00e0y v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u00e0nh vi\u00ean l\u00e2u n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u r\u1ea5t nhi\u1ec1u th\u00f4ng tin m\u1edbi v\u1ec1 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Twitter v\u00e0 Instagram c\u0169ng l\u00e0 nh\u1eefng n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng t\u1eadp trung theo ng\u00e0nh. \u0110\u1eebng qu\u00ean gh\u00e9 th\u0103m v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. C\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho nh\u1eefng ng\u01b0\u1eddi n\u00e0y, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u00e0 tinh ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua.<\/p>\n<h2 id=\"5-phan-tich-so-lieu\">Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/h2>\n<p>Cu\u1ed1i c\u00f9ng, c\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra s\u1ed1 li\u1ec7u \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: qua Google Analytics hay x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi website.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu nhi\u1ec1u ng\u01b0\u1eddi t\u1eadp trung th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 tr\u00ean blog, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch theo d\u00f5i nh\u1eefng g\u00ec h\u1ecd s\u1ebd l\u00e0m ti\u1ebfp theo. N\u1ebfu ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i tr\u01b0\u1edbc khi \u0111\u1eb7t h\u00e0ng ho\u1eb7c m\u1edbi d\u1eebng \u1edf b\u01b0\u1edbc tham gia danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang cung c\u1ea5p.<\/p>\n<p>\u0110\u00f4i khi c\u00f3 th\u1ec3 t\u1eadp trung s\u1ea3n xu\u1ea5t n\u1ed9i dung m\u1edbi; l\u1ea7n kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi. C\u00e1ch khai th\u00e1c th\u00f4ng tin s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 kh\u00e1n gi\u1ea3, danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3. \u0110\u1ed3ng th\u1eddi, nh\u1eefng quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u00ecnh t\u00ednh c\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean s\u1edf th\u00edch ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n<p>Nh\u01b0 \u0111\u00e3 chia s\u1ebb, t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng c\u00f9ng nhau: c\u00e2u h\u1ecfi tr\u00ean bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh lo\u1ea1i kh\u1ea3o s\u00e1t ti\u1ebfp theo m\u00e0 b\u1ea1n s\u1ebd g\u1eedi \u0111i; nghi\u00ean c\u1ee9u trong group c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 gi\u00fap g\u1ee3i \u00fd th\u00eam v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 blog ho\u00e0n to\u00e0n m\u1edbi, v.v.<\/p>\n<p>Hy v\u1ecdng nh\u1eefng chia s\u1ebb \u1edf tr\u00ean s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft k\u1ebf m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng h\u00e0ng cho doanh nghi\u1ec7p. Khi \u0111\u00e3 c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng vi\u1ec7c ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Jared Atchison<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?<\/em><\/li>\n<li style=\"text-align: left\"><em>Ph\u1ee5 n\u1eef v\u00e0 Nam gi\u1edbi: kh\u00e1c bi\u1ec7t khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi hi\u1ec3u kh\u00e1ch truy c\u1eadp mong \u0111\u1ee3i g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p th\u00fac gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Vi\u1ec7c \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111em \u0111\u1ebfn nhi\u1ec1u l\u1ee3i th\u1ebf m\u00e0 nh\u1eefng c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch truy c\u1eadp v\u00e0o danh s\u00e1ch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u0169ng s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52290"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52290"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52290\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}