{"id":52294,"date":"2023-12-20T03:03:41","date_gmt":"2023-12-19T20:03:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhom-bao-bi-san-pham-khach-hang-dac-biet-yeu-thich.html"},"modified":"2023-12-20T03:03:41","modified_gmt":"2023-12-19T20:03:41","slug":"nhom-bao-bi-san-pham-khach-hang-dac-biet-yeu-thich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhom-bao-bi-san-pham-khach-hang-dac-biet-yeu-thich.html","title":{"rendered":"Nh\u00f3m bao b\u00ec s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch"},"content":{"rendered":"
T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 nghe c\u00e2u n\u00f3i \u201c\u0110\u1eebng tr\u00f4ng m\u1eb7t m\u00e0 b\u1eaft h\u00ecnh dong\u201d. M\u1eb7c d\u00f9 th\u00e0nh ng\u1eef n\u00e0y l\u01b0u \u00fd ch\u00fang ta c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean trong, kh\u00f4ng \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ecdi th\u1ee9 v\u00e0 con ng\u01b0\u1eddi d\u1ef1a tr\u00ean v\u1ebb b\u1ec1 ngo\u00e0i. Tuy nhi\u00ean, b\u1ea3n t\u00ednh duy m\u1ef9 khi\u1ebfn con ng\u01b0\u1eddi v\u1eabn \u0111\u01b0a ra nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 \u2013 theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u do \u1ee6y ban Gi\u1ea5y v\u00e0 Bao b\u00ec th\u1ef1c hi\u1ec7n cho th\u1ea5y: 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng thi\u1ebft k\u1ebf bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

V\u00ec v\u1eady, khi bi\u1ebft r\u1eb1ng b\u1ea3n ch\u1ea5t c\u1ee7a con ng\u01b0\u1eddi l\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ecdi th\u1ee9 qua \u1ea5n t\u01b0\u1ee3ng \u1edf l\u1ea7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean \u2013 bao g\u1ed3m c\u1ea3 bao b\u00ec s\u1ea3n ph\u1ea9m th\u00ec v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb \u2013 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c \u0111\u1ecbnh ki\u1ebfn, t\u1eeb \u0111\u00f3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00f4i th\u00fac h\u1ecd quy\u1ebft \u0111\u1ecbnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/p>\n

D\u1eef li\u1ec7u cho th\u1ea5y, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t li\u00ean quan \u0111\u1ebfn bao b\u00ec m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ti\u1ebfp t\u1ee5c mua l\u1ea1i nhi\u1ec1u l\u1ea7n:<\/p>\n

\"T\u00ednh<\/p>\n

T\u00ednh ti\u1ec7n d\u1ee5ng v\u00e0 n\u00e9t \u0111\u1ed9c \u0111\u00e1o trong thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Ti\u1ec7n d\u1ee5ng<\/h2>\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, th\u00f4i th\u00fac h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhi\u1ec1u l\u1ea7n l\u00e0 kh\u1ea3 n\u0103ng d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a g\u00f3i s\u1ea3n ph\u1ea9m. N\u00f3i c\u00e1ch kh\u00e1c \u2013 c\u00e0ng d\u1ec5 m\u1edf bao b\u00ec bao nhi\u00eau, h\u1ecd l\u1ea1i c\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua l\u1ea1i nhi\u1ec1u b\u1ea5y nhi\u00eau. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng ho\u1eb7c kh\u00f3 kh\u0103n trong vi\u1ec7c m\u1edf g\u00f3i\/ h\u1ed9p \u0111\u1ef1ng s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd \u00edt c\u00f3 kh\u1ea3 n\u0103ng mua l\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, theo k\u1ebft qu\u1ea3 t\u1eeb kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi DS Smith, th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong v\u1ec1 bao b\u00ec b\u1ec1n v\u1eefng cho th\u1ea5y: g\u1ea7n 20% ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng mua l\u1ea1i s\u1ea3n ph\u1ea9m t\u1eeb c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty n\u1ebfu \u0111\u00e3 t\u1eebng g\u1eb7p tr\u01b0\u1eddng h\u1ee3p m\u1ed9t trong c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 r\u1ea5t kh\u00f3 m\u1edf.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0m sao \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf qu\u00e0 ti\u1ec7n nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd c\u1ea7n trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u1edbi bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nh\u00f3m ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ef1 h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 an to\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/p>\n

\u0110\u1eb7c bi\u1ec7t trong thi\u1ebft k\u1ebf<\/h2>\n

Nh\u1eadn th\u1ee9c c\u1ee7a ai \u0111\u00f3 v\u1ec1 b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn v\u00e0o m\u1ed9t tr\u01b0\u1eddng h\u1ecdc top \u0111\u1ea7u, \u0111\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng cho m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng hay th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0o nh\u00e0 h\u00e0ng hay kh\u00f4ng.<\/p>\n

C\u0169ng t\u01b0\u01a1ng t\u1ef1, \u0111\u1ec3 th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u1edf h\u1eefu nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 th\u00f4ng qua bao b\u00ec s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 t\u1ee9c th\u00ec cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay khi nh\u00ecn th\u1ea5y. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng v\u1ec1 ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng nh\u01b0 mong mu\u1ed1n m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb h\u01b0\u1edbng t\u1edbi.<\/p>\n

\u0110\u00f3 l\u00e0 b\u1edfi, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng sinh v\u1eadt x\u00e3 h\u1ed9i, ch\u00fang ta t\u1ef1 nhi\u00ean c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb th\u00f4ng tin v\u1edbi ng\u01b0\u1eddi kh\u00e1c khi ch\u00fang ta kh\u00e1m ph\u00e1 ra nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb m\u00e0 m\u00ecnh cho l\u00e0 \u201chay ho\u201d. B\u1edfi trong ti\u1ec1m th\u1ee9c, n\u1ebfu ch\u00fang ta ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u th\u00fa v\u1ecb n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u0169ng r\u1ea5t ng\u1ea7u\u2026\u0111\u00fang kh\u00f4ng?<\/p>\n

Trong cu\u1ed1n s\u00e1ch Hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u2013 Contagious: Why Things Catch On c\u1ee7a m\u00ecnh, t\u00e1c gi\u1ea3 ki\u00eam gi\u00e1o s\u01b0 marketing Jonah Berger c\u0169ng ph\u00e1t bi\u1ec3u r\u1eb1ng: \u201cM\u1ed9t s\u1ea3n ph\u1ea9m hay \u00fd t\u01b0\u1edfng t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch c\u1ea3m x\u00fac c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi v\u00ec t\u00e2m l\u00fd ng\u01b0\u1eddi chia s\u1ebb mu\u1ed1n \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 \u0111ang chia s\u1ebb m\u1ed9t \u0111i\u1ec1u t\u1ed1t, nh\u1eefng th\u00f4ng tin thi\u1ebft th\u1ef1c v\u00e0 h\u1eefu \u00edch cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh\u201d.<\/p>\n

Do v\u1eady n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m trong c\u00e1c bao b\u00ec \u0111\u1eb7c bi\u1ec7t s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf, theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t t\u1eeb Dotcom Distribution, 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cho r\u1eb1ng c\u00f3 bao b\u00ec kh\u00e1c bi\u1ec7t v\u00e0 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00f3 nh\u1eefng bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o l\u00e0 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc ho\u1eb7c h\u00ecnh d\u1ea1ng kh\u00e1c v\u1edbi m\u00e0u s\u1eafc ho\u1eb7c h\u00ecnh d\u1ea1ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u1eb3ng h\u1ea1n nh\u01b0, thay v\u00ec khoai t\u00e2y chi\u00ean \u0111\u01b0\u1ee3c \u0111\u00f3ng trong t\u00fai, h\u00e3y \u0111\u00f3ng ch\u00fang trong \u1ed1ng gi\u1ed1ng nh\u01b0 c\u00e1ch m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m.<\/p>\n

\"Th\u00e2n<\/p>\n

Th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m<\/p>\n<\/div>\n

Th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng h\u01a1n b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong l\u1ecbch s\u1eed. V\u00e0 \u00fd th\u1ee9c \u0111\u00f3 th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Trivium Packaging, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi Boston Consulting Group, 54% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft r\u1eb1ng h\u1ecd c\u00e2n nh\u1eafc bao b\u00ec b\u1ec1n v\u1eefng khi l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 l\u00ean ti\u1ebfng v\u00e0 \u0111i\u1ec1u h\u1ecd mu\u1ed1n n\u00f3i l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch bao b\u00ec s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u2013 ngay c\u1ea3 khi ph\u1ea3i chi tr\u1ea3 nhi\u1ec1u h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf, kh\u1ea3o s\u00e1t t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y 83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ed9 tu\u1ed5i d\u01b0\u1edbi 45 tu\u1ed5i \u2013 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ebfu n\u00f3 c\u00f3 bao b\u00ec b\u1ec1n v\u1eefng.<\/p>\n

V\u00ec ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng th\u00edch bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, do v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ho\u00e0n to\u00e0n b\u1ea5t l\u1ee3i n\u1ebfu l\u1ef1a ch\u1ecdn \u0111i ng\u01b0\u1ee3c l\u1ea1i xu h\u01b0\u1edbng. V\u00e0 th\u1eadm ch\u00ed t\u1ec7 h\u01a1n, nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f2n l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng \u2013 \u0111\u00f3 r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed3i t\u1ec7 v\u00e0 \u0111\u00e1ng l\u00ean \u00e1n.<\/p>\n

Khi th\u1ebf gi\u1edbi ti\u1ebfp t\u1ee5c nh\u1eadn th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng nhi\u1ec1u h\u01a1n v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec b\u1ec1n v\u1eefng s\u1ebd tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn duy nh\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c. V\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m ngo\u00e0i cu\u1ed9c ch\u01a1i s\u1ebd nhanh ch\u00f3ng tr\u1edf th\u00e0nh d\u0129 v\u00e3ng!<\/p>\n

Theo\u00a0DeJuan Wright<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Chi\u1ebfn l\u01b0\u1ee3c bao b\u00ec s\u1ea3n ph\u1ea9m gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t nghi\u00ean c\u1ee9u do \u1ee6y ban Gi\u1ea5y v\u00e0 Bao b\u00ec th\u1ef1c hi\u1ec7n cho th\u1ea5y: 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng thi\u1ebft k\u1ebf bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52294"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52294"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52294\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}