{"id":52318,"date":"2023-12-20T03:09:43","date_gmt":"2023-12-19T20:09:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-xu-huong-thoi-dai-covid-tac-dong-den-san-pham-va-trai-nghiem-khach-hang.html"},"modified":"2023-12-20T03:09:43","modified_gmt":"2023-12-19T20:09:43","slug":"4-xu-huong-thoi-dai-covid-tac-dong-den-san-pham-va-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-xu-huong-thoi-dai-covid-tac-dong-den-san-pham-va-trai-nghiem-khach-hang.html","title":{"rendered":"4 xu h\u01b0\u1edbng \u201cth\u1eddi \u0111\u1ea1i Covid\u201d t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
N\u1ebfu nh\u01b0 c\u00f3 n\u00f3i r\u1eb1ng h\u01a1n m\u1ed9t n\u0103m v\u1eeba qua th\u1ef1c s\u1ef1 qu\u00e1 nhi\u1ec1u th\u1eed th\u00e1ch \u2013 th\u00ec c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 n\u00f3i qu\u00e1. Nh\u01b0ng trong khi nh\u1eefng ng\u01b0\u1eddi l\u1ea1c quan, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng b\u1edfi nh\u1eefng \u00fd t\u01b0\u1edfng v\u1ec1 \u201c\u0111i\u1ec1u g\u00ec ti\u1ebfp theo\u201d th\u00ec r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea7n thay \u0111\u1ed5i \u0111\u01b0\u1ee3c g\u1ee3i \u00fd t\u1eeb n\u0103m ngo\u00e1i. B\u1edfi, m\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch Covid-19 \u0111ang ng\u00e0y c\u00e0ng t\u00e0n ph\u00e1 n\u1eb7ng n\u1ec1 v\u00e0 t\u1eebng ng\u00e0y \u0111\u1ec1u gia t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean to\u00e0n c\u1ea7u, th\u00ec \u1edf m\u1eb7t t\u00edch c\u1ef1c n\u00e0o \u0111\u00f3, n\u00f3 c\u0169ng ph\u1ea7n n\u00e0o l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 v\u1ed1n \u0111\u00e3 v\u00e0 \u0111ang bi\u1ebfn \u0111\u1ed5i t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb.<\/p>\n

Ch\u1ea5t x\u00fac t\u00e1c ch\u00ednh cho nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0 c\u1ee7a t\u1ea5t c\u1ea3 ch\u00fang ta. Covid-19 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u1ea1i c\u00e1ch ch\u00fang ta l\u00e0m vi\u1ec7c, mua s\u1eafm v\u00e0 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng. N\u00f3 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ti\u00eau th\u1ee5 m\u1ecdi th\u1ee9, t\u1eeb n\u1ed9i dung \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Khi kh\u00e1ch h\u00e0ng \u0111ang d\u1ea7n th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi, c\u00f3 \u00fd ngh\u0129a h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n xu h\u01b0\u1edbng \u0111ang l\u00e0m phong ph\u00fa th\u00eam m\u1ed1i quan h\u1ec7 B2C v\u00e0 B2B, \u0111\u1ed3ng th\u1eddi ph\u1ea7n n\u00e0o h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00f9 h\u1ee3p h\u01a1n n\u1eefa.<\/p>\n

\"Tr\u1ea3i<\/p>\n

Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng ph\u00f9 h\u1ee3p h\u01a1n, h\u1eefu \u00edch h\u01a1n<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng s\u1ebd mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m mua s\u1eafm ph\u00f9 h\u1ee3p, h\u1eefu \u00edch h\u01a1n<\/h2>\n

S\u1ef1 gia t\u0103ng trong vi\u1ec7c \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t do \u0111\u1ea1i d\u1ecbch g\u00e2y ra. M\u1eb7c d\u00f9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang t\u0103ng t\u1ed1c r\u1ea5t m\u1ea1nh (\u1edf Hoa K\u1ef3, m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 10 n\u0103m \u0111\u00e3 di\u1ec5n ra ch\u1ec9 trong 3 th\u00e1ng), m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i mua s\u1eafm s\u1ebd r\u1ed9ng h\u01a1n nhi\u1ec1u.<\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u1eb1m gi\u1eefa \u201cth\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn\u201d v\u00e0 \u201cth\u1ebf gi\u1edbi ngo\u1ea1i tuy\u1ebfn\u201d nh\u01b0: thanh to\u00e1n kh\u00f4ng ti\u1ebfp x\u00fac, nh\u1eadn h\u00e0ng \u1edf l\u1ec1 \u0111\u01b0\u1eddng (m\u00f9a xu\u00e2n n\u0103m ngo\u00e1i, Google \u0111\u00e3 ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n c\u1ea7u t\u0103ng 3000% so v\u1edbi n\u0103m tr\u01b0\u1edbc) hay tr\u1ea3i nghi\u1ec7m AR \u0111\u1ec3 h\u00ecnh dung t\u1ee7 trang \u0111i\u1ec3m trong ph\u00f2ng ho\u1eb7c son m\u00f4i ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i da c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. Th\u1eddi gian d\u00e0i \u1edf nh\u00e0 \u0111\u00e3 gi\u00fap t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a kh\u00f4ng gian k\u1ebft h\u1ee3p m\u1edbi n\u00e0y. M\u1ed9t s\u1ed1 nh\u00e0 quan s\u00e1t g\u1ecdi n\u00f3 l\u00e0 b\u00e1n l\u1ebb phygital- s\u1ef1 x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa b\u00e1n l\u1ebb v\u1eadt l\u00fd v\u00e0 b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u cho nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n nh\u1eefng l\u1ee3i \u00edch c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m phygital \u0111ang thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. \u0110\u1ed5i l\u1ea1i, s\u1ebd c\u00f3 nhi\u1ec1u h\u01a1n nh\u1eefng doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ng\u1eebng \u0111\u1ecbnh ngh\u0129a k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch h\u1eb9p h\u00f2i nh\u01b0 m\u1ed9t \u201ck\u00eanh\u201d kh\u00e1c \u0111\u1ec3 b\u00e1n \u0111\u1ed3, thay v\u00e0o \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean, mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh.<\/p>\n

V\u00ec v\u1eady, cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 \u0111\u1ed3 \u0103n nhanh \u2013 hay m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb ch\u1ec9 tr\u1ef1c tuy\u1ebfn \u2013 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch quan trong n\u0103m v\u1eeba qua th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ea1o ra m\u1ed9t \u0111\u1ed9ng l\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u00ecnh dung l\u1ea1i c\u00e1c kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 cam k\u1ebft kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean \u0111\u1ec3 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

\"L\u01b0\u1ee3ng<\/p>\n

L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn \u201cg\u1ea7n t\u00f4i\u201d tr\u00ean Google \u0111\u00e3 \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i \u1edf Hoa K\u1ef3 trong n\u0103m qua<\/p>\n<\/div>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd n\u00e2ng cao h\u01a1n n\u1eefa \u00fd th\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n

V\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf \u0111i l\u1ea1i, quy \u0111\u1ecbnh kh\u00f4ng di chuy\u1ec3n qu\u00e1 xa n\u01a1i \u1edf, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn \u201cg\u1ea7n t\u00f4i\u201d tr\u00ean Google \u0111\u00e3 \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i \u1edf Hoa K\u1ef3 trong n\u0103m qua. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ef1 quan t\u00e2m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean t\u1edbi vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean. M\u00f9a h\u00e8 n\u0103m ngo\u00e1i, c\u00e1c t\u00ecm ki\u1ebfm v\u1ec1 \u201ch\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng\u201d \u0111\u00e3 t\u0103ng tr\u00ean to\u00e0n c\u1ea7u h\u01a1n 20.000% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd k\u1ebft n\u1ed1i nhi\u1ec1u h\u01a1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd v\u00e0 quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u00f3ng vai tr\u00f2 trong c\u1ed9ng \u0111\u1ed3ng nh\u00e2n lo\u1ea1i m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd bu\u1ed9c ph\u1ea3i t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 c\u1ea3 v\u1ec1 th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n \u2013 b\u1eb1ng c\u00e1ch hi\u1ec7n di\u1ec7n nhi\u1ec1u h\u01a1n. V\u00ed d\u1ee5, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u1ee5m t\u1eeb \u201cc\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u\u201d ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ed7 tr\u1ee3 cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. T\u01b0\u01a1ng t\u1ef1, s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u1ea3o c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd t\u1ed3n t\u1ea1i \u1edf \u0111\u00e2y, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n c\u00e1c ph\u00e2n kh\u00fac c\u1ee7a h\u1ecd \u1edf c\u1ea5p \u0111\u1ed9 vi m\u00f4. Ch\u1eb3ng h\u1ea1n: l\u1ee3i \u00edch c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 YouTube mang l\u1ea1i kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u00f3m nh\u1ecf h\u01a1n c\u00e1c kh\u00e1n gi\u1ea3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n.<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd h\u1ed9i t\u1ee5 v\u1edbi gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh chi ti\u00eau<\/h2>\n

M\u1ed9t d\u1ea5u hi\u1ec7u kh\u00e1c v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0 vi\u1ec7c ch\u00fang ta r\u1eddi xa cu\u1ed9c s\u1ed1ng tr\u00ean ch\u1ebf \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta, th\u1eddi gian s\u1ed1ng c\u00f4 l\u1eadp k\u00e9o d\u00e0i \u0111\u00e3 khi\u1ebfn ch\u00fang ta kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n v\u1ec1 con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 bu\u1ed9c ph\u1ea3i xem x\u00e9t l\u1ea1i c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a h\u1ea1nh ph\u00fac, gia \u0111\u00ecnh v\u00e0 s\u1ee9c kh\u1ecfe. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, c\u00f3 m\u1ed9t s\u1ef1 \u201cl\u1ed9t \u200b\u200bx\u00e1c\u201d \u0111ang di\u1ec5n ra khi c\u1ed1 g\u1eafng ti\u1ebfp nh\u1eadn nh\u1eefng thu\u1ed9c t\u00ednh t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t \u1edf c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 ch\u1ee9a c\u1ee5m t\u1eeb \u201ct\u1ed1i gi\u1ea3n\u201d \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i trong n\u0103m qua.<\/p>\n

V\u00e0 \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh s\u00e2u s\u1eafc v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb \u0111ang l\u00e0m ch\u00fang ta rung \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t nhu c\u1ea7u kinh t\u1ebf c\u1ea7n thi\u1ebft. Nh\u1eefng suy ngh\u0129 thay \u0111\u1ed5i n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c \u201ct\u00f4 \u0111i\u1ec3m\u201d cho c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, kh\u00e1i ni\u1ec7m \u201cgi\u00e1 tr\u1ecb\u201d s\u1ebd ti\u1ebfp t\u1ee5c h\u1ed9i t\u1ee5, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m. Cho d\u00f9 ai \u0111\u00f3 \u0111ang ch\u1ecdn mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 \u0111i\u1ec7n \u0111\u1eaft ti\u1ec1n \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng hay th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00edch c\u1ef1c mua s\u1eafm \u201cnhi\u1ec1u h\u01a1n c\u00e1c gi\u00e1 tr\u1ecb\u201d trong m\u1ed7i chi ti\u00eau c\u1ee7a m\u00ecnh. Do v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00fang c\u00e1c gi\u00e1 tr\u1ecb \u0111\u00f3 nh\u01b0 l\u00e0 \u201ct\u00ednh n\u0103ng\u201d kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

\"Tr\u1ea3i<\/p>\n

Tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0 c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m \u1edf c\u1ea5p \u0111\u1ed9 cao h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0 c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m \u1edf c\u1ea5p \u0111\u1ed9 cao h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/h2>\n

Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m s\u1ebd thay \u0111\u1ed5i, b\u1edfi, nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i. T\u1ea1i sao? B\u1edfi v\u00ec ch\u00fang ta \u0111\u00e3 ng\u1eebng \u201c\u0111i l\u00e0m\u201d v\u00e0 b\u1eaft \u0111\u1ea7u \u201cmang c\u00f4ng vi\u1ec7c v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh\u201d.<\/p>\n

Trong n\u0103m qua, \u00fd t\u01b0\u1edfng mang to\u00e0n b\u1ed9 cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u00e0o c\u00f4ng vi\u1ec7c \u0111\u00e3 chuy\u1ec3n t\u1eeb m\u1ed9t l\u00fd t\u01b0\u1edfng tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh m\u1ed9t hi\u1ec7n th\u1ef1c, th\u1eadm ch\u00ed gi\u1edd \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i. Nh\u1edd h\u1ecdp tr\u1ef1c tuy\u1ebfn, ch\u00fang ta \u0111\u00e3 nh\u00ecn th\u1ea5y (v\u00e0 nghe th\u1ea5y) t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, bao g\u1ed3m c\u1ea3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh, trong m\u00f4i tr\u01b0\u1eddng s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd \u2013 tr\u1ebb em ch\u1ea1y v\u00e0o, ch\u00f3 s\u1ee7a, v.v. V\u1edbi c\u00e1c m\u00f4 h\u00ecnh l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 k\u1ebft h\u1ee3p d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng, ch\u00fang ta kh\u00f4ng th\u1ec3 quay ng\u01b0\u1ee3c th\u1eddi gian v\u1edbi th\u1ef1c t\u1ebf r\u1eb1ng m\u00ecnh \u0111ang c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a m\u00ecnh \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng v\u00e0 con ng\u01b0\u1eddi h\u01a1n.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 ch\u00fang ta \u0111\u00e3 b\u01b0\u1edbc v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh m\u1edbi c\u1ee7a s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 t\u00f4n tr\u1ecdng ngh\u1ec1 nghi\u1ec7p theo nh\u1eefng c\u00e1ch c\u00e1 nh\u00e2n h\u01a1n. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u00e1c doanh nh\u00e2n v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 \u0111\u00e1nh gi\u00e1 s\u00e2u s\u1eafc h\u01a1n, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang ta ngh\u0129, c\u1ea7n v\u00e0 c\u1ea3m nh\u1eadn. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft nh\u1eefng kinh nghi\u1ec7m \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p tuy\u1ec7t \u0111\u1eb9p c\u1ee7a con ng\u01b0\u1eddi, ch\u00fang ta s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 c\u1ed9ng h\u01b0\u1edfng s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 n\u00f3, nh\u01b0ng ch\u00fang ta c\u00f3 s\u1ee9c m\u1ea1nh \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai m\u00e0 ch\u00fang ta mu\u1ed1n. Khi ngh\u0129 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c sinh ra t\u1eeb nh\u1eefng kho\u1ea3nh kh\u1eafc l\u1ecbch s\u1eed tr\u01b0\u1edbc \u0111\u00e2y, ch\u1eafc ch\u1eafn kh\u00f4ng ai c\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u201c\u0111i\u1ec1u g\u00ec ti\u1ebfp theo\u201d. M\u1ed9t th\u1eddi k\u1ef3 ph\u1ee5c h\u01b0ng \u0111ang \u1edf trong t\u1ea7m tay; h\u00e3y nhanh tay n\u1eafm b\u1eaft v\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u00e9!<\/p>\n

Theo\u00a0Marvin Chow, Kate Stanford<\/span><\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • C\u00e1ch Adidas tri \u00e2n kh\u00e1ch h\u00e0ng trong \u0111\u1ea1i d\u1ecbch Covid-19<\/em><\/li>\n
  • L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nguy\u00ean t\u1eafc t\u1ea1o d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Ch\u1ea5t x\u00fac t\u00e1c ch\u00ednh cho nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0 c\u1ee7a t\u1ea5t c\u1ea3 ch\u00fang ta. Covid-19 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u1ea1i c\u00e1ch ch\u00fang ta l\u00e0m vi\u1ec7c, mua s\u1eafm v\u00e0 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng. N\u00f3 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ti\u00eau th\u1ee5 m\u1ecdi th\u1ee9, t\u1eeb n\u1ed9i dung \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Khi kh\u00e1ch h\u00e0ng \u0111ang d\u1ea7n th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi, c\u00f3 \u00fd ngh\u0129a h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52318"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52318"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52318\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}