{"id":52329,"date":"2023-12-20T03:12:40","date_gmt":"2023-12-19T20:12:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/covid-19-da-thay-doi-muc-tieu-lay-khach-hang-lam-trung-tam-ra-sao.html"},"modified":"2023-12-20T03:12:40","modified_gmt":"2023-12-19T20:12:40","slug":"covid-19-da-thay-doi-muc-tieu-lay-khach-hang-lam-trung-tam-ra-sao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/covid-19-da-thay-doi-muc-tieu-lay-khach-hang-lam-trung-tam-ra-sao.html","title":{"rendered":"Covid-19 \u0111\u00e3 thay \u0111\u1ed5i m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ra sao?"},"content":{"rendered":"<div id=\"test\">Trong v\u00f2ng 15 th\u00e1ng k\u1ec3 t\u1eeb khi COVID-19 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 l\u00e0 m\u1ed9t \u0111\u1ea1i d\u1ecbch, cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 thay \u0111\u1ed5i kh\u00f4n l\u01b0\u1eddng. H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u bu\u1ed9c ph\u1ea3i x\u00e9 b\u1ecf c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb h\u1ebft s\u1ee9c c\u1ea9n th\u1eadn v\u00e0 k\u1ef9 l\u01b0\u1ee1ng c\u1ee7a m\u00ecnh \u2013 c\u1ea3 v\u1ec1 \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n hay t\u01b0\u01a1ng lai ngh\u1ec1 nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi, c\u0169ng hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng.<\/p>\n<p>Tr\u00ean to\u00e0n c\u1ea7u, \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p. H\u00e0nh vi mua h\u00e0ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, khi kh\u00e1ch h\u00e0ng chuy\u1ec3n l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch mua h\u00e0ng nhi\u1ec1u h\u01a1n. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i trong \u0111\u1ea1i d\u1ecbch c\u0169ng nh\u01b0 xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n<p>Gi\u1eefa t\u1ea5t c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a n\u0103m qua, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eadp trung nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, doanh nghi\u1ec7p \u0111ang cung c\u1ea5p nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft quy\u1ec1n ri\u00eang t\u01b0, t\u1ed1i \u0111a kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 thu\u1eadn ti\u1ec7n cho t\u1ea5t c\u1ea3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb c\u1ee7a n\u0103m gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb \u0111\u1ebfn t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u \u2013 tr\u00ean c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 l\u1eddi khuy\u00ean c\u1ee7a h\u1ecd cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c, b\u1ea5t k\u1ec3 ng\u00e0nh ngh\u1ec1 n\u00e0o.<\/p>\n<div id=\"attachment_19921\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19921\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cong-thanh-toan-square.png\" alt=\"C\u1ed5ng thanh to\u00e1n Square\" width=\"800\" height=\"380\" title=\"cong-thanh-toan-square\"><\/p>\n<p class=\"wp-caption-text\">C\u1ed5ng thanh to\u00e1n Square \u2013 m\u1ed9t trong nh\u1eefng c\u1ed5ng thanh to\u00e1n uy t\u00edn nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/p>\n<\/div>\n<h2 id=\"1-ket-noi-de-tao-cong-dong\">K\u1ebft n\u1ed1i \u0111\u1ec3 t\u1ea1o c\u1ed9ng \u0111\u1ed3ng<\/h2>\n<p>S\u1ee9 m\u1ec7nh c\u1ee7a Square (c\u1ed5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn c\u1ee7a M\u1ef9) l\u00e0 m\u1ecdi ng\u01b0\u1eddi n\u00ean c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh \u2013 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong n\u0103m qua. N\u0103m v\u1eeba qua, Covid-19 \u1eadp \u0111\u1ebfn khi\u1ebfn c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf b\u1ecb \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc b\u1edfi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, Square ngay l\u1eadp t\u1ee9c chuy\u1ec3n ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb sang cung c\u1ea5p d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 ho\u00e0n l\u1ea1i ti\u1ec1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi \u0111\u1ea1i d\u1ecbch ti\u1ebfp t\u1ee5c lan r\u1ed9ng, Square quy\u1ebft \u0111\u1ecbnh: c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd, ngay l\u1eadp t\u1ee9c, Square \u0111\u00e3 c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd.<\/p>\n<p>Theo \u0111\u00f3, doanh nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin ban \u0111\u1ea7u c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n nh\u1ea5t \u0111\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1ef1c t\u1ebf m\u1edbi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0: thanh to\u00e1n kh\u00f4ng ti\u1ebfp x\u00fac, c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, nh\u1eadn v\u00e0 giao h\u00e0ng \u1edf l\u1ec1 \u0111\u01b0\u1eddng, v.v.<\/p>\n<p>Sau \u0111\u00f3, \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u00eam cho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p nh\u1ecf, Square \u0111\u00e3 m\u1eddi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u1ea5u tranh v\u00e0 \u00fd ch\u00ed ki\u00ean c\u01b0\u1eddng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch g\u1ecdi \u0111\u1ebfn \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng mi\u1ec5n ph\u00ed. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 ch\u1ea5t li\u1ec7u \u0111\u1ec3 l\u00e0m n\u00ean chu\u1ed7i video C\u00e2u chuy\u1ec7n v\u1ec1 ng\u01b0\u1eddi b\u00e1n c\u1ee7a Square \u2013 k\u1ebft h\u1ee3p nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh nh\u1ecf \u0111\u1ea7y c\u1ea3m h\u1ee9ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1ch nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o nam l\u00e2u \u0111\u1eddi nh\u1ea5t Detroit x\u00e2y d\u1ef1ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1edfi m\u1edf v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 g\u1ee3i \u00fd v\u1ec1 c\u00e1ch ph\u00e1t tri\u1ec3n trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n.<\/p>\n<p>B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn theo hai h\u01b0\u1edbng n\u00e0y, Square \u0111\u00e3 t\u0103ng 82% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng so v\u1edbi m\u1ee9c trung b\u00ecnh h\u00e0ng n\u0103m v\u00e0 t\u0103ng th\u1eddi gian tr\u00ean trang \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch l\u00ean h\u01a1n 3 l\u1ea7n.<\/p>\n<div id=\"attachment_19925\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19925\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/sieu-thi-walt-mart.jpeg\" alt=\"Walmart nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi\" width=\"800\" height=\"418\" title=\"sieu-thi-walt-mart\"><\/p>\n<p class=\"wp-caption-text\">Walmart nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi<\/p>\n<\/div>\n<h2 id=\"2-bien-khach-hang-trung-thanh-thanh-superfans\">Bi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00e0nh superfans<\/h2>\n<p>L\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Walmart ph\u1ee5c v\u1ee5 kho\u1ea3ng 220 tri\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 th\u00e0nh vi\u00ean tr\u00ean to\u00e0n c\u1ea7u m\u1ed7i tu\u1ea7n. V\u00ec v\u1eady, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch, s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty \u2013 gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebft ki\u1ec7m ti\u1ec1n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 s\u1ed1ng t\u1ed1t h\u01a1n \u2013 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi mua, Walmart \u0111\u00e3 t\u0103ng t\u1ed1c v\u00e0 m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 nh\u1eadn h\u00e0ng \u1edf l\u1ec1 \u0111\u01b0\u1eddng hi\u1ec7n c\u00f3, nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, giao h\u00e0ng trong ng\u00e0y v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0.<\/p>\n<p>Walmart bi\u1ebft r\u1eb1ng h\u1ecd c\u0169ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng t\u00ecnh y\u00eau th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng quay l\u1ea1i trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng si\u00eau c\u1ea1nh tranh. Gi\u1ea3i ph\u00e1p l\u00e0 Walmart +, m\u1ed9t lo\u1ea1i t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean m\u1edbi, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi mua ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, bao g\u1ed3m tr\u1ea3i nghi\u1ec7m qu\u00e9t thanh to\u00e1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 giao h\u00e0ng nhanh, mi\u1ec5n ph\u00ed cho c\u00e1c giao d\u1ecbch mua tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, Walmart b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c \u201cc\u1eed ch\u1ec9 th\u01b0\u01a1ng hi\u1ec7u\u201d quy m\u00f4 l\u1edbn h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0u tr\u1eef c\u00e1c b\u1ed9 phim trong b\u00e3i \u0111\u1eadu xe c\u1ee7a c\u1eeda h\u00e0ng, \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Walmart \u0111\u00e3 nh\u1eadn th\u1ea5y t\u00e1c \u0111\u1ed9ng quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a n\u00f3 \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o m\u1ee9c t\u0103ng tr\u01b0\u1edfng 37% trong doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng 6% t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i Hoa K\u1ef3 trong Q1 c\u1ee7a n\u0103m t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i.<\/p>\n<div id=\"attachment_19923\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19923\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/hyatt-hotels.jpeg\" alt=\"Hyatt Hotels\" width=\"800\" height=\"538\" title=\"hyatt-hotels\"><\/p>\n<p class=\"wp-caption-text\">Hyatt Hotels<\/p>\n<\/div>\n<h2 id=\"3-dua-noi-dung-vao-ngu-canh-thong-qua-du-lieu-cua-ben-thu-nhat\">\u0110\u01b0a n\u1ed9i dung v\u00e0o ng\u1eef c\u1ea3nh th\u00f4ng qua d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/h2>\n<p>T\u1eeb l\u00e2u, Hyatt Hotels \u0111\u00e3 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1ec1 ti\u1ebfp th\u1ecb, d\u1eef li\u1ec7u, k\u1ef9 thu\u1eadt, s\u1ea3n ph\u1ea9m v\u00e0 h\u01a1n th\u1ebf n\u1eefa xung quanh m\u1ed9t t\u01b0 duy chung: t\u00edn hi\u1ec7u v\u00e0o, t\u00edn hi\u1ec7u ra. T\u01b0 duy n\u00e0y cho ph\u00e9p c\u00f4ng ty t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a m\u1ed7i nh\u00f3m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t th\u00f4ng tin \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n.<\/p>\n<p>Covid-19 \u0111\u1ebfn \u0111\u00e3 th\u00fac \u0111\u1ea9y Hyatt s\u1eed d\u1ee5ng t\u00edn hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u00f9y ch\u1ec9nh th\u00f4ng minh h\u01a1n. C\u00f4ng ty \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba sang ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn b\u00ean th\u1ee9 nh\u1ea5t, d\u1ef1a tr\u00ean quy\u1ec1n ri\u00eang t\u01b0, cho ph\u00e9p Hyatt x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch v\u00e0 cung c\u1ea5p cho h\u1ecd gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<p>Vi\u1ec7c cung c\u1ea5p \u201cn\u1ed9i dung trong ng\u1eef c\u1ea3nh\u201d n\u00e0y bao g\u1ed3m c\u00e1c th\u00f4ng tin chi ti\u1ebft c\u00f3 li\u00ean quan, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1ec1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nh\u00e0 h\u00e0ng l\u00e2n c\u1eadn, c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao v\u00e0 bu\u1ed5i h\u00f2a nh\u1ea1c.<\/p>\n<p>Th\u00f4ng qua \u0111\u1ed9ng th\u00e1i \u01b0u ti\u00ean d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n, Hyatt \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n g\u1ea5p 13 l\u1ea7n so v\u1edbi n\u0103m . Hyatt Hotels s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh tr\u00ean to\u00e0n b\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<div id=\"attachment_19922\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19922\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/godaddy-e1624805046192.jpeg\" alt=\"GoDaddy\" width=\"800\" height=\"480\" title=\"godaddy-e1624805046192\"><\/p>\n<p class=\"wp-caption-text\">GoDaddy<\/p>\n<\/div>\n<h2 id=\"4-thuc-su-ho-tro-khach-hang\">Th\u1ef1c s\u1ef1 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/h2>\n<p>Khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra, GoDaddy \u2013 c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd domain v\u00e0 web hosting t\u1ea1i M\u1ef9, nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd c\u1ea7n tr\u1ee3 gi\u00fap theo nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n. Ngay sau \u0111\u00f3, GoDaddy ra m\u1eaft #OpenWeStand, m\u1ed9t chi\u1ebfn d\u1ecbch t\u1eadp h\u1ee3p h\u01a1n 70 \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4ng ty l\u1ea1i v\u1edbi nhau \u0111\u1ec3 gi\u00fap c\u00e1c doanh nh\u00e2n \u0111i\u1ec1u h\u01b0\u1edbng quy\u1ec1n s\u1edf h\u1eefu doanh nghi\u1ec7p. Tr\u00ean trang web c\u1ee7a chi\u1ebfn d\u1ecbch, GoDaddy \u0111\u00e3 s\u1eafp x\u1ebfp c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean phong ph\u00fa \u0111\u1ec3 gi\u00fap c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p nh\u1ecf t\u1eadp h\u1ee3p l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 lu\u00f4n c\u1edfi m\u1edf, ngay c\u1ea3 khi c\u00e1nh c\u1eeda c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u00f3ng\u201d.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u c\u00e1ch n\u1ed9i dung #OpenWeStand g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi xem, GoDaddy \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Google \u0111\u1ec3 ph\u00e1t tri\u1ec3n khung v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng. C\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u \u0110\u00f2n b\u1ea9y th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 c\u00e2n nh\u1eafc, s\u1edf th\u00edch t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00f3, GoDaddy c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo th\u1eddi gian. Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng v\u00e0 tri\u1ec3n khai qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm th\u00edch \u1ee9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m b\u1eb1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f3 li\u00ean quan.<\/p>\n<p>Cho \u0111\u1ebfn nay, h\u01a1n 70 c\u00f4ng ty l\u1edbn \u0111\u00e3 tham gia n\u1ed7 l\u1ef1c c\u1ee7a GoDaddy \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 video #OpenWeStand \u0111\u00e3 thu \u0111\u01b0\u1ee3c h\u01a1n 65 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n<h2 id=\"5-mang-den-trai-nghiem-khac-biet\">Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t<\/h2>\n<p>Trong khi nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c tr\u1ee5 v\u1eefng qua \u0111\u1ea1i d\u1ecbch, Ford c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn l\u1edbn h\u01a1n. V\u00e0o th\u1eddi \u0111i\u1ec3m doanh s\u1ed1 ng\u00e0nh \u00f4 t\u00f4 gi\u1ea3m 15%, c\u00f4ng ty \u0111\u00e3 nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kinh doanh v\u00e0 b\u1eaft \u0111\u1ea7u v\u1ea1ch ra m\u1ed9t k\u1ebf ho\u1ea1ch.<\/p>\n<p>Ford b\u1eaft \u0111\u1ea7u \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 m\u1ecdi th\u1ee9, t\u1eeb h\u1ec7 th\u1ed1ng t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng. Sau \u0111\u00f3, Ford \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Google \u0111\u1ec3 t\u00e1i t\u1ea1o ho\u00e0n to\u00e0n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00f4ng ngh\u1ec7 m\u1edbi, v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 y\u00eau c\u1ea7u b\u1ea3o tr\u00ec theo th\u1eddi gian th\u1ef1c.<\/p>\n<p>Trong c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, Ford c\u0169ng \u0111\u1eb7t c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. C\u00f4ng ty \u0111ang nhanh ch\u00f3ng chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh mua l\u1ea1i sang m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean l\u00f2ng trung th\u00e0nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n nh\u1eefng th\u00e1ch th\u1ee9c \u0111ang ch\u1edd ph\u00eda tr\u01b0\u1edbc, nh\u01b0ng vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi, \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra ti\u1ebfp theo.<\/p>\n<p style=\"text-align: right\"><em>Theo Think with Google<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>L\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 v\u0169 kh\u00ed t\u1ed1i quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p<\/em><\/li>\n<li style=\"text-align: left\"><em>C\u00e1ch Adidas tri \u00e2n kh\u00e1ch h\u00e0ng trong \u0111\u1ea1i d\u1ecbch Covid-19<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00ean to\u00e0n c\u1ea7u, \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p. H\u00e0nh vi mua h\u00e0ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, khi kh\u00e1ch h\u00e0ng chuy\u1ec3n l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch mua h\u00e0ng nhi\u1ec1u h\u01a1n. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i trong \u0111\u1ea1i d\u1ecbch c\u0169ng nh\u01b0 xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52329"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52329"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52329\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}