{"id":52375,"date":"2023-12-20T03:24:08","date_gmt":"2023-12-19T20:24:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dieu-chinh-buyer-personas-tu-cac-chien-dich-email-marketing.html"},"modified":"2023-12-20T03:24:08","modified_gmt":"2023-12-19T20:24:08","slug":"dieu-chinh-buyer-personas-tu-cac-chien-dich-email-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dieu-chinh-buyer-personas-tu-cac-chien-dich-email-marketing.html","title":{"rendered":"\u0110i\u1ec1u ch\u1ec9nh Buyer Personas t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing"},"content":{"rendered":"
Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, ch\u1eafc ch\u1eafn c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 trong tay h\u00e0ng t\u00e1 chi\u1ebfn thu\u1eadt ph\u00e1t tri\u1ec3n danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. M\u1eb7c d\u00f9 c\u00f3 th\u00e0nh th\u1ea1o \u0111\u1ebfn \u0111\u00e2u, s\u1ebd c\u00f3 m\u1ed9t vi\u1ec7c m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 b\u1ecf qua, \u0111\u00f3 ch\u00ednh l\u00e0: d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

B\u1edfi, kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi c\u00f4ng ty. Do \u0111\u00f3, n\u1ebfu kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u m\u00ecnh \u0111ang b\u00e1n h\u00e0ng cho ai, s\u1ebd kh\u00f3 m\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. May m\u1eafn thay, vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf n\u00ean h\u1ec7 th\u1ed1ng v\u00e0 r\u00f5 r\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft, th\u00f4ng qua x\u00e2y d\u1ef1ng buyer personas.<\/p>\n

\"Ch\u00e2n<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

Buyer Personas l\u00e0 g\u00ec?<\/h2>\n

Buyer Personas hay Customer Personas ch\u00ednh l\u00e0 nh\u1eefng th\u00f4ng tin t\u1ed5ng qu\u00e1t nh\u1ea5t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3 h\u01a1n, ch\u00fang l\u00e0 m\u1ed9t b\u1ea3ng th\u00f4ng tin th\u1ec3 hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch truy c\u1eadp. N\u1ebfu s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, Buyer Personas c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u01b0a ra m\u1ee9c \u01b0u \u0111\u00e3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Ch\u1eb3ng h\u1ea1n: m\u1ed9t c\u1eeda h\u00e0ng th\u00fa c\u01b0ng s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i \u0111\u1ed9ng v\u1eadt m\u00e0 h\u1ecd s\u1edf h\u1eefu: b\u1ea3ng t\u00ednh c\u00e1ch d\u00e0nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu chim, s\u1ebd kh\u00e1c v\u1edbi ng\u01b0\u1eddi nu\u00f4i m\u00e8o, v.v.<\/p>\n

Th\u00f4ng tin n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ea3 tr\u00ean online v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd. B\u00ean c\u1ea1nh \u0111\u00f3, khi n\u00f3i v\u1ec1 c\u00e1 nh\u00e2n h\u00f3a hay t\u00ednh c\u00e1ch c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, s\u1ebd l\u00e0 thi\u1ebfu s\u00f3t n\u1ebfu kh\u00f4ng nh\u1eafc t\u1edbi email marketing.<\/p>\n

Email l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Trung b\u00ecnh, c\u00e1c chi\u1ebfn d\u1ecbch email c\u00f3 ROI l\u00ean t\u1edbi 4,44% \u2013 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n thi\u1ebft cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4. Ch\u01b0a h\u1ebft, c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb c\u00f2n nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 mong mu\u1ed1n th\u1eadt s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i trong b\u00e0i vi\u1ebft h\u00f4m nay \u2013 h\u01b0\u1edbng d\u1eabn cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n buyer personas ch\u00ednh x\u00e1c th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u0103ng k\u00fd nh\u1eadn email v\u00e0 xem li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 tinh ch\u1ec9nh personas theo th\u1eddi gian nh\u00e9!<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng ngay t\u1eeb b\u01b0\u1edbc nh\u1eadn \u0111\u0103ng k\u00fd qua email<\/p>\n<\/div>\n

T\u1ef1 \u0111\u1ed9ng ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng khi \u0111\u0103ng k\u00fd qua form<\/h2>\n

Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u01b0\u1eddng \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ec3 nh\u1eadn th\u00f4ng tin qua email. Thay v\u00ec ch\u1ec9 h\u1ecfi t\u00ean v\u00e0 \u0111\u1ecba ch\u1ec9 email, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00eam c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 ph\u00e2n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo lo\u1ea1i n\u1ed9i dung h\u1ecd mu\u1ed1n nh\u1eadn. Sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f9ng ph\u00e2n t\u00edch ti\u1ebfp v\u00ed d\u1ee5 v\u1ec1 c\u1eeda h\u00e0ng th\u00fa c\u01b0ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean. N\u1ebfu c\u1eeda h\u00e0ng mu\u1ed1n ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m ngay tr\u00ean bi\u1ec3u m\u1eabu: lo\u1ea1i \u0111\u1ed9ng v\u1eadt m\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111ang s\u1edf h\u1eefu\/ quan t\u00e2m. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng cho bi\u1ebft h\u1ecd s\u1edf h\u1eefu m\u00e8o, nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng personas cho t\u1eadp d\u1eef li\u1ec7u ch\u1ee7 s\u1edf h\u1eefu m\u00e8o.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, \u1edf Hoa K\u1ef3, 90,1% ng\u01b0\u1eddi t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng email. Do v\u1eady, n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 trong tay m\u1ed9t s\u1ed1 th\u00f4ng tin s\u01a1 b\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ngay sau khi h\u1ecd \u0111\u0103ng k\u00fd.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 xem nhi\u1ec1u k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c bi\u1ec3u m\u1eabu t\u00f9y ch\u1ec9nh cho c\u00e1c trang \u0111\u00edch hay b\u00e0i \u0111\u0103ng c\u1ee5 th\u1ec3 tr\u00ean blog. Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p th\u00fa c\u01b0ng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd duy nh\u1ea5t cho c\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 ch\u1ee7 \u0111\u1ec1 v\u1ec1 m\u00e8o. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd th\u00f4ng qua bi\u1ec3u m\u1eabu n\u00e0y, h\u1ecd \u0111\u00e3 t\u1ef1 ph\u00e2n nh\u00f3m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

\"Chia<\/p>\n

Chia s\u1ebb n\u1ed9i dung \u0111\u00e1nh tr\u00fang \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Chia s\u1ebb v\u00e0 ki\u1ec3m tra n\u1ed9i dung c\u00f3 li\u00ean quan<\/h2>\n

Sau khi kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin, nhi\u1ec7m v\u1ee5 ti\u1ebfp theo l\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb. Do \u0111\u00e3 th\u00eam c\u00e1c t\u00f9y ch\u1ecdn ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u1edf b\u01b0\u1edbc tr\u00ean, n\u00ean vi\u1ec7c b\u1eaft \u0111\u1ea7u chia s\u1ebb n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i c\u00f3 li\u00ean quan s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

H\u00e3y l\u01b0u \u00fd t\u1edbi con s\u1ed1: 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i, h\u00e3y c\u00e2n nh\u1eafc c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ed3ng th\u1eddi, n\u1ebfu \u0111\u00e3 th\u00eam t\u00f9y ch\u1ecdn ph\u00e2n nh\u00f3m tr\u00ean bi\u1ec3u m\u1eabu, b\u1ea1n c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung v\u00e0 \u01b0u \u0111\u00e3i n\u00ean g\u1eedi cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5: n\u1ebfu ai \u0111\u00f3 \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb m\u1ed9t trong c\u00e1c trang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u00ec vi\u1ec7c t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 25% cho m\u1eb7t h\u00e0ng h\u1ecd \u0111\u00e3 xem c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o A\/B test. Gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 hai phi\u1ebfu mua h\u00e0ng gi\u1ed1ng nhau nh\u01b0ng c\u1ea7n xem ti\u00eau \u0111\u1ec1 email n\u00e0o s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. H\u00e3y chia nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c thi\u1ec7n A\/B testing. N\u1ebfu d\u00f2ng ch\u1ee7 \u0111\u1ec1 m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n, h\u00e3y t\u1ef1 h\u1ecfi t\u1ea1i sao l\u1ea1i x\u1ea3y ra thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 l\u01b0u l\u1ea1i kinh nghi\u1ec7m cho nh\u1eefng l\u1ea7n t\u1edbi.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 th\u00f4ng tin quan tr\u1ecdng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua. T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00f4ng qua email c\u1ee7a b\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 c\u01a1 h\u1ed9i c\u1ee7ng c\u1ed1 t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n

Y\u00eau c\u1ea7u t\u01b0\u01a1ng t\u00e1c<\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng cho b\u1ea1n bi\u1ebft h\u1ecd c\u1ea7n g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u tr\u1eeb khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u th\u00f4ng qua c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd hay h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean trang, nh\u01b0ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1n gi\u1ea3 l\u00e0 h\u1ecfi h\u1ecd.<\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i v\u1edbi c\u00e1c email l\u00e0 t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p. Thay v\u00ec h\u1ecfi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00edch n\u1ed9i dung b\u1ea1n \u0111ang g\u1eedi hay kh\u00f4ng, h\u00e3y h\u1ecfi lo\u1ea1i b\u00e0i vi\u1ebft m\u00e0 h\u1ecd mu\u1ed1n xem trong t\u01b0\u01a1ng lai.<\/p>\n

C\u00e2u h\u1ecfi n\u00e0y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd suy ngh\u0129 v\u1ec1 \u0111i\u1ec3m \u0111au m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Kh\u00f4ng nh\u1eefng th\u1ebf, h\u1ecd c\u00f3 th\u1ec3 g\u1ee3i \u00fd \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n buyer personas v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t website cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m v\u01b0\u1eddn, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi xem h\u1ecd c\u1ea7n lo\u1ea1i ph\u00e2n b\u00f3n\/ d\u1ee5ng c\u1ee5 n\u00e0o m\u00e0 tr\u00ean trang ch\u01b0a c\u00f3. \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i t\u00ecm hi\u1ec3u xem nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec trong h\u00e0nh tr\u00ecnh l\u00e0m v\u01b0\u1eddn \u0111\u1ec3 h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi.<\/p>\n

Khi \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u00e0 c\u1ee7ng c\u1ed1 ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ed1t nh\u1ea5t n\u00ean g\u1eedi kho\u1ea3ng m\u1ed9t email ph\u1ea3n h\u1ed3i \u2013 ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn m\u1ed7i qu\u00fd.<\/p>\n

\"Xem<\/p>\n

Xem l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh \u2013 li\u1ec7u \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Xem l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 chi\u1ebfn d\u1ecbch email marketing<\/h2>\n

Cu\u1ed1i c\u00f9ng, h\u00e3y l\u01b0u \u00fd c\u00e1ch ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 trong v\u00e0 sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh. C\u00f3 m\u1ed9t s\u1ed1 con s\u1ed1 b\u1ea1n n\u00ean l\u01b0u t\u00e2m nh\u01b0:<\/p>\n

    \n
  • T\u1ec9 l\u1ec7 m\u1edf<\/li>\n
  • T\u1ef7 l\u1ec7 nh\u1ea5p (CTR)<\/li>\n
  • T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd<\/li>\n
  • T\u1ef7 l\u1ec7 g\u1eedi th\u00e0nh c\u00f4ng t\u1edbi h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

    B\u1ed1n s\u1ed1 li\u1ec7u n\u00e0y cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n buyer personas c\u1ee7a m\u00ecnh. Gi\u1ea3 s\u1eed b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/p>\n

    Khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch, b\u1ea1n th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a m\u00ecnh gi\u1ea3m 25% v\u00e0 s\u1ed1 ng\u01b0\u1eddi hu\u1ef7 \u0111\u0103ng k\u00fd t\u0103ng t\u1edbi 40%. T\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y chi\u1ebfn d\u1ecbch kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3. Ki\u1ec3m tra l\u1ea1i th\u00f4ng tin n\u00e0y v\u1edbi buyer personas v\u00e0 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 g\u1eedi email th\u00e0nh c\u00f4ng t\u1edbi inbox c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng 21% email kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi nh\u1eadn \u2013 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi tr\u1edf l\u1ea1i ho\u1eb7c chuy\u1ec3n \u0111\u1ebfn th\u01b0 m\u1ee5c spam c\u1ee7a h\u1ecd. D\u00f9 sao \u0111i n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi email b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 spam v\u00e0 100% kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c tin nh\u1eafn c\u1ee7a b\u1ea1n.<\/p>\n

    V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng quan t\u00e2m \u0111\u1ebfn t\u1ef7 l\u1ec7 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 sai l\u1ec7ch, d\u1eabn t\u1edbi vi\u1ec7c c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng d\u1eef li\u1ec7u customer personas c\u1ee7a m\u00ecnh. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ghi nh\u1edb t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh tinh ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean c\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi email.<\/p>\n

    Ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t vi\u1ec7c \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. Do \u0111\u00f3, b\u1ea1n n\u00ean d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 ngay t\u1eeb khi h\u1ecd truy c\u1eadp v\u00e0o website. Sau \u0111\u00f3, s\u1eed d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch truy c\u1eadp v\u00e0 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n ho\u00e1 qua email \u2013 \u0111\u01b0a \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb t\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Buyer personas c\u00f3 th\u1ec3 s\u1ebd thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 qua t\u1eebng n\u0103m. Tuy nhi\u00ean, s\u1ebd kh\u00f4ng c\u00f3 g\u00ec sai v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y mi\u1ec5n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1 t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

    Theo Syed Balkhi<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n
    • Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      B\u1edfi, kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi c\u00f4ng ty. Do \u0111\u00f3, n\u1ebfu kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec3u m\u00ecnh \u0111ang b\u00e1n h\u00e0ng cho ai, s\u1ebd kh\u00f3 m\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. May m\u1eafn thay, vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf n\u00ean h\u1ec7 th\u1ed1ng v\u00e0 r\u00f5 r\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft, th\u00f4ng qua x\u00e2y d\u1ef1ng buyer personas.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52375"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52375"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52375\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}