{"id":5244,"date":"2023-11-29T11:18:48","date_gmt":"2023-11-29T11:18:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5244"},"modified":"2023-12-21T11:01:23","modified_gmt":"2023-12-21T04:01:23","slug":"dau-la-nhung-yeu-giup-doanh-nghiep-toi-da-trai-nghiem-khach-hang-customer-experience","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dau-la-nhung-yeu-giup-doanh-nghiep-toi-da-trai-nghiem-khach-hang-customer-experience.html","title":{"rendered":"\u0110\u00e2u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (customer experience)"},"content":{"rendered":"
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Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a PWC v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, 80% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh t\u1eeb l\u00fac m\u1edbi ti\u1ebfp x\u00fac, t\u01b0 v\u1ea5n cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

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  • T\u1ed1c \u0111\u1ed9<\/li>\n
  • S\u1ef1 ti\u1ec7n l\u1ee3i<\/li>\n
  • Ki\u1ebfn th\u1ee9c h\u1eefu \u00edch<\/li>\n
  • D\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n<\/li>\n
  • \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi<\/li>\n<\/ul>\n
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    \"t\u1ed1i<\/figure>\n<\/div>\n

    \u0110i\u1ec3m th\u00fa v\u1ecb l\u00e0, d\u00f9 \u1edf b\u1ea5t k\u1ef3 qu\u1ed1c gia n\u00e0o, \u2018t\u1ed1c \u0111\u1ed9\u2019 lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 mang t\u1edbi s\u1ef1 th\u1ecfa m\u00e3n d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng. M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u1ed1c \u0111\u1ed9 c\u00f3 th\u1ec3 bi\u1ec3u hi\u1ec7n qua d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c, t\u01b0 v\u1ea5n t\u1ee9c th\u00ec khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 qua c\u00e1c n\u1ec1n t\u1ea3ng giao ti\u1ebfp. Ph\u1ee9c t\u1ea1p h\u01a1n, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1ed1c \u0111\u1ed9 chuy\u1ec3n ph\u00e1t nhanh sau khi \u0111\u1eb7t (v\u00ed d\u1ee5 Tiki Now). V\u00e0 t\u1ea5t nhi\u00ean, 40% trong s\u1ed1 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ngay.<\/p>\n

    Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng k\u1ef3 v\u1ecdng v\u00e0o t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap h\u1ecd mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n v\u00e0 li\u1ec1n m\u1ea1ch h\u01a1n (b\u1ea3o m\u1eadt h\u01a1n v\u1edbi Face ID hay thanh to\u00e1n d\u1ec5 d\u00e0ng h\u01a1n qua v\u00ed \u0111i\u1ec7n t\u1eed\u2026); h\u1ecd mu\u1ed1n website v\u00e0 \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i \u01b0u UI, UX\u2026 Tuy nhi\u00ean t\u1ea5t c\u1ea3 \u0111\u1ec1u v\u00f4 ngh\u0129a n\u1ebfu nh\u1eefng \u0111i\u1ec1u h\u1ecd tr\u00f4ng ch\u1edd kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

    Do \u0111\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c 2 y\u1ebfu t\u1ed1: t\u00ednh nhanh ch\u00f3ng v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi:<\/p>\n

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    • X\u00e2y d\u1ef1ng nh\u1eefng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb th\u00f4ng tin gi\u00fap h\u1ed7 tr\u1ee3 gi\u00fap \u0111\u01b0a \u0111\u00fang n\u1ed9i dung, th\u00f4ng tin h\u1ed7 tr\u1ee3 \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi \u0111\u00fang l\u00fac. Ch\u1eb3ng h\u1ea1n s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng automation \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn v\u00e0 ph\u1ea3n h\u1ed3i nhanh khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 \u0111\u1ed3ng th\u1eddi t\u1ef1 \u0111\u1ed9ng ph\u00e2n c\u00f4ng nh\u00e2n vi\u00ean ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0 v\u1ea5n; ho\u1eb7c t\u1ef1 \u0111\u1ed9ng g\u1eedi email h\u1ed7 tr\u1ee3 d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng!<\/li>\n
    • T\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c v\u1ec1 m\u1ed9t giao di\u1ec7n \u0111\u1ec3 c\u00f9ng l\u00fac c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 b\u1ea5t k\u1ec3 t\u1eeb \u0111\u00e2u (website, social, hay g\u1ecdi \u0111i\u1ec7n\u2026). \u0110\u1ed3ng th\u1eddi, tri\u1ec3n khai h\u1ec7 th\u1ed1ng l\u01b0u gi\u1eef th\u00f4ng tin \u2013 v\u00ed d\u1ee5\u00a0CRM\u00a0<\/strong>\u2013 nh\u1eb1m gi\u00fap nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n truy xu\u1ea5t l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung giao ti\u1ebfp di\u1ec5n ra li\u1ec1n m\u1ea1ch v\u1edbi nh\u1eefng trao \u0111\u1ed5i tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n
    • Thi\u1ebft k\u1ebf quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng tinh g\u1ecdn gi\u00fap gi\u1ea3m th\u1eddi gian ch\u1edd gi\u1eefa c\u00e1c b\u01b0\u1edbc t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u1ebfp x\u00fac cho \u0111\u1ebfn khi giao d\u1ecbch, nh\u1eadn h\u00e0ng.<\/li>\n<\/ul>\n

      Nh\u1eefng kho\u1ea3ng ch\u00eanh gi\u1eefa k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/h2>\n

      T\u1eeb k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng cho t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u1eabn lu\u00f4n c\u00f2n nh\u1eefng kho\u1ea3ng tr\u1ed1ng m\u00e0 n\u1ebfu khai th\u00e1c hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn m\u1ed9t b\u01b0\u1edbc d\u00e0i b\u1ecf xa \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 kho\u1ea3ng ch\u00eanh trong t\u1eebng ng\u00e0nh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc n\u1ebfu \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u01b0\u01a1ng quan:<\/p>\n

      \n
      Tuy nhi\u00ean, kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u qua t\u1eebng chi\u1ebfn d\u1ecbch, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng: 59% kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi b\u1ea1n \u0111i n\u1ebfu li\u00ean t\u1ee5c g\u1eb7p nh\u1eefng tr\u1ea3i nghi\u1ec7m x\u1ea5u; 32% kh\u00e1ch h\u00e0ng s\u1ebd t\u1eeb b\u1ecf th\u01b0\u01a1ng hi\u1ec7u \u01b0a th\u00edch ch\u1ec9 sau 1 tr\u1ea3i nghi\u1ec7m kh\u00f4ng vui.<\/figure>\n<\/div>\n

      \u0110\u00f3 l\u00e0 l\u00fd do khi tham gia v\u00e0o cu\u1ed9c chi\u1ebfn CX, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 c\u00e0ng kh\u00f4ng ch\u1ec9 v\u1ec1 nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 gi\u00fap \u0111em l\u1ea1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi, m\u00e0 c\u00f2n c\u1ea7n \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 mang t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n. Suy cho c\u00f9ng, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n qua nh\u1eefng trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3!<\/p>\n

      3 g\u1ee3i \u00fd gi\u00fap doanh nghi\u1ec7p b\u1ee9t l\u00ean trong cu\u1ed9c \u0111ua CX<\/h2>\n

      Thu h\u1eb9p kho\u1ea3ng ch\u00eanh gi\u1eefa k\u1ef3 v\u1ecdng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/h3>\n

      Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u01b0\u1edbc, hi\u1ec7n nay, kho\u1ea3ng ch\u00eanh l\u1ec7ch gi\u1eefa k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i v\u1eabn kh\u00e1 l\u1edbn:<\/p>\n

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      • 46% kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n kh\u00f4ng th\u1ef1c s\u1ef1 am hi\u1ec3u v\u1ec1 chuy\u00ean m\u00f4n v\u00e0 l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n<\/li>\n
      • Ch\u1ec9 38% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u1ecbnh nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n th\u1ea5u hi\u1ec3u th\u1ef1c s\u1ef1 v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd \u2013 n\u00f3i c\u00e1ch kh\u00e1c 62% c\u00f2n l\u1ea1i th\u00ec kh\u00f4ng!<\/li>\n<\/ul>\n

        Th\u1ebf n\u00ean b\u00ean c\u1ea1nh qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o, doanh nghi\u1ec7p c\u0169ng n\u00ean x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1ec3 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 truy c\u1eadp nhanh nh\u1eefng d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft v\u1ec1 chuy\u00ean m\u00f4n, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hay th\u1eadm ch\u00ed d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u quy tr\u00ecnh t\u01b0 v\u1ea5n thay v\u00ec \u1ee9ng ph\u00f3 qua kinh nghi\u1ec7m hay nh\u1eefng l\u1eddi l\u1ebd n\u01b0\u1edbc \u0111\u00f4i, m\u1eadp m\u1edd.<\/p>\n

        C\u00e2n b\u1eb1ng gi\u1eefa y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7<\/h3>\n

        Chatbot, workflow l\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi chung chung. Tuy nhi\u00ean, d\u00f9 \u1ee9ng d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng CRM v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i tuy nhi\u00ean doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi b\u1edfi \u2018con ng\u01b0\u1eddi\u2019 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n.<\/p>\n

        S\u1edf d\u0129 nh\u01b0 v\u1eady l\u00e0 b\u1edfi kh\u00e1ch h\u00e0ng v\u1eabn mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi nhi\u1ec1u h\u01a1n cho nh\u1eefng c\u00e2u h\u1ecfi chatbot ch\u01b0a th\u1ec3 gi\u1ea3i \u0111\u00e1p. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 vi\u1ec7c \u201c\u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u, li\u1ec7u c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi hay kh\u00f4ng?\u201d, 43% ng\u01b0\u1eddi tham gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u1ee7 nh\u1eadn \u0111i\u1ec1u n\u00e0y.<\/p>\n

        B\u1edfi v\u1eady nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, thay v\u00ec d\u00f9ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng thay th\u1ebf ho\u00e0n to\u00e0n con ng\u01b0\u1eddi, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 nh\u01b0 CRM \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, c\u00e2n b\u1eb1ng gi\u1eefa m\u00e1y-ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c.<\/p>\n

        Lo\u1ea1i b\u1ecf nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi xa th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

        Gi\u00e1 ti\u1ec1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 2 l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7: 72% t\u1eeb b\u1ecf b\u1ea1n v\u00ec truy c\u1ea7u m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n, 52% r\u1eddi b\u1ecf b\u1ea1n v\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \u0110\u00f4i l\u00fac \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1ee9c th\u00ec, nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed9t v\u00e0i nh\u00e2n t\u1ed1 kh\u00e1c, c\u00f3 l\u1ebd gi\u1ea3i ph\u00e1p l\u1ea1i \u0111\u01a1n gi\u1ea3n h\u01a1n!<\/p>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn \u2018kh\u00e1ch h\u00e0ng thay l\u00f2ng \u0111\u1ed5i d\u1ea1\u2019 m\u00e0 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc:<\/p>\n

        <\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n
        <\/div>\n","protected":false},"excerpt":{"rendered":"

        Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a PWC v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, 80% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh t\u1eeb l\u00fac m\u1edbi ti\u1ebfp x\u00fac, t\u01b0 v\u1ea5n cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 sau: T\u1ed1c \u0111\u1ed9 S\u1ef1 ti\u1ec7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5244"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5244"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5244\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}