{"id":52469,"date":"2023-12-20T03:46:55","date_gmt":"2023-12-19T20:46:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-luu-y-de-saas-dam-bao-thanh-cong-ve-trai-nghiem-khach-hang.html"},"modified":"2023-12-20T03:46:55","modified_gmt":"2023-12-19T20:46:55","slug":"5-luu-y-de-saas-dam-bao-thanh-cong-ve-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-luu-y-de-saas-dam-bao-thanh-cong-ve-trai-nghiem-khach-hang.html","title":{"rendered":"5 l\u01b0u \u00fd \u0111\u1ec3 SaaS \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u h\u01b0\u1edbng d\u1eabn li\u00ean quan t\u1edbi s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng nh\u01b0: t\u1eadp trung v\u00e0o vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1, tips gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u00e1n ch\u00e9o v\u00e0 b\u00e1n th\u00eam, v.v. M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 nh\u1eefng chia s\u1ebb n\u00e0y \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng, tuy nhi\u00ean, v\u1edbi m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1eb7c th\u00f9 nh\u01b0 SaaS \u2013 cung c\u1ea5p c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t d\u1ecbch v\u1ee5 th\u00ec hi\u1ec7n c\u00f3 r\u1ea5t \u00edt th\u01b0\u01a1ng hi\u1ec7u ch\u00fa \u00fd t\u1edbi qu\u00e1 tr\u00ecnh onboarding, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o d\u1ecbch v\u1ee5.<\/p>\n

Onboarding hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1 n\u00f3ng khi c\u00e1c c\u00f4ng ty Saas nh\u1eadn ra t\u00e1c \u0111\u1ed9ng to l\u1edbn c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o n\u0103m c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng khi h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 t\u1ea1i sao c\u00e1c b\u01b0\u1edbc n\u00e0y l\u1ea1i r\u1ea5t quan tr\u1ecdng.<\/p>\n

\"K\u1ebft<\/p>\n

K\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa \u0111\u1ed9i Onboarding v\u00e0 \u0111\u1ed9i Sales<\/p>\n<\/div>\n

1. K\u1ebft h\u1ee3p \u0103n \u00fd v\u1edbi \u0111\u1ed9i b\u00e1n h\u00e0ng<\/h2>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS b\u1eaft \u0111\u1ea7u t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd ti\u1ebfp x\u00fac v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. Nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u1ec1 di\u1ec5n bi\u1ebfn qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ebd di\u1ec5n ra theo ng\u00e0y, theo tu\u1ea7n ho\u1eb7c th\u00e1ng \u0111\u1ea7u ti\u00ean sau mua c\u00f3 th\u1ec3 s\u1ebd h\u1ed7 tr\u1ee3 ho\u1eb7c c\u1ea3n tr\u1edf ti\u1ebfn tr\u00ecnh onboarding \u0111\u1ed3ng th\u1eddi c\u0169ng quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u00f3 c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 ch\u1ee9ng minh nh\u1eefng gi\u00e1 tr\u1ecb m\u00ecnh mang t\u1edbi cho kh\u00e1ch h\u00e0ng hay kh\u00f4ng.<\/p>\n

M\u1ed9t l\u00fd do ch\u00ednh cho vi\u1ec7c onboarding m\u1ea5t nhi\u1ec1u th\u1eddi gian ho\u1eb7c ch\u01b0a \u0111\u01b0\u1ee3c nh\u01b0 k\u1ef3 v\u1ecdng l\u00e0 do thi\u1ebfu \u0111i s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c h\u1ee9a h\u1eb9n v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng g\u00ec di\u1ec5n ra tr\u00ean th\u1ef1c t\u1ebf.<\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i \u1edf \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ea7u t\u01b0 cho n\u1ed9i dung tr\u01b0\u1edbc khi b\u00e1n, n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u00e0o t\u1ea1o, nh\u1eafc nh\u1edf nh\u00f3m b\u00e1n h\u00e0ng v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh onboarding kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng. Nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi th\u1eddi gian, n\u1ed7 l\u1ef1c nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi, vi\u1ec7c n\u00e0y s\u1ebd ng\u00e0y c\u00e0ng kh\u00f3 ki\u1ec3m so\u00e1t khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

T\u1ea1o n\u1ed9i dung<\/i><\/strong><\/p>\n

M\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u201c\u0111\u00e0o t\u1ea1o\u201d kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o l\u00e0 t\u1ea1o website, t\u00e0i li\u1ec7u v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 chia s\u1ebb c\u1ee5 th\u1ec3 h\u01a1n. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0o n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m nh\u01b0ng d\u01b0\u1eddng nh\u01b0 l\u1ea1i ch\u01b0a ch\u00fa tr\u1ecdng t\u1edbi qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn \u201ckh\u00e1ch h\u00e0ng l\u00ean t\u00e0u\u201d.<\/p>\n

L\u1eddi khuy\u00ean quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u1eef cho c\u00e1c t\u00e0i nguy\u00ean n\u00e0y tr\u1ef1c quan nh\u1ea5t c\u00f3 th\u1ec3. Bi\u1ec3u \u0111\u1ed3, m\u1ed1c th\u1eddi gian ho\u1eb7c m\u00f4 t\u1ea3 d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh kh\u00e1c s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

Tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/i><\/strong><\/p>\n

Tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi h\u1ecd \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap t\u1ea1o d\u1ef1ng uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7t ra nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u00fang \u0111\u1eafn v\u00e0 mang l\u1ea1i cho c\u00e1c \u0111\u1ed9i onboarding c\u1ea3m gi\u00e1c t\u1ed1t h\u01a1n v\u1ec1 nh\u1eefng m\u1ed1i quan t\u00e2m c\u0169ng nh\u01b0 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd tham gia ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ed9i onboarding n\u00ean g\u1eb7p \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u1ec3 xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb qu\u00e1 tr\u00ecnh l\u00ean t\u00e0u tr\u01b0\u1edbc khi vi\u1ec7c b\u00e1n h\u00e0ng k\u1ebft th\u00fac.<\/p>\n

B\u1ed5 sung v\u00e0o quy tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng<\/i><\/strong><\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1edbi c\u0169ng n\u00ean ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c \u0111\u1ed9i onboarding \u0111ang l\u00e0m. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c h\u00f3a nh\u01b0ng l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i sales \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u00e0 c\u00f3 nh\u1eefng h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e2n b\u1eb1ng vi\u1ec7c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u00e0 chia s\u1ebb nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p ph\u1ea3i, nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 c\u00e1ch x\u1eed l\u00fd c\u00e1c r\u00e0o c\u1ea3n c\u0169ng l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb c\u00e1c d\u1ecbch v\u1ee5 onboarding nh\u01b0 m\u1ed9t gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua, b\u1ea1n c\u00e0ng c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"T\u1ed1i<\/p>\n

T\u1ed1i \u01b0u th\u1eddi gian \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

2. T\u1ed1i \u01b0u th\u1eddi gian<\/h2>\n

Khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua, c\u00f3 th\u1ec3 h\u1ecd \u0111ang r\u1ea5t vui, r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111\u00f3. \u0110\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 ph\u1ea5n kh\u00edch n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m sau b\u00e1n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong v\u00f2ng 24 gi\u1edd \u0111\u1ea7u ti\u00ean. Ch\u01b0a h\u1ebft, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, sau khi ra quy\u1ebft \u0111\u1ecbnh mua, \u0111\u1ed9ng l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb gi\u1ea3m n\u1ebfu g\u1eb7p \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n, d\u1eabn \u0111\u1ebfn t\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y h\u1ed1i h\u1eadn v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

Quy \u0111\u1ecbnh th\u1eddi gian ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng m\u1edbi<\/i><\/strong><\/p>\n

Vi\u1ec7c l\u00e0m n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u s\u1ed1 li\u1ec7u \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u0169ng nh\u01b0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u0103ng k\u00fd m\u1ed7i th\u00e1ng ho\u1eb7c qu\u00fd, t\u1eeb \u0111\u00f3 d\u1ef1 \u0111o\u00e1n th\u1eddi gian c\u1ea7n \u0111\u1ec3 ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

N\u1ebfu c\u00f3 th\u1ec3, lu\u00f4n lu\u00f4n \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng m\u1edbi trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. B\u1edfi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u00edt nh\u1ea5t h\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 tin c\u1eady \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u n\u1ebfu b\u1ea1n c\u1ea7n \u0111\u1ed5i l\u1ecbch. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch h\u00e0ng m\u1edbi ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a th\u1ef1c s\u1ef1 ch\u1eafc ch\u1eafn v\u00e0 n\u1ebfu b\u1ea1n khi\u1ebfn h\u1ecd ph\u1ea3i ch\u1edd th\u00ec c\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c g\u1ea5p \u0111\u00f4i \u0111\u1ec3 \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 quy tr\u00ecnh<\/i><\/strong><\/p>\n

Vi\u1ec7c l\u00ean l\u1ecbch th\u1ee7 c\u00f4ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian v\u00e0 ch\u01b0a ch\u1eafc \u0111\u00e3 hi\u1ec7u qu\u1ea3 trong m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 m\u1ed9t s\u1ed1 quy tr\u00ecnh, ch\u1eb3ng h\u1ea1n, khi m\u1ed9t \u0111\u01a1n h\u00e0ng ho\u00e0n th\u00e0nh s\u1ebd c\u00f3 email ch\u00e0o m\u1eebng t\u1ef1 \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng, n\u1ed9i dung email chia s\u1ebb v\u1ec1 c\u00e1c b\u01b0\u1edbc c\u1ea7n l\u00e0m ti\u1ebfp theo, th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n chia s\u1ebb c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3. Ti\u1ebfn h\u00e0nh c\u00e1c nghi\u00ean c\u1ee9u<\/h2>\n

Khi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean quan tr\u1ecdng: trong l\u1ea7n g\u1eb7p g\u1ee1 \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n d\u1ef1 \u0111\u1ecbnh d\u00e0nh bao nhi\u00eau th\u1eddi gian cho h\u1ecd th\u00ec \u0111\u1ed3ng th\u1eddi, h\u00e3y d\u00e0nh th\u1eddi gian \u00edt nh\u1ea5t t\u1eebng \u0111\u00f3 th\u1eddi gian \u0111\u1ec3 chu\u1ea9n b\u1ecb.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u ch\u01b0a c\u00f3 ni\u1ec1m tin v\u00e0o d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. V\u00ec l\u1ebd \u0111\u00f3, ch\u1ec9 b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c kinh doanh c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt nh\u1eefng lo ng\u1ea1i ho\u1eb7c nghi ng\u1edd khi n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd, cho h\u1ecd th\u1ea5y b\u1ea1n hi\u1ec3u doanh nghi\u1ec7p c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c n\u1eafm ch\u1eafc nh\u1eefng th\u00f4ng tin n\u00e0y c\u0169ng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh v\u00e0 ch\u1ee7 \u0111\u1ed9ng cho nh\u1eefng t\u00ecnh hu\u1ed1ng ph\u00e1t sinh sau \u0111\u00f3.<\/p>\n

4. T\u1ea1o gi\u00e1 tr\u1ecb nhanh ch\u00f3ng<\/h2>\n

T\u00f4i \u0111\u00e3 th\u1ea5y qu\u00e1 nhi\u1ec1u nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng d\u00e0nh nh\u1eefng bu\u1ed5i \u0111\u1ea7u ti\u00ean trong ch\u01b0\u01a1ng tr\u00ecnh onboarding ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau, l\u00ean l\u1ecbch c\u00e1c b\u01b0\u1edbc l\u00e0m v\u00e0 cu\u1ed9c g\u1ecdi ti\u1ebfp theo \u2013 m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec h\u1eefu h\u00ecnh. Nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u00f3, t\u1ea5t nhi\u00ean, r\u1ea5t quan tr\u1ecdng, nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t vi\u1ec7c \u0111\u01a1n gi\u1ea3n nh\u01b0 b\u1eadt m\u1ed9t c\u00f4ng c\u1ee5 ho\u1eb7c \u0111\u00e1nh d\u1ea5u ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 c\u01a1 b\u1ea3n, c\u1ea3m gi\u00e1c ti\u1ebfn b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i h\u01a1n nhi\u1ec1u.<\/p>\n

\"H\u00e0i<\/p>\n

H\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh<\/p>\n<\/div>\n

5. C\u1ee7ng c\u1ed1 m\u1ee5c ti\u00eau l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb kh\u00e1 hi\u1ec3n nhi\u00ean nh\u01b0ng khi m\u1ed9t kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 m\u1edbi, h\u1ecd c\u00f3 th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn v\u1ec1 l\u00fd do t\u1ea1i sao ph\u1ea3i l\u00e0m m\u1ed9t s\u1ed1 thao t\u00e1c theo m\u1ed9t th\u1ee9 t\u1ef1 nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd kh\u00f3 h\u00ecnh dung c\u00e1ch m\u1ecdi th\u1ee9 li\u00ean k\u1ebft v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng.<\/p>\n

M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng bi\u1ebft ch\u00ednh x\u00e1c l\u00fd do t\u1ea1i sao h\u1ecd \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 ho\u1eb7c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u2013 b\u1edfi v\u00ec h\u1ecd bi\u1ebft nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, m\u1ecdi nhi\u1ec7m v\u1ee5 b\u1ea1n giao ho\u1eb7c c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh onboarding n\u00ean \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f9ng v\u1edbi \u201cl\u00fd do\u201d c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c hi\u1ec3u c\u00e1c m\u1ee5c ti\u00eau, n\u1eafm r\u00f5 nh\u1eefng \u01b0u ti\u00ean ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Kh\u1ea3 n\u0103ng bi\u1ec7n minh cho h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch d\u1ef1a v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u1ea3m r\u1ea5t nhi\u1ec1u lo l\u1eafng khi b\u1eaft \u0111\u1ea7u v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Theo\u00a0Phil O\u2019Doherty<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: V\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a m\u1ecdi DN<\/em><\/li>\n
  • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p nh\u1ecf: 3 tip \u0111\u1ec3 ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Onboarding hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1 n\u00f3ng khi c\u00e1c c\u00f4ng ty Saas nh\u1eadn ra t\u00e1c \u0111\u1ed9ng to l\u1edbn c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o n\u0103m c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng khi h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 t\u1ea1i sao c\u00e1c b\u01b0\u1edbc n\u00e0y l\u1ea1i r\u1ea5t quan tr\u1ecdng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52469"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52469"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52469\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}