{"id":52478,"date":"2023-12-20T03:48:55","date_gmt":"2023-12-19T20:48:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-giu-chan-khach-truy-cap-tren-trang.html"},"modified":"2023-12-20T03:48:55","modified_gmt":"2023-12-19T20:48:55","slug":"5-cach-hieu-qua-de-giu-chan-khach-truy-cap-tren-trang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-giu-chan-khach-truy-cap-tren-trang.html","title":{"rendered":"5 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp tr\u00ean trang"},"content":{"rendered":"
Khi m\u1ed9t kh\u00e1ch truy c\u1eadp v\u00e0o website, kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1ebd \u0111\u1ecdc to\u00e0n b\u1ed9 n\u1ed9i dung tr\u00ean trang. Nhi\u1ec1u kh\u1ea3 n\u0103ng, h\u1ecd ch\u1ec9 t\u1eadp trung t\u00ecm ki\u1ebfm m\u1ed9t ho\u1eb7c hai \u0111o\u1ea1n tr\u1ef1c ti\u1ebfp n\u00f3i \u0111\u1ebfn nhu c\u1ea7u\/ v\u1ea5n \u0111\u1ec1 m\u00e0 m\u00ecnh \u0111ang g\u1eb7p ph\u1ea3i. D\u1eef li\u1ec7u c\u0169ng cho th\u1ea5y r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u1ec9 l\u01b0\u1edbt qua \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem n\u1ed9i dung tr\u00ean website c\u00f3 h\u1eefu \u00edch v\u00e0 c\u00f3 \u0111\u00fang th\u00f4ng tin m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm hay kh\u00f4ng.<\/p>\n

T\u1ea5t nhi\u00ean, ch\u00fang ta t\u1ea1m b\u1ecf qua t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c, h\u00e3y c\u1ee9 cho r\u1eb1ng t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec1u\u00a0 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u1ea9n th\u1eadn. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u00e2u tr\u00ean trang. D\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd b\u1eadt m\u00ed m\u1ed9t s\u1ed1 b\u00ed m\u1eadt \u0111\u1ec3 tr\u00ecnh b\u00e0y th\u00f4ng tin tr\u00ean trang sao cho thu h\u00fat v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c ti\u00eau h\u00f3a th\u00f4ng tin.<\/p>\n

\"Gi\u1eef<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp \u1edf l\u1ea1i l\u00e2u tr\u00ean trang<\/p>\n<\/div>\n

1. Danh s\u00e1ch th\u00f4ng tin<\/h2>\n

C\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec1u r\u1ea5t th\u00edch c\u00e1c danh s\u00e1ch b\u1edfi khi \u0111\u00f3 n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng, r\u00e0nh m\u1ea1ch. Khi t\u00ecm ki\u1ebfm m\u1ed9t th\u00f4ng tin tr\u00ean Google ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, n\u1ebfu \u0111\u1ec3 \u00fd s\u1ebd th\u1ea5y c\u00e1c \u0111o\u1ea1n danh s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u00e1ch \u0111\u00e1nh s\u1ed1 th\u1ee9 t\u1ef1 ho\u1eb7c g\u1ea1ch ho\u1eb7c ch\u1ea5m \u1edf \u0111\u1ea7u d\u00f2ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\n

Trong \u0111\u00f3, danh s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u1ed1 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng n\u1eafm b\u1eaft n\u1ed9i dung b\u1ea1n \u0111ang tr\u00ecnh b\u00e0y theo \u00fd ngh\u0129a t\u1eeb \u201ct\u1ed1t nh\u1ea5t \u0111\u1ebfn t\u1ec7 nh\u1ea5t\u201d ho\u1eb7c t\u1eeb \u201c\u0111\u1ea7u ti\u00ean \u0111\u1ebfn cu\u1ed1i c\u00f9ng\u201d. N\u1ed9i dung g\u1ea1ch \u0111\u1ea7u d\u00f2ng cho ph\u00e9p ng\u01b0\u1eddi \u0111\u1ecdc xem m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft s\u00fac t\u00edch, v\u1edbi t\u00f9y ch\u1ecdn \u0111\u1ecdc th\u00eam n\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u chi ti\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5:<\/p>\n

C\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a app:<\/em><\/p>\n

    \n
  • Ph\u00f4ng ch\u1eef l\u1edbn<\/em><\/li>\n
  • H\u00ecnh \u1ea3nh th\u00fa v\u1ecb\u00a0<\/em><\/li>\n
  • T\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n<\/em><\/li>\n
  • Ti\u1ec7n s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb\u00a0<\/em><\/li>\n<\/ul>\n

    2. Bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb<\/h2>\n

    T\u1ea1o bi\u1ec3u \u0111\u1ed3 thanh, bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng ho\u1eb7c bi\u1ec3u \u0111\u1ed3 tr\u00f2n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u1ed1ng k\u00ea quan tr\u1ecdng nh\u1ea5t trong n\u1ed9i dung c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u00ean trang. \u0110\u1ed3 th\u1ecb v\u00e0 bi\u1ec3u \u0111\u1ed3 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi so s\u00e1nh m\u1ecdi th\u1ee9 v\u1ec1 m\u1eb7t kh\u00e1i ni\u1ec7m ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i qua c\u00e1c khung th\u1eddi gian. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 t\u1ea1o kh\u00e1c bi\u1ec7t cho t\u1eebng th\u00e0nh ph\u1ea7n, \u0111\u1ed3ng th\u1eddi, h\u00e3y ch\u00e8n link ho\u1eb7c watermark \u0111\u1ec3 khi c\u00e1c website kh\u00e1c s\u1eed d\u1ee5ng l\u1ea1i nh\u1eefng n\u1ed9i dung \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 th\u00eam m\u1ed9t backlink gi\u00e1 tr\u1ecb.<\/p>\n

    3. B\u1ea3ng\u00a0th\u00f4ng tin<\/h2>\n

    Chia nh\u1ecf n\u1ed9i dung theo c\u00e1c b\u1ea3ng, c\u1ed9t th\u00f4ng tin gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft nh\u1eefng th\u00f4ng tin ph\u1ee9c t\u1ea1p ch\u1ec9 trong ch\u1ed1c l\u00e1t. S\u1eed d\u1ee5ng b\u1ea3ng tr\u00ean m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 s\u1ebd h\u01a1i kh\u00f3 kh\u0103n trong vi\u1ec7c hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, tuy nhi\u00ean, hi\u1ec7n t\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 gi\u00fap h\u1ed7 tr\u1ee3 vi\u1ec7c n\u00e0y ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u1ec3 \u00edt c\u1ed9t h\u01a1n (b\u1ed1n ho\u1eb7c \u00edt h\u01a1n) \u0111\u1ec3 to\u00e0n b\u1ed9 b\u1ea3ng hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ho\u1eb7c ch\u1ecdn ch\u1ebf \u0111\u1ed9 cu\u1ed9n ngang n\u1ed9i dung b\u1ea3ng.<\/p>\n

    \"Website<\/p>\n

    Website responsive c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c lo\u1ea1i m\u00e0n h\u00ecnh kh\u00e1c nhau<\/p>\n<\/div>\n

    4. Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n

    N\u1ebfu th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra Google Analytics ch\u1eafc ch\u1eafn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u1ea5y ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp trang web t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. K\u1ec3 t\u1eeb n\u0103m ngo\u00e1i, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ghi nh\u1eadn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng cao h\u01a1n h\u1eb3n so v\u1edbi m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. Tuy nhi\u00ean, nhi\u1ec1u website v\u1eabn ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, d\u1eabn t\u1edbi c\u00f2n c\u00f3 nh\u1eefng sai s\u00f3t nghi\u00eam tr\u1ecdng khi hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

    M\u1ed9t website responsive s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cho ph\u00f9 h\u1ee3p. Nh\u1edd \u0111\u00f3, ph\u1ea7n l\u1edbn nh\u1eefng website n\u00e0y s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u00e0 kh\u00f4ng ph\u1ea3i th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh n\u00e0o, v\u00ec v\u1eady, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb n\u1ed9i dung c\u1ee7a nh\u1eefng website responsive v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

    5. Chia n\u1ed9i dung th\u00e0nh c\u00e1c ph\u1ea7n<\/h2>\n

    N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c ph\u1ea7n th\u00edch h\u1ee3p v\u00e0 khoa h\u1ecdc, th\u00f4ng tin c\u00f3 th\u1ec3 b\u1ecb l\u00e3ng qu\u00ean d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t kh\u00e1ch truy c\u1eadp d\u00f9 h\u1ecd \u0111\u1ecdc c\u00f2n ch\u01b0a h\u1ebft hai d\u00f2ng n\u1ed9i dung.<\/p>\n

    Khi x\u00e2y d\u1ef1ng m\u1ed9t trang landing page ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean blog \u2013 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh, ng\u01b0\u1eddi vi\u1ebft n\u00ean ch\u1ee7 \u0111\u1ed9ng ph\u00e2n chia n\u1ed9i dung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1, kho\u1ea3ng c\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung tr\u00ean trang d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 l\u01b0\u1edbt qua nh\u1ea5t.<\/p>\n

    \u0110\u1ed3ng th\u1eddi, ti\u00eau \u0111\u1ec1 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm x\u1ebfp h\u1ea1ng th\u1ee9 h\u1ea1ng website tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi gi\u00fap c\u1ea3 bot t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

    Vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1c ti\u00eau \u0111\u1ec1 s\u1ebd l\u00e0m cho website d\u1ec5 d\u00e0ng ti\u00eau h\u00f3a n\u1ed9i dung h\u01a1n. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1, ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, t\u1ef7 l\u1ec7 tho\u00e1t trang s\u1ebd cao h\u01a1n (ng\u01b0\u1eddi d\u00f9ng tho\u00e1t kh\u1ecfi trang ngay sau khi \u0111\u1ebfn, v\u1edbi r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c n\u00e0o).<\/p>\n

    Khi t\u1ea1o n\u1ed9i dung tr\u00ean website, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc: \u0111\u1ea7u t\u01b0 th\u00eam th\u1eddi gian \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c v\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c ph\u1ea7n r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c. N\u1ed9i dung th\u00fa v\u1ecb v\u00e0 chu\u1ea9n ch\u1ec9nh s\u1ebd g\u00f3p ph\u1ea7n tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c, tr\u1ecdng t\u00e2m nh\u1eefng th\u1eafc m\u1eafc hay cung c\u1ea5p th\u00eam th\u00f4ng tin cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. N\u1ebfu \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c chia n\u1ed9i dung th\u00e0nh c\u00e1c ph\u1ea7n, c\u00e1c b\u1ea3ng bi\u1ec3u, h\u00e3y ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m b\u1edfi ch\u1eafc ch\u1eafn, nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u1ea1o ra nh\u01b0ng hi\u1ec7u qu\u1ea3 s\u1ebd k\u00e9o d\u00e0i m\u00e3i m\u00e3i.<\/p>\n

    Theo Entrepreneur<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 10 c\u1ea1m b\u1eaby n\u00ean tr\u00e1nh trong h\u00e0nh tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nguy\u00ean t\u1eafc t\u1ea1o d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u1ea5t nhi\u00ean, ch\u00fang ta t\u1ea1m b\u1ecf qua t\u00ecnh hu\u1ed1ng ti\u00eau c\u1ef1c, h\u00e3y c\u1ee9 cho r\u1eb1ng t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec1u\u00a0 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u1ea9n th\u1eadn. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u00e2u tr\u00ean trang. D\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd b\u1eadt m\u00ed m\u1ed9t s\u1ed1 b\u00ed m\u1eadt \u0111\u1ec3 tr\u00ecnh b\u00e0y th\u00f4ng tin tr\u00ean trang sao cho thu h\u00fat v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c ti\u00eau h\u00f3a th\u00f4ng tin.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52478"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52478"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52478\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}