{"id":52519,"date":"2023-12-20T03:59:23","date_gmt":"2023-12-19T20:59:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-sang-tao-trai-nghiem-cho-gen-z-khach-hang-chu-luc-cua-tuong-lai.html"},"modified":"2023-12-20T03:59:23","modified_gmt":"2023-12-19T20:59:23","slug":"5-cach-sang-tao-trai-nghiem-cho-gen-z-khach-hang-chu-luc-cua-tuong-lai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-sang-tao-trai-nghiem-cho-gen-z-khach-hang-chu-luc-cua-tuong-lai.html","title":{"rendered":"5 c\u00e1ch s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m cho Gen Z \u2013 kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a t\u01b0\u01a1ng lai"},"content":{"rendered":"
Millennials c\u00f3 th\u1ec3 \u0111\u00e3 thay \u0111\u1ed5i kh\u00f4ng gian b\u00e1n l\u1ebb v\u00e0 g\u00f3p ph\u1ea7n bi\u1ebfn \u0111\u1ed5i nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, nh\u01b0ng nh\u1eefng thay \u0111\u1ed5i m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u trong khi th\u1ebf h\u1ec7 Z l\u1ea1i \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c \u01b0u ti\u00ean m\u1edbi.<\/p>\n

\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Millennials hi\u1ec7n \u0111ang n\u1eafm gi\u1eef s\u1ee9c mua l\u1edbn nh\u1ea5t nh\u01b0ng Gen-Z \u2013 nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n 1996 \u2013 2010 l\u1ea1i \u0111ang theo ngay ph\u00eda sau, v\u1edbi s\u1ee9c mua l\u00ean t\u1edbi 44 t\u1ef7 \u0111\u00f4 la (con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00ean t\u1edbi 600 t\u1ef7 \u0111\u00f4 la n\u1ebfu x\u00e9t c\u1ea3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1edbi chi ti\u00eau c\u1ee7a cha m\u1eb9) v\u00e0 s\u1ebd tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng, t\u1eadp kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c ch\u1ec9 trong v\u00e0i n\u0103m t\u1edbi. Trong n\u0103m n\u00e0y, h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00e1n m\u1ed1c 40% t\u1ed5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3.<\/p>\n

V\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c c\u00f4ng ty c\u1ea7n ngay l\u1eadp t\u1ee9c \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 Z. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n h\u1ecdc \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c trong t\u01b0\u01a1ng lai n\u00e0y:<\/p>\n

\"\u0110i\u1ec3m<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t trong th\u00f3i quen mua s\u1eafm c\u1ee7a Gen Z<\/p>\n<\/div>\n

1. M\u1ecdi th\u1ee9 c\u1ea7n tr\u1ef1c quan h\u01a1n<\/h2>\n

Gen-Z \u0111\u1eb7c bi\u1ec7t th\u00edch nh\u1eefng n\u1ed9i dung tr\u1ef1c quan, nh\u1ea5t l\u00e0 video. Trung b\u00ecnh m\u1ed7i tu\u1ea7n Gen-Z t\u1ea3i l\u00ean v\u00e0 chia s\u1ebb t\u1ed5ng th\u1eddi l\u01b0\u1ee3ng t\u1edbi 23 gi\u1edd video. Kh\u00f4ng nh\u1eefng th\u1ebf, kho\u1ea3ng ch\u00fa \u00fd c\u1ee7a Gen-Z c\u0169ng r\u1ea5t ng\u1eafn, ch\u1ec9 8 gi\u00e2y v\u00e0 b\u1eb1ng 2\/3 Millennials l\u00e0 12 gi\u00e2y. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p thu h\u00fat l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u00e0m \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 n\u00e0y. \u0110\u1ed3ng th\u1eddi, t\u00ecm ki\u1ebfm tr\u1ef1c quan (visual search) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng b\u00e1n l\u1ebb m\u1ea1nh m\u1ebd, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u \u201cb\u1eaft bu\u1ed9c\u201d n\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng cho th\u1ebf h\u1ec7 Z \u2013 nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u1ef1c quan, m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng n\u1ed9i dung l\u1ea1i \u0111\u1eebng qu\u00e1 t\u1eadp trung cho m\u1ee5c \u0111\u00edch t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u00e0 n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 t\u00e0i kho\u1ea3n tr\u00ean Instagram, YouTube, Snapchat ho\u1eb7c b\u1ea5t k\u1ef3 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn n\u00e0o th\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i trong m\u1eaft Gen-Z.<\/p>\n

\"Th\u1ebf<\/p>\n

Th\u1ebf h\u1ec7 Z \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n<\/div>\n

2. \u01afu ti\u00ean hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n

Gen-Z y\u00eau c\u1ea7u t\u1ed1c \u0111\u1ed9 truy c\u1eadp nhanh trong khi \u0111ang di chuy\u1ec3n. G\u1ea7n nh\u01b0 m\u1ecdi Gen-Z \u1edf Hoa K\u1ef3 \u0111\u1ec1u s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 66% th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb c\u00f9ng m\u1ed9t l\u00fac. H\u1ecd c\u00f3 th\u1ec3 \u0111ang xem video tr\u00ean \u0111i\u1ec7n tho\u1ea1i trong khi ki\u1ec3m tra tin nh\u1eafn tr\u00ean \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb. Thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u00e1p \u0111\u1ea3o c\u00e1ch Gen-Z ti\u00eau th\u1ee5 th\u00f4ng tin v\u00e0 li\u00ean l\u1ea1c, \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch m\u00e0 th\u1ebf h\u1ec7 n\u00e0y \u0111\u1eb7c bi\u1ec7t th\u00edch s\u1eed d\u1ee5ng \u0111\u1ec3 mua s\u1eafm. Do \u0111\u00f3, \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1edbi th\u1ebf h\u1ec7 Z, h\u00e3y s\u00e1ng t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1ea1nh m\u1ebd t\u1ea1i nh\u1eefng n\u01a1i h\u1ecd hi\u1ec7n di\u1ec7n.<\/p>\n

3. Cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n ho\u00e1<\/h2>\n

Gen-Z t\u1eeb khi sinh ra \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ch\u1eb3ng h\u1ea1n nh\u01b0 danh s\u00e1ch tr\u00ean Spotify ho\u1eb7c c\u00e1c \u0111\u1ec1 xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1i Netflix. V\u00ec l\u1ebd \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd ch\u1eafc ch\u1eafn c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a ch\u00fa tr\u1ecdng t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m. D\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn t\u1eeb vi\u1ec7c bi\u1ebft v\u00e0 hi\u1ec3u t\u1eebng c\u00e1c nh\u00e2n kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p ch\u1ee7 \u0111\u1ed9ng. Ch\u01b0a h\u1ebft, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e3 h\u00ecnh th\u00e0nh m\u1ed9t m\u1ed1i quan h\u1ec7 th\u1ef1c s\u1ef1, b\u1edfi v\u00ec Gen-Z c\u00f3 th\u1ec3 th\u1ea5y ngay th\u00f4ng qua vi\u1ec7c t\u00ean c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c vi\u1ebft ch\u00ednh x\u00e1c \u1edf ngay \u0111\u1ea7u email. Gen-Z c\u0169ng th\u00edch c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 tham gia v\u00e0o qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 nh\u1ea5t, n\u1ebfu c\u00f3 th\u1ec3.<\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n ho\u00e1 v\u00e0 ni\u1ec1m tin gi\u1eefa kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

4. T\u1ea1o d\u1ef1ng ni\u1ec1m tin<\/h2>\n

H\u01a1n c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, Gen-Z r\u1ea5t ch\u00fa tr\u1ecdng t\u1edbi t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u01b0a ra. Trong khi n\u1ebfu Millennials m\u1edbi ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c xem x\u00e9t nh\u1eefng th\u00f4ng tin ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u01b0a ra li\u1ec7u c\u00f3 ch\u00ednh x\u00e1c hay kh\u00f4ng th\u00ec Gen-Z th\u1eadm ch\u00ed c\u00f2n nh\u00ecn th\u1ea5u th\u00f4ng \u0111i\u1ec7p sau \u0111\u00f3 v\u00e0 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 h\u1ecd \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch. \u0110\u1ed3ng th\u1eddi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u00e1c th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn d\u1ecbch g\u1eafn li\u1ec1n v\u1edbi Gen-Z s\u1ebd th\u00e0nh c\u00f4ng h\u01a1n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi th\u1ebf n\u00e0y. T\u01b0\u01a1ng t\u1ef1, Gen-Z quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng do l\u1edbn l\u00ean trong th\u1eddi k\u1ef3 suy tho\u00e1i v\u00e0 c\u00f3 xu h\u01b0\u1edbng th\u1ef1c t\u1ebf h\u01a1n Millennials. H\u1ecd c\u0169ng l\u00e0 ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00ec v\u1eady h\u00e3y chia s\u1ebb c\u00e1c t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n g\u1ecdi t\u00ean ch\u00fang.<\/p>\n

5. \u0110\u1eebng qu\u00ean tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng<\/h2>\n

Ph\u1ea7n l\u1edbn (67%) Gen-Z th\u00edch mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng thay v\u00ec tr\u1ef1c tuy\u1ebfn, m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i khi theo \u0111\u1ed9 tu\u1ed5i c\u1ee7a Gen-Z c\u0169ng nh\u01b0 vi\u1ec7c h\u1ecd c\u00f3 nhi\u1ec1u quy\u1ec1n s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng h\u01a1n \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Gen-Z mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh m\u1ea1nh m\u1ebd; c\u00f3 th\u1ec3 li\u00ean t\u1ee5c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. H\u1ecd c\u0169ng mu\u1ed1n l\u00e0m nhi\u1ec1u h\u01a1n thay v\u00ec ch\u1ec9 duy\u1ec7t s\u1ea3n ph\u1ea9m khi h\u1ecd gh\u00e9 th\u0103m m\u1ed9t c\u1eeda h\u00e0ng.<\/p>\n

Gen-Z l\u00e0 th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a t\u01b0\u01a1ng lai v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng trong nh\u1eefng n\u0103m t\u1edbi. \u0110\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho th\u1ebf h\u1ec7 n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00edch th\u1ef1c t\u1ea1i nh\u1eefng n\u01a1i c\u00f3 d\u1ea5u ch\u00e2n c\u1ee7a h\u1ecd. V\u00e0 ch\u1ec9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t cho t\u01b0\u01a1ng lai s\u1ebd h\u1ecdc c\u00e1ch ph\u00e1t tri\u1ec3n, th\u00edch nghi v\u00e0 h\u01b0\u1edfng l\u1ee3i tr\u1ecdn v\u1eb9n t\u1eeb Gen-Z.<\/p>\n

Theo Blake Morgan \u2013 Forbes.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m: N\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/em><\/li>\n
  • H\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u2013 ngo\u1ea1i tuy\u1ebfn<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Millennials hi\u1ec7n \u0111ang n\u1eafm gi\u1eef s\u1ee9c mua l\u1edbn nh\u1ea5t nh\u01b0ng Gen-Z \u2013 nh\u1eefng ng\u01b0\u1eddi sinh ra trong giai \u0111o\u1ea1n 1996 \u2013 2010 l\u1ea1i \u0111ang theo ngay ph\u00eda sau, v\u1edbi s\u1ee9c mua l\u00ean t\u1edbi 44 t\u1ef7 \u0111\u00f4 la (con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00ean t\u1edbi 600 t\u1ef7 \u0111\u00f4 la n\u1ebfu x\u00e9t c\u1ea3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1edbi chi ti\u00eau c\u1ee7a cha m\u1eb9) v\u00e0 s\u1ebd tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng, t\u1eadp kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c ch\u1ec9 trong v\u00e0i n\u0103m t\u1edbi. Trong n\u0103m n\u00e0y, h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00e1n m\u1ed1c 40% t\u1ed5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52519"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52519"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52519\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}