{"id":52523,"date":"2023-12-20T03:59:49","date_gmt":"2023-12-19T20:59:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-ung-dung-tam-ly-hoc-trong-ban-hang-voi-pop-up-thong-minh.html"},"modified":"2023-12-20T03:59:49","modified_gmt":"2023-12-19T20:59:49","slug":"6-ung-dung-tam-ly-hoc-trong-ban-hang-voi-pop-up-thong-minh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-ung-dung-tam-ly-hoc-trong-ban-hang-voi-pop-up-thong-minh.html","title":{"rendered":"6 \u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc trong b\u00e1n h\u00e0ng v\u1edbi Pop Up th\u00f4ng minh"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\">Cu\u1ed1n s\u00e1ch \u201c S\u1ef1 \u1ea3nh h\u01b0\u1edfng \u201d c\u1ee7a Robert Cialdini ( m\u1ed9t chuy\u00ean gia v\u1ec1 t\u00e2m l\u00fd h\u1ecdc v\u00e0 marketing ) \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201c Kinh th\u00e1nh v\u1ec1 ti\u1ebfp th\u1ecb \u201d. \u00d4ng \u0111\u00e3 \u0111\u01b0a ra 6 c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n n\u00f3i C\u00d3 gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p. V\u00e0 cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n h\u00e0ng online hay offline th\u00ec 6 nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec1u lu\u00f4n ph\u00e1t huy hi\u1ec7u qu\u1ea3 trong vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00fd mua c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u1edbi 6 nguy\u00ean t\u1eafc nh\u01b0 sau:<\/p>\n<ul style=\"text-align: justify\">\n<li>S\u1ef1 y\u00eau th\u00edch<\/li>\n<li>Nguy\u00ean t\u1eafc trao \u0111\u1ed5i<\/li>\n<li>S\u1ef1 cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n<\/li>\n<li>T\u1ea1o b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/li>\n<li>T\u1ea1o c\u01a1 s\u1edf tin c\u1eady<\/li>\n<li>S\u1ef1 khan hi\u1ebfm<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"1-1-su-yeu-thich\">1. S\u1ef1 y\u00eau th\u00edch<\/h2>\n<p style=\"text-align: justify\">Nguy\u00ean t\u1eafc n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng.<\/p>\n<blockquote>\n<p>\u201c B\u1ea1n c\u00e0ng th\u00edch th\u1ee9 g\u00ec \u0111\u00f3, b\u1ea1n c\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng \u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng nhi\u1ec1u h\u01a1n n\u1ebfu nh\u01b0 h\u1ecd c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi ng\u01b0\u1eddi b\u00e1n. Nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ch\u1ea5p nh\u1eadn mua m\u1ed9t m\u00f3n h\u00e0ng v\u1edbi gi\u00e1 cao h\u01a1n n\u1ebfu nh\u01b0 doanh nghi\u1ec7p mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c trong qu\u00e1 tr\u00ecnh mua s\u1eafm. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm ra nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi nh\u1eb1m mang \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18087\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Customer-Loyalty-4.jpg\" alt=\"Customer-Loyalty-4\" width=\"1030\" height=\"562\" title=\"Customer-Loyalty-4\"><\/p>\n<p style=\"text-align: justify\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng y\u00eau th\u00edch nh\u1eefng m\u1eabu Pop Up c\u1ee7a m\u00ecnh nh\u01b0:<\/p>\n<ul style=\"text-align: justify\">\n<li><em>K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n:<\/em> khi nh\u1eafc \u0111\u1ebfn Pop Up ch\u00fang ta hay ngh\u0129 \u0111\u1ebfn nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, m\u1eddi \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed v\u1edbi nh\u1eefng c\u1ee5m CTA m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n mang \u0111\u1ebfn m\u1ed9t m\u1eabu Pop Up theo phong c\u00e1ch m\u1edbi th\u00ec vi\u1ec7c k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m \u0111\u1ea7y s\u00e1ng t\u1ea1o. M\u1ed7i y\u1ebfu t\u1ed1 trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n t\u1eeb m\u00e0u s\u1eafc Pop Up, ph\u00f4ng ch\u1eef \u2026 \u0111\u1ec1u l\u00e0m n\u1ed5i b\u1eadt l\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i, t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay n\u00f3i l\u00ean \u201c \u0111i\u1ec3m \u0111au \u201d c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0: b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean, thay v\u00ec n\u00f3i v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn h\u00e3y n\u00f3i v\u1ec1 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p, l\u00fd do v\u00ec sao b\u1ea1n mu\u1ed1n mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, t\u1ed1t l\u00e0nh \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1eddi kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/li>\n<li><em>S\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL ( Key Opinion Leader ) \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn d\u1ea1ng:<\/em> ch\u00fang ta kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng KOL hi\u1ec7n nay \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u01b0 b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o, trang s\u1ee9c, m\u1ef9 ph\u1ea9m \u2026 h\u00e3y nhanh ch\u00f3ng t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i m\u1eddi nh\u1eefng ng\u01b0\u1eddi qu\u00e1 n\u1ed5i ti\u1ebfng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 KOL \u0111\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn. V\u00ed d\u1ee5: b\u1ea1n kinh doanh m\u1eb7t h\u00e0ng m\u1ef9 ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb t\u1eeb 18 \u2013 25 tu\u1ed5i. T\u1ea5t nhi\u00ean m\u1eabu Pop \u2013 Up c\u00f3 h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t KOL \u0111\u00e3 n\u1ed5i ti\u1ebfng t\u1eeb l\u00e2u v\u00e0 \u0111ang \u1edf \u0111\u1ed9 tu\u1ed5i trung ni\u00ean s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o thu h\u00fat kh\u00e1ch b\u1eb1ng m\u1ed9t KOL tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb y\u00eau th\u00edch.<\/li>\n<li><em>Li\u00ean k\u1ebft x\u00e3 h\u1ed9i:<\/em> T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 h\u1ecd th\u01b0\u1eddng s\u1ebd mua s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c n\u1ebfu nh\u01b0 \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi quen bi\u1ebft gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m. T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u c\u0169ng nh\u1edb r\u00f5 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 mi\u00eau t\u1ea3 ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n n\u00f3i \u0111\u1ebfn. Chu\u1ea9n b\u1ecb s\u1eb5n m\u1ed9t m\u1eabu Pop Up hi\u1ec7n l\u00ean khi kh\u00e1ch gh\u00e9 th\u0103m website v\u1edbi trang \u0111\u00edch l\u00e0 danh s\u00e1ch nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm.<\/li>\n<li><em>Hi\u1ec3n th\u1ecb nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng kh\u00e1c \u0111ang mua:<\/em> m\u1ed9t kh\u00eda c\u1ea1nh t\u00e2m l\u00fd kh\u00e1c \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o tr\u01b0\u1edbc khi mua. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y nh\u1eefng s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c l\u1ef1a ch\u1ecdn qua c\u1eadp nh\u1eadt d\u1eef li\u1ec7u tr\u00ean m\u1eabu pop up. V\u00ed d\u1ee5: khi kh\u00e1ch h\u00e0ng v\u00e0o trang s\u1ea3n ph\u1ea9m t\u00ecm robot h\u00fat b\u1ee5i, m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c hi\u1ec7n l\u00ean v\u00e0 t\u1ea5t nhi\u00ean kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n th\u1eddi gian \u0111\u1ec3 tham kh\u1ea3o v\u00e0 t\u00ecm hi\u1ec3u t\u1eebng lo\u1ea1i robot h\u00fat b\u1ee5i m\u1ed9t. Sau khi kh\u00e1ch \u1edf tr\u00ean trang nghi\u00ean c\u1ee9u kho\u1ea3ng 10s, m\u1ed9t pop up hi\u1ec7n l\u00ean gi\u1edbi thi\u1ec7u danh s\u00e1ch nh\u1eefng robot h\u00fat b\u1ee5i hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin d\u00f9ng k\u00e8m s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua c\u1ee5 th\u1ec3. Nh\u01b0 m\u1ed9t l\u1eddi g\u1ee3i \u00fd, Pop up n\u00e0y xu\u1ea5t hi\u1ec7n mang \u0111\u1ebfn m\u1ed9t ngu\u1ed3n tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"2-2-nguyen-tac-trao-doi\">2. Nguy\u00ean t\u1eafc trao \u0111\u1ed5i<\/h2>\n<p style=\"text-align: justify\">V\u1ec1 c\u01a1 b\u1ea3n, nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nguy\u00ean t\u1eafc \u201c cho v\u00e0 nh\u1eadn \u201d, t\u1ee9c l\u00e0 khi t\u00f4i cho b\u1ea1n th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 n\u00f3 khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng, b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 l\u1ea1i t\u00f4i m\u1ed9t th\u1ee9 kh\u00e1c t\u01b0\u01a1ng t\u01b0. Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nh\u00ecn th\u1ea5y nh\u1eefng qu\u1ea7y h\u00e0ng d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c \u0111\u1eb7t trong c\u00e1c si\u00eau th\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t thanh socola c\u00f3 th\u1ec3 kh\u00f4ng n\u1eb1m trong k\u1ebf ho\u1ea1ch mua s\u1eafm ng\u00e0y h\u00f4m \u0111\u00f3, nh\u01b0ng sau khi \u0111\u01b0\u1ee3c m\u1eddi d\u00f9ng th\u1eed b\u1ea1n l\u1ea1i quy\u1ebft \u0111\u1ecbnh cho th\u00eam thanh socola \u0111\u00f3 v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a m\u00ecnh. Ph\u00e2n t\u00edch k\u1ef9 h\u01a1n m\u1ed9t ch\u00fat v\u1ec1 qu\u00e1 tr\u00ecnh d\u00f9ng th\u1eed, m\u1ed9t khi b\u1ea1n \u0111\u00e3 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed m\u00f3n qu\u00e0 m\u00e0 ng\u01b0\u1eddi b\u00e1n g\u1eedi t\u1eb7ng v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, li\u1ec7u b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y ng\u1ea1i ng\u00f9ng khi r\u1eddi \u0111i m\u00e0 kh\u00f4ng \u0111\u1ed3ng \u00fd mua s\u1ea3n ph\u1ea9m ? \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc cho nh\u1eadn \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18081 aligncenter\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/31.png\" alt=\"31\" width=\"1440\" height=\"1024\" title=\"31\"><\/p>\n<p style=\"text-align: justify\">Nguy\u00ean t\u1eafc n\u00e0y c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 n\u1ebfu nh\u01b0 b\u1ea1n kinh doanh tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua m\u1ed9t s\u1ed1 c\u00e1ch sau:<\/p>\n<ul style=\"text-align: justify\">\n<li><em>T\u1eb7ng k\u00e8m \u01b0u \u0111\u00e3i\/ qu\u00e0 t\u1eb7ng khi mua s\u1ea3n ph\u1ea9m:<\/em> kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt r\u1ea5t ph\u00f9 h\u1ee3p n\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi hay \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng c\u1ee7a kh\u00e1ch. C\u00f3 th\u1ec3 t\u1eb7ng k\u00e8m m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed hay \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 khi mua t\u1eeb 2 s\u1ea3n ph\u1ea9m tr\u1edf l\u00ean ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho to\u00e0n b\u1ed9 \u0111\u01a1n h\u00e0ng \u2026 Nh\u1eefng ph\u1ea7n qu\u00e0 n\u00e0y tuy nh\u1ecf nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0i l\u00f2ng v\u00e0 nh\u1ea5n v\u00e0o Pop Up \u0111\u1ec3 nh\u1eadn nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn ngay l\u1eadp t\u1ee9c<\/li>\n<li><em>X\u00e2y d\u1ef1ng n\u1ed9i dung:<\/em> \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung l\u00e0 m\u1ed9t c\u00e1ch th\u00fac \u0111\u1ea9y t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n nh\u01b0ng lu\u00f4n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. Nh\u01b0 m\u1ed9t m\u00f3n qu\u00e0, n\u1ed9i dung b\u1ea1n mang \u0111\u1ebfn \u0111em l\u1ea1i c\u00e0ng nhi\u1ec1u th\u00f4ng tin, nhi\u1ec1u gi\u00e1 tr\u1ecb th\u00ec kh\u00e1ch h\u00e0ng c\u00e0ng \u0111\u00f3n nh\u1eadn. \u0110\u00f4i khi nh\u1eefng th\u00f4ng tin n\u00e0y kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, v\u1ec1 s\u1ee9 m\u1ec7nh b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn\u2026 H\u00e3y x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung Pop Up m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang th\u1eadt s\u1ef1 quan t\u00e2m v\u00e0 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho h\u1ecd. Ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea1n \u0111ang kinh doanh m\u1eb7t h\u00e0ng th\u1eddi trang, m\u1ed9t Pop Up hi\u1ec7n l\u00ean g\u1ee3i \u00fd v\u1ec1 nh\u1eefng c\u00e1ch ph\u1ed1i \u0111\u1ed3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng d\u00e1ng ng\u01b0\u1eddi s\u1ebd r\u1ea5t thu h\u00fat kh\u00e1ch h\u00e0ng. B\u1edfi khi h\u1ecd \u0111ang ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft li\u1ec7u m\u1eabu v\u00e1y \u01b0a th\u00edch c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi d\u00e1ng qu\u1ea3 l\u00ea c\u1ee7a m\u00ecnh kh\u00f4ng, th\u00ec m\u1ed9t g\u1ee3i \u00fd mix \u0111\u1ed3 s\u1ebd gi\u00fap x\u00f3a tan m\u1ecdi lo l\u1eafng tr\u00ean.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"3-3-su-cam-ket-va-tinh-nhat-quan\">3. S\u1ef1 cam k\u1ebft v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n<\/h2>\n<p style=\"text-align: justify\">Cho d\u00f9 m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 kh\u00e1c bi\u1ec7t, c\u00f3 nh\u1eefng t\u00ednh c\u00e1ch v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau nh\u01b0ng n\u1ebfu \u0111\u1ec3 \u00fd b\u1ea1n s\u1ebd nh\u1eadn ra m\u1ed9t \u0111i\u1ec3m chung \u0111\u00f3 l\u00e0: c\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c nh\u1ecf v\u1edbi b\u1ea1n th\u00ec c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng cao.<\/p>\n<p style=\"text-align: justify\">Ch\u1eb3ng h\u1ea1n, thay v\u00ec xin tr\u1ef1c ti\u1ebfp email c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t Pop Up m\u1eddi t\u1ea3i b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed. Qu\u00e1 tr\u00ecnh \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n d\u00f9ng th\u1eed n\u00e0y v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n click chu\u1ed9t l\u00e0 xong. Sau \u0111\u00f3, m\u1ed9t b\u01b0\u1edbc \u0111\u00f2i h\u1ecfi kh\u00f3 kh\u0103n h\u01a1n v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n d\u00f9ng th\u1eed: \u0111\u0103ng k\u00fd v\u1edbi email c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18089\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/marketing-partners.jpg\" alt=\"marketing-partners\" width=\"1300\" height=\"867\" title=\"marketing-partners\"><\/p>\n<p style=\"text-align: justify\">Warby Parker\u2019s Home Try \u2013 On c\u0169ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng nguy\u00ean t\u1eafc n\u00e0y. H\u1ecd nh\u1eadn ra r\u1eb1ng, m\u1ed9t chi\u1ebfc k\u00ednh \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed, chu\u1ea9n t\u1ea7m nh\u00ecn v\u00e0 v\u1eeba v\u1eb7n v\u1edbi khu\u00f4n m\u1eb7t th\u1eadt s\u1ef1 quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t n\u1ebfu \u0111\u01b0a ra m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn d\u00e0nh cho kh\u00e1ch h\u00e0ng, h\u1ecd g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd khi mua c\u1ee7a kh\u00e1ch. V\u00ec th\u1ebf, m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 c\u1ed1 g\u1eafng t\u1ea1o ra nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c b\u1eb1ng vi\u1ec7c cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t d\u00f9ng th\u1eed nh\u1eefng m\u1eabu k\u00ednh c\u1ee7a m\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i m\u1eabu d\u00f9ng th\u1eed n\u1ebfu kh\u00f4ng h\u00e0i l\u00f2ng. \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb s\u1ebd mang l\u1ea1i nhi\u1ec1u r\u1ee7i cho doanh nghi\u1ec7p nh\u01b0ng th\u1ef1c ch\u1ea5t \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. Trong qu\u00e1 tr\u00ecnh d\u00f9ng th\u1eed, kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i \u0111\u01b0a ra b\u1ea5t k\u1ef3 l\u1eddi cam k\u1ebft n\u00e0o v\u1ec1 vi\u1ec7c s\u1ebd mua h\u00e0ng, nh\u01b0ng Warby Parker\u2019s Home Try \u2013 On bi\u1ebft r\u1eb1ng m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec1u c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 cam k\u1ebft m\u1ed7i khi h\u1ecd quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra y\u00eau c\u1ea7u d\u00f9ng th\u1eed. V\u00e0 th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng tham gia d\u00f9ng th\u1eed \u0111\u1ec1u ch\u1ea5p nh\u1eadn mua m\u00f3n h\u00e0ng m\u1eb7c d\u00f9 h\u1ecd bi\u1ebft r\u1eb1ng n\u1ebfu kh\u00f4ng \u01b0ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i, nh\u01b0ng m\u1ed9t khi m\u00f3n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, li\u1ec7u h\u1ecd c\u00f3 c\u00f2n mu\u1ed1n tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m n\u1eefa kh\u00f4ng ?<\/p>\n<h2 style=\"text-align: justify\" id=\"4-4-bang-chung-xa-hoi\">4. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/h2>\n<blockquote>\n<p style=\"text-align: justify\">\u201c Khi m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng ch\u1eafc ch\u1eafn, h\u1ecd th\u01b0\u1eddng s\u1ebd nghe theo s\u1ed1 \u0111\u00f4ng \u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Ch\u00fang ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn, m\u1eb7c d\u00f9 ch\u00fang ta kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3. V\u00ec v\u1eady, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec tr\u00ean website th\u1ec3 hi\u1ec7n r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. N\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eadn nhi\u1ec1u l\u1eddi khen t\u1eeb truy\u1ec1n th\u00f4ng, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng, nh\u1eadn x\u00e9t t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m \u2026 \u0111\u1eebng ng\u1ea7n ng\u1ea1i th\u00f4ng b\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ea7y tinh t\u1ebf v\u00e0 kh\u00e9o l\u00e9o qua nh\u1eefng m\u1eabu Pop Up tr\u00ean website.<\/p>\n<p style=\"text-align: justify\">M\u1ed9t chi\u1ebfn thu\u1eadt kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u00f3 l\u00e0 ch\u00fa \u00fd s\u1ef1 thu h\u00fat c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh ( th\u01b0\u1eddng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t ). C\u00e0i \u0111\u1eb7t m\u1ed9t Pop Up hi\u1ec3n th\u1ecb sau 5s kh\u00e1ch h\u00e0ng \u1edf tr\u00ean trang s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn h\u1ecd nh\u1eefng \u201c S\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t \u201d hay \u201c Top s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t hi\u1ec7n nay \u201d. T\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1eadt s\u1ef1 \u0111\u01b0\u1ee3c y\u00eau th\u00edch hay kh\u00f4ng, nh\u01b0ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ri\u00eang cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n n\u00ean th\u1eed.<\/p>\n<h2 style=\"text-align: justify\" id=\"5-5-tao-co-so-tin-cay\">5. T\u1ea1o c\u01a1 s\u1edf tin c\u1eady<\/h2>\n<p style=\"text-align: justify\">Th\u00ed nghi\u1ec7m Milgram ch\u1ec9 ra r\u1eb1ng, m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n. \u0110i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra t\u01b0\u01a1ng t\u1ef1 tr\u00ean m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. M\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u1ef1a ch\u1ecdn mua h\u00e0ng th\u00f4ng qua l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd quen, nh\u1eefng ng\u01b0\u1eddi h\u1ecd t\u00ecm \u0111\u1ebfn v\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng. Vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 uy t\u00edn v\u00e0 kinh nghi\u1ec7m s\u1ebd l\u00e0m cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n nhi\u1ec1u.<\/p>\n<p style=\"text-align: justify\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u00e0m ra t\u1eeb nh\u1eefng ngh\u1ec7 nh\u00e2n th\u1ee7 c\u00f4ng l\u00e0nh ngh\u1ec1 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m. H\u00e3y n\u00f3i cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111i\u1ec1u n\u00e0y. Hay n\u1ebfu b\u1ea1n kinh doanh s\u00e1ch th\u00ec n\u00ean c\u00f3 nh\u1eefng th\u00f4ng tin chung v\u1ec1 s\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. M\u1ed9t cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y hay \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ch\u1eafc ch\u1eafn s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m h\u01a1n so v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch kh\u00e1c, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00e2m l\u00fd mua h\u00e0ng v\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1ebd mua cu\u1ed1n s\u00e1ch \u0111\u00f3 ngay l\u1eadp t\u1ee9c.<\/p>\n<h2 style=\"text-align: justify\" id=\"6-6-su-khan-hiem\">6. S\u1ef1 khan hi\u1ebfm<\/h2>\n<blockquote>\n<p>\u201c Ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng c\u1ea3m th\u1ea5y r\u1eb1ng, th\u1ee9 g\u00ec \u0111\u00f3 c\u00e0ng \u00edt th\u00ec b\u1ea1n c\u00e0ng mu\u1ed1n c\u00f3 n\u00f3 \u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Nguy\u00ean l\u00fd n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb quy lu\u1eadt \u0111\u01a1n gi\u1ea3n c\u1ee7a cung v\u00e0 c\u1ea7u: s\u1ea3n ph\u1ea9m c\u00e0ng hi\u1ebfm, gi\u00e1 tr\u1ecb c\u00e0ng t\u0103ng. B\u1ed9 n\u00e3o con ng\u01b0\u1eddi lu\u00f4n c\u00f3 m\u1ed9t s\u1ef1 li\u00ean k\u1ebft: m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f2n s\u1ed1 l\u01b0\u1ee3ng \u00edt, ch\u1eafc ch\u1eafn s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd r\u1ea5t t\u1ed1t, v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua n\u00f3. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng tung ra \u201c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n \u201d ho\u1eb7c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Nguy\u00ean t\u1eafc n\u1eafm b\u1eaft t\u00e2m l\u00fd n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c s\u1ef1 khan hi\u1ebfm \u201d.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18090\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/1441.png\" alt=\"1441\" width=\"1440\" height=\"1024\" title=\"1441\"><\/p>\n<p style=\"text-align: justify\">B\u1eb1ng vi\u1ec7c ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng n\u1ebfu kh\u00f4ng mua ngay s\u1ea3n ph\u1ea9m n\u00e0y, n\u00f3 ch\u1eafc ch\u1eafn s\u1ebd h\u1ebft khi h\u1ecd quay l\u1ea1i. Nh\u1eefng chuy\u00ean gia marketing th\u01b0\u1eddng \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch r\u1eb1ng: nh\u1eefng s\u1ea3n ph\u1ea9m \u01b0u \u0111\u00e3i ch\u1ec9 c\u00f2n \u00edt ng\u00e0y n\u1eefa th\u00f4i; \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t tr\u01b0\u1edbc \u0111\u00f3 r\u1ed3i, n\u1ebfu kh\u00f4ng nhanh tay b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn n\u00e0y; s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c s\u1ea3n xu\u1ea5t, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n c\u01a1 h\u1ed9i mua \u1edf nh\u1eefng l\u1ea7n sau \u2026<\/p>\n<ul style=\"text-align: justify\">\n<li><em>\u0110\u01b0a ra th\u1eddi h\u1ea1n gi\u1ea3m gi\u00e1:<\/em> 3-5 ng\u00e0y l\u00e0 kho\u1ea3ng th\u1eddi gian h\u1ee3p l\u00fd cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. V\u00e0 trong th\u1eddi gian ch\u01b0\u01a1ng tr\u00ecnh \u0111ang di\u1ec5n ra, \u0111\u1eebng qu\u00ean nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng m\u1eabu Pop Up hi\u1ec7n l\u00ean tr\u00ean website nh\u1eb1m th\u00fac \u0111\u1ea9y t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n<li><em>Th\u00f4ng b\u00e1o nh\u1eefng m\u1eb7t h\u00e0ng s\u1eafp h\u1ebft:<\/em> khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u00f3 t\u00e2m l\u00fd c\u1ed1 t\u00ecm b\u1eb1ng \u0111\u01b0\u1ee3c v\u00e0 khi mua \u0111\u01b0\u1ee3c r\u1ed3i h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y c\u1ef1c k\u1ef3 th\u00edch th\u00fa v\u00e0 m\u00e3n nguy\u1ec7n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tung ra tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o s\u1ef1 hi\u1ebfu k\u1ef3 cho kh\u00e1ch h\u00e0ng<\/li>\n<li><em>C\u00e2n nh\u1eafc v\u1ec1 gi\u00e1:<\/em> theo b\u1ea1n trong t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng t\u00e2m l\u00fd, \u0111\u00e2u l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t ? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 l\u00e0: gi\u00e1 c\u1ea3. M\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, h\u00ecnh th\u1ee9c b\u1eaft m\u1eaft, ch\u1ebf \u0111\u1ed9 b\u1ea3o h\u00e0nh r\u00f5 r\u00e0ng nh\u01b0ng c\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 tr\u00ean tr\u1eddi th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng b\u1ecb t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn b\u1edfi m\u1ee9c gi\u00e1 b\u1ea1n \u0111\u01b0a ra. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi ta s\u1ebd suy ngh\u0129, c\u00e2n \u0111o \u0111ong \u0111\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb 10 tri\u1ec7u h\u01a1n nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 gi\u00e1 100 ngh\u00ecn \u0111\u1ed3ng. V\u00ec v\u1eady, vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u00f3 l\u00e0 \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd th\u1eadm ch\u00ed l\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 th\u00f4i th\u00fac kh\u00e1ch mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">K\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh ch\u00ednh l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng \u0111\u00f3 b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm b\u1eaft ch\u00ednh x\u00e1c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. Tr\u00ean \u0111\u00e2y l\u00e0 6 nguy\u00ean t\u1eafc b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o nh\u1eefng m\u1eabu Pop Up c\u1ee7a m\u00ecnh nh\u1eb1m th\u00fac \u0111\u1ea9y t\u00e2m l\u00fd mua h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n. T\u1ea5t nhi\u00ean, n\u1ebfu ch\u1ec9 \u00e1p d\u1ee5ng m\u1ed9t v\u00e0i nguy\u00ean t\u1eafc s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, mu\u1ed1n th\u00e0nh c\u00f4ng b\u1ea1n h\u00e3y th\u1eed k\u1ebft h\u1ee3p nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y l\u1ea1i v\u1edbi nhau m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 t\u1ea1o ra nh\u1eefng m\u1eabu Pop Up ph\u00f9 h\u1ee3p, sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c qua trang qu\u1ea3n l\u00fd c\u1ee7a Masterskills v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng nh\u1eefng ph\u01b0\u01a1ng \u00e1n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng !<\/p>\n<p style=\"padding: 16px 14px;color: #000000;background-color: #f0f5fe;border: 1px solid #9ebdfa;text-align: justify\"><em>Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft c\u00f4ng c\u1ee5 t\u1ea1o pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch truy c\u1eadp t\u1ea1i \u0111\u00e2y ho\u1eb7c h\u1ecfi t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n<p style=\"text-align: justify\"><strong><em>B\u00e0i vi\u1ebft li\u00ean quan:<\/em><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify\">C\u00e1ch d\u00f9ng CTA tr\u00ean nh\u1eefng m\u1eabu pop up xu\u1ea5t s\u1eafc nh\u1ea5t<\/li>\n<li style=\"text-align: justify\">C\u00e1c m\u1eabu k\u1ecbch b\u1ea3n Pop up hi\u1ec7u qu\u1ea3 trong n\u0103m <\/li>\n<li style=\"text-align: justify\">N\u00ean hi\u1ec3n th\u1ecb Pop up v\u00e0o l\u00fac n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ?<\/li>\n<li style=\"text-align: justify\">T\u1ea1i sao Pop up kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\">Cu\u1ed1n s\u00e1ch \u201c S\u1ef1 \u1ea3nh h\u01b0\u1edfng \u201d c\u1ee7a Robert Cialdini ( m\u1ed9t chuy\u00ean gia v\u1ec1 t\u00e2m l\u00fd h\u1ecdc v\u00e0 marketing ) \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201c Kinh th\u00e1nh v\u1ec1 ti\u1ebfp th\u1ecb \u201d. \u00d4ng \u0111\u00e3 \u0111\u01b0a ra 6 c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n n\u00f3i C\u00d3 gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p. V\u00e0 cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n h\u00e0ng online hay offline th\u00ec 6 nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec1u lu\u00f4n ph\u00e1t huy hi\u1ec7u qu\u1ea3 trong vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00fd mua c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u1edbi 6 nguy\u00ean t\u1eafc nh\u01b0 sau:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52523"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52523"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52523\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}