{"id":52536,"date":"2023-12-20T04:03:48","date_gmt":"2023-12-19T21:03:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-goi-y-de-phan-khuc-khach-hang-tiem-nang.html"},"modified":"2023-12-20T04:03:48","modified_gmt":"2023-12-19T21:03:48","slug":"4-goi-y-de-phan-khuc-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-goi-y-de-phan-khuc-khach-hang-tiem-nang.html","title":{"rendered":"4 g\u1ee3i \u00fd \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
65% \u0111\u1ebfn 75% s\u1ea3n ph\u1ea9m m\u1edbi th\u1ea5t b\u1ea1i ho\u1eb7c ch\u01b0a ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau ti\u00eau doanh thu, nguy\u00ean nh\u00e2n do \u0111\u00e2u? L\u00fd do quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1edfi h\u1ecd kh\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n

Tuy nhi\u00ean trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 hi\u1ec7n nay, c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Tr\u00ean th\u1ef1c t\u1ebf, 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m v\u00e0 n\u00f3i r\u1eb1ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u00e1 nh\u00e2n h\u00f3a m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd.<\/p>\n

Kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1ch suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, 88% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 nh\u1eadn th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong k\u1ebft qu\u1ea3 kinh doanh khi c\u00e1 nh\u00e2n h\u00f3a quy tr\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi 53% trong s\u1ed1 \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u01a1n 10%.<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh: ph\u00e2n nh\u00f3m d\u1ef1a tr\u00ean nhu c\u1ea7u, s\u1edf th\u00edch, th\u00f3i quen ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n nh\u00f3m \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t<\/p>\n<\/div>\n

Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u1eabn c\u00f2n ph\u1ea3i m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1 d\u00e0i \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 b\u1ed1n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd c\u00f3 l\u1ee3i th\u1ebf n\u00e0o?<\/h2>\n

Tr\u01b0\u1edbc khi ch\u00fang ta n\u00f3i v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, h\u00e3y c\u00f9ng xem x\u00e9t c\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

1. Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h3>\n

B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng ch\u1ec9 ri\u00eang c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 m\u1ea5t t\u1edbi 1,6 ngh\u00ecn t\u1ef7 \u0111\u00f4 do kh\u00e1ch h\u00e0ng r\u1eddi \u0111i? M\u1ed9t khi kh\u00e1ch h\u00e0ng r\u1eddi \u0111i, 68% kh\u1eb3ng \u0111\u1ecbnh s\u1ebd kh\u00f4ng bao gi\u1edd quay l\u1ea1i. V\u00ec l\u1ebd \u0111\u00f3, n\u1ebfu kh\u00f4ng ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00ec c\u00f3 l\u1ebd b\u1ea1n n\u00ean ngh\u0129 t\u1edbi vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00f9 cho chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi cao g\u1ea5p 5 l\u1ea7n.<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong vi\u1ec7c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c chi tr\u1ea3 cao nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n cho h\u1ecd hay ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a ph\u00e1t sinh giao d\u1ecbch trong m\u1ed9t th\u1eddi gian.<\/p>\n

2. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng<\/h3>\n

81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng. Kh\u00f4ng nh\u1eefng th\u1ebf, c\u00f3 t\u1edbi 44% kh\u00e1ch h\u00e0ng khi kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u00fat gi\u1eadn v\u00e0 chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u!<\/p>\n

B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y khi c\u00f3 s\u1ef1 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng: x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u01a1ng t\u00e1c sao cho ph\u00f9 h\u1ee3p ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, gi\u1ea3m gi\u00e1 ho\u1eb7c nh\u1eafc nh\u1edf v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111ang ch\u1edd \u0111\u00f3n, .v.v.<\/p>\n

\"Nh\u1eafm<\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n<\/p>\n<\/div>\n

3. Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n<\/h3>\n

Th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e3 ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n t\u1edbi 200% so v\u1edbi c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o chung chung. N\u1ebfu c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh, th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn s\u1ebd thu v\u1ec1 k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n.<\/p>\n

V\u00ed d\u1ee5: ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t \u0111\u1ebfn h\u1ecd. Ho\u1eb7c n\u1ebfu b\u1ea1n ph\u00e2n nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd t\u1ea1i \u0111\u00fang th\u1eddi gian v\u00e0 v\u1ecb tr\u00ed y\u00eau th\u00edch.<\/p>\n

4 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n

Khi \u0111\u00e3 thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u h\u00e3y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c nh\u00f3m ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean bi\u1ebft.<\/p>\n

#1: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/h3>\n

63% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed3ng \u00fd r\u1eb1ng ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. V\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0: tu\u1ed5i, th\u1ebf h\u1ec7, gi\u1edbi t\u00ednh, gi\u00e1o d\u1ee5c, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n ho\u1eb7c s\u1eafc t\u1ed9c.<\/p>\n

Vi\u1ec7c thu th\u1eadp v\u00e0 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u theo kh\u1ea9u h\u1ecdc s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c khi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ho\u00e0n thi\u1ec7n form kh\u1ea3o s\u00e1t online ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng, si\u00eau th\u1ecb, v.v.<\/p>\n

NIVEA Sun \u0111\u00e3 t\u0103ng danh m\u1ee5c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m l\u00ean 40 bi\u1ebfn th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng sau khi s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, \u0111\u00e0n \u00f4ng h\u01b0\u1edbng t\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i khi n\u00f3i \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng n\u1eafng trong khi ph\u1ee5 n\u1eef l\u1ea1i quan t\u00e2m t\u1edbi m\u1ee9c \u0111\u1ed9 cao c\u1ea5p c\u1ee7a s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, Ngh\u1ec1 nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o nhu c\u1ea7u kh\u00e1c nhau cho s\u1ea3n ph\u1ea9m kem ch\u1ed1ng n\u1eafng v\u00ec s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u1eddi gian h\u1ecd \u1edf d\u01b0\u1edbi \u00e1nh n\u1eafng m\u1eb7t tr\u1eddi l\u00e0 bao l\u00e2u. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac hi\u1ec7u qu\u1ea3, NIVEA Sun \u0111\u00e3 c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 l\u00e0m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u00e0i l\u00f2ng h\u01a1n.<\/p>\n

#2: Ph\u00e2n nh\u00f3m theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/h3>\n

Ph\u00e2n nh\u00f3m theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ch\u00ednh s\u1ebd ph\u1ee5 thu\u1ed9c xem ng\u01b0\u1eddi \u0111\u00f3 \u1edf qu\u1ed1c gia, khu v\u1ef1c, kh\u00ed h\u1eadu ho\u1eb7c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u1ec3 ghi nh\u1edb v\u0103n h\u00f3a ho\u1eb7c th\u1eddi ti\u1ebft \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/p>\n

V\u00ed d\u1ee5, Porsche \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u tu\u1ef3 ch\u1ecdn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau d\u1ef1a tr\u00ean khu v\u1ef1c \u0111\u1ecba l\u00fd m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5: l\u01b0\u1ee3ng xe mui tr\u1ea7n ph\u00e2n ph\u1ed1i t\u1edbi c\u00e1c khu v\u1ef1c ph\u00eda Nam ho\u1eb7c T\u00e2y Nam v\u1edbi th\u1eddi ti\u1ebft \u1ea5m \u00e1p s\u1ebd cao h\u01a1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9 l\u1ea1nh gi\u00e1.<\/p>\n

#3: Ph\u00e2n nh\u00f3m theo h\u00e0nh vi<\/h3>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo h\u00e0nh vi s\u1ebd d\u1ef1a tr\u00ean c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00f3m \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a ho\u00e0n th\u00e0nh giao d\u1ecbch ho\u1eb7c c\u00f3 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m hay \u0111\u00e3 t\u1eebng mua, v.v.<\/p>\n

M\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn \u0111\u1ec3 ph\u00e2n nh\u00f3m theo h\u00e0nh vi bao g\u1ed3m:<\/p>\n

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  • Nh\u00e2n d\u1ecbp: Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean nhu c\u1ea7u mua h\u00e0ng cho m\u1ed9t d\u1ecbp c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u00e1m c\u01b0\u1edbi, Gi\u00e1ng sinh ho\u1eb7c Halloween<\/li>\n
  • C\u00e1ch s\u1eed d\u1ee5ng: Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t mua h\u00e0ng<\/li>\n
  • Qu\u00e1 tr\u00ecnh: Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n<\/ul>\n

    Amazon \u0111\u00e3 th\u00e0nh c\u00f4ng trong ngh\u1ec7 thu\u1eadt nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo h\u00e0nh vi \u2013 v\u1edbi th\u00f4ng \u0111i\u1ec7p nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi ph\u00e1t sinh giao d\u1ecbch ho\u1eb7c g\u1ea7n \u0111\u00e2y \u0111\u00e3 xem c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0o.<\/p>\n

    \"Ph\u00e2n<\/p>\n

    Ph\u00e2n nh\u00f3m theo v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    #4: Ph\u00e2n nh\u00f3m theo V\u00f2ng \u0111\u1eddi ho\u1eb7c d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n

    Ngo\u00e0i vi\u1ec7c hi\u1ec3u s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi mua, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n bi\u1ebft h\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo v\u00f2ng \u0111\u1eddi ho\u1eb7c d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e3 xem s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh online nh\u01b0ng ch\u01b0a mua h\u00e0ng ho\u1eb7c nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ec9 mua m\u1ed9t l\u1ea7n trong 12 th\u00e1ng qua ho\u1eb7c ch\u01b0a ph\u00e1t sinh giao d\u1ecbch trong 12 th\u00e1ng qua. Vi\u1ec7c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1ea1nh m\u1ebd \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh email \u0111\u01b0\u1ee3c Old Navy g\u1eedi cho nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a ph\u00e1t sinh giao d\u1ecbch trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, k\u00e8m theo \u0111\u00f3 l\u00e0 c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 r\u1ea5t thuy\u1ebft ph\u1ee5c \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua:<\/p>\n

    Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 gi\u00fap b\u1ea1n duy tr\u00ec t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p v\u00e0 gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t b\u01b0\u1edbc. Hy v\u1ecdng b\u1ed1n l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, thu h\u00fat v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

    Theo\u00a0Gaurav Sharma<\/em><\/p>\n

    B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n

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    • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n
    • T\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Facebook Remarketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Tuy nhi\u00ean trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 hi\u1ec7n nay, c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Tr\u00ean th\u1ef1c t\u1ebf, 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m v\u00e0 n\u00f3i r\u1eb1ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u00e1 nh\u00e2n h\u00f3a m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52536"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52536"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52536\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}