{"id":52557,"date":"2023-12-20T04:08:46","date_gmt":"2023-12-19T21:08:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-3-thuong-hieu-lon-doan-nhu-cau-khach-hang.html"},"modified":"2023-12-20T04:08:46","modified_gmt":"2023-12-19T21:08:46","slug":"cach-3-thuong-hieu-lon-doan-nhu-cau-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-3-thuong-hieu-lon-doan-nhu-cau-khach-hang.html","title":{"rendered":"C\u00e1ch 3 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u201c\u0111o\u00e1n\u201d nhu c\u1ea7u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
B\u1ea1n c\u00f3 tin r\u1eb1ng review g\u1ea7n \u0111\u00e2y v\u1ec1 m\u1ed9t lo\u1ea1i b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c xem t\u1edbi 21 tri\u1ec7u l\u1ea7n tr\u00ean YouTube? \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf r\u1eb1ng: v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn hi\u1ec7n nay, b\u1ea5t k\u1ef3 giao d\u1ecbch mua b\u00e1n n\u00e0o, d\u00f9 l\u00e0 m\u1ed9t chi\u1ebfc xe th\u1ec3 thao \u0111\u1eddi m\u1edbi hay m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ecf nh\u01b0 b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng \u2013 \u0111\u1ec1u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u1ea1i tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 ph\u00e2n nh\u00f3m hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u \u0111\u00f3 v\u00f4 h\u00ecnh chung khi\u1ebfn cho vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch chung nh\u1ea5t v\u00f4 s\u1ed1 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n

\u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i (hay cu\u1ed9c chi\u1ebfn \u2013 theo ngh\u0129a ti\u00eau c\u1ef1c) \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu t\u00f4i n\u00f3i r\u1eb1ng b\u1ea1n n\u00ean ng\u1eebng c\u1ed1 g\u1eafng ch\u1ec9 \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch h\u00e0ng? Thay v\u00e0o \u0111\u00f3, t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i kh\u00f4ng \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc, gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng s\u1edbm h\u01a1n v\u00e0 trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu b\u1ea1n s\u1edbm d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

Ch\u00fang ta \u0111ang trong m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi, v\u1edbi s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh \u0111\u1ed9t ph\u00e1 \u0111\u1ebfn t\u1eeb b\u00f9ng n\u1ed5 c\u1ee7a d\u1eef li\u1ec7u v\u00e0 \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed3ng th\u1eddi, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a h\u1ecdc m\u00e1y, ch\u00fang ta \u0111\u00e3 c\u00f3 th\u1ec3 x\u1eed l\u00fd, kh\u1edbp m\u1eabu v\u00e0 hi\u1ec3u s\u00e2u s\u1eafc nh\u1eefng kho\u1ea3nh kh\u1eafc c\u00e1 nh\u00e2n quan tr\u1ecdng \u0111\u1ec3\u00a0d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn h\u1ecd trong nh\u1eefng th\u1eddi \u0111i\u1ec3m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 g\u00f3p ph\u1ea7n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong t\u01b0\u01a1ng lai.<\/p>\n

\"M\u1ee5c<\/p>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh<\/p>\n<\/div>\n

\u0110\u1eb7t m\u1ee5c ti\u00eau t\u1eadp trung t\u0103ng tr\u01b0\u1edfng kinh doanh<\/h2>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u00f4i \u0111o\u00e1n r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u (n\u1ebfu trung th\u1ef1c) s\u1ebd n\u00f3i m\u1ed9t c\u00e1ch d\u1ee9t kho\u00e1t: t\u0103ng tr\u01b0\u1edfng kinh doanh! Nh\u01b0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, b\u1ea1n ph\u1ea3i \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u00fang. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm trong qu\u00e1 kh\u1ee9 \u2013 nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi doanh s\u1ed1, doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.<\/p>\n

H\u00e3y c\u00f9ng tham kh\u1ea3o c\u00e1ch H\u1ea3i qu\u00e2n Hoa K\u1ef3 \u0111ang tuy\u1ec3n sinh. H\u1ecd ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u khi b\u1ea1n ngh\u0129 v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Nh\u01b0ng, gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, h\u1ecd c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng: thu h\u00fat t\u00e2n binh m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng b\u1ed9 ph\u1eadn \u0111\u1eb7c th\u00f9 nh\u01b0 k\u1ef9 s\u01b0 h\u1ea3i qu\u00e2n.<\/p>\n

H\u1ea3i qu\u00e2n Hoa K\u1ef3 \u0111\u00e3 chi ti\u1ec1n cho ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0ng v\u00ec h\u1ecd ch\u1ec9 \u0111\u1ebfm lead ch\u1ee9 kh\u00f4ng tham gia tuy\u1ec3n d\u1ee5ng th\u1ef1c t\u1ebf, v\u00ec v\u1eady h\u1ecd kh\u00f4ng bi\u1ebft li\u1ec7u nh\u1eefng lead n\u00e0y c\u00f3 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng. V\u00ec v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 xem x\u00e9t k\u1ef9 h\u01a1n d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c nh\u00f3m n\u1ed9i dung c\u1ee5 th\u1ec3 \u0111ang th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng h\u1ecdc m\u00e1y \u0111\u1ec3 ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f3 t\u00ecm, c\u1ea3 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p, gi\u1edd \u0111\u00e2y nh\u00f3m c\u00f3 th\u1ec3 t\u1ef1 tin n\u00f3i r\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. Tr\u00ean th\u1ef1c t\u1ebf, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111ang l\u00e0 \u0111\u1ed9ng l\u1ef1c s\u1ed1 1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tuy\u1ec3n \u0111\u1ee7 c\u00e1c t\u00e2n binh nh\u1eadp ng\u0169 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho H\u1ea3i qu\u00e2n Hoa K\u1ef3.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, ti\u1ec1m n\u0103ng cao<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng \u0111\u00fang d\u1eef li\u1ec7u \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n

Khi \u0111\u00e3 c\u00f3 hi\u1ec3u bi\u1ebft \u0111\u00fang \u0111\u1eafn v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat \u201ckh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao\u201d \u2013 ng\u01b0\u1eddi s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang insights kh\u00e1ch h\u00e0ng?<\/p>\n

H\u00e3y ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00ecm ra m\u1ea5u ch\u1ed1t c\u1ee7a h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o ph\u00e2n nh\u00f3m hi\u1ec3u bi\u1ebft v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh h\u1ecdc m\u00e1y, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ph\u1ea3i \u0111\u00e0o b\u1edbi m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c ph\u00e2n \u0111o\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb. Nh\u1edd \u0111\u00f3 nhanh ch\u00f3ng kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, ti\u1ec1m n\u0103ng cao v\u00e0 gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb.<\/p>\n

T\u1eadp \u0111o\u00e0n truy\u1ec1n h\u00ecnh Hoa K\u1ef3 Dish Network l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u1edbn khi \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. \u0110\u1ed9i marketing mu\u1ed1n khai th\u00e1c h\u1ecdc m\u00e1y \u0111\u1ec3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV). Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean h\u1ecd c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 CLV cao \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 th\u1ebf n\u00e0o, b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft quan tr\u1ecdng: chi ti\u00eau cao g\u1ea5p 5 l\u1ea7n so v\u1edbi thu\u00ea bao trung b\u00ecnh. N\u1eafm trong tay danh s\u00e1ch nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 ti\u00eau hao cao v\u00e0 hi\u1ec3u r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n t\u1eeb tr\u1ef1c tuy\u1ebfn sang ngo\u1ea1i tuy\u1ebfn khi h\u01a1n 50% thu\u00ea bao \u0111\u0103ng k\u00fd qua Hotline, ngay c\u1ea3 khi h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u b\u1eaft \u0111\u1ea7u tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn, Dish Network \u0111\u00e3 c\u00f3 m\u1ed9t c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c.<\/p>\n

Th\u00e0nh c\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, theo c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau nh\u01b0ng s\u1ebd kh\u00f4ng kh\u1ea3 thi n\u1ebfu th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng. Nh\u00f3m \u0111\u00e3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn v\u1edbi Qu\u1ea3ng c\u00e1o Google, cho ph\u00e9p h\u1ecdc m\u00e1y hi\u1ec3u c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng CLV cao v\u00e0 t\u00ecm ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u1ef1 theo c\u00e1c quy m\u00f4. K\u1ec3 t\u1eeb \u0111\u00f3, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a Dish Network \u0111\u00e3 t\u0103ng t\u1edbi 43%.<\/p>\n

\"T\u1ef1<\/p>\n

T\u1ef1 \u0111\u1ed9ng ho\u00e1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a h\u1ecdc m\u00e1y, ch\u00fang ta kh\u00f4ng c\u00f2n ph\u1ea3i k\u1ebft n\u1ed1i th\u1ee7 c\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng, th\u1ea5u hi\u1ec3u.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00f4ng ngh\u1ec7 l\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ecdc h\u1ecfi, c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng theo th\u1eddi gian v\u00e0 ph\u00e1 v\u1ee1 c\u00e1c \u0111\u1ecbnh ki\u1ebfn trong t\u1ed5 ch\u1ee9c, v\u00ec v\u1eady h\u1ecdc m\u00e1y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y, nh\u1eadn ra v\u00e0 thay \u0111\u1ed5i trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3n l\u00fd c\u00e2n n\u1eb7ng c\u1ee7a Hoa K\u1ef3, Jenny Craig, h\u1ecdc m\u00e1y \u0111\u00e3 th\u1ef1c s\u1ef1 g\u00f3p ph\u1ea7n thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. Theo c\u00e1ch truy\u1ec1n th\u1ed1ng, th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t k\u1ebf ho\u1ea1ch gi\u1ea3m c\u00e2n ph\u00f9 h\u1ee3p. Nh\u01b0ng b\u00e2y gi\u1edd, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ecdc m\u00e1y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, ngay c\u1ea3 khi h\u1ecd b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

T\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google c\u0169ng cho ph\u00e9p Jenny Craig t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng cao trong su\u1ed1t h\u00e0nh tr\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi s\u1ebd mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n cho th\u01b0\u01a1ng hi\u1ec7u \u2013 thay v\u00ec ch\u1ec9 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i ng\u1eafn h\u1ea1n. Nh\u1edd \u0111\u00f3, Jenny Craig \u0111\u00e3 ch\u1ee9ng ki\u1ebfn t\u1ef7 l\u1ec7 cu\u1ed9c h\u1eb9n t\u0103ng 30% v\u00e0 doanh thu t\u0103ng 10%.<\/p>\n

Ng\u00e0y nay, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a h\u1ecdc m\u00e1y trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ch\u00fang ta c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm, hi\u1ec3u r\u00f5 h\u01a1n s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u1ee9ng d\u1ee5ng thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, th\u1ea5u hi\u1ec3u v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh. C\u00f3 th\u1ec3 s\u1ebd kh\u00f3 kh\u0103n khi b\u1eaft \u0111\u1ea7u, nh\u01b0ng v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p, nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00fang \u0111\u1eafn v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u00edch.<\/p>\n

Theo Think with Google\u00a0<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • K\u1ec9 nguy\u00ean c\u1ee7a Real-Time Marketing: Th\u1ea5u hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • \u00c1p d\u1ee5ng l\u00fd thuy\u1ebft v\u1ec1 nhu c\u1ea7u trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u1ea1i tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n bao gi\u1edd h\u1ebft. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 ph\u00e2n nh\u00f3m hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u \u0111\u00f3 v\u00f4 h\u00ecnh chung khi\u1ebfn cho vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch chung nh\u1ea5t v\u00f4 s\u1ed1 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m k\u1ef9 thu\u1eadt s\u1ed1 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52557"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52557"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52557\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}