{"id":52581,"date":"2023-12-20T04:15:11","date_gmt":"2023-12-19T21:15:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-yeu-to-can-ghim-khi-thay-doi-tap-khach-hang-muc-tieu.html"},"modified":"2023-12-20T04:15:11","modified_gmt":"2023-12-19T21:15:11","slug":"4-yeu-to-can-ghim-khi-thay-doi-tap-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-yeu-to-can-ghim-khi-thay-doi-tap-khach-hang-muc-tieu.html","title":{"rendered":"4 y\u1ebfu t\u1ed1 c\u1ea7n \u201cghim\u201d khi thay \u0111\u1ed5i t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau"},"content":{"rendered":"
Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 b\u1edfi h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nhu c\u1ea7u kh\u00e1ch h\u00e0ng, theo nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi, h\u1ecd t\u1eadp trung v\u00e0o t\u1eadp kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t, \u0111\u00f4i khi c\u0169ng l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

Tuy nhi\u00ean, ngay c\u1ea3 doanh nghi\u1ec7p \u0111ang th\u00e0nh c\u00f4ng c\u0169ng ph\u1ea3i b\u1ed5 sung nh\u1eefng c\u00e1ch kh\u00e1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eabn t\u1edbi xa r\u1eddi m\u1ee5c ti\u00eau ban \u0111\u1ea7u. Ho\u1eb7c ngay khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m nh\u01b0ng vi\u1ec7c b\u1ecb lung lay c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 hi\u1ebfm. C\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p d\u00f9 bi\u1ebft thay \u0111\u1ed5i t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ee7 th\u1eddi gian l\u00ean k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn.<\/p>\n

Ch\u1eb3ng h\u1ea1n, Bunnings \u2013 g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb \u0111\u1ed3 kim kh\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dac v\u1edbi 330 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n l\u00e3nh th\u1ed5 c\u1ee7a Australia v\u00e0 New Zealand. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng y\u00eau th\u00edch vi\u1ec7c t\u1ef1 l\u1eafp r\u00e1p, s\u1eeda ch\u1eefa \u0111\u1ed3 trong nh\u00e0. M\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng kh\u00e1c c\u1ee7a Bunnings l\u00e0 gi\u00e1 c\u1ea3 v\u1edbi c\u00e2u slogan: \u201cLowest prices are just the beginning\u201d (t\u1ea1m d\u1ecbch: Gi\u00e1 th\u1ea5p nh\u1ea5t m\u1edbi ch\u1ec9 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u\u201d) \u0111\u00e3 \u0111i s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi d\u00e2n \u00dac.<\/p>\n

\"Bunnings<\/p>\n

Bunnings quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng Anh b\u1eb1ng c\u00e1ch mua l\u1ea1i Homebase<\/p>\n<\/div>\n

N\u0103m 2016, Bunnings \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c khi mua l\u1ea1i chu\u1ed7i c\u1eeda h\u00e0ng thi\u1ebft b\u1ecb gia d\u1ee5ng v\u00e0 ph\u1ea7n c\u1ee9ng c\u1ee7a Anh mang t\u00ean Homebase v\u1edbi gi\u00e1 503 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0 chi th\u00eam kho\u1ea3ng 714 tri\u1ec7u USD \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i 280 c\u1eeda h\u00e0ng Homebase sang m\u00f4 h\u00ecnh Bunnings.<\/p>\n

Nh\u01b0ng Bunnings \u2013 d\u00f9 r\u1ea5t th\u00e0nh c\u00f4ng \u1edf \u00dac \u0111\u00e3 th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n \u1edf Hoa K\u1ef3 v\u00e0 v\u00e0o th\u00e1ng 5 , Bunnings Corporation, \u0111\u00e3 th\u00f4ng b\u00e1o \u0111\u00e3 r\u00fat kh\u1ecfi Hoa K\u1ef3, b\u00e1n Homebase ch\u1ec9 v\u1edbi gi\u00e1 ch\u1ec9 1,30$.<\/p>\n

Chuy\u1ec7n g\u00ec \u0111\u00e3 x\u1ea3y ra?<\/h2>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Homebase kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi Bunnings: C\u00f4 (l\u01b0u \u00fd s\u1ef1 thay \u0111\u1ed5i gi\u1edbi t\u00ednh) l\u00e0 ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o ng\u00f4i nh\u00e0 v\u00e0 m\u1ea3nh v\u01b0\u1eddn h\u1ee3p h\u01a1n v\u1edbi tr\u1ebb em, thu\u1ed9c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc ABC1 (chi\u1ebfm kho\u1ea3ng 53% d\u00e2n s\u1ed1 V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao, trung c\u1ea5p, r\u1ea5t chuy\u00ean nghi\u1ec7p) v\u1edbi \u1edf m\u1ee9c thu nh\u1eadp tr\u00ean trung b\u00ecnh.<\/p>\n

T\u1ea5t nhi\u00ean, k\u1ebft qu\u1ea3 ch\u01b0a t\u1ed1t khi chuy\u1ec3n tr\u1ecdng t\u00e2m kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qu\u00e1 d\u00e0n tr\u1ea3i. Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u c\u1ee7a \u00dac, David Jones, c\u0169ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1. DJ \u0111\u00e3 \u1edf trong t\u00ecnh tr\u1ea1ng thua l\u1ed7 trong v\u00e0i n\u0103m tr\u01b0\u1edbc v\u00e0 CEO c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n h\u01b0\u1edbng th\u00f4ng minh khi t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.<\/p>\n

\u201cC\u00f4\u201d \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t ph\u1ee5 n\u1eef c\u00f3 thu nh\u1eadp cao, \u0111\u1ed9 tu\u1ed5i t\u1eeb 30 \u0111\u1ebfn 54. D\u00f9 \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a DJ nh\u01b0ng \u201cc\u00f4\u201d kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng b\u1edfi th\u00f4ng \u0111i\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a t\u1eadp \u0111o\u00e0n l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, DJ b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o \u201cc\u00f4\u201d \u2013 m\u1ee9c chi ti\u00eau l\u1edbn, \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n b\u1edfi phong c\u00e1ch, v\u0103n h\u00f3a c\u1ee7a DJ thu h\u00fat c\u00f4 \u1ea5y.<\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa hai v\u00ed d\u1ee5 tr\u00ean v\u00e0 kinh nghi\u1ec7m c\u1ea7n r\u00fat ra l\u00e0:<\/p>\n

\"\u0110\u1ecbnh<\/p>\n

\u0110\u1ecbnh v\u1ecb m\u00e0u s\u1eafc c\u1ee7a Burnings v\u00e0 Homebase ho\u00e0n to\u00e0n kh\u00e1c nhau<\/p>\n<\/div>\n

Kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/strong> Kh\u00e1ch h\u00e0ng \u0111\u00e3 quen Homebase \u2013 m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh l\u00e1 nh\u1ea1t v\u00e0 tr\u1eafng trong khi m\u00e0u ch\u1ee7 \u0111\u1ea1o c\u1ee7a Bunnings l\u00e0 m\u00e0u n\u00e2u \u0111\u1ecf v\u00e0 m\u00e0u xanh l\u00e1 c\u00e2y, nh\u1eefng d\u1ea5u \u1ea5n t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Homebase v\u00e0 Bunnings. Kh\u00e1c bi\u1ec7t v\u1ec1 m\u00e0u s\u1eafc \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eadn ra.<\/p>\n

Ph\u1ea1m vi s\u1ea3n ph\u1ea9m.<\/strong> Homebase ch\u1ee7 y\u1ebfu b\u1ea3n c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea5t tr\u1ed3ng c\u00e2y, hoa, cho \u0111\u1ebfn thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u1ed3 g\u1ed7, d\u1ee5ng c\u1ee5 l\u00e0m v\u01b0\u1eddn, \u0111\u1ed3 \u0111i\u1ec7n gia d\u1ee5ng\u2026v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y. V\u00ec l\u1ebd \u0111\u00f3, cho d\u00f9 Bunnings th\u1eeba nh\u1eadn vi\u1ec7c nhanh ch\u00f3ng lo\u1ea1i b\u1ecf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\/ s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn c\u1ee7a Homebase v\u00e0 thay th\u1ebf b\u1eb1ng m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m nh\u00e0 b\u1ebfp v\u00e0 ph\u00f2ng t\u1eafm kh\u00e1c th\u00ec thua l\u1ed7 l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c.<\/p>\n

Gi\u00e1 c\u1ea3.<\/strong> Slogan c\u1ee7a Bunning \u0111\u00e3 gi\u00fap h\u1ecd d\u00e0nh chi\u1ebfn th\u1eafng l\u1edbn v\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng ph\u1ea7n c\u1ee9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u00dac, tuy nhi\u00ean, t\u1eadp kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung t\u1ea1i Anh l\u1ea1i thi\u1ebfu \u0111i m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t v\u1edbi y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Y\u1ebfu t\u1ed1 ngo\u1ea1i c\u1ea3nh:<\/strong>\u00a0khi b\u1ea1n thay \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u0169ng thay \u0111\u1ed5i \u0111\u1ed1i th\u1ee7. Bunnings nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p gi\u00e1 th\u1ea5p v\u00e0 ph\u1ea3i c\u1ea1nh tranh v\u1edbi B&Q v\u00e0 Wickes \u2013 hai chu\u1ed7i b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m c\u1ea3i ti\u1ebfn nh\u00e0 \u1edf c\u1ee7a Hoa K\u1ef3. C\u1ea3 hai \u0111\u1ec1u ph\u1ee5c v\u1ee5 cho nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi gi\u00e1 c\u1ea3 m\u00e0 Bunnings \u0111ang c\u1ed1 g\u1eafng h\u01b0\u1edbng t\u1edbi.<\/p>\n

Bunnings \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi \u0111ang y\u00eau c\u1ea7u. Khi \u0111\u00f3, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u0111\u1ebfn t\u1eeb \u00dac \u0111\u00e3 sa th\u1ea3i to\u00e0n b\u1ed9 \u0111\u1ed9i qu\u1ea3n l\u00fd Homebase v\u00e0 160 qu\u1ea3n l\u00fd c\u1ea5p trung ngay khi ti\u1ebfp qu\u1ea3n. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng ngay l\u1eadp t\u1ee9c ti\u1ebfn h\u00e0nh thay \u0111\u1ed5i c\u00e1c c\u1eeda h\u00e0ng Homebase sang m\u00f4 h\u00ecnh Bunnings. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed3i c\u1ea3 v\u1ec1 truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 v\u1eadn h\u00e0nh.<\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh. L\u1ef1a ch\u1ecdn t\u1eadp kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n b\u00e1n, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 c\u1ea3 l\u00e0 bao nhi\u00eau v\u00e0 s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u1edbi ai..<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh mua l\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0ng ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch th\u00edch nghi v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 \u0111\u1eebng c\u1ed1 g\u1eafng b\u00e1n cho t\u1ea5t c\u1ea3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Ho\u1eb7c, nh\u01b0 \u0111\u00e3 th\u1ea5y v\u1edbi Bunnings, thay \u0111\u1ed5i t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng xem x\u00e9t c\u1ea9n th\u1eadn d\u1eabn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c cho m\u1ee5c ti\u00eau m\u1edbi kh\u00f4ng ph\u00f9 h\u1ee3p \u2013 th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u.<\/p>\n

Theo Harvard Business Review<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?<\/em><\/li>\n
  • Doanh nghi\u1ec7p nh\u1ecf, gi\u1ea3i b\u00e0i to\u00e1n m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tuy nhi\u00ean, ngay c\u1ea3 doanh nghi\u1ec7p \u0111ang th\u00e0nh c\u00f4ng c\u0169ng ph\u1ea3i b\u1ed5 sung nh\u1eefng c\u00e1ch kh\u00e1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eabn t\u1edbi xa r\u1eddi m\u1ee5c ti\u00eau ban \u0111\u1ea7u. Ho\u1eb7c ngay khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m nh\u01b0ng vi\u1ec7c b\u1ecb lung lay c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 hi\u1ebfm. C\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p d\u00f9 bi\u1ebft thay \u0111\u1ed5i t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ee7 th\u1eddi gian l\u00ean k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52581"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52581"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52581\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}