{"id":52587,"date":"2023-12-20T04:16:39","date_gmt":"2023-12-19T21:16:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-giu-chan-khach-hang-dung-phuc-tap-hoa-phan-2.html"},"modified":"2023-12-20T04:16:39","modified_gmt":"2023-12-19T21:16:39","slug":"de-giu-chan-khach-hang-dung-phuc-tap-hoa-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-giu-chan-khach-hang-dung-phuc-tap-hoa-phan-2.html","title":{"rendered":"\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eebng ph\u1ee9c t\u1ea1p ho\u00e1 (ph\u1ea7n 2)"},"content":{"rendered":"
Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, Masterskills \u0111\u00e3 nh\u1ea5n m\u1ea1nh r\u1eb1ng: ng\u01b0\u1eddi mua ch\u1ee7 y\u1ebfu l\u1ef1a ch\u1ecdn t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, ngay c\u1ea3 khi h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua t\u1ea1i c\u1eeda h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 c\u00e0ng ch\u1ee9ng t\u1ecf vai tr\u00f2 then ch\u1ed1t c\u1ee7a nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0: \u0111\u01a1n gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng, t\u1ea1o ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf website h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u. Chi ti\u1ebft v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u01b0\u1edbi \u0111\u00e2y, m\u1eddi c\u00e1c b\u1ea1n \u0111\u00f3n \u0111\u1ecdc!<\/p>\n

Tham kh\u1ea3o ph\u1ea7n 1:\u00a0\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eebng ph\u1ee9c t\u1ea1p ho\u00e1<\/em><\/strong><\/p>\n

\"\u0110\u01a1n<\/p>\n

\u0110\u01a1n gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng s\u1ebd gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

\u0110\u01a1n gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng<\/h2>\n

Ngh\u1ecbch l\u00fd cho th\u1ea5y, c\u00e0ng ch\u00fa \u00fd nhi\u1ec1u h\u01a1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ed1n \u0111\u00e3 qu\u00e1 t\u1ea3i th\u00f4ng tin, th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00e0ng \u201cs\u00e1ng t\u1ea1o\u201d ra nh\u1eefng h\u00e0nh tr\u00ecnh mua h\u00e0ng kh\u00f3 hi\u1ec3u. Vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u1ea3m t\u1ed1i \u0111a l\u01b0\u1ee3ng th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft m\u00e0 h\u1ecd bu\u1ed9c ph\u1ea3i \u0111\u1ecdc, \u0111\u1ed3ng th\u1eddi, khuy\u1ebfn kh\u00edch h\u1ecd t\u1ef1 tin \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u00e1i nh\u1ea5t \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n khi c\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p m\u1ed9t ch\u00fat kh\u00f3 kh\u0103n, b\u1edfi trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, con \u0111\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n nh\u1ea5t, truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t l\u1ea1i \u0111\u1ebfn t\u1eeb c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u1eb1m ngo\u00e0i ki\u1ec3m so\u00e1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, th\u1ee9 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m kh\u00f4ng ch\u1ec9 l\u00e0 tr\u1ea3i nghi\u1ec7m h\u00e0o nho\u00e1ng m\u00e0 c\u00f2n l\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u01b0u\/ nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hai th\u00e1ch th\u1ee9c: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed ng\u01b0\u1eddi d\u00f9ng tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 th\u00f4ng tin n\u00e0o h\u1ecd c\u1ea7n nh\u1ea5t? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn trang th\u00f4ng tin review uy t\u00edn s\u1ebd quay l\u1ea1i mua s\u1eafm?<\/p>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p b\u1ed1n kh\u1ea3 n\u0103ng: gi\u00e1m s\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ph\u00e2n t\u00edch v\u1ecb tr\u00ed click chu\u1ed9t v\u00e0 kh\u1ea3o s\u00e1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng tr\u00ean c\u00e1c \u201ctuy\u1ebfn \u0111\u01b0\u1eddng\u201d kh\u00e1c nhau, con \u0111\u01b0\u1eddng n\u00e0o gi\u00fap kh\u00e1ch h\u00e0ng s\u1ef1 t\u1ef1 tin \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u1ea5t? \u0110i\u1ec3m ti\u1ebfp x\u00fac ph\u00f9 h\u1ee3p nh\u1ea5t theo t\u1eebng th\u00f4ng \u0111i\u1ec7p? T\u1ea1i v\u1ecb tr\u00ed n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng thi\u1ebfu tin t\u01b0\u1edfng nh\u1ea5t?<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a quy\u1ebft \u0111\u1ecbnh, b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1eadn ra th\u00f4ng tin n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n nh\u1ea5t \u1edf giai \u0111o\u1ea1n ti\u1ebfp theo. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm thu\u1eadt ng\u1eef chung nh\u01b0 d\u00f2ng xe mui tr\u1ea7n sang tr\u1ecdng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u thay v\u00ec t\u00ecm ki\u1ebfm nh\u1eefng c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3 nh\u01b0 c\u1ee7a BMW hay Audi. Khi \u0111\u00f3, n\u1ebfu c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec3n th\u1ecb nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ef1 \u0111\u1ed9ng cho chi\u1ebfc xe b\u00e1n ch\u1ea1y nh\u1ea5t trong d\u00f2ng xe h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. Ho\u1eb7c, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u1edf cu\u1ed1i h\u00e0nh tr\u00ecnh \u0111ang s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng (c\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 ra ngo\u00e0i), c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00ean li\u00ean k\u1ebft \u0111\u1ebfn c\u00f4ng c\u1ee5 \u0111\u1ecbnh v\u1ecb \u0111\u1ea1i l\u00fd k\u00e8m t\u00ednh n\u0103ng click \u0111\u1ec3 g\u1ecdi, cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ec3 l\u00e1i th\u1eed xe.<\/p>\n

\"C\u00e1ch<\/p>\n

Disney gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u1edbi\u00a0B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Walt Disney World cho m\u1eb9<\/p>\n<\/div>\n

T\u1ea1o d\u1ef1ng ni\u1ec1m tin<\/h2>\n

Trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, ni\u1ec1m tin kh\u00f4ng h\u1eb3n \u0111\u1ebfn t\u1eeb vi\u1ec7c tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, thay v\u00e0o \u0111\u00f3, \u0111\u1ebfn t\u1eeb vi\u1ec7c tin t\u01b0\u1edfng c\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1ef1 m\u00ecnh thu \u0111\u01b0\u1ee3c. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng b\u1ecf l\u1ee1 \u0111i\u1ec3m n\u00e0y v\u00e0 ch\u1ee7 y\u1ebfu t\u1eadp trung ho\u00e0n th\u00e0nh KPI v\u1ec1 s\u1ed1 ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u2013 v\u1ed1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m. Trong khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u1ea7n c\u00e1c KOLs chia s\u1ebb ch\u00e2n th\u1ef1c v\u1ec1 l\u00fd do h\u1ecd \u0111\u01b0a quy\u1ebft \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

L\u1eddi khuy\u00ean \u0111\u00e1ng tin c\u1eady tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y xem video swatch son c\u1ee7a c\u00e1c chuy\u00ean gia trang \u0111i\u1ec3m ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean Youtube. Trong c\u00e1c video, h\u1ecd kh\u00f4ng ch\u1ec9 th\u1eed nh\u1eefng m\u1eabu son \u0111ang hot m\u00e0 c\u00f2n \u0111\u01b0a ra l\u1eddi khuy\u00ean trong c\u00e1c khung c\u1ea3nh ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi c\u00e1ch mix son v\u1edbi b\u1ed9 \u0111\u1ed3 s\u1ebd th\u1eddi trang nh\u1ea5t. Ch\u00ednh \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 t\u1ea1o ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng thay v\u00ec c\u00e1c chia s\u1ebb chung chung.<\/p>\n

Disney \u0111\u00e3 xu\u1ea5t s\u1eafc trong v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Walt Disney World cho m\u1eb9. M\u1ed9t nh\u00f3m c\u00e1c b\u00e0 m\u1eb9 th\u00f4ng th\u00e1i c\u1ee7a Disney World c\u00f9ng gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi l\u00ean k\u1ebf ho\u1ea1ch ngh\u1ec9 ng\u01a1i t\u1ea1i Disney. Ch\u1eb3ng h\u1ea1n: \u0111\u1ecba \u0111i\u1ec3m n\u00e0o xem di\u1ec5u h\u00e0nh t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u00f3 hai con nh\u1ecf, c\u00e1c b\u1ea1n \u1ea5y kh\u00f4ng th\u1ec3 \u0111\u1ee9ng su\u1ed1t th\u1eddi gian di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh? Jackie S, ph\u1ee5 huynh d\u00e0y d\u1ea1n kinh nghi\u1ec7m sau 25 chuy\u1ebfn \u0111i t\u1edbi Disney World \u0111\u00e3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc tr\u00ean. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed9 tin c\u1eady trong c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a c\u00f4 \u1ea5y khi xem h\u1ed3 s\u01a1 c\u1ee7a c\u00f4 tr\u00ean website c\u1ee7a Disney World, \u0111\u1ecdc v\u1ec1 gia \u0111\u00ecnh, qu\u00ea h\u01b0\u01a1ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1ch c\u00f4 \u1ea5y g\u1eb7p ch\u1ed3ng m\u00ecnh. Nh\u1eefng chi ti\u1ebft nh\u01b0 v\u1eady c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin c\u1eady trong l\u1eddi khuy\u00ean m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p khi \u00e1p d\u1ee5ng cho t\u00ecnh hu\u1ed1ng c\u1ee7a m\u00ecnh.<\/p>\n

B\u00e0i h\u1ecdc cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb:<\/em> H\u00e3y x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n m\u1eddi nh\u1eefng KOLs v\u00e0 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng chia s\u1ebb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3, t\u1ed5ng h\u1ee3p l\u1eddi khuy\u00ean c\u1ee7a h\u1ecd v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1 v\u00e0 s\u1eed d\u1ee5ng.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n t\u00edch c\u00e1c l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 tin \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/h2>\n

\u0110\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn, h\u1ea7u h\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t h\u01a1n khi cung c\u1ea5p b\u1ea3ng so s\u00e1nh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac \u1edf giai \u0111o\u1ea1n mua. V\u00ed d\u1ee5: m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u01b0a ra b\u1ea3ng so s\u00e1nh c\u00e1c t\u00ednh n\u0103ng theo t\u1eebng lo\u1ea1i t\u00e0i kho\u1ea3n. C\u1ea3 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y v\u00e0 c\u00e1ch chia s\u1ebb theo t\u1eebng g\u00f3i \u0111\u1ec1u cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u01b0ng l\u1ea1i thi\u1ebfu h\u01b0\u1edbng d\u1eabn theo t\u1eebng nhu c\u1ea7u c\u1ee7a c\u00e1 nh\u00e2n, doanh nghi\u1ec7p, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ed1i r\u1ed1i h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

Ngo\u1ea1i tr\u1eeb trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u00ecm hi\u1ec3u, c\u00e2n nh\u1eafc c\u00e1c l\u1ef1a ch\u1ecdn. \u0110\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 h\u01a1n 1.000.000VN\u0110, c\u00f3 t\u1edbi 25% kh\u00e1ch h\u00e0ng chia s\u1ebb r\u1eb1ng ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd t\u1eadp trung cho vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m. Kho\u1ea3ng 20% \u200b\u200bn\u00f3i r\u1eb1ng ph\u1ea7n l\u1edbn n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd d\u00e0nh cho vi\u1ec7c so s\u00e1nh c\u00e1c \u01b0u \u0111\u00e3i.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 tin v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd. V\u00ec v\u1eady h\u1ecd c\u1ea7n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 c\u00e2n nh\u1eafc c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. De Beers s\u1eed d\u1ee5ng b\u1ed1n ti\u00eau chu\u1ea9n v\u1ec1 \u0111\u01b0\u1eddng c\u1eaft, m\u00e0u s\u1eafc, \u0111\u1ed9 trong v\u00e0 carat \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 c\u00e2n nh\u1eafc c\u00e1c t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a kim c\u01b0\u01a1ng, \u0111\u01a1n gi\u1ea3n h\u00f3a quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

Tuy nhi\u00ean, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m cho qu\u00e1 tr\u00ecnh c\u00e2n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n khi \u201cv\u00f4 duy\u00ean\u201d gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, trang web c\u1ee7a Crest (th\u01b0\u01a1ng hi\u1ec7u kem \u0111\u00e1nh r\u0103ng n\u1ed5i ti\u1ebfng c\u1ee7a h\u00e3ng Procter & Gamble (P&G)) li\u1ec7t k\u00ea chi ti\u1ebft 35 lo\u1ea1i kem \u0111\u00e1nh r\u0103ng. M\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp ch\u00fang theo m\u1ed9t v\u00e0i \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb, chia s\u1ebb c\u1ee7a nha s\u0129, h\u01a1i th\u1edf the m\u00e1t, v.v, tuy nhi\u00ean nh\u1eefng h\u01b0\u1edbng d\u1eabn ki\u1ec3u n\u00e0y nghe qua t\u01b0\u1edfng ch\u1eebng s\u1ebd c\u00f3 \u00edch nh\u01b0ng l\u1ea1i th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u00fap kh\u00e1ch h\u00e0ng ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t. Herbal Essences \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ed1t vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn v\u1ec1 d\u1ea7u g\u1ed9i c\u1ee7a m\u00ecnh khi gi\u00fap thu h\u1eb9p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ef1a ch\u1ecdn qua t\u1eebng b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh. C\u00e1c c\u00e2u h\u1ecfi ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t v\u1ec1 lo\u1ea1i t\u00f3c, \u0111\u1ed9 d\u00e0i v\u00e0 k\u1ebft c\u1ea5u (th\u1eb3ng, ng\u1eafn, t\u1ed1t, d\u00e0y) v\u00e0 c\u00e1c nhu c\u1ea7u kh\u00e1c (x\u1eed l\u00fd m\u00e0u s\u1eafc, d\u01b0\u1ee1ng t\u00f3c) cho ph\u00e9p kh\u00e1ch truy c\u1eadp nhanh ch\u00f3ng s\u1eafp x\u1ebfp qua h\u01a1n ba ch\u1ee5c d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u00ecm ra s\u1ea3n ph\u1ea9m l\u00fd t\u01b0\u1edfng.<\/p>\n

C\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y khi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u mua h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd ho\u1eb7c h\u00e0nh vi trong qu\u00e1 kh\u1ee9 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c c\u1ee7a s\u1edf th\u00edch c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng. C\u00e1c c\u00e2u l\u1ea1c b\u1ed9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch gi\u00e0y thu th\u1eadp th\u00f4ng tin m\u1ed7i th\u00e0nh vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng th\u1eddi trang y\u00eau th\u00edch v\u00e0 s\u1edf th\u00edch gi\u00e0y chung (c\u1ee1 g\u00f3t, m\u00e0u s\u1eafc, v.v.) v\u00e0 c\u00e1c g\u1ee3i \u00fd ph\u00f9 h\u1ee3p. Ng\u00e2n h\u00e0ng BBVA c\u1ee7a T\u00e2y Ban Nha \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh sau khi \u0111\u00e1nh gi\u00e1 h\u00e0nh vi chi ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong l\u1ecbch s\u1eed th\u1ebb t\u00edn d\u1ee5ng, b\u1ea3ng c\u00e2u h\u1ecfi v\u00e0 so s\u00e1nh h\u00e0nh vi.<\/p>\n

H\u1ed7 tr\u1ee3 ngay khi c\u1ea7n<\/h2>\n

TurboTax \u2013 ph\u1ea7n m\u1ec1m khai thu\u1ebf c\u1ee7a M\u1ef9 \u0111\u00e3 t\u1ea1o m\u1ed9t di\u1ec5n \u0111\u00e0n kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 C\u1ed9ng \u0111\u1ed3ng Live TurboTax, n\u01a1i kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m, thu\u1ebf v\u00e0 h\u1ed7 tr\u1ee3, chia s\u1ebb th\u00f4ng tin. T\u1ea1i \u0111\u00e2y c\u0169ng ch\u1ee9a m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c chuy\u00ean gia. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 li\u00ean quan, m\u1ed9t thu\u1eadt to\u00e1n s\u1ebd \u0111\u01b0a ra t\u1ed1i \u0111a n\u0103m c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t cho m\u1ed9t c\u00e2u h\u1ecfi nh\u1ea5t \u0111\u1ecbnh. Ng\u01b0\u1eddi d\u00f9ng TurboTax kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m t\u1edbi khi h\u1ecd n\u1ed9p thu\u1ebf. C\u1ed9ng \u0111\u1ed3ng Live TurboTax tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua quy tr\u00ecnh chu\u1ea9n b\u1ecb thu\u1ebf \u0111\u1ec3 ho\u00e0n th\u00e0nh, cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c t\u1ea1i th\u1eddi \u0111i\u1ec3m c\u1ea7n thi\u1ebft.<\/p>\n

Ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/h2>\n

Trang ch\u1ee7 TurboTax hi\u1ec3n th\u1ecb c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp c\u1ea1nh nhau \u0111\u1ec3 d\u1ec5 so s\u00e1nh. \u0110\u1ed3ng th\u1eddi c\u0169ng bao g\u1ed3m m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 v\u01b0\u1ee3t qua b\u00e0i t\u1eadp 30 gi\u00e2y ki\u1ec3m tra kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng, h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 gi\u1ea3i th\u00edch t\u1ea1i sao s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n

V\u1edbi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 x\u00e3 h\u1ed9i v\u00e0 di \u0111\u1ed9ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng trong nh\u1eefng n\u1ed7 l\u1ef1c t\u00edch c\u1ef1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, n\u1ebfu \u0111ang ch\u1ec9 khi\u1ebfn h\u00e0nh tr\u00ecnh quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, kh\u00f3 hi\u1ec3u h\u01a1n th\u00ec c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Theo\u00a0Harvard Business Review<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u2013 B\u00ed quy\u1ebft t\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c\u00a0<\/em><\/li>\n
  • Gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf nh\u1edd t\u1ed1i \u01b0u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tham kh\u1ea3o ph\u1ea7n 1:\u00a0\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eebng ph\u1ee9c t\u1ea1p ho\u00e1<\/em><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52587"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52587"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52587\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}