{"id":5259,"date":"2023-11-29T15:52:40","date_gmt":"2023-11-29T15:52:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5259"},"modified":"2023-11-29T10:48:52","modified_gmt":"2023-11-29T10:48:52","slug":"5-vi-du-ve-doi-moi-trai-nghiem-khach-hang-tuyet-voi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-vi-du-ve-doi-moi-trai-nghiem-khach-hang-tuyet-voi.html","title":{"rendered":"5 V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi"},"content":{"rendered":"

Ch\u00fang ta \u0111ang \u1edf trong m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i t\u00edch c\u1ef1c \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Theo Vi\u1ec7n Ph\u1ea7n M\u1ec1m c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n. C\u00f3 m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn khi n\u00f3i \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1edfi v\u00ec h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 r\u1ea5t t\u1ec7 \u1edf l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Nh\u01b0ng nh\u1eefng b\u01b0\u1edbc \u0111\u1ed5i m\u1edbi n\u00e0y s\u1ebd y\u00eau c\u1ea7u c\u00e1c c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn. Ng\u00e0y nay r\u1ea5t d\u1ec5 b\u1ecb sao ch\u00e9p, hay b\u1ecb g\u1ea1t b\u1ecf \u2013 v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 kh\u00f4ng thay \u0111\u1ed5i v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/p>\n

S\u1ebd r\u1ea5t c\u00f3 \u00edch khi b\u1ea1n suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 h\u00e3y nh\u00ecn v\u00e0o nh\u1eefng c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Sau \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u1ec3 \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng c\u00f4ng ty nh\u01b0 Lemonade, McDonalds, Amazon, Walmart v\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea7n \u0111\u1ec1 ph\u00f2ng.<\/p>\n

K\u1ebft h\u1ee3p t\u00ednh hi\u1ec7u qu\u1ea3 v\u1edbi vi\u1ec7c tr\u1ea3 l\u1ea1i<\/strong><\/h2>\n

V\u00ed d\u1ee5 nh\u01b0 \u1edf m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00ean b\u1edd s\u1ee5p \u0111\u1ed5 l\u00e0 ng\u00e0nh b\u1ea3o hi\u1ec3m. \u0110a s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec1u th\u1ea5t v\u1ecdng v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m. M\u1ed9t kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed h\u00e0ng th\u00e1ng r\u1ea5t nhi\u1ec1u cho m\u1ed9t nh\u00e0 cung c\u1ea5p b\u1ea3o hi\u1ec3m, v\u00e0 khi kh\u00e1ch h\u00e0ng n\u00e0y c\u1ea7n b\u1ea3o hi\u1ec3m th\u00ec l\u1ea1i b\u1ecb c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u1ed1i x\u1eed r\u1ea5t t\u1ec7.<\/p>\n

H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat l\u1ee3i \u00edch t\u1eeb vi\u1ec7c n\u00e0y. Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng mua b\u1ea3o hi\u1ec3m c\u00f3 l\u1ebd l\u00e0 \u0111i\u1ec1u t\u1ed3i t\u1ec7 nh\u1ea5t trong ng\u00e0nh cho n\u00ean c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1eed l\u00fd theo c\u00e1ch t\u1eeb \u0111\u00f3 \u0111\u1ebfn gi\u1edd v\u1eabn c\u00f2n nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u00e0m v\u1eady.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng g\u1eedi th\u00f4ng tin y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng qua b\u01b0u \u0111i\u1ec7n. V\u00e0 th\u01b0\u1eddng th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 g\u1eedi y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ebfm khi n\u00e0o c\u00f3 th\u1ec3 g\u1eedi tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh. Nh\u01b0ng m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Daniel Schreiber, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u1edbi Lemonade cho bi\u1ebft trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, \u201cB\u1ea3o hi\u1ec3m hay \u0111\u01b0\u1ee3c xem l\u00e0 \u2018vi\u1ec7c ch\u1eb3ng hay ho g\u00ec nh\u1eefng c\u1ea7n ph\u1ea3i c\u00f3\u201d. Lemonade \u0111\u00e3 thay \u0111\u1ed5i c\u1ea3 m\u00f4 h\u00ecnh kinh doanh. H\u1ecd l\u1ea5y ra m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh trong s\u1ed1 ti\u1ec1n thanh to\u00e1n h\u00e0ng th\u00e1ng c\u1ee7a kh\u00e1ch h\u00e0ng, chi tr\u1ea3 cho vi\u1ec7c t\u00e1i b\u1ea3o hi\u1ec3m (v\u00e0 m\u1ed9t s\u1ed1 chi ph\u00ed kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi) v\u00e0 s\u1eed d\u1ee5ng ph\u1ea7n c\u00f2n l\u1ea1i \u0111\u1ec3 thanh to\u00e1n c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.<\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd r\u1ea5t thu\u1eadn ti\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u1ec1 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng. Lemonade, s\u1eed d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o \u0111\u00e3 l\u00e0m cho quy tr\u00ecnh b\u1ea3o l\u00e3nh v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. K\u1ebft qu\u1ea3 t\u1eeb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch, t\u1ee9c th\u1eddi v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n

Theo Lemonade, 87% kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u mua b\u1ea3o hi\u1ec3m. V\u00e0 h\u1ecd thu h\u00fat m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t. H\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng th\u00edch Lemonade, b\u1ea5t k\u1ef3 kho\u1ea3n ti\u1ec1n b\u1ea3o hi\u1ec3m kh\u00f4ng c\u00f3 ng\u01b0\u1eddi nh\u1eadn s\u1ebd \u0111\u01b0\u1ee3c quy\u00ean g\u00f3p cho m\u1ed9t t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n do kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn. H\u1ecd \u0111\u00e3 ph\u1ed1i h\u1ee3p th\u00e0nh c\u00f4ng v\u1edbi ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n c\u00f3 l\u01b0\u01a1ng t\u00e2m trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng tin t\u01b0\u1edfng.<\/p>\n

\"th\u1ea5u<\/p>\n

Trao cho kh\u00e1ch h\u00e0ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ecd t\u1ef1 ph\u1ee5c v\u1ee5<\/strong><\/h2>\n

McDonalds l\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ee3i nhu\u1eadn. M\u1ecdi th\u1ee9 v\u1ec1 DNA doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec1u t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 n\u00e0y. Nh\u01b0 khi h\u1ecd \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 \u201cc\u1ed9ng \u0111\u1ed3ng\u201d v\u00e0 \u201cgi\u00e1 tr\u1ecb gia \u0111\u00ecnh\u201d, khi b\u1ea1n bi\u1ebft v\u1ec1 c\u1ea7u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u1ee7a h\u1ecd l\u00e0 v\u1ec1 n\u1ed7 l\u1ef1c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u ti\u1ec1n. G\u1ea7n \u0111\u00e2y McDonalds \u0111\u00e3 b\u1ecf c\u00e1c qu\u1ea7y thu ng\u00e2n \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi thu ng\u00e2n \u0111\u1ec3 tr\u1ea3 ti\u1ec1n cho th\u1ee9c \u0103n.<\/p>\n

Trong khi v\u00e0i ng\u01b0\u1eddi s\u1ee3 r\u1eb1ng robot s\u1ebd thay th\u1ebf con ng\u01b0\u1eddi l\u00e0m vi\u1ec7c, th\u00ec c\u00f2n nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p lo\u1ea1i th\u00edch t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a k\u1ef9 thu\u1eadt t\u1ef1 \u0111\u1ed9ng. Li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u c\u00f4ng ty h\u01a1n l\u1ef1a ch\u1ecdn s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y kh\u00f4ng?<\/p>\n

Hay h\u1ecd v\u1eabn gi\u1eef nguy\u00ean l\u1eadp tr\u01b0\u1eddng kh\u00f4ng \u1ee7ng h\u1ed9 s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 \u01b0u ti\u00ean x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m v\u1edbi con ng\u01b0\u1eddi? T\u00f4i th\u00ec ngh\u0129 r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho th\u1ea5y t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh, b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng th\u00ec v\u1eabn c\u00f2n \u0111\u00f3, v\u00e0 b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nhanh h\u01a1n. B\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y tr\u1ea3i nghi\u1ec7m n\u00e0y t\u1ea1i m\u1ed9t nh\u00e0 h\u00e0ng n\u00e0o v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

T\u0103ng t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c t\u01b0\u01a1ng t\u00e1c b\u00e1n l\u1ebb<\/strong><\/h2>\n

Ph\u1ea7n t\u1ed1n th\u1eddi gian nh\u1ea5t trong l\u00fac mua s\u1eafm \u1edf m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb l\u00e0 ph\u1ea3i l\u01b0\u1edbt qua nh\u1eefng th\u1ee9 kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u1ea1n \u2013 kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0 t\u00f4i th\u00edch nh\u1eefng kho\u1ea3n ti\u1ebft ki\u1ec7m m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c c\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1 cao c\u1ea5p nh\u01b0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n ti\u1ebft ki\u1ec7m, t\u00f4i ph\u1ea3i l\u00f4i ra h\u00e0ng t\u1ea5n th\u1ee9 m\u00e0 t\u00f4i kh\u00f4ng th\u00edch ho\u1eb7c kh\u00f4ng mu\u1ed1n. \u0110\u1ebfn cu\u1ed1i chuy\u1ebfn \u0111i mua s\u1eafm t\u00f4i r\u1ea5t m\u1ec7t. \u0110\u00fang l\u00e0 kho\u1ea3n ti\u1ebft ki\u1ec7m m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c c\u0169ng c\u00f3 c\u00e1i gi\u00e1 c\u1ee7a n\u00f3.<\/p>\n

\u0110i\u1ec1u g\u00ec x\u1ea3y ra khi m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt c\u00f4ng s\u1ee9c cho kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p gi\u00e1 c\u1ea3 c\u1ea1nh tranh? Walmart \u0111ang th\u1eed nghi\u1ec7m c\u00e1c qu\u1ea7y kh\u1ed5ng l\u1ed3 trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cth\u00e1p l\u1ea5y \u0111\u1ed3\u201d. \u0110\u1ec3 s\u1eed d\u1ee5ng th\u00e1p, kh\u00e1ch h\u00e0ng qu\u00e9t m\u00e3 v\u1ea1ch tr\u00ean h\u00f3a \u0111\u01a1n mua h\u00e0ng.<\/p>\n

Trong v\u00f2ng 45 gi\u00e2y, m\u1ed9t c\u00e1nh c\u1eeda tr\u00ean th\u00e1p \u0111\u00f3 s\u1ebd m\u1edf ra, v\u00e0 c\u00e1c v\u1eadt d\u1ee5ng xu\u1ea5t hi\u1ec7n tr\u00ean b\u0103ng t\u1ea3i. \u0110i\u1ec1u n\u00e0y ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng cho ph\u00e9p h\u1ecd nh\u1eadn c\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd \u2013 b\u1eb1ng c\u00e1ch n\u00e0y h\u1ecd kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 c\u00e1c g\u00f3i h\u00e0ng b\u1ecb \u0111\u00e1nh c\u1eafp su\u1ed1t c\u1ea3 ng\u00e0y.<\/p>\n

Ch\u1ea5p nh\u1eadn s\u1ef1 minh b\u1ea1ch \u2013 \u0110\u1eebng \u00e9p bu\u1ed9c v\u00e0 l\u00e0m r\u1ed1i kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

G\u1ea7n \u0111\u00e2y t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email t\u1eeb Groupon r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng l\u1ea1 v\u1edbi t\u00e0i kho\u1ea3n c\u1ee7a t\u00f4i. T\u00f4i kh\u00f4ng s\u1eed d\u1ee5ng Groupon v\u00e0 t\u00f4i \u0111\u00e3 x\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a t\u00f4i h\u00f4m nay. V\u00e0 b\u1ea1n bi\u1ebft kh\u00f4ng, Kh\u00f4ng th\u1ec3 t\u1ef1 x\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n! T\u00f4i \u0111\u00e3 d\u00e0nh c\u1ea3 th\u1eddi gian tr\u00ean trang web, t\u00ecm trong ph\u1ea7n tr\u1ee3 gi\u00fap, v\u00e0 sau \u0111\u00f3 tr\u00ean Google.<\/p>\n

Kh\u00f4ng c\u00f3 m\u1ee5c x\u00f3a t\u00e0i kho\u1ea3n n\u00e0o d\u1ec5 t\u00ecm c\u1ea3! Khi c\u00e1c c\u00f4ng ty khi\u1ebfn b\u1ea1n kh\u1ed5 s\u1edf \u0111\u1ec3 x\u00f3a t\u00e0i kho\u1ea3n l\u00e0m cho t\u00f4i ngh\u0129 r\u1eb1ng h\u1ecd mu\u1ed1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nhi\u1ec1u \u0111\u1ec3 n\u00f3i v\u1edbi ban gi\u00e1m \u0111\u1ed1c c\u1ee7a h\u1ecd \u201cNh\u00ecn xem ch\u00fang ta c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng ch\u01b0a n\u00e0y!\u201d Tuy nhi\u00ean n\u1ebfu ng\u01b0\u1eddi d\u00f9ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u01b0 t\u00f4i, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb d\u1ecbch v\u1ee5 n\u1eefa th\u00ec c\u00f4ng ty \u0111\u00f3 c\u00f3 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb?<\/p>\n

H\u1ecd s\u1ebd gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trong bao l\u00e2u c\u00f9ng v\u1edbi s\u1ed1 t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng n\u1eefa. T\u1ea1i sao h\u1ecd kh\u00f4ng thi\u1ebft k\u1ebf trang web sao cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng x\u00f3a t\u00e0i kho\u1ea3n? Groupon l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ed5i ph\u00f2ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Nh\u01b0ng c\u00f3 c\u00f4ng ty n\u00e0o ph\u00e1t tri\u1ec3n m\u1ea1nh b\u1eb1ng c\u00e1ch l\u1eeba kh\u00e1ch h\u00e0ng? N\u1ebfu ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n x\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd, h\u00e3y thi\u1ebft k\u1ebf cho th\u1eadt d\u1ec5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 x\u00f3a t\u00e0i kho\u1ea3n.<\/p>\n

B\u1ea1n ch\u1ec9 \u0111ang n\u00f3i d\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a b\u1ea1n r\u1eb1ng b\u1ea1n c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng b\u1edfi v\u00ec b\u1ea1n \u0111\u00e3 b\u1eaft h\u1ecd kh\u00f4ng t\u00e0i n\u00e0o r\u1eddi b\u1ecf b\u1ea1n. H\u00e3y cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 cho kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd s\u1ebd \u1edf l\u1ea1i. Nh\u01b0ng \u0111\u1eebng l\u1eeba h\u1ecd v\u00e0o c\u1ea3nh c\u1ee9 b\u00e1m l\u1ea5y b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd, nh\u01b0ng t\u00f4i mu\u1ed1n t\u00e0i kho\u1ea3n c\u1ee7a t\u00f4i ho\u00e0n to\u00e0n x\u00f3a kh\u1ecfi trang web. H\u00e3y thi\u1ebft k\u1ebf cho kh\u00e1ch h\u00e0ng d\u1ec5 s\u1eed d\u1ee5ng!<\/p>\n

Tin t\u01b0\u1edfng kh\u00e1ch h\u00e0ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua<\/strong><\/h2>\n

Amazon \u0111ang tung ra D\u1ecbch v\u1ee5 Th\u1eed Tr\u01b0\u1edbc Khi Mua. D\u1ecbch v\u1ee5 n\u00e0y r\u1ea5t quan tr\u1ecdng cho b\u00e1n l\u1ebb. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb d\u1ef1a v\u00e0o \u0111\u0103ng k\u00ed kh\u00e1c s\u1ebd c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o? C\u01a1 b\u1ea3n th\u00ec t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn n\u00ean lo l\u1eafng. \u0110\u00f3 l\u00e0 tr\u1edf ng\u1ea1i ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty nh\u01b0 Nordstrom Rack, n\u01a1i m\u00e0 b\u1ea1n mua m\u1ed9t m\u1eb7t h\u00e0ng v\u00e0 tr\u1ea3 l\u1ea1i n\u00f3, b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 h\u01a1n 5 \u0111\u00f4 la.<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi nh\u01b0 t\u00f4i hay mua \u0111\u1ed3 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1ea7n \u0111\u1ed5i m\u1ed9t c\u1ee1 kh\u00e1c, \u0111\u00f3 l\u00e0 c\u1ea3 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u2013 v\u00e0 ch\u01b0a k\u1ec3 t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n. Amazon m\u1ed9t l\u1ea7n n\u1eefa l\u00e0m cho d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 t\u1ed1t h\u01a1n \u2013 v\u00e0 h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n trong vi\u1ec7c l\u00e0m \u0111\u00f3.<\/p>\n

C\u00f3 nh\u1eefng c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1t h\u01a1n? N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd n\u1ea3y ra h\u00e0ng t\u1ea5n nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi, v\u00e0 c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n s\u1ebd \u0111i t\u1eeb tr\u00ec tr\u1ec7 sang hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta \u0111ang \u1edf trong m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i t\u00edch c\u1ef1c \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Theo Vi\u1ec7n Ph\u1ea7n M\u1ec1m c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n. C\u00f3 m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn khi n\u00f3i \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5259"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5259"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5259\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}