{"id":52591,"date":"2023-12-20T04:17:42","date_gmt":"2023-12-19T21:17:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-giu-chan-khach-hang-dung-phuc-tap-hoa.html"},"modified":"2023-12-20T04:17:42","modified_gmt":"2023-12-19T21:17:42","slug":"de-giu-chan-khach-hang-dung-phuc-tap-hoa","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-giu-chan-khach-hang-dung-phuc-tap-hoa.html","title":{"rendered":"\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1eebng ph\u1ee9c t\u1ea1p ho\u00e1"},"content":{"rendered":"
Trong m\u1eaft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay l\u00e0 \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 Internet, s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 k\u1ebft n\u1ed1i Internet v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng. \u0110\u1ed3ng th\u1eddi, khi \u0111\u1ee9ng gi\u1eefa qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, vi\u1ec7c kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 c\u00f3. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do doanh nghi\u1ec7p \u0111ang t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 mong r\u1eb1ng khi \u0111\u01b0a ra c\u00e0ng nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p h\u1ecd s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng. Nh\u01b0ng v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn m\u1ecdi n\u01a1i m\u1ecdi l\u00fac c\u00e0ng nhi\u1ec1u c\u00e0ng khi\u1ebfn h\u1ecd b\u1ecb qu\u1ea3 t\u1ea3i v\u00e0 kh\u00f3 ch\u1ecbu \u0111\u1ed3ng th\u1eddi, thay v\u00ec k\u00e9o kh\u00e1ch h\u00e0ng x\u00edch l\u1ea1i g\u1ea7n h\u01a1n, l\u1ea1i \u0111ang v\u00f4 t\u00ecnh \u0111\u1ea9y h\u1ecd ra xa.<\/p>\n
\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 kh\u00f3 ch\u1ecbu khi th\u01b0\u01a1ng hi\u1ec7u t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn m\u1ecdi n\u01a1i m\u1ecdi l\u00fac<\/p>\n<\/div>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t ph\u00e1t hi\u1ec7n quan tr\u1ecdng, t\u01b0\u1edfng ch\u1eebng kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0ng ph\u1ea3i qua kh\u1ea3o s\u00e1t v\u1edbi h\u01a1n 7.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ecfng v\u1ea5n v\u1edbi h\u00e0ng tr\u0103m gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. \u0110\u1ed9ng l\u1ef1c l\u1edbn nh\u1ea5t gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i n\u1eb1m vi\u1ec7c l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin tin c\u1eady v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng. N\u00f3i m\u1ed9t c\u00e1ch chung nh\u1ea5t, nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1eeb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 l\u00e0 l\u00e0m sao m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1 nh\u00e2n ho\u00e1<\/h2>\n

\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 \u0111i\u1ec1u n\u00e0y, h\u00e3y c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch l\u00e0m c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u A \u2013 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 ti\u1ebfp c\u1eadn b\u1ea5t k\u1ef3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o \u0111ang t\u00ecm ki\u1ebfm c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan t\u1edbi c\u00e1c d\u00f2ng m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn website. T\u1ea1i \u0111\u00e2y, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm c\u00e1c th\u1ea5y th\u00f4ng tin k\u1ef9 thu\u1eadt, t\u00ednh n\u0103ng m\u1edf r\u1ed9ng v\u00e0 h\u00ecnh \u1ea3nh 360 \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n lo\u1ea1i theo c\u00e1c d\u00f2ng c\u1ee5 th\u1ec3. Trong c\u00e1c c\u1eeda h\u00e0ng, tem li\u1ec7t k\u00ea c\u00e1c thu\u1ed9c t\u00ednh k\u1ef9 thu\u1eadt ch\u00ednh nh\u01b0 x\u1ebfp h\u1ea1ng megapixel v\u00e0 b\u1ed9 nh\u1edb k\u00e8m c\u00f9ng m\u00e3 QR \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a website, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt s\u1ea3n ph\u1ea9m.<\/p>\n

Trong khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u B tr\u01b0\u1edbc ti\u00ean l\u00e0 hi\u1ec3u mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; v\u1ecb tr\u00ed h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm. T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i mu\u1ed1n mua m\u00e1y \u1ea3nh? H\u1ecd m\u1edbi t\u00ecm hi\u1ec3u hay \u0111\u00e3 s\u1eb5n s\u00e0ng mua? T\u1ea1i nh\u1eefng b\u01b0\u1edbc t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi t\u1edbi c\u00e1c trang \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba (n\u01a1i m\u00e1y \u1ea3nh c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c rate cao) v\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u v\u00e0o website c\u1ee7a c\u00f4ng ty.<\/p>\n

X\u1ebfp h\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp ngay v\u1ecb tr\u00ed trung t\u00e2m c\u0169ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u00ecm th\u1ea5y c\u00e1c \u0111\u00e1nh gi\u00e1 li\u00ean quan \u0111\u1ebfn m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng m\u00e1y \u1ea3nh (ch\u1ee5p \u1ea3nh gia \u0111\u00ecnh, ch\u1ee5p \u1ea3nh thi\u00ean nhi\u00ean, ch\u1ee5p \u1ea3nh th\u1ec3 thao, v.v.). Trong c\u1eeda h\u00e0ng, Th\u01b0\u01a1ng hi\u1ec7u B \u0111\u00f3ng khung c\u00e1c t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt theo thu\u1eadt ng\u1eef phi k\u1ef9 thu\u1eadt. Ch\u1eb3ng h\u1ea1n, thay v\u00ec nh\u1ea5n m\u1ea1nh megapixel v\u00e0 b\u1ed9 nh\u1edb, h\u1ecd s\u1ebd ghi r\u00f5 s\u1ed1 \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao s\u1ebd l\u01b0u \u0111\u01b0\u1ee3c trong th\u1ebb nh\u1edb. M\u00e3 QR tr\u00ean k\u1ec7 s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01a1n gi\u1ea3n m\u00f4 ph\u1ecfng c\u00e1c y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 m\u00e1y \u1ea3nh nh\u01b0 t\u00ednh n\u0103ng ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh.<\/p>\n

\"\u0110\u1ecdc<\/p>\n

\u0110\u1ecdc hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh, gi\u00fap kh\u00e1ch h\u00e0ng an t\u00e2m v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua<\/p>\n<\/div>\n

Th\u00f4ng tin chi ti\u1ebft Th\u01b0\u01a1ng hi\u1ec7u A cung c\u1ea5p t\u1ea1i m\u1ed7i b\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ed9t s\u1ed1 m\u00e1y \u1ea3nh nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng kh\u00f4ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua. V\u1edbi Th\u01b0\u01a1ng hi\u1ec7u B, nghe qua c\u00f3 th\u1ec3 kh\u00e1 ph\u1ee9c t\u1ea1p nh\u01b0ng th\u1eadt s\u1ef1 h\u1ecd th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, t\u1eadp trung \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh khi cung c\u1ea5p th\u00f4ng tin \u0111\u00e1ng tin c\u1eady, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u B h\u01a1n.<\/p>\n

H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/h2>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u g\u00ec s\u1ebd gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/p>\n

Nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review cho th\u1ea5y c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy\u1ebft \u0111\u1ecbnh (decision simplicity index) \u2013 th\u01b0\u1edbc \u0111o v\u1ec1 m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o th\u00f4ng tin h\u1ecd t\u00ecm th\u1ea5y v\u00e0 d\u1ec5 d\u00e0ng xem l\u1ea1i c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00e0ng d\u1ec5 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m s\u1ed1 c\u1ee7a m\u00ecnh.<\/p>\n

Thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng theo h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n h\u00f3a quy\u1ebft \u0111\u1ecbnh v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 tin ho\u00e0n th\u00e0nh h\u00e0nh tr\u00ecnh mua h\u00e0ng l\u00e0 m\u1ed9t thay \u0111\u1ed5i s\u00e2u s\u1eafc, th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ed5i m\u1edbi, th\u1eed nghi\u1ec7m v\u00e0 ki\u1ec3m ch\u1ee9ng l\u1ea1i v\u1ec1 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c quy tr\u00ecnh h\u1ed7 tr\u1ee3 \u0111i\u1ec1u h\u01b0\u1edbng, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u1edf nh\u1eefng v\u1ecb tr\u00ed trung t\u00e2m ch\u00ednh l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 ch\u00fang ta s\u1ebd c\u00f9ng ph\u00e2n t\u00edch, th\u1ea3o lu\u1eadn trong b\u00e0i vi\u1ebft t\u1edbi \u0111\u00e2y c\u00f9ng Masterskills. H\u00e3y c\u00f9ng \u0111\u00f3n \u0111\u1ecdc!<\/p>\n

Theo Harvard Business Review<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/p>\n

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  • 6 nhu c\u1ea7u \u0111\u1ecbnh h\u00ecnh th\u00f3i quen t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • \u201cNgh\u1ec7 thu\u1eadt\u201d theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i mua<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong m\u1eaft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay l\u00e0 \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 Internet, s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 k\u1ebft n\u1ed1i Internet v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng. \u0110\u1ed3ng th\u1eddi, khi \u0111\u1ee9ng gi\u1eefa qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, vi\u1ec7c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52591"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52591"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52591\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}