{"id":52601,"date":"2023-12-20T04:19:51","date_gmt":"2023-12-19T21:19:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giam-ty-le-bo-gio-nho-toi-uu-chuong-trinh-khach-hang-trung-thanh.html"},"modified":"2023-12-20T04:19:51","modified_gmt":"2023-12-19T21:19:51","slug":"giam-ty-le-bo-gio-nho-toi-uu-chuong-trinh-khach-hang-trung-thanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giam-ty-le-bo-gio-nho-toi-uu-chuong-trinh-khach-hang-trung-thanh.html","title":{"rendered":"Gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf nh\u1edd t\u1ed1i \u01b0u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh"},"content":{"rendered":"
Kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n nh\u01b0ng \u0111\u1ebfn ph\u00fat 89 l\u1ea1i quy\u1ebft \u0111\u1ecbnh r\u1eddi \u0111i! Th\u1ed1ng k\u00ea c\u1ee7a Business Insider t\u1ea1i Hoa K\u1ef3 c\u0169ng cho th\u1ea5y c\u00f3 t\u1edbi 50% kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf v\u00ec nhi\u1ec1u l\u00fd do. D\u00f9 bi\u1ebft c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 c\u1ee7a ri\u00eang doanh nghi\u1ec7p m\u00ecnh, nh\u01b0ng c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng c\u00f3, nh\u1ea5t l\u00e0 khi h\u1ea7u h\u1ebft l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf \u0111\u1ebfn t\u1eeb kh\u00e2u thanh to\u00e1n.<\/p>\n

H\u00e3y xem 4 nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf v\u00e0 c\u00f9ng Masterskills th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh ph\u1ea3i ch\u1ea1y tr\u1ed1n:<\/p>\n

1. \u201cT\u00f4i kh\u00f4ng th\u00edch \u0111\u0103ng k\u00fd l\u00e0m th\u00e0nh vi\u00ean\u201d<\/h2>\n

\u0110\u0103ng k\u00fd th\u00e0nh vi\u00ean \u0111\u1ec3 t\u00edch \u0111i\u1ec3m l\u00e0 n\u1ed7i \u00e1m \u1ea3nh c\u1ee7a t\u1edbi 39.1% kh\u00e1ch h\u00e0ng, nh\u1ea5t l\u00e0 khi b\u1ea1n ch\u1ec9 mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m nhanh nh\u1ea5t th\u00ec m\u1edf th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u00f2i h\u1ecfi ph\u1ea3i th\u1ef1c hi\u1ec7n qu\u00e1 nhi\u1ec1u thao t\u00e1c. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi t\u00ecnh hu\u1ed1ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

\"\u0110\u0103ng<\/p>\n

\u0110\u0103ng k\u00fd th\u00e0nh vi\u00ean \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i l\u1edbn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 tri \u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean khi h\u1ecd c\u00f3 th\u1ec3 t\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap gi\u1ea3m b\u1edbt thao t\u00e1c nh\u1eadp d\u1eef li\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

2. \u201cPh\u00ed v\u1eadn chuy\u1ec3n qu\u00e1 cao\u201d<\/h2>\n

Theo Business Insider, 23,5% kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng sau khi bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c ph\u00ed v\u1eadn chuy\u1ec3n cho \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

V\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf, s\u1ebd thu\u1eadn ti\u1ec7n n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3n th\u1ecb ph\u00ed v\u1eadn chuy\u1ec3n s\u1edbm h\u01a1n trong qu\u00e1 tr\u00ecnh thanh to\u00e1n \u2013 gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt t\u00ecnh hu\u1ed1ng b\u1ecf gi\u1ecf v\u00ec ph\u00ed v\u1eadn chuy\u1ec3n. Tuy nhi\u00ean, d\u00f9 hi\u1ec3n th\u1ecb chi ph\u00ed v\u1eadn chuy\u1ec3n \u1edf \u0111\u00e2u, h\u00e3y t\u01b0 duy r\u1eb1ng \u0111\u00e2y nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 tri \u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho l\u1ea7n mua \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean l\u00e0 c\u00e1ch \u00edt t\u1ed1n k\u00e9m nh\u1ea5t v\u00e0 m\u1ed9t khi h\u1ecd \u0111\u00e3 \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c \u0111\u1ec3 gi\u1edbi thi\u1ec7u nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

M\u1ed9t s\u1ed1 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Amazon Prime ho\u1eb7c Bloomingdales mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t combo tuy\u1ec7t v\u1eddi, \u0111\u00e1nh tr\u00fang insights c\u1ee7a kh\u00e1ch h\u00e0ng khi v\u1eeba ti\u1ec7n l\u1ee3i \u0111\u1ec3 mua s\u1eafm l\u1ea1i kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam c\u00e1c chi ph\u00ed ph\u00e1t sinh.<\/p>\n

\"Mi\u1ec5n<\/p>\n

Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho t\u1ea5t c\u1ea3 c\u00e1c \u0111\u01a1n h\u00e0ng \u2013 \u00e1p d\u1ee5ng v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n<\/div>\n

3. \u201cM\u1ee9c gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m cao h\u01a1n ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3\u201d<\/h2>\n

T\u01b0\u01a1ng t\u1ef1 ph\u00ed v\u1eadn chuy\u1ec3n, m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf v\u00ec khi \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n h\u1ecd nh\u1eadn ra gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m cao h\u01a1n m\u1ee9c mong \u0111\u1ee3i.<\/p>\n

Giao di\u1ec7n d\u1ec5 nh\u00ecn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a v\u1edbi t\u00ecnh hu\u1ed1ng n\u00e0y. H\u00e3y xem nh\u1eefng g\u00ec West Elm \u2013 nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed3 trang tr\u00ed v\u00e0 n\u1ed9i th\u1ea5t gia \u0111\u00ecnh \u0111ang l\u00e0m v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, West Elm cho ph\u00e9p kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c bao nhi\u00eau v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, b\u1eb1ng ng\u00f4n ng\u1eef h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n.<\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a West Elm<\/p>\n<\/div>\n

Ti\u1ebfp theo, h\u1ecd qu\u1ea3ng c\u00e1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1edf nh\u1eefng v\u1ecb tr\u00ed th\u00f4ng minh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1ea5t. V\u00ed d\u1ee5, ngay b\u00ean c\u1ea1nh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n \u0111\u1eb7t c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a m\u00ecnh c\u00f9ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t th\u00ec \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t b\u1ea5t ng\u1edd th\u00fa v\u1ecb kh\u00f3 c\u00f3 th\u1ec3 b\u1ecf qua.<\/p>\n

\"Nh\u1eadn<\/p>\n

Nh\u1eadn 25$ cho m\u1ed7i \u0111\u01a1n h\u00e0ng tr\u1ecb gi\u00e1 250$<\/p>\n<\/div>\n

4. \u201cT\u00f4i ch\u1ec9 \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 s\u1ea3n ph\u1ea9m\u201d<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t t\u00ecnh hu\u1ed1ng r\u1ea5t ph\u1ed5 bi\u1ebfn khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t. M\u1ed9t b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm l\u00e0 h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh thanh to\u00e1n, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1eafm r\u00f5 t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan.<\/p>\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 nh\u00f3m kh\u00f3 kh\u0103n nh\u1ea5t nh\u01b0ng th\u1eadt may, ch\u00fang ta c\u00f3 th\u1ec3 bi\u1ebft ch\u1eafc ch\u1eafn r\u1eb1ng: h\u1ecd \u0111\u00e3 ho\u1eb7c \u0111ang quan t\u00e2m s\u1ea3n ph\u1ea9m v\u00e0 \u0111ang t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t, v\u00ec v\u1eady, \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t s\u1ebd khuy\u1ebfn kh\u00edch h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua. \u0110\u1ed3ng th\u1eddi, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 chia s\u1ebb v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1edf nh\u1eefng v\u1ecb tr\u00ed thu h\u00fat s\u1ef1 ch\u00fa \u00fd nh\u1ea5t, bao g\u1ed3m c\u1ea3 trang s\u1ea3n ph\u1ea9m v\u00e0 thanh to\u00e1n. \u0110\u1eebng qu\u00ean hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i ho\u1eb7c link \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft tr\u00ean trang ch\u1ee7.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, khai th\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u00e1nh gi\u00e1 li\u00ean quan t\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean insights t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a Lancome<\/p>\n<\/div>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ebfn t\u1edbi trang thanh to\u00e1n?<\/h2>\n

T\u1eadp trung khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi m\u1edbi thay v\u00ec d\u1ed3n ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o t\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng qu\u00e1 r\u1ed9ng. T\u1ea5t nhi\u00ean ch\u00fang ta s\u1ebd kh\u00f4ng d\u1eebng t\u1ea5t c\u1ea3 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang quan t\u00e2m.<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y l\u00e0 trong m\u1ed9t m\u1ee9c chi ph\u00ed \u00edt t\u1ed1n k\u00e9m h\u01a1n, t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd ch\u00fang ta c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u.<\/p>\n

T\u1ea1o cho ng\u01b0\u1eddi mua h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft: th\u01b0\u1edfng cho c\u1ea3 ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u1eefng \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p. B\u1edfi, ch\u00ednh nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ea1i tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean trung th\u00e0nh v\u00e0 gi\u1edbi thi\u1ec7u thi\u1ec7u nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

Theo Jessica Mizerak<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng: C\u00f3 c\u00f2n l\u00e0 b\u00e0i to\u00e1n h\u00f3c b\u00faa?<\/em><\/li>\n
  • T\u00e1m sai l\u1ea7m khi\u1ebfn kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh \u1edf ph\u00fat 89<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u00e3y xem 4 nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf v\u00e0 c\u00f9ng Masterskills th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf vi\u1ec7c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh ph\u1ea3i ch\u1ea1y tr\u1ed1n:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52601"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52601"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52601\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}