{"id":52607,"date":"2023-12-20T04:20:52","date_gmt":"2023-12-19T21:20:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-cach-de-tro-thanh-thuong-hieu-lay-khach-hang-lam-trung-tam.html"},"modified":"2023-12-20T04:20:52","modified_gmt":"2023-12-19T21:20:52","slug":"4-cach-de-tro-thanh-thuong-hieu-lay-khach-hang-lam-trung-tam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-cach-de-tro-thanh-thuong-hieu-lay-khach-hang-lam-trung-tam.html","title":{"rendered":"4 c\u00e1ch \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m"},"content":{"rendered":"
H\u1ea7u h\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u cho r\u1eb1ng m\u00ecnh \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u00fang m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u01b0 v\u1eady. Hai chuy\u00ean gia c\u1ee7a Google \u2013 Peter Fader v\u00e0 Sarah E. Toms \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng k\u1ebft 04 l\u1ed7i ph\u1ed5 bi\u1ebfn khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 t\u1ea1o ra c\u0169ng nh\u01b0 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat, ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Hay n\u00f3i c\u00e1ch kh\u00e1c, b\u1ed1n sai l\u1ea7m n\u00e0y \u0111\u00e3 th\u1ef1c s\u1ef1 ng\u0103n h\u1ecd ho\u00e0n thi\u1ec7n m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Th\u1eadt may, Peter v\u00e0 Sarah \u0111\u00e3 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ra b\u1ed1n c\u00e1ch kh\u1eafc ph\u1ee5c c\u01a1 b\u1ea3n m\u00e0 Masterskills s\u1ebd chia s\u1ebb \u2013 n\u1ebfu th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty ghi l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong m\u1eaft c\u00e1c Th\u01b0\u1ee3ng \u0111\u1ebf.<\/p>\n

\"Th\u01b0\u01a1ng<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng l\u1ea7m t\u01b0\u1edfng r\u1eb1ng m\u00ecnh \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u00e0n h\u1ea3o m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i kh\u00e1c\u2026<\/p>\n<\/div>\n

Sai l\u1ea7m 1: T\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o \u201ckh\u00e1ch h\u00e0ng\u201d<\/h2>\n

L\u00e0m ti\u1ebfp th\u1ecb, ch\u00fang ta th\u01b0\u1eddng nghe \u0111\u1ebfn nh\u1eefng c\u00e2u n\u00f3i kinh \u0111i\u1ec3n nh\u01b0: \u201cKh\u00e1ch h\u00e0ng l\u00e0 Th\u01b0\u1ee3ng \u0110\u1ebf\u201d v\u00e0 \u0111\u1eb7t t\u1eebng kh\u00e1ch h\u00e0ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m nh\u1ea5t trong t\u1eebng n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 r\u1ed3i, k\u1ebft qu\u1ea3 th\u1ebf n\u00e0o? Ch\u00fang ta \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t th\u1ef1c th\u1ec3 duy nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111o l\u01b0\u1eddng n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. Nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng gi\u1ed1ng nhau v\u00e0 th\u1ef1c t\u1ebf l\u00e0, cho d\u00f9 b\u1ea1n c\u00f3 d\u1ed3n bao nhi\u00eau th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 t\u00e0i nguy\u00ean v\u00e0o m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, h\u1ecd v\u1eabn s\u1ebd lu\u00f4n th\u1edd \u01a1 v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kh\u1eafc ph\u1ee5c: Ph\u00e2n c\u1ea5p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/i><\/strong><\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i n\u00e0y, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb thay \u0111\u1ed5i v\u1ec1 t\u01b0 duy: th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ea5p nh\u1eadn r\u1eb1ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n nhi\u1ec1u nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t khi \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 t\u01b0 duy, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0m hai vi\u1ec7c quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n h\u00e3y x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t \u0111\u1ebfn th\u1ea5p nh\u1ea5t. Sau khi \u0111\u00e3 c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. C\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o ch\u1ec9 mua s\u1ea3n ph\u1ea9m trong v\u00f2ng 1 n\u0103m tr\u01b0\u1edbc nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c ch\u00fa \u00fd gi\u1ed1ng nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t kh\u00f4ng? Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng. N\u1ebfu m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 kh\u00e1c bi\u1ec7t, c\u00e1ch ch\u0103m s\u00f3c h\u1ecd c\u0169ng \u0111\u1eebng gi\u1ed1ng h\u1ec7t nhau.<\/p>\n

Sai l\u1ea7m 2: Ti\u1ebfp c\u1eadn th\u00f4ng tin linh ho\u1ea1t gi\u1eefa c\u00e1c ph\u00f2ng ban<\/h2>\n

Nh\u1eefng c\u00f4ng ty \u0111\u00e1nh gi\u00e1 cao s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i m\u1eafc m\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn kh\u00e1c khi\u1ebfn h\u1ecd ch\u01b0a th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: h\u1ecd th\u01b0\u1eddng xuy\u00ean ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch thi\u1ebfu nh\u1ea5t qu\u00e1n nh\u1ea5t. Nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng trong khi marketing l\u1ea1i c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 kh\u00e1c, hai b\u00ean kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi nhau. Ho\u1eb7c m\u1ed9t s\u1ed1 \u0111\u1ed9i th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 ti\u1ebfp th\u1ecb hay b\u00e1n h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh theo nh\u1eefng c\u00e1ch r\u1ea5t c\u1ea3m t\u00ednh.<\/p>\n

Kh\u1eafc ph\u1ee5c: H\u00e0nh \u0111\u1ed9ng \u0103n \u00fd gi\u1eefa c\u00e1c ph\u00f2ng ban<\/i><\/strong><\/p>\n

Khi kh\u00e1ch h\u00e0ng di chuy\u1ec3n qua c\u00e1c giai \u0111o\u1ea1n c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u00ec th\u1ebf, n\u1ebfu c\u00e1ch ti\u1ebfp c\u1eadn thi\u1ebfu nh\u1ea5t qu\u00e1n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 hi\u1ec3u l\u1ea7m v\u00e0 kh\u00f3 ch\u1ecbu. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u00e0o t\u1ea1o t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u1edbi th\u00e0nh \u2013 b\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 \u1ee9ng d\u1ee5ng linh ho\u1ea1t t\u1ea1i t\u1eebng b\u1ed9 ph\u1eadn.<\/p>\n

EA Sports l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi khi d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 khai th\u00e1c b\u1edfi nh\u00e2n vi\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn, t\u1eeb nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ebfn b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb. Ch\u1eb3ng h\u1ea1n, n\u1ebfu d\u1eef li\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ch\u01a1i th\u1ea5t v\u1ecdng t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed c\u1ee7a tr\u00f2 ch\u01a1i, th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn v\u00e0 qu\u1ea3ng b\u00e1. Chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng khi t\u1eeb n\u0103m 2012 \u0111\u1ebfn , gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu EA \u0111\u00e3 t\u0103ng 1.000%.<\/p>\n

\"K\u1ebft<\/p>\n

K\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa c\u00e1c ph\u00f2ng ban s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Sai l\u1ea7m 3: Th\u00e0nh \u2013 b\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb doanh s\u1ed1 b\u00e1n ra v\u00e0 chi ph\u00ed<\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y, th\u00f4ng s\u1ed1 duy nh\u1ea5t ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u1ecd b\u00e1n ra c\u0169ng nh\u01b0 chi ph\u00ed ti\u00eau hao. Ng\u00e0y nay, ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng nhi\u1ec1u h\u01a1n n\u1eefa, tuy nhi\u00ean, qu\u00e1 nhi\u1ec1u c\u00f4ng ty v\u1eabn ch\u1ec9 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c \u0111\u00e1nh gi\u00e1 l\u1ed7i th\u1eddi \u1edf tr\u00ean.<\/p>\n

Kh\u1eafc ph\u1ee5c: \u0110\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean t\u1ef7 su\u1ea5t sinh l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/i><\/strong><\/p>\n

N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c v\u00e0 m\u1ee9c kinh ph\u00ed ph\u1ea3i b\u1ecf ra th\u00ec ch\u01b0a \u0111\u1ee7. Li\u1ec7u b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m bom t\u1ea5n, thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi mua m\u1ed9t l\u1ea7n trong \u0111\u1eddi hay m\u1ed9t s\u1ea3n ph\u1ea9m thu h\u00fat \u00edt ng\u01b0\u1eddi h\u01a1n nh\u01b0ng kh\u00e1ch h\u00e0ng g\u1ea7n nh\u01b0 ti\u1ebfp t\u1ee5c quay tr\u1edf l\u1ea1i mua h\u00e0ng?<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00e3 \u0111\u01b0\u1ee3c Netflix l\u1ea5y l\u00e0m t\u00f4n ch\u1ec9. Thay v\u00ec c\u1ed1 g\u1eafng \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn v\u00e0 r\u1ebb ti\u1ec1n \u2013 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ea7u h\u1ebft c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh s\u1eed d\u1ee5ng \u2013 Netflix \u0111\u00e3 cung c\u1ea5p nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 h\u1ecd bi\u1ebft s\u1ebd thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i v\u1edbi m\u00ecnh l\u00e2u nh\u1ea5t. T\u1ea5t nhi\u00ean, m\u1ed9t s\u1ed1 trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u00fa hit l\u1edbn, nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau ban \u0111\u1ea7u khi m\u1ee5c ti\u00eau c\u1ee7a Netflix kh\u00f4ng ph\u1ea3i thu h\u00fat c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi xem ch\u01b0\u01a1ng tr\u00ecnh c\u00e0ng t\u1ed1t m\u00e0 x\u00e2y d\u1ef1ng cho m\u00ecnh nh\u1eefng t\u1eadp kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung v\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n

Sai l\u1ea7m 4: Thi\u1ebfu k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thi\u1ebft l\u1eadp nh\u1eefng s\u1ed1 li\u1ec7u, ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 trong m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 th\u1eadm ch\u00ed c\u00f2n qu\u1ea3n l\u00fd th\u00e0nh c\u00f4ng c\u00e1c \u0111\u01a1n h\u00e0ng n\u1ed9i b\u1ed9 trong to\u00e0n c\u00f4ng ty. Tuy nhi\u00ean, v\u1eabn c\u00f2n thi\u1ebfu m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng n\u1eefa: k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i.<\/p>\n

Kh\u1eafc ph\u1ee5c: Gi\u00fap \u0111\u1ed1i t\u00e1c hi\u1ec3u \u0111\u01b0\u1ee3c t\u00f4n ch\u1ec9 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng\u00a0<\/i><\/strong><\/p>\n

N\u1ebfu c\u00e1c \u0111\u1ea1i l\u00fd ch\u01b0a hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n t\u1ea1i sao m\u1ecdi h\u00e0nh \u0111\u1ed9ng ph\u1ea3i h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. V\u00ec v\u1eady, h\u00e3y tham kh\u1ea3o c\u00e1ch Amazon gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd hi\u1ec3u v\u00e0 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n

Trong l\u00e1 th\u01b0 \u0111\u1ea7u ti\u00ean g\u1eedi c\u00e1c c\u1ed5 \u0111\u00f4ng, Jeff Bezos \u0111\u00e3 chia s\u1ebb r\u1eb1ng thay v\u00ec theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n \u0111\u1ec3 xoa d\u1ecbu c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u00f4ng s\u1ebd t\u1eadp trung v\u00e0o b\u1ee9c tranh t\u1ed5ng th\u1ec3 h\u01a1n: \u201cN\u1ed7 l\u1ef1c c\u1ee7a ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau l\u00e2u d\u00e0i, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u0169ng nh\u01b0 c\u00e2n nh\u1eafc t\u1edbi s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i \u2013 kh\u00e1c v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c. Ch\u00fang t\u00f4i \u0111o l\u01b0\u1eddng b\u1ea3n th\u00e2n theo c\u00e1c s\u1ed1 li\u1ec7u bi\u1ec3u th\u1ecb r\u00f5 nh\u1ea5t kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng: t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng v\u00e0 doanh thu, m\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u\u201d. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh, t\u00f4n ch\u1ec9 v\u00e0 c\u00e1ch l\u00e0m h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a Amazon \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p khi t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i Amazon chi\u1ebfm g\u1ea7n 50% chi ti\u00eau b\u00e1n l\u1ebb tr\u00ean k\u00eanh online c\u1ee7a Hoa K\u1ef3.<\/p>\n

Theo Think with Google<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: \u0110\u00edch \u0111\u1ebfn m\u1edbi trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • \u00c1p d\u1ee5ng l\u00fd thuy\u1ebft v\u1ec1 nhu c\u1ea7u trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Hay n\u00f3i c\u00e1ch kh\u00e1c, b\u1ed1n sai l\u1ea7m n\u00e0y \u0111\u00e3 th\u1ef1c s\u1ef1 ng\u0103n h\u1ecd ho\u00e0n thi\u1ec7n m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Th\u1eadt may, Peter v\u00e0 Sarah \u0111\u00e3 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ra b\u1ed1n c\u00e1ch kh\u1eafc ph\u1ee5c c\u01a1 b\u1ea3n m\u00e0 Masterskills s\u1ebd chia s\u1ebb \u2013 n\u1ebfu th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty ghi l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong m\u1eaft c\u00e1c Th\u01b0\u1ee3ng \u0111\u1ebf.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52607"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52607"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52607\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}