{"id":52618,"date":"2023-12-20T04:22:50","date_gmt":"2023-12-19T21:22:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-thu-cao-tu-khach-hang-yeu-to-quyet-dinh-tiem-nang-cua-thi-truong.html"},"modified":"2023-12-20T04:22:50","modified_gmt":"2023-12-19T21:22:50","slug":"doanh-thu-cao-tu-khach-hang-yeu-to-quyet-dinh-tiem-nang-cua-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-thu-cao-tu-khach-hang-yeu-to-quyet-dinh-tiem-nang-cua-thi-truong.html","title":{"rendered":"Doanh thu cao t\u1eeb kh\u00e1ch h\u00e0ng \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1edbi, m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1eb7t ra l\u00e0: th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 \u0111ang ph\u00e1t tri\u1ec3n nhanh c\u1ee1 n\u00e0o? Tuy nhi\u00ean, n\u1ebfu c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u1ec9 quan t\u00e2m t\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i b\u1edfi y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00f3 th\u1ec3 t\u1ea1o kh\u00e1c bi\u1ec7t v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u1eadm nh\u1ea5t ch\u00ednh l\u00e0 doanh thu cao t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

H\u00e3y c\u0169ng Masterskills t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ef1 \u0111\u1eb7c bi\u1ec7t n\u00e0y th\u00f4ng qua v\u00ed d\u1ee5 v\u1ec1 thu\u1ed1c l\u00e1 \u0111\u1ea7u l\u1ecdc v\u00e0 s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 cai nghi\u1ec7n (thu\u1ed1c l\u00e1) \u2013 hai th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng r\u1ea5t \u00edt trong g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 qua nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t ti\u1ec1m n\u0103ng. T\u1ea1i sao l\u1ea1i c\u00f3 \u201cngh\u1ecbch l\u00fd\u201d n\u00e0y?<\/p>\n

\"Thu\u1ed1c<\/p>\n

Thu\u1ed1c l\u00e1 \u0111\u1ea7u l\u1ecdc \u2013 s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng r\u1ea5t \u00edt trong g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 qua nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ea5t ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

V\u1edbi s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 cai nghi\u1ec7n, kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t r\u1ea5t cao do kh\u00f4ng h\u00fat thu\u1ed1c ho\u1eb7c \u0111\u00e3 quay l\u1ea1i h\u00fat n\u00ean kh\u00f4ng s\u1eed d\u1ee5ng n\u1eefa. Trong lo\u1ea1i t\u00ecnh hu\u1ed1ng n\u00e0y, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n g\u00e2y r\u1ea5t nhi\u1ec1u tranh c\u00e3i. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ea3n ph\u1ea9m thu\u1ed1c l\u00e1 \u0111\u1ea7u l\u1ecdc th\u00ec h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u trung th\u00e0nh nh\u01b0ng d\u00f9 doanh thu th\u1ea5p c\u0169ng v\u1eabn b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c c\u00e1c \u201c\u00f4ng l\u1edbn\u201d \u0111ang \u0111\u01b0\u01a1ng nhi\u1ec7m.<\/p>\n

Tuy nhi\u00ean, doanh thu cao t\u1eeb kh\u00e1ch h\u00e0ng l\u1ea1i t\u1ea1o ra c\u01a1 h\u1ed9i quan tr\u1ecdng cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi, \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n nhanh. Video games c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh khi v\u00e0o kho\u1ea3ng gi\u1eefa nh\u1eefng n\u0103m 1990, v\u1ecb tr\u00ed c\u1ee7a Nintendo d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 thay th\u1ebf nh\u01b0ng Sony \u0111\u00e3 kh\u00e9o l\u00e9o khai th\u00e1c insights c\u1ee7a c\u00e1c game th\u1ee7 tu\u1ed5i teen, \u1ee9ng d\u1ee5ng linh ho\u1ea1t cho t\u1eadp kh\u00e1ch h\u00e0ng tr\u01b0\u1edfng th\u00e0nh \u0111\u1ec3 ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ebfn n\u0103m 1996, PlayStation \u2013 m\u00e1y ch\u01a1i game \u0111\u1ea7u ti\u00ean c\u1ee7a Sony \u0111\u00e3 chi\u1ebfm ng\u00f4i Nintendo v\u00e0 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n v\u1ec1 th\u1ee9 h\u1ea1ng. Nh\u01b0ng ch\u1ec9 sau m\u1ed9t th\u1eadp k\u1ef7, m\u00e1y ch\u01a1i game Wii c\u1ee7a Nintendo, v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng minh \u0111\u00e3 so\u00e1n ng\u00f4i PlayStation. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y \u201cv\u1eadn may\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m \u0111\u00e1ng k\u1ec3 trong b\u1ed1i c\u1ea3nh ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 linh ho\u1ea1t v\u00e0 nhanh ch\u00f3ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, th\u1ee9c th\u1eddi theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n

3 y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng<\/h2>\n

Trong ba y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y doanh thu cao t\u1eeb kh\u00e1ch h\u00e0ng, nghe h\u01a1i ngh\u1ecbch l\u00fd khi y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean ph\u1ea3i k\u1ec3 t\u1edbi l\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00f4ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng. C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111em l\u1ea1i doanh thu cao ph\u1ea3i k\u1ec3 t\u1edbi d\u1ecbch v\u1ee5 tang l\u1ec5, d\u1ef1 \u00e1n c\u1ea3nh quan, que th\u1eed thai, \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 d\u1ecbch v\u1ee5 di chuy\u1ec3n.<\/p>\n

Y\u1ebfu t\u1ed1 th\u1ee9 hai l\u00e0 th\u1eddi gian s\u1eed d\u1ee5ng. Ch\u00fang ta s\u1eed d\u1ee5ng \u00f4 t\u00f4 v\u00e0 t\u1ee7 l\u1ea1nh h\u00e0ng ng\u00e0y nh\u01b0ng th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a hai s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ec1u nhi\u1ec1u n\u0103m n\u00ean kh\u00e1ch h\u00e0ng ch\u1ec9 ph\u1ea3i mua m\u1ed9t l\u1ea7n trong su\u1ed1t qu\u00e3ng th\u1eddi gian \u0111\u00f3. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do nh\u1eefng ng\u01b0\u1eddi mua m\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng d\u00e0i s\u1ebd kh\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m d\u00f9ng m\u1ed9t l\u1ea7n.<\/p>\n

Y\u1ebfu t\u1ed1 th\u1ee9 ba li\u00ean quan \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 thu h\u1eb9p theo \u0111\u1ed9 tu\u1ed5i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u1eafm v\u00e0o c\u00e1c nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 doanh thu cao t\u1eeb kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea1p ch\u00ed c\u00f4 d\u00e2u, d\u1ecbch v\u1ee5 cho c\u1ed9ng \u0111\u1ed3ng h\u01b0u tr\u00ed, t\u00e3, b\u1ec9m cho em b\u00e9, v.v.<\/p>\n

M\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 ph\u00e2n bi\u1ec7t th\u1ecb tr\u01b0\u1eddng doanh thu cao v\u1edbi th\u1ecb tr\u01b0\u1eddng doanh thu th\u1ea5p l\u00e0 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 doanh thu thu\u1ea7n (NTR). \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 n\u00e0y, tr\u01b0\u1edbc ti\u00ean h\u00e3y \u0111\u00e1nh gi\u00e1 quy m\u00f4 chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong n\u0103m tr\u01b0\u1edbc \u0111\u00f3. Sau \u0111\u00f3, th\u00eam s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi c\u1ee7a n\u0103m hi\u1ec7n t\u1ea1i v\u00e0 tr\u1eeb \u0111i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1eddi \u0111i. L\u00fac n\u00e0y b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c con s\u1ed1 ch\u00ednh x\u00e1c v\u1ec1 t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng. Chia l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi cho t\u1ed5ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n v\u1eeba c\u00f3 s\u1ebd ra NTR. NTR c\u00e0ng cao, c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty m\u1edbi c\u00e0ng l\u1edbn, \u0111\u1ed3ng th\u1eddi, r\u1ee7i ro cho ng\u01b0\u1eddi c\u0169 c\u00e0ng cao.<\/p>\n

\"NTR<\/p>\n

NTR c\u00e0ng cao, c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty m\u1edbi c\u00e0ng l\u1edbn, \u0111\u1ed3ng th\u1eddi, r\u1ee7i ro cho ng\u01b0\u1eddi c\u0169 c\u00e0ng cao<\/p>\n<\/div>\n

H\u00e3y quay l\u1ea1i v\u1edbi v\u00ed d\u1ee5 v\u1ec1 thu\u1ed1c l\u00e1 \u0111\u1ea7u l\u1ecdc v\u00e0 s\u1ea3n ph\u1ea9m thu\u1ed1c h\u1ed7 tr\u1ee3 cai thu\u1ed1c l\u00e1 \u1edf tr\u00ean. N\u0103m 2009, theo \u01b0\u1edbc t\u00ednh kho\u1ea3ng 40 tri\u1ec7u ng\u01b0\u1eddi d\u00e2n Hoa K\u1ef3 \u0111\u00e3 h\u00fat thu\u1ed1c, v\u1edbi m\u1ee9c trung b\u00ecnh kho\u1ea3ng 3.000 \u2013 4.000 \u0111i\u1ebfu v\u00e0 con s\u1ed1 h\u00e0ng n\u0103m l\u00ean t\u1edbi kho\u1ea3ng 1,3 tri\u1ec7u \u0111i\u1ebfu. M\u1ed7i n\u0103m kho\u1ea3ng 2,6 tri\u1ec7u ng\u01b0\u1eddi b\u1ecf thu\u1ed1c. Do \u0111\u00f3, s\u1ed1 ng\u01b0\u1eddi h\u00fat thu\u1ed1c trong n\u0103m 2010 l\u00e0 38,7 tri\u1ec7u v\u00e0 NTR ch\u1ec9 l\u00e0 3,4%. Trong khi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 cai thu\u1ed1c l\u00e1, nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn, li\u00ean t\u1ee5c t\u1ef1 l\u00e0m m\u1edbi m\u00ecnh, v\u1edbi NTR l\u00ean t\u1edbi g\u1ea7n 100%.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ee9c doanh thu r\u1ea5t kh\u00e1c nhau. V\u1edbi b\u1ec7nh nh\u00e2n gia nh\u1eadp\/ r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng b\u1ec7nh c\u1ea5p t\u00ednh, c\u00e1c b\u00e1c s\u0129 c\u1ee7a h\u1ecd th\u01b0\u1eddng k\u00ea c\u00f9ng m\u1ed9t \u0111\u01a1n thu\u1ed1c trong nhi\u1ec1u n\u0103m. V\u00ec v\u1eady, m\u1eb7c d\u00f9 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 trung th\u00e0nh v\u1edbi c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m th\u00ec b\u00e1c s\u0129 c\u1ee7a h\u1ecd l\u1ea1i gi\u00fap h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n t\u1ea1o th\u00eam \u00e1p l\u1ef1c cho c\u00e1c c\u00f4ng ty m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ph\u00e2n t\u00edch \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng doanh thu cao<\/h2>\n

Th\u1ef1c t\u1ebf l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i doanh thu cao th\u01b0\u1eddng \u00edt trung th\u00e0nh \u0111\u1ed3ng th\u1eddi c\u0169ng kh\u00f4ng d\u1ec5 \u0111\u1ec3 thu h\u00fat. C\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 kh\u00e1 l\u1edbn do kh\u00e1ch h\u00e0ng lo s\u1ee3 v\u1ec1 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro. C\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 khai th\u00e1c insights kh\u00e1ch h\u00e0ng theo c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

C\u1eaft gi\u1ea3m chi ph\u00ed d\u00f9ng th\u1eed<\/i><\/h3>\n

Gi\u00e1 th\u00e0nh v\u1eeba ph\u1ea3i c\u00f3 th\u1ec3 s\u1ebd d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Khi Sony tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e1y ch\u01a1i game h\u00e3ng ph\u1ea3i t\u00ecm c\u00e1ch h\u00fat ng\u01b0\u1eddi ch\u01a1i t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng n\u1ed5i ti\u1ebfng c\u1ee7a Nintendo v\u00e0 Sega b\u1eb1ng c\u00e1ch trang b\u1ecb cho PlayStation m\u1ed9t \u1ed5 \u0111\u0129a CD, v\u1ec1 c\u01a1 b\u1ea3n ch\u00ednh l\u00e0 \u0111\u1ea7u ph\u00e1t CD r\u1ebb nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ngay c\u1ea3 khi h\u1ec7 th\u1ed1ng tr\u00f2 ch\u01a1i ch\u01b0a ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi ch\u01a1i v\u1eabn s\u1edf h\u1eefu m\u1ed9t \u0111\u1ea7u ph\u00e1t CD, chi\u1ebfn thu\u1eadt t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi PS2 (\u0111\u1ea7u DVD) v\u00e0 PS3 (bao g\u1ed3m c\u1ea3 \u0111\u1ea7u ph\u00e1t Blu-ray).<\/p>\n

T\u1eadn d\u1ee5ng \u201cng\u01b0\u1eddi c\u0169\u201d \u0111\u1ec3 c\u1ea1nh tranh<\/i><\/h3>\n

Nh\u1eefng ng\u01b0\u1eddi m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i\/ li\u00ean t\u01b0\u1edfng t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 v\u1ed1n \u0111\u00e3 quen thu\u1ed9c tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tagline c\u1ee7a Apple :\u201cT\u00f4i c\u0169ng l\u00e0 m\u1ed9t m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n\u201d \u0111\u00e3 th\u00e0nh c\u00f4ng khi d\u1ee5 d\u1ed7 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng th\u1eed m\u00e1y Mac m\u1edbi nh\u1edd kh\u1ea3 n\u0103ng \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 y\u00ean t\u00e2m khi c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ph\u1ea7n m\u1ec1m PC quen thu\u1ed9c.<\/p>\n

X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m<\/i><\/h3>\n

Apple \u0111\u00e3 r\u1ea5t kh\u00e9o l\u00e9o ph\u00e1t tri\u1ec3n b\u1ed9 s\u1ea3n ph\u1ea9m \u201ci\u201d v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i nh\u01b0 iPod, iPhone, iPad \u0111\u1ec3 chi\u1ebfm ng\u00f4i c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1eebng b\u1ecb Sony, Nokia v\u00e0 Amazon th\u1ed1ng tr\u1ecb.<\/p>\n

\u201cC\u1ed9ng h\u01b0\u1edfng\u201d danh ti\u1ebfng <\/i><\/h3>\n

C\u00e1c doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng xu\u1ed1ng ti\u1ec1n. T\u01b0\u01a1ng t\u1ef1, c\u00e1c c\u00f4ng ty v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng c\u1ed1 g\u1eafng khai th\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 thuy\u1ebft ph\u1ee5c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c nh\u00e0 th\u1ea7u ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Duy tr\u00ec v\u1ecb tr\u00ed<\/i><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng doanh thu cao s\u1ebd lu\u00f4n c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi. M\u1ed9t khi c\u00e1c c\u00f4ng ty \u0111\u00e3 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac n\u00e0y, h\u1ecd c\u1ea7n b\u1ea3o v\u1ec7 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i trong khi ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n

    \n
  • Ph\u00e1t tri\u1ec3n c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/i><\/i><\/strong><\/li>\n<\/ul>\n

    Khi kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng m\u00ecnh b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ed9 s\u01b0u t\u1eadp ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch, ch\u1eb3ng c\u00f3 l\u00fd do g\u00ec m\u00e0 h\u1ecd s\u1ebd b\u1ecf \u0111i. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi c\u00e1c h\u1ea1ng B\u1ea1c\/ V\u00e0ng\/ B\u1ea1ch kim c\u1ee7a c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Ho\u1eb7c Lego ch\u1eadp ch\u1eefng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c kh\u1ed1i Duplo v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi l\u1ee9a tu\u1ed5i thanh thi\u1ebfu ni\u00ean, nh\u1edd \u0111\u00f3, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0y.<\/p>\n

      \n
    • B\u1ed5 sung gi\u00e1 tr\u1ecb n\u1ec1n t\u1ea3ng<\/i><\/i><\/strong><\/li>\n<\/ul>\n

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 m\u00ecnh t\u1ed1i \u0111a thay v\u00ec ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thu h\u00fat h\u1ecd \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u. \u0110i\u1ec3m th\u01b0\u1edfng c\u1ee7a h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 th\u1ebb t\u00edn d\u1ee5ng khuy\u1ebfn kh\u00edch mua s\u1eafm; c\u00e1c g\u00f3i \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng cho gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i l\u00e2u v\u1edbi c\u00e1c nh\u00e0 m\u1ea1ng. Facebook t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n v\u00e0 g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean, doanh nghi\u1ec7p khi ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng b\u00e1n h\u00e0ng tr\u00ean trang c\u00e1 nh\u00e2n ho\u1eb7c tr\u00ean page b\u00ean c\u1ea1nh ch\u1ee9c n\u0103ng k\u1ebft n\u1ed1i \u0111\u01a1n thu\u1ea7n.<\/p>\n

      Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ch\u00ednh l\u00e0 \"\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\" ch\u00e2n th\u1ef1c nh\u1ea5t<\/p>\n

      Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ch\u00ednh l\u00e0 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d ch\u00e2n th\u1ef1c nh\u1ea5t<\/p>\n<\/div>\n

      T\u1ea1o v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7<\/h2>\n

      B\u1ea5t k\u1ef3 ng\u00e0nh c\u00f4ng nghi\u1ec7p doanh thu cao n\u00e0o c\u0169ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u0169 h\u01a1n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d t\u1ed1t nh\u1ea5t cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u1eb7c bi\u1ec7t gi\u00e1 tr\u1ecb trong vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng. C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u1eeb l\u00e2u \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u1ef1u sinh vi\u00ean \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh, h\u1ed7 tr\u1ee3 v\u00e0 chia s\u1ebb t\u1eeb c\u00e1c sinh vi\u00ean th\u00e0nh \u0111\u1ea1t. C\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n c\u00f3 th\u00eam nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng h\u01a1n khi k\u1ebft n\u1ed1i, khai th\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd t\u1eebng ph\u1ee5c v\u1ee5.<\/p>\n

      Doanh thu c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y c\u00f3 th\u1ec3 qu\u00e9t nh\u1eefng ng\u01b0\u1eddi c\u0169 kh\u1ecfi v\u1ecb tr\u00ed hay th\u1ecb tr\u01b0\u1eddng h\u1ecd \u0111ang tham gia v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, t\u1ef7 l\u1ec7 doanh thu c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i s\u1ebd s\u1ee5t gi\u1ea3m. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m, m\u1ed7i d\u00f2ng c\u00f3 t\u1ed1c \u0111\u1ed9 quay v\u00f2ng kh\u00e1c nhau v\u00e0 h\u1ecd c\u1ea7n bi\u1ebft n\u01a1i n\u00e0o, khi n\u00e0o n\u00ean \u0111i\u1ec1u ch\u1ec9nh doanh thu \u0111\u1ec3 b\u1ea3o v\u1ec7 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh ho\u1eb7c t\u0103ng t\u1ed1c \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed. \u1ede nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh thu c\u00f3 th\u1ec3 t\u0103ng nhanh, cu\u1ed9c chi\u1ebfn gi\u00e0nh kh\u00e1ch h\u00e0ng kh\u00f4ng bao gi\u1edd quy\u1ebft \u0111\u1ecbnh ph\u1ea7n th\u1eafng. Tuy nhi\u00ean, ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng t\u1ea1m th\u1eddi c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 l\u1edbn.<\/p>\n

      Theo Harvard Business Review<\/i><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nguy\u00ean t\u1eafc t\u1ea1o d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/em><\/li>\n
      • Chi\u1ebfn thu\u1eadt t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng khi t\u1ef1 kinh doanh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        H\u00e3y c\u0169ng Masterskills t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 s\u1ef1 \u0111\u1eb7c bi\u1ec7t n\u00e0y th\u00f4ng qua v\u00ed d\u1ee5 v\u1ec1 thu\u1ed1c l\u00e1 \u0111\u1ea7u l\u1ecdc v\u00e0 s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 cai nghi\u1ec7n (thu\u1ed1c l\u00e1) \u2013 hai th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng r\u1ea5t \u00edt trong g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 qua nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t ti\u1ec1m n\u0103ng. T\u1ea1i sao l\u1ea1i c\u00f3 \u201cngh\u1ecbch l\u00fd\u201d n\u00e0y?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52618"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52618"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52618\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}