{"id":52622,"date":"2023-12-20T04:23:39","date_gmt":"2023-12-19T21:23:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-loi-ich-cua-customer-centric.html"},"modified":"2023-12-20T04:23:39","modified_gmt":"2023-12-19T21:23:39","slug":"nhung-loi-ich-cua-customer-centric","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-loi-ich-cua-customer-centric.html","title":{"rendered":"Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Customer \u2013 Centric"},"content":{"rendered":"
Kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t qu\u00e1 l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m. V\u1eady n\u00ean doanh nghi\u1ec7p n\u00e0o t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 trong tr\u1ea3i nghi\u1ec7m h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111\u00f3 \u0111ang n\u1eafm trong tay ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n
\n

\u201d 65% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00ec tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u00e9m. ( Kh\u1ea3o s\u00e1t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh c\u1ee7a Parature ) \u201d<\/p>\n

\u201d Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t trong qu\u00e1 kh\u1ee9 chi nhi\u1ec1u h\u01a1n 140% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t trong qu\u00e1 kh\u1ee9. ( Peter Kriss, T\u1ea1p ch\u00ed kinh doanh Harvard ) \u201d<\/p>\n<\/blockquote>\n

Customer \u2013 Centric quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p l\u00e0 v\u1eady nh\u01b0ng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m mang l\u1ea1i th\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5. Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd ch\u1ec9 ra nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a Customer \u2013 Centric trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

1. T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p v\u00ec v\u1eady vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, xem h\u1ecd th\u00edch g\u00ec, kh\u00f4ng th\u00edch g\u00ec \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n c\u00e1c nhu c\u1ea7u \u0111\u00f3. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

Th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi mu\u1ed1n thay \u0111\u1ed5i nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 ch\u01b0a t\u00ecm ra \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m th\u1ecfa m\u00e3n k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea3n th\u00e2n. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u1eb3ng h\u1ea1n, khi b\u1ea1n \u0111i du l\u1ecbch v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u01b0u tr\u00fa t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n A. Sau khi \u0111\u1eb7t ph\u00f2ng qua website, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 x\u00e1c nh\u1eadn l\u1ea1i l\u1ecbch tr\u00ecnh c\u0169ng nh\u01b0 t\u01b0 v\u1ea5n v\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng d\u1ecbch v\u1ee5 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c. C\u00e1ch ng\u00e0y nh\u1eadn ph\u00f2ng m\u1ed9t tu\u1ea7n b\u1ea1n l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t cu\u1ed9c g\u1ecdi t\u01b0 v\u1ea5n, nh\u1eafc nh\u1edf v\u1ec1 vi\u1ec7c l\u01b0u tr\u00fa t\u1ea1i \u0111\u00e2y, v\u00e0 \u0111i\u1ec1u n\u00e0y di\u1ec5n ra t\u01b0\u01a1ng t\u1ef1 trong bu\u1ed5i s\u00e1ng ng\u00e0y b\u1ea1n \u0111\u1ebfn kh\u00e1ch s\u1ea1n. Ngay khi \u0111\u1ebfn n\u01a1i, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3n ti\u1ebfp nhi\u1ec7t t\u00ecnh t\u1eeb t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean bao g\u1ed3m b\u1ea3o v\u1ec7, l\u1ec5 t\u00e2n hay nh\u00e2n vi\u00ean v\u1ec7 sinh \u2026 Trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u01b0u tr\u00fa, b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u1ed1t nh\u01b0 ph\u00f2ng \u1edf s\u1ea1ch s\u1ebd, \u0111\u1ea7y \u0111\u1ee7 ti\u1ec7n nghi, k\u1ebft n\u1ed1i internet kh\u00f4ng d\u00e2y v\u00e0 t\u1ed1c \u0111\u1ed9 cao \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed7i ph\u00f2ng \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng lo\u1ea1i k\u1ebft n\u1ed1i h\u1ecd mu\u1ed1n, nh\u00e2n vi\u00ean lu\u00f4n s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 24\/7, \u2026 T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 \u0111\u00e1nh gi\u00e1 cao kh\u00e1ch s\u1ea1n A so v\u1edbi nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 chi ph\u00ed t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng thi\u1ebfu \u0111i nh\u1eefng d\u1ecbch v\u1ee5 tr\u00ean. V\u00e0 ch\u1eafc ch\u1eafn m\u1ed9t khi b\u1ea1n \u0111\u00e3 h\u00e0i l\u00f2ng v\u1edbi kh\u00e1ch s\u1ea1n A th\u00ec c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd quay l\u1ea1i trong t\u01b0\u01a1ng lai thay v\u00ec \u0111i t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n kh\u00e1c.<\/p>\n

\"Customer<\/p>\n

T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

2. T\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd b\u1ecb thu h\u00fat v\u00e0 \u1ea5n t\u01b0\u1ee3ng b\u1edfi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3 \u0111\u00f4i khi \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t nh\u01b0ng l\u1ea1i t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u1ea7n qu\u00e0 mi\u1ec5n ph\u00ed, m\u1ed9t b\u1ee9c th\u01b0 c\u1ea3m \u01a1n \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng tay hay ch\u1ee7 \u0111\u1ed9ng v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t khi doanh nghi\u1ec7p lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m.<\/p>\n

T\u1ea1i Archival, khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u00eam v\u00e0i b\u1ed9 qu\u1ea7n \u00e1o v\u00e0o gi\u1ecf h\u00e0ng, nh\u01b0ng th\u1ea5y chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00e1 l\u1edbn h\u1ecd \u0111\u00e3 r\u1eddi \u0111i m\u00e0 kh\u00f4ng mua. Nh\u1eadn th\u1ea5y gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf l\u1ea1i, nh\u00e2n vi\u00ean c\u1ee7a Archival \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email v\u1edbi m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u1ec1 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n cho kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3. Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng v\u00e0 quay tr\u1edf l\u1ea1i mua nhi\u1ec1u h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb Archival.<\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nh\u1eefng g\u00ec m\u00e0 Archival \u0111\u00e3 l\u00e0m. Ch\u1ec9 c\u1ea7n b\u1ea1n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t \u01b0u ti\u00ean v\u00e0o vi\u1ec7c t\u00ecm ra nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 l\u00e0m phi\u1ec1n h\u1ecd thay v\u00ec ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t.<\/p>\n

\"light-bulb-idea-discovery-unique-different-ss-1920\"<\/p>\n

T\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<\/div>\n

3. T\u00ecm ra c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/strong><\/h2>\n

C\u01a1 h\u1ed9i lu\u00f4n hi\u1ec7n h\u1eefu nh\u01b0ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi kh\u00f4n ngoan m\u1edbi c\u00f3 th\u1ec3 nh\u1eadn ra \u0111\u1ec3 n\u1eafm b\u1eaft. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a Customer \u2013 Centric l\u00e0 c\u00f3 th\u1ec3 cho ph\u00e9p doanh nghi\u1ec7p nh\u1eadn ra v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. L\u1eafng nghe kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi v\u1ec1 s\u1ea3n ph\u1ea9m, th\u1eadm ch\u00ed l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m nh\u1eb1m ph\u00e1t tri\u1ec3n quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n t\u1eed th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 nh\u1eadn ra r\u1eb1ng ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ph\u1ee5 n\u1eef v\u00e0 h\u1ecd th\u00edch nh\u1edd ng\u01b0\u1eddi kh\u00e1c l\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb t\u1ea1i nh\u00e0. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00f4ng ty c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kinh doanh b\u1eb1ng vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 l\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb t\u1ea1i nh\u00e0 \u0111i k\u00e8m khi mua s\u1ea3n ph\u1ea9m.<\/p>\n

4. Ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb<\/strong><\/h2>\n
\n

\u201cN\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, kh\u00e1ch h\u00e0ng s\u1ebd n\u00f3i v\u1edbi nhau v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Quy\u1ec1n l\u1ef1c c\u1ee7a truy\u1ec1n mi\u1ec7ng l\u00e0 v\u00f4 c\u00f9ng l\u1edbn\u201d \u2013 Jeff Bezos CEO c\u1ee7a Amazon<\/p>\n<\/blockquote>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng Customer \u2013 Centric \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 ki\u00ean tr\u00ec trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. Khi kh\u00e1ch h\u00e0ng \u201c nghi\u1ec7n \u2019\u2019 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, h\u1ecd s\u1ebd li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi nh\u01b0 m\u1ed9t th\u00f3i quen. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed nh\u01b0ng l\u1ea1i \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p. L\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi quen lu\u00f4n c\u00f3 s\u1ee9c n\u1eb7ng h\u01a1n h\u00e0ng ngh\u00ecn l\u1eddi qu\u1ea3ng c\u00e1o \u1edf b\u00ean ngo\u00e0i v\u00e0 nh\u1edd nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u n\u00e0y m\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn \u0111i \u0111\u00e1ng k\u1ec3.<\/p>\n

\"108447_la-reduction-des-couts-une-obsession-francaise-web-tete-0204170764752\"<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n<\/div>\n

5. Gi\u1ea3m r\u1ee7i ro v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng t\u1ea1o n\u00ean s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng c\u0169ng ch\u00ednh kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn doanh nghi\u1ec7p s\u1ee5p \u0111\u1ed5 n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng ch\u1ecbu \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 l\u1eafng nghe, th\u1ea5u hi\u1ec3u v\u00e0 ph\u1ee5c v\u1ee5. Khi b\u1ea1n \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t t\u1ed1t v\u00e0 v\u1edbi s\u1ef1 t\u00f4n tr\u1ecdng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m gi\u1ea3m nguy c\u01a1 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng. Nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, g\u1eafn b\u00f3 v\u00e0 tin d\u00f9ng s\u1ea3n ph\u1ea9m s\u1ebd \u00edt c\u00f3 xu h\u01b0\u1edbng b\u1ecf \u0111i \u0111\u1ec3 chuy\u1ec3n sang doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7 cho d\u00f9 h\u1ecd c\u00f3 d\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn nh\u1eb1m l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00e0ng duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec m\u1ee9c \u0111\u1ed9 r\u1ee7i ro trong kinh doanh c\u00e0ng \u00edt. V\u00e0 n\u1ebfu mu\u1ed1n c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u00e2u d\u00e0i th\u00ec Customer \u2013 Centric l\u00e0 l\u1ef1a ch\u1ecdn duy nh\u1ea5t.<\/p>\n

6. Ph\u00e1t tri\u1ec3n th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn<\/strong><\/h2>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p c\u00f9ng cung c\u1ea5p m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, vi\u1ec7c duy tr\u00ec v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1 \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh do thua k\u00e9m v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 vi\u1ec7c \u0111i theo con \u0111\u01b0\u1eddng Product \u2013 Centric gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nhanh nh\u01b0ng ch\u1ec9 trong th\u1eddi gian ng\u1eafn. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n trong th\u1eddi gian d\u00e0i.<\/p>\n

\"170461-1511946170644\"<\/p>\n

T\u0103ng l\u1ee3i nhu\u1eadn kinh doanh.<\/p>\n<\/div>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh theo c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, th\u00edch \u1ee9ng v\u1edbi t\u1eebng m\u1ed1i quan h\u1ec7 s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 b\u1ea1n s\u1ebd l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i h\u01a1n.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Customer \u2013 Centric \u0111em l\u1ea1i l\u00e0 v\u00f4 gi\u00e1, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n thay \u0111\u1ed5i v\u1ec1 quan \u0111i\u1ec3m kinh doanh, ph\u00e1 b\u1ecf m\u1ecdi suy ngh\u0129 truy\u1ec1n th\u1ed1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng k\u1ebf ho\u1ea1ch d\u00e0i h\u01a1i v\u00e0 \u0111em v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201d 65% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00ec tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng k\u00e9m. ( Kh\u1ea3o s\u00e1t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh c\u1ee7a Parature ) \u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52622"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52622"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52622\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}