{"id":52642,"date":"2023-12-20T04:27:56","date_gmt":"2023-12-19T21:27:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/the-nao-la-hanh-trinh-khach-hang-da-kenh-omnichannel.html"},"modified":"2023-12-20T04:27:56","modified_gmt":"2023-12-19T21:27:56","slug":"the-nao-la-hanh-trinh-khach-hang-da-kenh-omnichannel","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/the-nao-la-hanh-trinh-khach-hang-da-kenh-omnichannel.html","title":{"rendered":"Th\u1ebf n\u00e0o l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel?"},"content":{"rendered":"
Trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n, ho\u00e0n thi\u1ec7n H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft.<\/p>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel l\u00e0 g\u00ec?<\/h2>\n

H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ecdi kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1eeb b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, \u0111i\u1ec3m \u0111au c\u1ee7a b\u1ea3n th\u00e2n sau \u0111\u00f3 t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u \u0111\u1ec3 ho\u00e1 gi\u1ea3i \u0111i\u1ec3m \u0111au. Khi tr\u1edf n\u00ean t\u1ef1 tin v\u1edbi l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd k\u1ebft th\u00fac h\u00e0nh tr\u00ecnh b\u1eb1ng vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

V\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel kh\u00f4ng ch\u1ec9 gi\u00fap tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u00e1c Th\u01b0\u1ee3ng \u0110\u1ebf su\u00f4n s\u1ebb h\u01a1n m\u00e0 c\u00f2n mang l\u1ea1i d\u1ea5u \u1ea5n tuy\u1ec7t v\u1eddi v\u1edbi s\u1ef1 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch c\u1ee7a c\u00e1c k\u00eanh v\u00e0 d\u1eef li\u1ec7u.<\/p>\n

\"H\u00e0nh<\/p>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel<\/p>\n<\/div>\n

2. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c Omnichannel<\/h2>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 t\u00ecm hi\u1ec3u \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m n\u00e0y h\u01b0\u1edbng t\u1edbi s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n mu\u1ed1n s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 l\u00e0m sao kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong khi kh\u00e1ch h\u00e0ng ch\u1ec9 h\u00e0i l\u00f2ng n\u1ebfu mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p, qu\u00e1 tr\u00ecnh mua h\u00e0ng thu\u1eadn ti\u1ec7n, li\u1ec1n m\u1ea1ch v\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a thay v\u00ec t\u1ea1o th\u00eam r\u1eafc r\u1ed1i. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do theo th\u1ed1ng k\u00ea c\u1ee7a Accenture, c\u00f3 t\u1edbi 68% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p v\u00ec d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed3i.<\/p>\n

D\u00f9 \u00edt hay nhi\u1ec1u, kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 thu\u1eadn ti\u1ec7n hay kh\u00f3 kh\u0103n m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft h\u1ecd. Do \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1, hi\u1ec3u v\u00e0 t\u1ed1i \u01b0u \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

3. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh?<\/h2>\n

\u0110\u1ebfn b\u01b0\u1edbc n\u00e0y ch\u1eafc b\u1ea1n \u0111\u00e3 c\u00f3 cho m\u00ecnh b\u1ee9c tranh c\u01a1 b\u1ea3n v\u1ec1 vai tr\u00f2 c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh, t\u1ed1i \u01b0u v\u00e0 l\u1ea5y tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0m n\u1ec1n t\u1ea3ng, v\u1edbi m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u ho\u00e0n h\u1ea3o. Ph\u1ea7n ti\u1ebfp theo, h\u00e3y c\u00f9ng Masterskills ph\u00e2n t\u00edch chi ti\u1ebft m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u00e1c \u201c\u00f4ng l\u1edbn\u201d \u00e1p d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh ho\u00e0n ch\u1ec9nh!<\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch vi\u1ebft t\u00ean tr\u00ean c\u1ed1c c\u1ee7a Starbucks<\/p>\n<\/div>\n

Starbucks<\/i><\/strong><\/p>\n

Starbucks t\u1eeb l\u00e2u \u0111\u00e3 n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1edf h\u1eefu nh\u1eefng h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n chi ti\u1ebft, t\u1eebng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111i nh\u01b0 th\u1ebf n\u00e0o, ngay t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd b\u01b0\u1edbc v\u00e0o c\u1eeda. H\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian, nh\u1eafm m\u1eaft l\u1ea1i v\u00e0 b\u00ecnh t\u0129nh suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n khi b\u01b0\u1edbc v\u00e0o b\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng Starbucks n\u00e0o, \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u b\u1ea1n c\u0169ng s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng m\u00e0 \u00f4ng l\u1edbn n\u00e0y \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean k\u00edch th\u00edch kh\u1ee9u gi\u00e1c ch\u00ednh l\u00e0 h\u01b0\u01a1ng v\u1ecb phong ph\u00fa v\u00e0 d\u1ec5 ch\u1ecbu c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea rang. Sau \u0111\u00f3, khi b\u1ea1n ti\u1ebfn v\u1ec1 ph\u00eda barista th\u00e2n thi\u1ec7n, b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y s\u1ef1 \u1ea5m \u00e1p xung quanh khi nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n tinh ngh\u1ecbch v\u00e0 \u1ed3n \u00e0o \u0111\u01b0\u1ee3c d\u1ecbu \u0111i b\u1edfi nh\u1eefng b\u1ea3n nh\u1ea1c du d\u01b0\u01a1ng. Khi nh\u1eadn m\u1ed9t ly Espresso, b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi th\u1ea5y t\u00ean m\u00ecnh \u0111\u01b0\u1ee3c vi\u1ebft ch\u00ednh x\u00e1c tr\u00ean c\u1ed1c. N\u1ebfu l\u00e0 kh\u00e1ch th\u01b0\u1eddng xuy\u00ean, nh\u00e2n vi\u00ean pha ch\u1ebf s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c t\u00ean v\u00e0 order c\u1ee7a b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 kh\u1edfi \u0111\u1ea7u c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb t\u1ea1i Starbucks.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng nh\u1edb ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean thu h\u00fat h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c website. Tuy nhi\u00ean, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea kh\u1ed5ng l\u1ed3 n\u00e0y kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd t\u1eadp trung b\u00e1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng nh\u1edb nh\u1ea5t \u2013 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00f3 qu\u00ean, Starbucks kh\u00f4ng ch\u1ec9 gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 d\u00f9 chi ph\u00ed c\u00f3 th\u1ec3 cao h\u01a1n \u00edt nh\u1ea5t 10 l\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7 nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u1eb7c bi\u1ec7t h\u00e0i l\u00f2ng.<\/p>\n

Starbucks l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo \u0111\u1ecbnh h\u01b0\u1edbng Omnichannel v\u00e0 \u00e1p d\u1ee5ng v\u00e0o m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ed1t l\u00f5i.<\/p>\n

\"B\u1ea3n<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a Lego<\/p>\n<\/div>\n

Lego<\/i><\/strong><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng trong s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 Masterskills mu\u1ed1n gi\u1edbi thi\u1ec7u l\u00e0 Lego. C\u00f4ng ty \u0111\u1ed3 ch\u01a1i tr\u1ebb em n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u201cb\u00e1nh xe tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d \u0111\u1ec3 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. \u201cCh\u00fang t\u00f4i hi\u1ec3u \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh, sau \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o khi r\u1eddi \u0111i c\u0169ng s\u1ebd \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng, ng\u1ea1c nhi\u00ean t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m\u201d \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Lego chia s\u1ebb.<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel c\u1ee7a Lego \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o theo nh\u1eefng c\u00e1ch th\u00fa v\u1ecb, \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eebng b\u01b0\u1edbc v\u1edbi m\u1ee5c ti\u00eau trung t\u00e2m nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng. V\u00f2ng ti\u1ebfp theo \u0111\u01b0\u1ee3c chia th\u00e0nh ba c\u1ea5p \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau. B\u00ean ngo\u00e0i v\u00f2ng tr\u00f2n ch\u00ednh l\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 t\u1eebng giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m trong h\u00e0nh tr\u00ecnh, m\u1ed7i b\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac: t\u00edch c\u1ef1c, trung l\u1eadp ho\u1eb7c ti\u00eau c\u1ef1c.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ed3 kh\u00e1 d\u1ec5 v\u1ebd, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 Omnichannel trong ba ph\u00e2n \u0111o\u1ea1n tr\u01b0\u1edbc, trong v\u00e0 sau h\u00e0nh tr\u00ecnh \u2013 m\u1ed9t khu\u00f4n m\u1eb7t c\u01b0\u1eddi thay v\u00ec nh\u1eadn x\u00e9t chung chung l\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t, m\u1eb7t t\u1ee9c gi\u1eadn \u0111\u1ea1i di\u1ec7n cho tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c.<\/p>\n

Hy v\u1ecdng r\u1eb1ng khi \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng h\u00ecnh dung \u00edt nhi\u1ec1u v\u1ec1 th\u1ebf n\u00e0o l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel, vai tr\u00f2 trong k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau cao nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, \u1ea5n t\u01b0\u1ee3ng trong t\u1eebng tr\u1ea3i nghi\u1ec7m, t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Theo Magestore.com<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • Omni-channel v\u00e0 t\u00e1c \u0111\u1ed9ng thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • X\u00e2y d\u1ef1ng email marketing d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n, ho\u00e0n thi\u1ec7n H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. H\u00e0nh tr\u00ecnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52642"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52642"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52642\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}