{"id":52662,"date":"2023-12-20T04:33:19","date_gmt":"2023-12-19T21:33:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dua-khach-hang-lam-trung-tam-trong-chuyen-doi-so.html"},"modified":"2023-12-20T04:33:19","modified_gmt":"2023-12-19T21:33:19","slug":"dua-khach-hang-lam-trung-tam-trong-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dua-khach-hang-lam-trung-tam-trong-chuyen-doi-so.html","title":{"rendered":"\u0110\u01b0a kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1"},"content":{"rendered":"
T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111ang gi\u00fap doanh nghi\u1ec7p t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. C\u00f9ng chung nh\u1eadn \u0111\u1ecbnh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Adobe, \u00f4ng Shantanu Narayen kh\u1eb3ng \u0111\u1ecbnh: \u201cS\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta suy ngh\u0129, t\u01b0\u01a1ng t\u00e1c, gi\u1ea3i tr\u00ed, l\u00e0m vi\u1ec7c v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi xung quanh ch\u00fang ta. T\u1eeb \u0111\u00f3, tr\u1ea3i nghi\u1ec7m c\u00f2n t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c hay l\u1ef1a ch\u1ecdn c\u1ee7a sinh vi\u00ean, ngh\u1ec7 s\u0129 \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi\u201d.<\/p>\n
<\/p>\n

Adobe \u0111\u00e3 s\u00e1ng t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 v\u1eadn h\u00e0nh \u201cdoanh nghi\u1ec7p s\u1ed1\u201d<\/p>\n<\/div>\n

Adobe \u2013 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eaft \u0111\u1ea7u t\u1eeb m\u00f4 ph\u1ecfng l\u1ea1i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n

Narayen cho bi\u1ebft, Adobe \u0111\u00e3 ph\u1ea3i m\u1ea5t t\u1edbi v\u00e0i n\u0103m m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng, t\u00e1c \u0111\u1ed9ng l\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng Adobe l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u1ea7n m\u1ec1m s\u00e1ng t\u1ea1o cho m\u00e1y t\u00ednh. Tuy nhi\u00ean, vi\u1ec7c Adobe ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi sau 18 \u2013 24 th\u00e1ng trong khi m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 t\u1ed3n t\u1ea1i g\u1ea7n m\u1ed9t th\u1eadp ni\u00ean c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu \u0111i\u1ec3m, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, bu\u1ed9c Adobe ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u1ef1c s\u1ef1 kh\u00f4n ngoan.<\/p>\n

\u201cV\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00e3 qu\u00e1 ch\u1eadm \u0111\u1ec3 theo k\u1ecbp t\u1ed1c \u0111\u1ed9 c\u1ea3i ti\u1ebfn m\u00e0 c\u00e1c k\u1ef9 s\u01b0 c\u1ee7a ch\u00fang t\u00f4i mu\u1ed1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng\u201d \u00a0\u2013 \u00f4ng Nar Narenen gi\u1ea3i th\u00edch. \u201cKh\u00f4ng nh\u1eefng th\u1ebf, h\u1ea1n ch\u1ebf c\u1ee7a vi\u1ec7c ch\u01b0a k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng d\u1eabn \u0111\u1ebfn thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng s\u1ebd h\u1eefu \u00edch nh\u1ea5t; s\u1ef1 l\u1ed7i th\u1eddi, ch\u1eadm ch\u1ea1p ch\u00ednh l\u00e0 l\u00fd do ch\u00fang t\u00f4i \u0111ang ch\u01b0a thu h\u00fat th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1edbi\u201d, \u00f4ng b\u1ed5 sung.<\/p>\n

Kh\u1eafc ph\u1ee5c h\u1ea1n ch\u1ebf \u0111\u00f3, Adobe \u0111\u00e3 s\u00e1ng t\u1ea1o m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 v\u1eadn h\u00e0nh \u201cdoanh nghi\u1ec7p s\u1ed1\u201d v\u1edbi b\u1ed9 khung l\u00e0 nguy\u00ean t\u1eafc ph\u00e2n lo\u1ea1i chung v\u1ec1 h\u00e0nh tr\u00ecnh, s\u1ed1 li\u1ec7u, m\u1ee5c ti\u00eau v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, l\u00e3nh \u0111\u1ea1o Adobe c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u2013 k\u1ebft n\u1ed1i t\u1edbi to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1, d\u00f9ng th\u1eed, mua, s\u1eed d\u1ee5ng, ti\u1ebfp t\u1ee5c mua c\u1ee7a kh\u00e1ch h\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y ch\u00ednh l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d v\u1ec1 v\u1ecb tr\u00ed trung t\u00e2m nh\u1ea5t v\u1edbi nh\u1eefng s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c h\u01b0\u1edbng t\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

T\u1eadp trung t\u00ecm hi\u1ec3u, x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m, cu\u1ed1i c\u00f9ng, ni\u1ec1m tin c\u1ed1t l\u00f5i r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c m\u00f4 ph\u1ecfng l\u1ea1i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a Adobe.<\/p>\n

\"Best<\/p>\n

Best Buy \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng qua m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi, gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u00e1ng su\u1ed1t h\u01a1n<\/p>\n<\/div>\n

Best Buy \u2013 \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i l\u00e2u<\/h2>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Best Buy, Hubert Joly chia s\u1ebb: c\u00e2u chuy\u1ec7n v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb \u0111\u00ecnh \u0111\u00e1m n\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0o th\u00e1ng 11\/ 2012 khi \u201cm\u1ecdi ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng Amazon s\u1ebd xo\u00e1 s\u1ed5 ch\u00fang t\u00f4i\u201d. \u0110\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh, Best Buy \u0111\u00e3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi, \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng tr\u00ean h\u1ebft, v\u1edbi t\u00f4n ch\u1ec9: \u201cCh\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m hay ch\u1ea5m d\u1ee9t m\u1ecdi th\u1ee9 sau khi ho\u00e0n th\u00e0nh giao d\u1ecbch mua b\u00e1n. M\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00eam th\u00fa v\u1ecb v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap t\u1ed1i \u0111a c\u1ee7a c\u00f4ng ngh\u1ec7\u201d, \u00f4ng Keith Joly n\u00f3i.<\/p>\n

Ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc h\u01b0\u1edbng t\u1edbi m\u00f4 h\u00ecnh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, khi\u1ebfn Best Buy ngay l\u1eadp t\u1ee9c th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i nh\u01b0 gi\u1ea3m gi\u00e1, cam k\u1ebft v\u1eadn chuy\u1ec3n nhanh v\u00e0 mi\u1ec5n ph\u00ed. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 d\u1eef li\u1ec7u ch\u00ednh l\u00e0 trung t\u00e2m c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a Best Buy. N\u1ebfu nh\u01b0 b\u1ea3y n\u0103m tr\u01b0\u1edbc, kho\u1ea3ng 80% chi ti\u00eau truy\u1ec1n th\u00f4ng l\u00e0 cho truy\u1ec1n h\u00ecnh th\u00ec t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, 90% ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c d\u00f9ng cho truy\u1ec1n th\u00f4ng s\u1ed1 khi ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m, th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ch\u01b0a h\u1ebft, sau khi so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, Best Buy nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng chu\u1ed7i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1edf h\u1eefu ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf t\u1ea1o kh\u00e1c bi\u1ec7t. T\u1eeb \u0111\u00f3, Best Buy c\u00f3 th\u00eam m\u1ed9t n\u01b0\u1edbc c\u1edd quan tr\u1ecdng kh\u00e1c: n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t t\u1ea1i t\u1eebng c\u1eeda h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f2n gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c xu\u1ed1ng d\u01b0\u1edbi 30%, gi\u1ea3m h\u01a1n so v\u1edbi b\u1ea3y n\u0103m tr\u01b0\u1edbc.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a Best Buy c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 so s\u00e1nh t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng \u0111\u1ec3 mua v.v \u2013 thay \u0111\u1ed5i quan tr\u1ecdng gi\u00fap 50% \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c chuy\u1ec3n v\u1ec1 t\u1eadn nh\u00e0 t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng g\u1ea7n \u0111\u00f3.<\/p>\n

Kh\u00e1c bi\u1ec7t h\u01a1n n\u1eefa, Best Buy \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng qua m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi, gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ed1t h\u01a1n, s\u00e1ng su\u1ed1t h\u01a1n. Ch\u1eb3ng h\u1ea1n chuy\u00ean gia t\u01b0 v\u1ea5n s\u1ebd \u0111\u1ebfn t\u1eadn nh\u00e0 \u0111\u1ec3 c\u00f9ng th\u1ea3o lu\u1eadn xem c\u00f4ng ngh\u1ec7 n\u00e0o s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho nhu c\u1ea7u c\u1ee7a h\u1ecd \u2013 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed ch\u1ee9 kh\u00f4ng \u00e9p bu\u1ed9c ph\u1ea3i mua s\u1ea3n ph\u1ea9m.<\/p>\n

Joly c\u0169ng chia s\u1ebb, h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u01b0a bao gi\u1edd th\u1ef1c s\u1ef1 k\u1ebft th\u00fac, v\u00ec v\u1eady Best Buy s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung ph\u00e1t tri\u1ec3n, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, tin t\u01b0\u1edfng v\u00e0 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"Intuit<\/p>\n

Intuit khai th\u00e1c v\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb d\u1eef li\u1ec7u \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a Intuit b\u1eaft ngu\u1ed3n t\u1eeb d\u1eef li\u1ec7u<\/h2>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 Intuit (\u0111\u01a1n v\u1ecb chuy\u00ean ph\u00e1t tri\u1ec3n c\u00e1c ph\u1ea7n m\u1ec1m t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n) b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n sang ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 SaaS. Theo gi\u00e1m \u0111\u1ed1c c\u00f4ng ngh\u1ec7 c\u1ee7a Intuit, Atticus Tysen, chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Intuit t\u1eadp trung v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb d\u1eef li\u1ec7u.<\/p>\n

\u201cC\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp, \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u00fang c\u00e1ch, \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p theo y\u00eau c\u1ea7u tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\u201d, Tysen chia s\u1ebb.<\/p>\n

Trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng v\u00e0 tri\u1ec3n khai, Tysen \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nhi\u1ec1u nh\u1ea5t, \u0111\u1ed3ng th\u1eddi c\u0169ng ghi nh\u1eadn xu h\u01b0\u1edbng thi\u1ebfu h\u1ee5t ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 nh\u00e2n s\u1ef1 li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u. V\u00ec l\u1ebd \u0111\u00f3, gi\u00e1m \u0111\u1ed1c d\u1eef li\u1ec7u c\u1ee7a Intuit bu\u1ed9c ph\u1ea3i d\u00e0nh th\u1eddi gian chia s\u1ebb, h\u1ed7 tr\u1ee3 trong to\u00e0n c\u00f4ng ty \u0111\u1ec3 t\u1eebng th\u00e0nh vi\u00ean c\u00f3 c\u00e1i nh\u00ecn, suy ngh\u0129 ch\u00ednh x\u00e1c v\u1ec1 vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u.<\/p>\n

Ch\u00eca kh\u00f3a trong th\u00e0nh c\u00f4ng c\u1ee7a Instuit ch\u00ednh l\u00e0 l\u1ecdc v\u00e0 ph\u00e2n nh\u00f3m d\u1eef li\u1ec7u theo nhu c\u1ea7u c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn khi b\u1ed9 ph\u1eadn C\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo c\u00e1c nh\u00f3m nh\u1ecf \u0111\u1ec3 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec3u ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng ph\u00f2ng ban h\u01a1n, nh\u00f3m l\u00e0m vi\u1ec7c v\u1edbi ph\u00f2ng ti\u1ebfp th\u1ecb, m\u1ed9t nh\u00f3m l\u00e0m vi\u1ec7c v\u1edbi k\u1ebf to\u00e1n, v.v. Sau \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ecdi ph\u00f2ng ban trong doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh xung quanh s\u1ed1 li\u1ec7u kinh doanh chung, ph\u00e1 v\u1ee1 c\u00e1c d\u1eef li\u1ec7u th\u00f4 \u0111\u1ec3 g\u1eafn k\u1ebft h\u01a1n v\u1edbi nhau.<\/p>\n

\"Ng\u00e2n<\/p>\n

Ng\u00e2n h\u00e0ng SunTrust \u0111i \u0111\u1ea7u trong s\u1eed d\u1ee5ng AI \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o nh\u1ea5t<\/p>\n<\/div>\n

SunTrust d\u1eabn \u0111\u1ea7u nh\u1edd khai th\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a ti\u1ebfp th\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/h2>\n

Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Ng\u00e2n h\u00e0ng SunTrust, Susan Johnson chia s\u1ebb: SunTrust s\u1edf h\u1eefu kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ed3 s\u1ed9 v\u00e0 Johnson cam k\u1ebft x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o nh\u1ea5t.<\/p>\n

\u201cCh\u00fang t\u00f4i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng thay v\u00ec l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m\u201d. B\u1edfi nh\u01b0 Johnson chia s\u1ebb, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang qu\u00e1 nh\u1ea1y c\u1ea3m v\u1edbi th\u1ebf gi\u1edbi c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb, v\u00ec l\u1ebd \u0111\u00f3, ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111o l\u01b0\u1eddng, nh\u1eafm m\u1ee5c ti\u00eau, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng minh v\u00e0 t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n

D\u00f9 v\u1eady, c\u00f4ng ngh\u1ec7 c\u0169ng \u0111\u00e3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Suntrust khi gi\u00fap h\u1ecd cam k\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 l\u1ea5y l\u1ea1i t\u1ef1 tin \u0111\u1ed1i v\u1edbi d\u00f2ng ti\u1ec1n m\u00ecnh \u0111ang s\u1edf h\u1eefu. \u0110\u1ec3 c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn nh\u01b0 v\u1eady ph\u1ea3i nh\u1edd t\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a AI trong vi\u1ec7c gi\u00fap ng\u00e2n h\u00e0ng nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n d\u1ecbch v\u1ee5 c\u1ee7a Suntrust, b\u1ea5t k\u1ec3 h\u1ecd \u1edf \u0111\u00e2u. Kh\u00f4ng nh\u1eefng th\u1ebf, ng\u00e2n h\u00e0ng c\u0169ng li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ec3 h\u1ee3p t\u00e1c v\u00e0 hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n.<\/p>\n

\u201cT\u01b0\u01a1ng t\u1ef1 nh\u1eefng g\u00ec Fitbit ho\u1eb7c Apple \u0111\u00e3 l\u00e0m trong vi\u1ec7c khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi r\u00e8n luy\u1ec7n s\u1ee9c kho\u1ebb, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i mu\u1ed1n l\u00e0m trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh\u201d, Johnson kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p gi\u1eefa Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb v\u00e0 Gi\u00e1m \u0111\u1ed1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf: l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 thu th\u1eadp b\u1edfi Marketing s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed9i c\u00f4ng ngh\u1ec7 th\u00f4ng tin x\u1eed l\u00fd, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p nh\u1ea5t l\u00e0 g\u00ec.<\/p>\n

K\u1ebft h\u1ee3p d\u1eef li\u1ec7u trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a SunTrust, Intuit, Best Buy v\u00e0 Adobe. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c quy\u1ec1n y\u00eau c\u1ea7u tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o th\u00ec nh\u1eefng \u201cb\u00ed quy\u1ebft\u201d c\u1ee7a 4 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m \u1edf tr\u00ean th\u1ef1c s\u1ef1 \u0111\u00e1ng \u0111\u1ec3 l\u01b0u t\u00e2m.<\/p>\n

Theo Blog Marketo.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • 4 l\u1ed7i \u201cbu\u1ed9c ph\u1ea3i tr\u00e1nh\u201d trong truy\u1ec1n th\u00f4ng \u0111a k\u00eanh\u00a0<\/li>\n
  • T\u00edch h\u1ee3p Mobile Marketing trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111ang gi\u00fap doanh nghi\u1ec7p t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay. C\u00f9ng chung nh\u1eadn \u0111\u1ecbnh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Adobe, \u00f4ng Shantanu Narayen kh\u1eb3ng \u0111\u1ecbnh: \u201cS\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52662"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52662"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52662\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}