{"id":52682,"date":"2023-12-20T04:37:42","date_gmt":"2023-12-19T21:37:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ung-dung-du-lieu-tu-nghe-thuat-toi-khoa-hoc-trong-tiep-can-khach-hang.html"},"modified":"2023-12-20T04:37:42","modified_gmt":"2023-12-19T21:37:42","slug":"ung-dung-du-lieu-tu-nghe-thuat-toi-khoa-hoc-trong-tiep-can-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ung-dung-du-lieu-tu-nghe-thuat-toi-khoa-hoc-trong-tiep-can-khach-hang.html","title":{"rendered":"\u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u: T\u1eeb ngh\u1ec7 thu\u1eadt t\u1edbi khoa h\u1ecdc trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, kh\u00f4ng c\u00f3 ch\u1ed7 cho s\u1ef1 \u0111\u1ee9ng y\u00ean. Thi\u1ebft b\u1ecb di \u0111\u1ed9ng ra \u0111\u1eddi y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n \u2013 ngay l\u1eadp t\u1ee9c v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d k\u1ef3 v\u1ecdng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nhanh ch\u00f3ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u1edbi 46% ng\u01b0\u1eddi s\u1ebd \u0111\u1ebfn c\u1eeda h\u00e0ng s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3 sau khi c\u00f3 quy\u1ebft \u0111\u1ecbnh mua v\u00e0 ch\u1ec9 12% s\u1ebd \u0111\u1ee3i \u0111\u1ebfn l\u1ea7n ti\u1ebfp theo \u0111\u1ec3 mua.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc \u0111\u00e2y, ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 tin v\u1edbi tr\u1ef1c gi\u00e1c nh\u1ea1y b\u00e9n, kinh nghi\u1ec7m l\u00e2u n\u0103m c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1ec1 gi\u00e1 c\u1ea3 c\u0169ng nh\u01b0 xu h\u01b0\u1edbng theo m\u00f9a. Nh\u01b0ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c trong h\u00e0nh vi mua s\u1eafm, ng\u00e0nh b\u00e1n l\u1ebb \u2013 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m \u2013 c\u0169ng c\u1ea7n ph\u1ea3i th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 s\u1edf h\u1eefu ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng d\u1ed3i d\u00e0o t\u1eeb tr\u01b0\u1edbc nh\u01b0ng gi\u1edd \u0111\u00e2y Google ho\u1eb7c Facebook c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ngu\u1ed3n th\u00f4ng tin m\u1edbi, chi ti\u1ebft h\u01a1n v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n h\u1eb3n. \u0110\u1eb7c bi\u1ec7t, kh\u1ea3 n\u0103ng truy c\u1eadp c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi n\u00e0y c\u00f2n c\u00f3 th\u1ec3 gi\u00fap vi\u1ec7c b\u00e1n h\u00e0ng chuy\u1ec3n t\u1eeb ngh\u1ec7 thu\u1eadt th\u1ea5u hi\u1ec3u \u2013 v\u1ed1n ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh, kinh nghi\u1ec7m tr\u1edf th\u00e0nh m\u00f4n khoa h\u1ecdc cung c\u1ea5p cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f4i khi r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00f3 th\u00eam nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ed1n d\u0129 \u0111\u00e3 thay \u0111\u1ed5i t\u1eebng ng\u00e0y, t\u1eebng gi\u1edd.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u1edf t\u1ea7ng s\u00e2u v\u00e0 k\u1ecbp th\u1eddi v\u00e0o nhi\u1ec7m v\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0ng ng\u00e0y. H\u00e3y tham kh\u1ea3o c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o c\u1ee7a Walmart: \u201c\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u00fang ta c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a hi\u1ec7u su\u1ea5t c\u1ee7a danh m\u1ee5c s\u1ea3n ph\u1ea9m, c\u00e1c thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n c\u1ee7a ch\u00fang\u201d, Matt Kennedy, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb Walmart chia s\u1ebb. \u201cNh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 Google chia s\u1ebb \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 m\u00e0 Walmart \u0111\u1ea1t \u0111\u01b0\u1ee3c trong vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, cho ph\u00e9p ch\u00fang t\u00f4i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh real-time h\u01a1n\u201d, Matt b\u1ed5 sung.<\/p>\n

B\u1eb1ng c\u00e1ch cho ph\u00e9p nh\u00f3m b\u00e1n h\u00e0ng l\u1ef1a ch\u1ecdn nh\u1eefng c\u00e1ch s\u1eafp x\u1ebfp ph\u00f9 h\u1ee3p h\u01a1n theo s\u1ea3n ph\u1ea9m, ki\u1ec3u d\u00e1ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u1ebf ch\u1ee7 \u0111\u1ed9ng ngay khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh mua.<\/p>\n

Khai th\u00e1c c\u00e1c t\u00edn hi\u1ec7u t\u00ecm ki\u1ebfm \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang m\u1eb7t h\u00e0ng s\u1ebd b\u00e1n<\/h2>\n

Tr\u01b0\u1edbc th\u1ef1c t\u1ebf nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i theo m\u00f9a, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1 c\u1ea7n? H\u1ecd c\u00f3 n\u00ean d\u1ef1a v\u00e0o l\u1ecbch s\u1eed b\u00e1n h\u00e0ng? Li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi xu h\u01b0\u1edbng?<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm theo th\u1eddi gian v\u00e0o quy tr\u00ecnh ph\u00e2n lo\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, v\u00e0o ng\u00e0y Qu\u1ed1c t\u1ebf thi\u1ebfu nhi 1\/6, nhu c\u1ea7u mua tr\u1ee9ng b\u1ea3y l\u1edbp L.O.L, ph\u1ee5 ki\u1ec7n v\u00e0 t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng b\u00e1n L.O.L s\u1ebd l\u00e0 r\u1ea5t cao. K\u1ebft qu\u1ea3 \u0111\u00e3 ch\u1ee9ng minh trong bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi nhau.<\/p>\n

\"Nhu<\/p>\n

Nhu c\u1ea7u v\u00e0 doanh s\u1ed1 th\u1ef1c t\u1ebf v\u1edbi m\u1eb7t h\u00e0ng tr\u1ee9ng 7 l\u1edbp \u0111\u01b0\u1ee3c Google th\u1ed1ng k\u00ea theo th\u1eddi gian<\/p>\n<\/div>\n

Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 th\u1ef1c t\u1ebf<\/h2>\n

Nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb tr\u1ee9ng b\u1ea3y l\u1edbp L.O.L s\u1edf h\u1eefu th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n h\u1eb3n nh\u1eefng c\u01a1 s\u1edf b\u1eaft \u0111\u1ea7u b\u00e1n v\u00e0o . Th\u1ed1ng k\u00ea c\u0169ng cho th\u1ea5y, nh\u1eefng c\u1eeda h\u00e0ng s\u1edbm n\u1eafm b\u1eaft xu th\u1ebf \u0111\u00e3 thu v\u1ec1 cho m\u00ecnh s\u1ed1 ti\u1ec1n l\u00ean t\u1edbi 217 tri\u1ec7u \u0111\u00f4 ch\u1ec9 ri\u00eang v\u1edbi m\u1eb7t h\u00e0ng n\u00e0y.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t cho th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y ch\u00ednh l\u00e0 h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng d\u1ef1a c\u00e1c t\u00edn hi\u1ec7u t\u00ecm ki\u1ebfm, nhanh nh\u1ea1y x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf c\u00f3 th\u1ec3 mang l\u1ea1i th\u00e0nh c\u00f4ng t\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m ph\u00e2n ph\u1ed1i.<\/p>\n

Khai th\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd xung quanh c\u1eeda h\u00e0ng<\/h2>\n

M\u1ed9t khi h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n trong tay, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n cho nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u? \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu c\u1eeda h\u00e0ng v\u1eadt l\u00fd, khai th\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d \u2013 v\u1ed1n kh\u00e1c nhau theo t\u1eebng khu v\u1ef1c, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng vi\u1ebfng th\u0103m, k\u00e8m sau \u0111\u00f3 l\u00e0 doanh s\u1ed1.<\/p>\n

H\u00e3y xem x\u00e9t m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty b\u00e1n b\u00e1nh n\u01b0\u1edbng ng\u1ecdt v\u00e0 m\u1eb7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

\"V\u1ecb<\/p>\n

H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1nh v\u1edbi m\u00e0u s\u1eafc kh\u00e1c nhau cho b\u00e1nh m\u1eb7n v\u00e0 ng\u1ecdt<\/p>\n<\/div>\n

Khai th\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ecba l\u00fd \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/h2>\n

B\u1ea3n \u0111\u1ed3 ph\u00eda tr\u00ean bi\u1ec3u th\u1ecb khu v\u1ef1c c\u00e1c c\u1eeda h\u00e0ng b\u00e1nh \u201cph\u1ee7 s\u00f3ng\u201d. Trong b\u00e1n k\u00ednh kho\u1ea3ng 8km xung quanh m\u1ed7i d\u1ea5u ch\u1ea5m l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng, v\u1edbi ch\u1ea5m m\u00e0u xanh d\u01b0\u01a1ng t\u01b0\u1ee3ng tr\u01b0ng cho c\u1eeda h\u00e0ng b\u00e1nh n\u01b0\u1edbng m\u1eb7n v\u00e0 ch\u1ea5m m\u00e0u cam l\u00e0 c\u1eeda h\u00e0ng b\u00e1nh n\u01b0\u1edbng ng\u1ecdt. B\u1eb1ng kinh nghi\u1ec7m ch\u1ee7 c\u1eeda h\u00e0ng th\u1ea5y r\u1eb1ng b\u00e1nh n\u01b0\u1edbng m\u1eb7n l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf B\u1edd \u0110\u00f4ng, trong khi b\u00e1nh ng\u1ecdt l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u1edf B\u1edd T\u00e2y v\u00e0 Trung T\u00e2y, t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1 tr\u1eef th\u00f4ng minh h\u01a1n \u1edf c\u00e1c c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 th\u00f4ng minh h\u01a1n<\/h2>\n

M\u1ed7i nh\u00e0 b\u00e1n l\u1ebb mu\u1ed1n ch\u1ecdn l\u1ef1a c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, b\u00e1n cho \u0111\u00fang ng\u01b0\u1eddi c\u1ea7n l\u00e0m sao \u0111\u1ec3 \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a t\u1ed5n th\u1ea5t. Nh\u01b0ng \u0111\u00e2y l\u1ea1i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi h\u00e0ng t\u1ed3n kho theo m\u00f9a. L\u1ea5y v\u00ed d\u1ee5 m\u1eb7t h\u00e0ng \u00e1o kho\u00e1c \u2013 trang ph\u1ee5c r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0o m\u00f9a \u0110\u00f4ng nh\u01b0ng ch\u1ec9 \u0111\u1ebfn sau T\u1ebft \u2013 th\u1eddi \u0111i\u1ec3m gi\u1edbi thi\u1ec7u d\u00f2ng s\u1ea3n ph\u1ea9m m\u00f9a Xu\u00e2n \u1edf mi\u1ec1n B\u1eafc th\u00ec \u0111\u00e2y l\u1ea1i ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ea7n gi\u1ea3m s\u00e2u \u0111\u1ec3 gi\u1ea3m t\u1ed1i \u0111a h\u00e0ng t\u1ed3n kho.<\/p>\n

Tuy nhi\u00ean, quy\u1ebft \u0111\u1ecbnh n\u00e0y th\u01b0\u1eddng (ch\u1ee7 y\u1ebfu) d\u1ef1a tr\u00ean l\u1ecbch s\u1eed giao d\u1ecbch ch\u1ee9 kh\u00f4ng ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"Th\u1ed1ng<\/p>\n

Th\u1ed1ng k\u00ea l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/div>\n

H\u00e0ng t\u1ed3n kho v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Khi x\u00e9t l\u1ea1i l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho trong l\u0129nh v\u1ef1c may m\u1eb7c so v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng giai \u0111o\u1ea1n 2015-, ch\u00fang ta s\u1ebd th\u1ea5y trong khi l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed9ng t\u0103ng ho\u1eb7c gi\u1ea3m nh\u01b0ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng thay \u0111\u1ed5i nh\u01b0 th\u1ebf. V\u00ec l\u1ebd \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 gi\u1ea3m gi\u00e1 th\u00f4ng minh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c b\u00e1n lo\u1ea1i h\u00e0ng t\u1ed3n kho theo m\u00f9a thay v\u00ec bu\u1ed9c ph\u1ea3i gi\u1ea3m gi\u00e1 s\u00e2u. Ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng theo t\u1eebng th\u1eddi \u0111i\u1ec3m s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u2013 v\u1eeba \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn.<\/p>\n

N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt, ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u201cduy\u00ean\u201d c\u1ee7a ng\u01b0\u1eddi b\u00e1n th\u00ec ng\u00e0y nay n\u00f3 \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i theo nh\u1eefng c\u00e1ch khoa h\u1ecdc h\u01a1n. \u0110\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n h\u00e3y cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i hi\u1ec3u bi\u1ebft t\u00e2m l\u00fd, nhu c\u1ea7u kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i \u201c\u0111i \u0111\u00f4i gi\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng\u201d trong t\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh. V\u00ec l\u1ebd \u0111\u00f3, nhu c\u1ea7u c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m th\u00f4ng minh, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo nhu c\u1ea7u th\u1ef1c s\u1ef1 s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1c bi\u1ec7t.<\/p>\n

Theo John McAteer<\/em><\/p>\n

Ph\u00f3 gi\u00e1m \u0111\u1ed1c B\u00e1n h\u00e0ng, B\u00e1n l\u1ebb v\u00e0 C\u00f4ng ngh\u1ec7 c\u1ee7a Google<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Ph\u1ee5 n\u1eef v\u00e0 Nam gi\u1edbi: kh\u00e1c bi\u1ec7t khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n
  • Tham kh\u1ea3o 6 h\u01b0\u1edbng d\u1eabn khi thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eeb Clover<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc \u0111\u00e2y, ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 tin v\u1edbi tr\u1ef1c gi\u00e1c nh\u1ea1y b\u00e9n, kinh nghi\u1ec7m l\u00e2u n\u0103m c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1ec1 gi\u00e1 c\u1ea3 c\u0169ng nh\u01b0 xu h\u01b0\u1edbng theo m\u00f9a. Nh\u01b0ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c trong h\u00e0nh vi mua s\u1eafm, ng\u00e0nh b\u00e1n l\u1ebb \u2013 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m \u2013 c\u0169ng c\u1ea7n ph\u1ea3i th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 s\u1edf h\u1eefu ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng d\u1ed3i d\u00e0o t\u1eeb tr\u01b0\u1edbc nh\u01b0ng gi\u1edd \u0111\u00e2y Google ho\u1eb7c Facebook c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ngu\u1ed3n th\u00f4ng tin m\u1edbi, chi ti\u1ebft h\u01a1n v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n h\u1eb3n. \u0110\u1eb7c bi\u1ec7t, kh\u1ea3 n\u0103ng truy c\u1eadp c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi n\u00e0y c\u00f2n c\u00f3 th\u1ec3 gi\u00fap vi\u1ec7c b\u00e1n h\u00e0ng chuy\u1ec3n t\u1eeb ngh\u1ec7 thu\u1eadt th\u1ea5u hi\u1ec3u \u2013 v\u1ed1n ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh, kinh nghi\u1ec7m tr\u1edf th\u00e0nh m\u00f4n khoa h\u1ecdc cung c\u1ea5p cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f4i khi r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00f3 th\u00eam nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ed1n d\u0129 \u0111\u00e3 thay \u0111\u1ed5i t\u1eebng ng\u00e0y, t\u1eebng gi\u1edd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52682"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52682"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52682\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}