{"id":52689,"date":"2023-12-20T04:39:37","date_gmt":"2023-12-19T21:39:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thu-hut-khach-hang-bang-tam-ly-so-huu.html"},"modified":"2023-12-20T04:39:37","modified_gmt":"2023-12-19T21:39:37","slug":"thu-hut-khach-hang-bang-tam-ly-so-huu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thu-hut-khach-hang-bang-tam-ly-so-huu.html","title":{"rendered":"Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu"},"content":{"rendered":"
\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u00f3i chung v\u00e0 c\u00e1c marketer n\u00f3i ri\u00eang, c\u00e2u h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd th\u01b0\u1eddng xuy\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea7n ph\u1ea3i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi. Trong b\u1ed1i c\u1ea3nh n\u1ec1n c\u00f4ng nghi\u1ec7p 4.0 nh\u01b0 hi\u1ec7n nay v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean b\u1ecb qu\u00e1 t\u1ea3i v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin h\u1ecd ti\u1ebfp nh\u1eadn m\u1ed7i ng\u00e0y, th\u00ec doanh nghi\u1ec7p c\u00e0ng c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng th\u00eam nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

M\u1ed9t xu h\u01b0\u1edbng Marketing \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u00e1p d\u1ee5ng \u0111\u00f3 ch\u00ednh l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu. Theo \u0111\u00f3, khi kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c to\u00e0n t\u00e2m to\u00e0n \u00fd v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Nh\u1eefng c\u00f4ng ty t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 s\u1edf h\u1eefu v\u1ec1 t\u00e2m l\u00fd t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat h\u1ecd mua h\u00e0ng c\u1ee7a m\u00ecnh nhi\u1ec1u h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 th\u1eadm ch\u00ed bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng \u201cng\u01b0\u1eddi h\u00e2m m\u1ed9\u201d t\u1ef1 nguy\u1ec7n qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu?<\/strong><\/em><\/p>\n

T\u0103ng c\u01b0\u1eddng s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh n\u00ean s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u0111\u01b0\u1ee3c s\u1edd m\u00f3 s\u1ea3n ph\u1ea9m c\u0169ng t\u1ea1o ra c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t, c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 mua h\u00e0ng h\u01a1n n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng kinh doanh b\u00ean ngo\u00e0i. Nh\u01b0ng trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u201cs\u1ed1 h\u00f3a\u201d cao, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n

\"free<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh n\u00ean s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u201cquan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u00e2n\u201d<\/h2>\n

Kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m khi c\u1ea3m th\u1ea5y ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1ed7 l\u1ef1c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f9ng l\u00e0m cho s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Khi \u0111\u00f3 h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u00f9ng mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

\"thu<\/p>\n

CocaCola \u0111\u00e3 th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch \u201cquan t\u00e2m\u201d t\u1edbi nhu c\u1ea7u c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Trong m\u1ed9t x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i v\u00e0 b\u1eadn r\u1ed9n nh\u01b0 hi\u1ec7n nay, vi\u1ec7c quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u00e2n l\u1ea1i \u0111ang l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i. Khi m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u00e2n m\u00ecnh th\u00ec l\u00fac \u0111\u00f3 h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1t nh\u1ea5t v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00ean n\u1eafm b\u1eaft t\u00e2m l\u00fd n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

Trang b\u1ecb cho kh\u00e1ch h\u00e0ng s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m<\/h2>\n

Ch\u00ednh s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh \u0111ang s\u1edf h\u1eefu m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t, ri\u00eang c\u00f3 v\u1edbi n\u00f3. Hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00f3 cho kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

\"thu<\/p>\n

H\u00e3y h\u00ecnh dung m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n t\u1ef1 h\u00e0o n\u00f3i r\u1eb1ng anh ta v\u1eeba \u201ckh\u00e1m ph\u00e1\u201d ra m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3 v\u00ec ngh\u0129 r\u1eb1ng m\u00ecnh bi\u1ebft v\u1ec1 n\u00f3 tr\u01b0\u1edbc t\u1ea5t th\u1ea3y nh\u1eefng ng\u01b0\u1eddi xung quanh. T\u01b0\u01a1ng t\u1ef1, c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng h\u00e0ng gi\u1edd \u0111\u1ec3 mua cho \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i iPhone m\u1edbi nh\u1ea5t v\u00ec mu\u1ed1n l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu ch\u00fang \u0111\u1ea7u ti\u00ean.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/em><\/p>\n

    \n
  • Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o<\/em><\/li>\n
  • Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh<\/em><\/li>\n<\/ul>\n

    \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t xu h\u01b0\u1edbng Marketing \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u00e1p d\u1ee5ng \u0111\u00f3 ch\u00ednh l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu. Theo \u0111\u00f3, khi kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c to\u00e0n t\u00e2m to\u00e0n \u00fd v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Nh\u1eefng c\u00f4ng ty t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 s\u1edf h\u1eefu v\u1ec1 t\u00e2m l\u00fd t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat h\u1ecd mua h\u00e0ng c\u1ee7a m\u00ecnh nhi\u1ec1u h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 th\u1eadm ch\u00ed bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng \u201cng\u01b0\u1eddi h\u00e2m m\u1ed9\u201d t\u1ef1 nguy\u1ec7n qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52689"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52689"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52689\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}