{"id":52713,"date":"2023-12-20T04:46:58","date_gmt":"2023-12-19T21:46:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/but-pha-hieu-qua-truyen-tai-thuong-hieu-qua-tuong-tac-da-kenh.html"},"modified":"2023-12-20T04:46:58","modified_gmt":"2023-12-19T21:46:58","slug":"but-pha-hieu-qua-truyen-tai-thuong-hieu-qua-tuong-tac-da-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/but-pha-hieu-qua-truyen-tai-thuong-hieu-qua-tuong-tac-da-kenh.html","title":{"rendered":"\u201cB\u1ee9t ph\u00e1\u201d hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u qua t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh"},"content":{"rendered":"
T\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh \u0111ang d\u1ea7n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay. N\u00f3 mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ra nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i dung n\u0103ng \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m phong ph\u00fa h\u01a1n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Ch\u00fang ta c\u00f3 nhi\u1ec1u k\u00eanh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: Internet radio, truy\u1ec1n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean (native ads), re-marketing, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo, cho \u0111\u1ebfn Website, Email. Nh\u01b0ng v\u1edbi r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0 v\u1eady, c\u0169ng ph\u00e1t sinh th\u00eam m\u1ed9t nhu c\u1ea7u c\u1ea5p b\u00e1ch l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh.<\/p>\n

1. \u0110a k\u00eanh nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i nh\u1ea5t qu\u00e1n!<\/h2>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u qua t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ed1ng nh\u1ea5t. \u0110\u00e2y c\u00f3 l\u1ebd s\u1ebd l\u00e0 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n t\u1ef1 quy\u1ebft \u0111\u1ecbnh cho doanh nghi\u1ec7p m\u00ecnh, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 lan truy\u1ec1n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 ph\u00f2ng ban v\u00e0 m\u1ecdi chi\u1ebfn d\u1ecbch trong \u0111\u00f3. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 li\u00ean \u0111\u1edbi.<\/p>\n

\"Digital<\/p>\n

Truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t tr\u00ean \u0111a k\u00eanh<\/p>\n<\/div>\n

Duy tr\u00ec ki\u1ec3m so\u00e1t v\u00e0 ph\u00e2n t\u00edch th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00f4ng b\u1ecb ch\u1ec7ch kh\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p. Khi c\u00f3 s\u1ef1 kh\u00f4ng th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7p nguy hi\u1ec3m. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i (v\u1edbi h\u1ecd) v\u00e0 d\u01b0\u1eddng nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng che gi\u1ea5u \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/p>\n

2. Lu\u00f4n lu\u00f4n l\u1eafng nghe t\u1eeb kh\u00e1ch h\u00e0ng<\/h2>\n

V\u1edbi \u0111a k\u00eanh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng, c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn b\u1ea1n, l\u1eabn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00e0 li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 nh\u00ecn nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng? L\u00fac n\u00e0y, nh\u1eefng c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t truy\u1ec1n th\u00f4ng s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n l\u1eafng nghe c\u00f4ng ch\u00fang v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n

3. Tim ra ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h2>\n

L\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh? L\u00fac n\u00e0y b\u1ea1n c\u1ea7n t\u00ecm ra m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p. M\u1ed7i doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng, m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng t\u1ef1u chung l\u1ea1i, ph\u01b0\u01a1ng th\u1ee9c n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng quan c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111a k\u00eanh c\u1ee7a m\u00ecnh.<\/p>\n

\"quan<\/p>\n

\u0110o l\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean \u0111a k\u00eanh s\u1ebd t\u1ed1i \u01b0u nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh<\/p>\n<\/div>\n

C\u00e2u h\u1ecfi b\u00e2y gi\u1edd l\u00e0: nh\u1eefng lo\u1ea1i ch\u1ec9 s\u1ed1 n\u00e0o ch\u00fang ta n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng k\u00eanh n\u00e0y? Nhi\u1ec1u nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1 g\u1eafng t\u00ecm ra m\u1ed9t ch\u1ec9 s\u1ed1 th\u1ed1ng nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u2013 nh\u01b0ng hi\u1ebfm khi hi\u1ec7u qu\u1ea3 v\u00ec v\u1edbi c\u00e1c k\u00eanh kh\u00e1c nhau, b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau.<\/p>\n

\"122926-OQJYFL-528-01<\/p>\n

T\u1eadp trung t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111a k\u00eanh t\u1ea1i 1 n\u1ec1n t\u1ea3ng \u2013 Masterskills<\/p>\n<\/div>\n

T\u00ecm hi\u1ec3u s\u1ef1 t\u1eadp trung qu\u1ea3n l\u00fd \u2013 t\u01b0\u01a1ng t\u00e1c tr\u00ean 1 n\u1ec1n t\u1ea3ng Masterskills<\/strong><\/em><\/p>\n

M\u1ed7i chi\u1ebfn d\u1ecbch truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 m\u1ee5c ti\u00eau ri\u00eang v\u00e0 chi ph\u00ed c\u0169ng kh\u00e1c nhau. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t sau khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ch\u00ednh l\u00e0 vi\u1ec7c \u0111\u1eebng ti\u00eau ti\u1ec1n cho m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 ch\u1ec9 mang v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 nh\u1ea1t nh\u1ebdo, kh\u00f4ng r\u00f5 r\u00e0ng. H\u00e3y t\u1eadp trung nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb k\u00eanh \u0111\u00f3 v\u00e0 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mong mu\u1ed1n.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh?<\/em>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Tri\u1ec3n khai t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh tr\u00ean 1 n\u1ec1n t\u1ea3ng<\/em>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52713"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52713"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52713\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}