{"id":52721,"date":"2023-12-20T04:49:13","date_gmt":"2023-12-19T21:49:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-thu-hut-su-chu-y-cua-khach-hang-tren-da-kenh.html"},"modified":"2023-12-20T04:49:13","modified_gmt":"2023-12-19T21:49:13","slug":"lam-the-nao-de-thu-hut-su-chu-y-cua-khach-hang-tren-da-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-thu-hut-su-chu-y-cua-khach-hang-tren-da-kenh.html","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh?"},"content":{"rendered":"
C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, c\u1ea7n t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ba nh\u00f3m ch\u00ednh: kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Trong s\u1ed1 \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. Tuy v\u1eady kh\u00f4ng nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tin trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c h\u00e0nh v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh trong chi\u1ebfn d\u1ecbch marketing\u00a0c\u1ee7a m\u00ecnh!<\/p>\n

1. X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c<\/h2>\n

D\u00f9 l\u00e0 tr\u00ean \u0111a k\u00eanh song vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c ch\u1ee7 y\u1ebfu v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00fang m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng chung l\u00e0 c\u00e1c ph\u01b0\u01a1ng c\u00e1ch truy\u1ec1n th\u00f4ng truy\u1ec1n \u0111i c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac hay ph\u1ea3n h\u1ed3i c\u00e1 nh\u00e2n.<\/p>\n

\"lua<\/p>\n

C\u00f3 hai lo\u1ea1i k\u00eanh truy\u1ec1n th\u00f4ng c\u1ea7n ch\u00fa \u00fd: k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 truy\u1ec1n th\u00f4ng c\u00e1 bi\u1ec7t. Trong khi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng chung l\u00e0 c\u00e1c ph\u01b0\u01a1ng c\u00e1ch truy\u1ec1n th\u00f4ng truy\u1ec1n \u0111i c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac hay ph\u1ea3n h\u1ed3i c\u00e1 nh\u00e2n, th\u00ec c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 t\u00ednh c\u00e1 bi\u1ec7t l\u00e0 lo\u1ea1i k\u00eanh m\u00e0 ph\u00eda c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng trao \u0111\u1ed5i hai chi\u1ec1u v\u1edbi nhau, c\u00f3 th\u1ec3 giao ti\u1ebfp m\u1eb7t \u0111\u1ed1i m\u1eb7t qua \u0111i\u1ec7n tho\u1ea1i, th\u01b0 t\u1eeb, n\u1ed1i m\u1ea1ng\u2026 Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n nh\u00f3m c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00e1 bi\u1ec7t b\u1edfi n\u00f3 t\u1ea1o c\u01a1 h\u1ed9i giao ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1 nh\u00e2n, ph\u00eda c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ea1i t\u1ed1t h\u01a1n nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh.<\/p>\n

2. Khoanh nh\u00f3m c\u00e1c\u00a0m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh<\/h2>\n

B\u1ea5t c\u1ee9 m\u1ed9t doanh nghi\u1ec7p hay nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0o mu\u1ed1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh mu\u1ed1n ti\u1ebfp th\u1ecb. C\u00e1c doanh nghi\u1ec7p h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u, d\u1eef li\u1ec7u m\u00e0 m\u00ecnh c\u00f3 s\u1eb5n v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 \u0111i s\u00e2u h\u01a1n n\u1eefa trong vi\u1ec7c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

\"tuong<\/p>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ch\u00ednh x\u00e1c qua Rule tr\u00ean Masterskills<\/p>\n<\/div>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd ng\u00e0y c\u00e0ng r\u00f5 r\u00e0ng h\u01a1n chi ti\u1ebft h\u01a1n th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t ra m\u1ed9t s\u1ed1 nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng nh\u01b0: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai? \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian cho ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o? Kh\u00e1ch h\u00e0ng hay mua h\u00e0ng \u1edf \u0111\u00e2u? Th\u00f3i quen (s\u1edf th\u00edch) c\u1ee7a kh\u00e1ch h\u00e0ng? Kh\u00e1ch h\u00e0ng th\u00edch mua h\u00e0ng theo h\u00ecnh th\u1ee9c n\u00e0o (c\u1eeda h\u00e0ng th\u00f4ng qua catalog, tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng hay nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng \u0111\u1ebfn t\u1eadn nh\u00e0)? C\u00e1c doanh nghi\u1ec7p hay c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 giao d\u1ecbch ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh? (qua \u0111i\u1ec7n tho\u1ea1i, fax, e-mail\u2026). Vi\u1ec7c khoanh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap ho\u1ea1t \u0111\u1ed9ng tr\u00ean \u0111a k\u00eanh tr\u1edf n\u00ean tr\u1ecdng t\u00e2m v\u00e0 \u0111\u00fang m\u1ee5c \u0111\u00edch h\u01a1n.<\/p>\n

3. X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t cho t\u1eebng m\u1eb7t h\u00e0ng<\/h2>\n

Vi\u1ec7c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean \u0111a k\u00eanh \u0111\u1eb7t ra b\u00e0i to\u00e1n th\u00e1ch th\u1ee9c v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p cho doanh nghi\u1ec7p. D\u00f9 l\u00e0 \u0111a k\u00eanh nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c kinh doanh, b\u00e1n h\u00e0ng, do \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o xuy\u00ean su\u1ed1t v\u00e0 th\u00f4ng nh\u1ea5t tr\u00ean c\u00e1c k\u00eanh, tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ed7i k\u00eanh th\u00f4ng \u0111i\u1ec7p l\u1ea1i xu\u1ea5t hi\u1ec7n m\u1ed9t ki\u1ec3u, g\u00e2y b\u1ed1i r\u1ed1i cho ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 \u0111em l\u1ea1i h\u00ecnh \u1ea3nh k\u00e9m chuy\u00ean nghi\u1ec7p do doanh nghi\u1ec7p.<\/p>\n

\"nhat<\/p>\n

Truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean t\u1ee5c s\u1ebd t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng<\/p>\n<\/div>\n

Khi th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 xuy\u00ean su\u1ed1t \u0111a k\u00eanh c\u0169ng s\u1ebd khi\u1ebfn thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n t\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

4. T\u1ef1 \u0111\u1ed9ng h\u00f3a truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h2>\n

Sau t\u1ea5t c\u1ea3, gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean \u0111a k\u00eanh th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o (ads), g\u1eedi email marketing t\u1ef1 \u0111\u1ed9ng v\u1ec1 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng cho kh\u00e1ch \u0111\u1ebfn t\u1eeb m\u1ecdi k\u00eanh t\u01b0\u01a1ng t\u00e1c Website, Fanpage, Email v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean Masterskills \u2013 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng, tr\u1ef1c ti\u1ebfp truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

\"Tang<\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, t\u0103ng tr\u01b0\u1edfng doanh thu nhanh ch\u00f3ng qua Masterskills<\/p>\n<\/div>\n

M\u1ed7i khi kh\u00e1ch truy c\u1eadp v\u00e0o b\u1ea5t c\u1ee9 k\u00eanh t\u01b0\u01a1ng t\u00e1c n\u00e0o c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c thu h\u00fat m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng b\u1eb1ng nh\u1eefng m\u1ea9u tin nh\u1eafn ch\u00e0o t\u1ef1 \u0111\u1ed9ng tr\u00ean Masterskills Chat hay nh\u1eefng email marketing v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang quan t\u00e2m, \u0111\u00e2y ch\u1eb3ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n r\u00fat ng\u1eafn th\u1eddi gian c\u1ee7a b\u1ea1n sao?<\/p>\n

B\u00e0i li\u00ean quan: B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0<\/em>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111a k\u00eanh t\u1eadp trung quan tr\u1ecdng h\u01a1n b\u1ea1n ngh\u0129!<\/em>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 T\u00edch h\u1ee3p Mobile Marketing trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c h\u00e0nh v\u00e0 th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh trong chi\u1ebfn d\u1ecbch marketing\u00a0c\u1ee7a m\u00ecnh!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52721"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52721"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52721\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}