{"id":52743,"date":"2023-12-20T04:53:51","date_gmt":"2023-12-19T21:53:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/san-pham-tot-la-chua-du-can-hieu-buc-tranh-khach-hang-de-ban-duoc-hang.html"},"modified":"2023-12-20T04:53:51","modified_gmt":"2023-12-19T21:53:51","slug":"san-pham-tot-la-chua-du-can-hieu-buc-tranh-khach-hang-de-ban-duoc-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/san-pham-tot-la-chua-du-can-hieu-buc-tranh-khach-hang-de-ban-duoc-hang.html","title":{"rendered":"S\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 ch\u01b0a \u0111\u1ee7, c\u1ea7n hi\u1ec3u b\u1ee9c tranh kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng"},"content":{"rendered":"
M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi s\u1ea3n ph\u1ea9m l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi ti\u1ec1n mua. Th\u1ebf nh\u01b0ng, n\u1ebfu kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c chinh ph\u1ee5c h\u1ecd s\u1ebd lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p tin r\u1eb1ng, c\u1ee9 t\u1ea1o ra s\u1ea3n ph\u1ea9m r\u1ed3i \u0111\u1ea7u t\u01b0 m\u1ea1nh cho c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng, l\u1ea5y \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7, b\u1edfi vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb khi \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m ch\u1ec9 m\u1edbi manh nha.<\/p>\n

Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 kinh doanh. Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00edch v\u00e0 kh\u00f4ng th\u00edch g\u00ec c\u0169ng nh\u01b0 c\u1ea7n ph\u1ea3i bi\u1ebft mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng \u0111i\u1ec1u d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 b\u1ee9c tranh kh\u00e1ch h\u00e0ng bao nhi\u00eau, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd b\u1ea5y nhi\u00eau. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/p>\n

Nh\u1eadn di\u1ec7n b\u1ee9c tranh kh\u00e1ch h\u00e0ng<\/h2>\n

B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 ngh\u1ec7 s\u1ef9 khi ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c cung b\u1eadc c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng qu\u00e1t v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 th\u00e1i \u0111\u1ed9 \u1ee9ng x\u1eed cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u1ee3ng \u0111\u1ebf. T\u00f9y theo c\u00e1ch nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia l\u00e0m nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. Tuy nhi\u00ean, th\u00f4ng th\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chia l\u00e0m 5 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 sau: Kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch v\u00e3ng lai, kh\u00e1ch mua theo nhu c\u1ea7u, kh\u00e1ch s\u0103n h\u00e0ng gi\u1ea3m gi\u00e1 <\/strong>v\u00e0 kh\u00e1ch b\u1ed1c \u0111\u1ed3ng<\/strong>.<\/p>\n

\"b\u1ee9c<\/p>\n

X\u00e2y d\u1ef1ng b\u1ee9c tranh kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ee5 th\u1ec3, doanh nghi\u1ec7p s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn di\u1ec7n ban \u0111\u1ea7u v\u1ec1 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 d\u1ea1ng n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1ecb h\u1ea5p d\u1eabn b\u1edfi t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 h\u01b0\u1edbng n\u1ed9i dung \u201cnh\u1eafm\u201d tr\u00fang \u0111\u00edch v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng marketing content c\u00f3 li\u00ean quan v\u00e0 mang t\u00ednh th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c \u0111\u00e1ng k\u1ec3 th\u1eddi gian, chi ph\u00ed v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c.<\/p>\n

Ph\u00e2n\u00a0chia th\u00e0nh c\u00e1c nh\u00f3m\u00a0kh\u00e1ch h\u00e0ng<\/h2>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn bao qu\u00e1t h\u01a1n v\u1ec1 t\u1eadp kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi t\u1eebng t\u1eadp kh\u00e1ch h\u00e0ng kh\u00e1c nhau. T\u1eeb vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, gi\u00fap t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

\"phan<\/p>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ee5 th\u1ec3 s\u1ebd h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng t\u00e1c \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng h\u01a1n<\/p>\n<\/div>\n

Hi\u1ec7n nay nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ra \u0111\u1eddi nh\u1eb1m gi\u00fap \u00edch cho vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, ti\u00eau bi\u1ec3u nh\u01b0 Masterskills \u2013 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng \u0111\u01a1n thu\u1ea7n gi\u00fap t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/h2>\n

Khi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay m\u1ee9c gi\u00e1 kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u duy nh\u1ea5t h\u1ecd quan t\u00e2m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p mang l\u1ea1i s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 gia t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c gi\u1eefa h\u1ecd v\u00e0 doanh nghi\u1ec7p<\/strong>.<\/p>\n

\"Xay<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang \u0111\u01b0\u1ee3c doanh nghi\u1ec7p th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 coi tr\u1ecdng. T\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t nh\u01b0 g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u1ee9c t\u1ea1p h\u01a1n h\u01b0\u1edbng \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p s\u1ebd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t, bi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

L\u00fac n\u00e0y c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eeb vi\u1ec7c nh\u1eadn di\u1ec7n b\u1ee9c tranh kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 ph\u00f9 h\u1ee3p.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t l\u1eddi ch\u00e0o t\u1ef1 \u0111\u1ed9ng ngay khi kh\u00e1ch h\u00e0ng truy c\u1eadp website. Thi\u1ebfu s\u00f3t l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00f4ng ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Cho d\u00f9 c\u00f3 chi bao nhi\u00eau ti\u1ec1n c\u1ee7a cho chi\u1ebfn l\u01b0\u1ee3c marketing thu h\u00fat ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t tin nh\u1eafn ch\u00e0o m\u1eebng h\u1ecd gh\u00e9 th\u0103m th\u00ec doanh nghi\u1ec7p \u0111\u00f3 \u0111\u00e3 \u0111\u00e1nh m\u1ea5t \u0111i r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\"L\u1eddi<\/p>\n

C\u00e0i \u0111\u1eb7t l\u1eddi ch\u00e0o t\u1ef1 \u0111\u1ed9ng cho t\u1eebng trang website s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u00ednh n\u0103ng Automation \u2013 g\u1eedi l\u1eddi ch\u00e0o t\u1ef1 \u0111\u1ed9ng tr\u00ean Masterskills Chat kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, lu\u00f4n ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 kinh doanh. Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00edch v\u00e0 kh\u00f4ng th\u00edch g\u00ec c\u0169ng nh\u01b0 c\u1ea7n ph\u1ea3i bi\u1ebft mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng \u0111i\u1ec1u d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 b\u1ee9c tranh kh\u00e1ch h\u00e0ng bao nhi\u00eau, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd b\u1ea5y nhi\u00eau. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52743"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52743"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52743\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}