{"id":52770,"date":"2023-12-20T04:58:42","date_gmt":"2023-12-19T21:58:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lua-chon-crm-hay-tiep-thi-tu-dong-cho-hoat-dong-kinh-doanh.html"},"modified":"2023-12-20T04:58:42","modified_gmt":"2023-12-19T21:58:42","slug":"lua-chon-crm-hay-tiep-thi-tu-dong-cho-hoat-dong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lua-chon-crm-hay-tiep-thi-tu-dong-cho-hoat-dong-kinh-doanh.html","title":{"rendered":"L\u1ef1a ch\u1ecdn CRM hay ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh?"},"content":{"rendered":"
Kh\u00e1i ni\u1ec7m Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationship Management, CRM) v\u00e0 Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng (Marketing Automation) \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o. CRM hay Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng ph\u1ee5c v\u1ee5 nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0ng ch\u1ec9 khi c\u1ea3 hai k\u1ebft h\u1ee3p l\u1ea1i, ch\u00fang m\u1edbi mang \u0111\u1ebfn m\u1ed9t ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng l\u1edbn, b\u1edfi khi \u0111\u00f3 th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u trong c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c li\u00ean t\u1ee5c c\u1eadp nh\u1eadt d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd. S\u1ef1 thay \u0111\u1ed5i \u0111\u1ebfn t\u1eeb c\u1ea3 hai ph\u00eda s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ngay l\u1eadp t\u1ee9c nh\u1eb1m \u0111\u1ea3m b\u1ea3o th\u00f4ng tin lu\u00f4n m\u1edbi, th\u1ed1ng nh\u1ea5t v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n

C\u00f9ng \u0111i\u1ec3m qua nh\u1eefng l\u1ee3i \u00edch khi ch\u00fang ta t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y nh\u00e9!<\/p>\n

1. Theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a theo th\u1eddi gian th\u1ef1c<\/h2>\n

V\u1edbi ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn nh\u1eefng th\u00f4ng b\u00e1o theo th\u1eddi gian th\u1ef1c b\u1ea5t c\u1ee9 khi n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u00ean website c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 giao ti\u1ebfp c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u00fang l\u00fac v\u00e0 ph\u00f9 h\u1ee3p, v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c th\u00f4ng tin k\u1ecbp th\u1eddi.<\/p>\n

\"CRM<\/p>\n

Theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u1eddi gian th\u1ef1c<\/p>\n<\/div>\n

S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0 CRM cho ph\u00e9p b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u h\u01a1n v\u1edbi th\u00f4ng tin kh\u00e1ch h\u00e0ng. Th\u00f4ng qua m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch, b\u1ea1n c\u00f3 th\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd nh\u01b0 nh\u1eefng website h\u1ecd th\u01b0\u1eddng truy c\u1eadp, n\u1ed9i dung h\u1ecd quan t\u00e2m, v\u00e0 h\u1ecd \u0111ang \u1edf \u0111\u00e2u trong chu tr\u00ecnh mua h\u00e0ng. T\u1eadn d\u1ee5ng nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb n\u00e0y s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ed1t nhanh nh\u1eefng giao d\u1ecbch.<\/p>\n

2. C\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h2>\n

D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn ra nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Khi s\u1ed1 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t m\u1ee9c nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i kh\u00e1ch h\u00e0ng cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd r\u00fat ng\u1eafn c\u00e1c quy tr\u00ecnh th\u1ee7 c\u00f4ng v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u00f4ng b\u1eb1ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

3. G\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/h2>\n

S\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin h\u00e0nh vi thu th\u1eadp b\u1edfi c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1eed d\u1ee5ng drip marketing (ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng) \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 cho nh\u1eefng quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c giai \u0111o\u1ea1n trong chu tr\u00ecnh mua h\u00e0ng.<\/p>\n

\"CRM<\/p>\n

D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb CRM s\u1ebd gi\u00fap truy\u1ec1n th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u1ea1o ra m\u1ed9t cu\u1ed9c giao ti\u1ebfp m\u1ed9t-m\u1ed9t s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n nh\u1eadn th\u1ea5y th\u00f4ng tin c\u00f3 li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nhi\u1ec1u h\u01a1n, d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd s\u1ebd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00f9ng \u0111i\u1ec3m qua nh\u1eefng l\u1ee3i \u00edch khi ch\u00fang ta t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y nh\u00e9!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52770"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52770"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52770\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}