{"id":52773,"date":"2023-12-20T04:59:38","date_gmt":"2023-12-19T21:59:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chatbot-vu-khi-bi-mat-cua-maketing-automation.html"},"modified":"2023-12-20T04:59:38","modified_gmt":"2023-12-19T21:59:38","slug":"chatbot-vu-khi-bi-mat-cua-maketing-automation","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chatbot-vu-khi-bi-mat-cua-maketing-automation.html","title":{"rendered":"Chatbot: \u201cV\u0169 kh\u00ed b\u00ed m\u1eadt\u201d c\u1ee7a Maketing Automation"},"content":{"rendered":"
Ng\u00e0nh c\u00f4ng nghi\u1ec7p\u00a0Marketing Automation hi\u1ec7n nay \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kho\u1ea3ng 1,65 t\u1ec9 USD v\u00e0 th\u1ee9 \u0111\u00f3ng g\u00f3p l\u1edbn cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc n\u00e0y l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o AI. \u0110\u1eb7c bi\u1ec7t, c\u00e1c chatbot \u1ee9ng d\u1ee5ng AI \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1ebf gi\u1edbi Marketing Automation.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u n\u00ean bao g\u1ed3m 1 chatbot AI khi \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Automation.<\/p>\n

1. Chatbot t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch gh\u00e9 th\u0103m website<\/h2>\n

Khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c inbound marketing, m\u1ee5c ti\u00eau kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi website. \u1ede th\u1eddi \u0111i\u1ec3m h\u1ecd m\u1edbi \u0111\u1eb7t ch\u00e2n t\u1edbi website, h\u1ecd s\u1ebd c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. N\u1ebfu nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i n\u1eefa.<\/p>\n

Vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u1edbi quy m\u00f4 nh\u1ecf, kh\u00f4ng th\u1ec3 ch\u1ec9 ng\u1ed3i ch\u1edd h\u1ecd t\u1edbi v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a chatbot. B\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00ean cho chatbot \u0111\u1ec3 ch\u00fang tr\u1edf n\u00ean \u201ccon ng\u01b0\u1eddi\u201d h\u01a1n.<\/p>\n

\"ban<\/p>\n

S\u1eed d\u1ee5ng chatbot s\u1ebd khi\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3<\/p>\n<\/div>\n

C\u00e1c kh\u1ea3o s\u00e1t ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u1ec1 cao d\u1ea1ng t\u01b0\u01a1ng t\u00e1c n\u00e0y. V\u00ed d\u1ee5, b\u00e1o c\u00e1o c\u1ee7a Econsultancy cho th\u1ea5y 57% kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn live chat trong khi nghi\u00ean c\u1ee9u c\u1ee7a Ubisend k\u1ebft lu\u1eadn m\u1ed9t n\u1eeda ng\u01b0\u1eddi tham gia cho bi\u1ebft h\u1ecd \u01b0a chu\u1ed9ng tin nh\u1eafn h\u01a1n so v\u1edbi email hay \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

Chatbot t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn ti\u1ec7n, d\u1ec5 d\u00e0ng h\u01a1n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u1eefng chatbot n\u00e0y thu th\u1eadp t\u00ean, \u0111\u1ecba ch\u1ec9 ID t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi cu\u1ed9c chat \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. T\u1ed1t h\u01a1n c\u1ea3, h\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 h\u00ecnh \u1ea3nh t\u1eeb m\u1ed9t nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cho chatbot.<\/p>\n

2. N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1edbi chatbot<\/h2>\n

Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng, \u0111\u00f4i khi c\u00f2n \u0111\u00f2i h\u1ecfi b\u1ea1n b\u1ecf nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng. T\u1ea1i sao b\u1ea1n ph\u1ea3i b\u1ecf c\u00f4ng s\u1ee9c trong th\u1eddi gian d\u00e0i \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng trong khi c\u00f3 th\u1ec3 \u201cchuy\u1ec3n giao\u201d cho chatbot?<\/p>\n

Ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y l\u00e0 s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c mang t\u00ednh ch\u1ea5t nh\u1ecf l\u1ebb, r\u1eddi r\u1ea1c nh\u01b0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 \u0111em \u0111\u1ebfn s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Sau \u0111\u00f3, vi\u1ec7c ch\u1ed1t \u0111\u01a1n v\u00e0 ho\u00e0n th\u00e0nh giao d\u1ecbch nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u0111\u1ec3 qu\u00e1 tr\u00ecnh mua s\u1eafm \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n v\u00e0 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o.<\/p>\n

3. C\u1ea3i thi\u1ec7n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3<\/h2>\n

71% kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. Kh\u00f4ng ch\u1ec9 v\u1eady, tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f2n gi\u00fap \u201ct\u0103ng \u0111i\u1ec3m\u201d cho c\u00f4ng ty d\u01b0\u1edbi c\u00e1i nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n kh\u00f4ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed3ng nh\u1ea5t \u1edf m\u1ecdi n\u1ec1n t\u1ea3ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay \u0111\u1ed1i th\u1ee7.<\/p>\n

\"N\u1ebfu<\/p>\n

N\u1ebfu ch\u01b0a tri\u1ec3n khai chatbot, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u<\/p>\n<\/div>\n

Chatbot l\u00fac n\u00e0y tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. V\u00ed d\u1ee5, chatbot xu\u1ea5t hi\u1ec7n v\u1edbi chu\u1ed7i c\u00e2u h\u1ecfi \u0111\u1ec3 m\u1edf \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n. Nhi\u1ec1u chatbot hi\u1ec7n nay \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Chatbot kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch tr\u00ean website m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing c\u0169ng nh\u01b0 c\u00e0i \u0111\u1eb7t sao cho t\u00ednh c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u nh\u1ea5t. \u00dd t\u01b0\u1edfng ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t chu\u1ed7i l\u1ef1a ch\u1ecdn v\u00e0 l\u1eadp tr\u00ecnh chatbot \u0111\u1ec3 g\u1eedi cho h\u1ecd n\u1ed9i dung c\u00f3 li\u00ean quan d\u1ef1a tr\u00ean l\u1ef1a ch\u1ecdn t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7,\u00a0Marketing Automation c\u00f3 s\u1eed d\u1ee5ng chatbot d\u1ea7n \u201ch\u00f4 bi\u1ebfn\u201d c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean \u201cd\u1ec5 th\u1edf\u201d h\u01a1n cho doanh nghi\u1ec7p. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng c\u00f3 nh\u1eefng \u0111i\u1ec1u kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 b\u1ecb thay \u0111\u1ed5i b\u1edfi c\u00f4ng ngh\u1ec7. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng th\u1ee9 \u201cb\u1ea5t kh\u1ea3 x\u00e2m ph\u1ea1m\u201d.<\/p>\n

Ngay c\u1ea3 khi c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 \u0111\u1ed9ng \u0111ang gi\u00fap m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng h\u01a1n, b\u1ea1n kh\u00f4ng th\u1ec3 d\u00f9ng n\u00f3 \u0111\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n cho y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi. Chatbot gi\u1ea3m b\u1edbt kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, khi\u1ebfn qu\u00e1 tr\u00ecnh marketing m\u01b0\u1ee3t m\u00e0 h\u01a1n nh\u01b0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi r\u1ea5t c\u1ea7n \u0111\u1ebfn m\u1ed9t \u201c\u0111i\u1ec3m ch\u1ea1m\u201d mang t\u00ednh nh\u00e2n v\u0103n.<\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • 4 tuy\u1ec7t chi\u00eau b\u00e1n h\u00e0ng ngay tr\u00ean trang blog<\/em><\/li>\n
  • Chatbots kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n con ng\u01b0\u1eddi<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u n\u00ean bao g\u1ed3m 1 chatbot AI khi \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Automation.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52773"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52773"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52773\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}