{"id":52783,"date":"2023-12-20T05:02:43","date_gmt":"2023-12-19T22:02:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-nghiep-cua-ban-co-dang-su-dung-du-lieu-crm-hieu-qua.html"},"modified":"2023-12-20T05:02:43","modified_gmt":"2023-12-19T22:02:43","slug":"doanh-nghiep-cua-ban-co-dang-su-dung-du-lieu-crm-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-nghiep-cua-ban-co-dang-su-dung-du-lieu-crm-hieu-qua.html","title":{"rendered":"Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"<div id=\"test\">Qu\u1ea3n\u00a0l\u00fd\u00a0kh\u00e1ch h\u00e0ng (Customer Relationship Management \u2013 CRM) \u0111ang ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf vai tr\u00f2 c\u1ee7a m\u00ecnh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean vi\u1ec7c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng CRM c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u0111ang g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf b\u1edfi nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn sau:<\/p>\n<h2 id=\"1-1-khong-nghien-cuu-ky-nhu-cau-cua-doanh-nghiep\">1. Kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/h2>\n<p>Kh\u00f4ng \u00edt doanh nghi\u1ec7p ch\u1ea1y theo vi\u1ec7c \u1ee9ng d\u1ee5ng CRM ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1edfi \u0111\u00f3 xu h\u01b0\u1edbng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c m\u00e0 ch\u01b0a t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u k\u0129 v\u1ec1 nhu c\u1ea7u s\u1eed d\u1ee5ng CRM th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<div id=\"attachment_13994\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13994 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Giai-phap-theo-nhu-cau-doanh-nghiep-488x325-1.png\" alt=\"nhu cau quan ly du lieu crm cua doanh nghiep\" width=\"488\" height=\"325\" title=\"Giai-phap-theo-nhu-cau-doanh-nghiep-488x325-1\"><\/p>\n<p class=\"wp-caption-text\">L\u00ean k\u1ebf ho\u1ea1ch, t\u00ecm hi\u1ec3u k\u1ef9 nhu c\u1ea7u qu\u1ea3n l\u00fd CRM l\u00e0 vi\u1ec7c l\u00e0m thi\u1ebft y\u1ebfu<\/p>\n<\/div>\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi h\u1ec7 th\u1ed1ng CRM m\u1edbi, h\u1ecd \u0111\u1eb7t m\u1ee5c ti\u00eau qu\u00e1 tham v\u1ecdng, v\u00e0 tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i. Ch\u00ednh v\u00ec v\u1eady, \u1ee9ng d\u1ee5ng CRM l\u00fac n\u00e0y, khi kh\u00f4ng ph\u00f9 h\u1ee3p doanh nghi\u1ec7p, s\u1ebd tr\u1edf th\u00e0nh con dao hai l\u01b0\u1ee1i \u201cgi\u1ebft ch\u1ebft\u201d ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<h2 id=\"2-2-lua-chon-mot-giai-phap-crm-khong-the-mo-rong-quy-mo\">2. L\u1ef1a ch\u1ecdn m\u1ed9t gi\u1ea3i ph\u00e1p CRM kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4.<\/h2>\n<p>Do h\u1ea1n ch\u1ebf trong hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 v\u1ec1 CRM, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p CRM cho th\u1eddi gian ng\u1eafn nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i \u1edf th\u1eddi hi\u1ec7n t\u1ea1i. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u00edt nhi\u1ec1u gi\u1ea3i ph\u00e1p CRM \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u00e0 gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 trong m\u1ed9t v\u00e0i n\u0103m \u0111\u1ea7u ti\u00ean. Tuy nhi\u00ean, khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 th\u00ec khi \u0111\u00f3 li\u1ec7u gi\u1ea3i ph\u00e1p CRM b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00f3 c\u00f2n th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p? \u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn l\u1ea1i t\u1ea7m nh\u00ecn m\u00e0 m\u00ecnh mu\u1ed1n h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a gi\u1ea3i ph\u00e1p CRM th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p, mang t\u00ednh l\u00e2u d\u00e0i.<\/p>\n<div id=\"attachment_14001\" style=\"width: 494px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14001 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/crm-1.png\" alt=\"su dung du lieu crm\" width=\"484\" height=\"480\" title=\"crm-1\"><\/p>\n<p class=\"wp-caption-text\">Nh\u00ecn l\u1ea1i t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p CRM ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n<h2 id=\"3-3-thieu-su-phoi-hop-cua-mang-truyen-thong-xa-hoi-hay-khong-coi-mang-xa-hoi-la-mot-cong-cu-cua-crm\">3. Thi\u1ebfu s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u2013 Hay kh\u00f4ng coi M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a CRM<\/h2>\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 Internet \u0111ang th\u1ed1ng tr\u1ecb nh\u01b0 ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh t\u01b0\u01a1ng t\u00e1c v\u00e0 thu th\u1eadp kh\u00e1ch h\u00e0ng \u0111\u1ea7y hi\u1ec7u qu\u1ea3. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng CRM t\u00edch h\u1ee3p v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u1eafng nghe m\u1ed9t c\u00e1ch th\u00f4ng minh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 theo d\u00f5i th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e1i qu\u00e1t v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n<div id=\"attachment_13993\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13993 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/photo-1-15168688535791207789981.jpg\" alt=\"Mang xa hoi la cong cu CRM\" width=\"660\" height=\"371\" title=\"photo-1-15168688535791207789981\"><\/p>\n<p class=\"wp-caption-text\">M\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 1 c\u00f4ng c\u1ee5 CRM tuy\u1ec7t v\u1eddi<\/p>\n<\/div>\n<p>Nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng hi\u1ec3u bi\u1ebft chi ti\u1ebft v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 g\u00f3p ph\u1ea7n t\u1ea1o ra nh\u1eefng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y s\u1ebd v\u00f4 c\u00f9ng c\u00f3 l\u1ee3i, mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn cho doanh nghi\u1ec7p<\/p>\n<h2 id=\"4-4-khong-lam-sach-du-lieu-crm\">4. Kh\u00f4ng l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u CRM<\/h2>\n<p>Th\u00f4ng tin kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean theo t\u1eebng ng\u00e0y. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i th\u00f4ng tin n\u00e0o c\u0169ng l\u00e0 h\u1eefu \u00edch, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u tr\u00f9ng l\u1eb7p ho\u1eb7c kh\u00f4ng c\u1ea7n thi\u1ebft cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<div id=\"attachment_13995\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13995 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cach-don-dep-rac-va-bo-nho-dem-tren-oppo-f1s2.jpg\" alt=\"loai bo du lieu trung lap va tang toc crm\" width=\"450\" height=\"155\" title=\"cach-don-dep-rac-va-bo-nho-dem-tren-oppo-f1s2\"><\/p>\n<p class=\"wp-caption-text\">\u201cL\u00e0m s\u1ea1ch\u201d d\u1eef li\u1ec7u v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng CRM<\/p>\n<\/div>\n<p>Ch\u00ednh v\u00ec th\u1ebf, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u201cl\u00e0m s\u1ea1ch\u201d d\u1eef li\u1ec7u nh\u01b0 vi\u1ec7c l\u1ecdc v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng d\u1eef li\u1ec7u r\u00e1c, b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c k\u1ebft xu\u1ea5t sau n\u00e0y c\u00f3 th\u1ec3 thi\u1ebfu ch\u00ednh x\u00e1c do th\u00f4ng tin sai ho\u1eb7c thi\u1ebfu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n\u00a0l\u00fd\u00a0kh\u00e1ch h\u00e0ng (Customer Relationship Management \u2013 CRM) \u0111ang ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf vai tr\u00f2 c\u1ee7a m\u00ecnh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean vi\u1ec7c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng CRM c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM t\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u0111ang g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf b\u1edfi nh\u1eefng nguy\u00ean nh\u00e2n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52783"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52783"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52783\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}