{"id":52791,"date":"2023-12-20T05:04:40","date_gmt":"2023-12-19T22:04:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-giu-chan-khach-hang-trung-thanh.html"},"modified":"2023-12-20T05:04:40","modified_gmt":"2023-12-19T22:04:40","slug":"lam-the-nao-de-giu-chan-khach-hang-trung-thanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-giu-chan-khach-hang-trung-thanh.html","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh?"},"content":{"rendered":"
C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u0169ng mong mu\u1ed1n. H\u1ecd kh\u00f4ng nh\u1eefng s\u1ebd mua h\u00e0ng nhi\u1ec1u l\u1ea7n, gia t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00f4ng ty m\u00e0 c\u00f2n gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m. 5 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

1. Tri\u1ec3n khai t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng<\/h2>\n

T\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, t\u00e0i kho\u1ea3n khi\u1ebfn vi\u1ec7c mua s\u1eafm l\u1ea7n k\u1ebf ti\u1ebfp tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o nh\u1eefng giao d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 c\u0169ng nh\u01b0 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n th\u00f4ng tin giao nh\u1eadn. Tuy nhi\u00ean, t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi. Do \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u1ecdn checkout nh\u01b0 l\u00e0 kh\u00e1ch (guest) v\u00e0o l\u1ea7n giao d\u1ecbch \u0111\u1ea7u ti\u00ean, thay v\u00ec t\u1ea1o t\u00e0i kho\u1ea3n. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u1ea1o t\u00e0i kho\u1ea3n m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf nh\u1eefng kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u?<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1eb1ng vi\u1ec7c kh\u00edch l\u1ec7 h\u1ecd l\u1eadp t\u00e0i kho\u1ea3n<\/p>\n<\/div>\n

B\u00ed k\u00edp n\u1eb1m \u1edf vi\u1ec7c: \u0111\u01b0a cho kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn t\u1ea1o t\u00e0i kho\u1ea3n sau khi giao d\u1ecbch.<\/p>\n

2. C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h2>\n

C\u00e1c h\u1ec7 th\u1ed1ng b\u1ed5 tr\u1ee3 gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, c\u00e0i \u0111\u1eb7t live chat v\u00e0o website c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u01a1n h\u00e0ng v\u00e0 l\u1eddi ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1ch gi\u1ea3i quy\u1ebft. C\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 quay l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/p>\n

\"C\u1ea3i<\/p>\n

C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 l\u00e0 c\u00e1ch \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

C\u00e1c th\u1ed1ng k\u00ea ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng xem c\u00e1c y\u1ebfu t\u1ed1 nhanh ch\u00f3ng, th\u00e2n thi\u1ec7n, \u0111\u1ed3ng nh\u1ea5t l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n v\u00e0ng trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh nh\u1eefng r\u1eafc r\u1ed1i kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1eadn t\u00ecnh, b\u1ea1n \u0111ang l\u00e0m t\u1ed1t cho c\u1ea3 \u0111\u00f4i b\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, g\u1eedi nh\u1eefng m\u00f3n qu\u00e0 nh\u1ecf t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng \u00e1n \u201cnh\u1eafn nh\u1ee7\u201d h\u1ecd quay l\u1ea1i h\u1eefu hi\u1ec7u. D\u1ef1a tr\u00ean nguy\u00ean t\u1eafc \u201cc\u00f3 \u0111i c\u00f3 l\u1ea1i\u201d, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua c\u1ee7a b\u1ea1n l\u1ea7n n\u1eefa.
\nTrong th\u1eddi \u0111\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ec1u \u201c\u0103n li\u1ec1n\u201d, m\u1ed9t t\u1ea5m thi\u1ec7p c\u1ea3m \u01a1n vi\u1ebft tay s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 s\u1ef1 quan t\u00e2m v\u00e0 mong mu\u1ed1n h\u1ecd tr\u1edf l\u1ea1i t\u1eeb b\u1ea1n.<\/p>\n

3. Ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 mua s\u1eafm th\u01b0\u1eddng xuy\u00ean b\u1edfi ch\u00fang th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua nhi\u1ec1u h\u01a1n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c th\u01b0\u1edfng n\u00e0o \u0111\u00f3. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 l\u1ee3i \u00edch trao \u0111\u1ed5i cho c\u1ea3 b\u1ea1n l\u1eabn kh\u00e1ch h\u00e0ng: h\u1ecd nh\u1eadn nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n m\u1ed7i l\u1ea7n mua v\u00e0 b\u1ea1n h\u01b0\u1edfng l\u1ee3i nh\u1edd vi\u1ec7c kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n

\"H\u00e3y<\/p>\n

H\u00e3y c\u00e2n nh\u1eafc ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 trao ph\u1ea7n qu\u00e0 cho h\u1ecd v\u00e0o l\u1ea7n mua th\u1ee9 hai. B\u1ea3n b\u00e1o c\u00e1o t\u1eeb c\u00e1c c\u1eeda h\u00e0ng gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng mua s\u1eafm nhi\u1ec1u nh\u1ea5t.<\/p>\n

4. G\u1eedi email t\u01b0\u01a1ng t\u00e1c t\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n

N\u1ebfu mua s\u1eafm th\u01b0\u1eddng xuy\u00ean l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, email marketing ch\u00ednh l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng email \u0111\u01b0\u1ee3c g\u1eedi k\u1ebf ti\u1ebfp nhau. M\u1ed9t tu\u1ea7n sau khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t xong giao d\u1ecbch \u0111\u1ea7u ti\u00ean, g\u1eedi cho h\u1ecd email c\u1ea3m \u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0o quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd tr\u01b0\u1edbc \u0111\u00f3. B\u01b0\u1edbc ti\u1ebfp theo, g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan. Cu\u1ed1i c\u00f9ng, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1eedi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

\"email<\/p>\n

G\u1eedi c\u00e1c Email Marketing cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng ngay tr\u00ean Masterskills<\/p>\n<\/div>\n

C\u00f3 3 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u01b0u \u00fd trong nh\u1eefng email n\u00e0y. Th\u1ee9 nh\u1ea5t, th\u00f4ng \u0111i\u1ec7p lu\u00f4n mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. Th\u1ee9 hai, hi\u1ec3u r\u00f5 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111\u1ec3 g\u1eedi nh\u1eefng email \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3. V\u00e0 h\u01a1n h\u1ebft, h\u00e3y nh\u1eafc kh\u00e1ch h\u00e0ng l\u00fd do v\u00ec sao h\u1ecd ch\u1ecdn b\u1ea1n \u1edf l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/p>\n

5. D\u00e0nh t\u1eb7ng khuy\u1ebfn m\u00e3i cho l\u1ea7n mua h\u00e0ng k\u1ebf ti\u1ebfp<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u00f9y v\u00e0o gi\u00e1 tr\u1ecb giao d\u1ecbch l\u1ea7n \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh t\u1eb7ng \u01b0u \u0111\u00e3i 5% hay 10% cho l\u1ea7n mua h\u00e0ng k\u1ebf ti\u1ebfp. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i. Th\u1eadm ch\u00ed, theo nh\u01b0 Market Wired, m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 20%+ c\u00f2n t\u1ea1o nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c h\u01a1n th\u1ebf: m\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quay l\u1ea1i mua l\u1ea7n 2, c\u00f3 t\u1edbi 54% kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c r\u00fat h\u1ea7u bao cho nh\u1eefng l\u1ea7n k\u1ebf ti\u1ebfp.<\/p>\n

C\u00f3 2 c\u00e1ch tri\u1ec3n khai phi\u1ebfu gi\u1ea3m gi\u00e1 cho l\u1ea7n mua k\u1ebf ti\u1ebfp: \u00e1p d\u1ee5ng tr\u1eeb th\u1eb3ng ti\u1ec1n m\u1eb7t m\u1ec7nh gi\u00e1 c\u1ed1 \u0111\u1ecbnh ho\u1eb7c gi\u1ea3m gi\u00e1 % t\u00ednh tr\u00ean t\u1ed5ng h\u00f3a \u0111\u01a1n.<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p<\/h2>\n

Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3. T\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 cho nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n thay v\u00ec lu\u00f4n lu\u00f4n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd gi\u00fap b\u1ea1n t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3?<\/em><\/li>\n
  • Nh\u1eefng sai l\u1ea7m \u201cch\u1ebft ng\u01b0\u1eddi\u201d \u0111\u00e1nh m\u1ea5t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • \u201cNgh\u1ec7 thu\u1eadt\u201d theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i mua<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o c\u0169ng mong mu\u1ed1n. H\u1ecd kh\u00f4ng nh\u1eefng s\u1ebd mua h\u00e0ng nhi\u1ec1u l\u1ea7n, gia t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00f4ng ty m\u00e0 c\u00f2n gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m. 5 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52791"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=52791"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/52791\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=52791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=52791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=52791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}